Multiple-Choice Quiz
Problemset
Title
Introductory
Text
Multiple-Choice Quiz
Question 1
What does the text note as "normally the first lesson in public relations
training"?
Hint:
Type:
Multiple Choice
Question 2
Type:
Multiple Choice
Question 3
Type:
Multiple Choice
Feedback for See page 201.
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shedding pretenses
Correct
mastering "double-speak"
Incorrect
understanding "spin"
Incorrect
practicing partisanship
Incorrect
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Which of the following is representative of general opinions about public
relations practitioners?
Hint:
Feedback for See pages 202-203.
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"flacks"
Incorrect
liars
Incorrect
without ethics
Incorrect
All these answers are correct.
Correct
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The journalist is an objective outsider; the public relations practitioner is
called on to be a(n)
Hint:
Feedback for See page 203.
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subjective insider.
Correct
"straw man."
Incorrect
unofficial voice.
Incorrect
dependent "yes-man."
Incorrect
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Question 4
Which of the following is among the benefits one might find in a public
relations position that is limited if one is a journalist (one of the benefits
the fictional "Richard" who changed positions considered)?
Type:
Multiple Choice Hint:
Feedback for See page 204.
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As a PR person, one is freer to participate in
community service organizations, since conflict of
interest is no longer a potential problem.
Correct
As a PR person, one can spend more time making
sure all sides of an issue are disclosed.
Incorrect
As a PR person, one has more freedom to focus on
broader public interests.
Incorrect
As a PR person, one is freer to emphasize fairness
because there is more time to find responsible
representatives from all sides of an issue.
Incorrect
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Question 5
Which of the following was NOT part of the bizarre case of Illinois
Governor Rod Blagojevich, who was arrested, indicted, and tried on
charges of fraud and conspiracy?
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Multiple Choice Hint:
Feedback for See page 205.
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His lead attorney supported the governor
throughout his case.
Correct
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His wife appeared on a reality show when he was
denied permission to do so.
Incorrect
He hired a public relations firm almost from the
moment of his arrest.
Incorrect
He appeared as a contestant on a reality show.
Incorrect
Question 6
What "may offer the most useful insights" when considering how famous
people facing serious legal issues should approach their public
communications or activities?
Type:
Multiple Choice Hint:
Feedback for See page 206.
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Question 7
Answer
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Aristotelian analysis
Correct
Kantian analysis
Incorrect
utilitarian analysis
Incorrect
a combination of Kantian and utilitarian analysis
Incorrect
How did Governor Blagojevich continuously portray himself in the media?
Hint:
Type:
Feedback for See pages 205-206.
Multiple Choice
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Question 8
Type:
Multiple Choice
Answer
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as someone who had been treated unfairly
Correct
as a hero for the "common man"
Incorrect
as "the Martha Stewart of politics"
Incorrect
as only facing charges because it was Obama's
senate seat that was at the heart of the charges
Incorrect
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What was the underlying reason Governor Blagojevich gave for the role
reality television played in the saga surrounding his trial?
Hint:
Feedback for See page 205.
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His family needed the money.
Correct
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It was the only "unbiased platform" his family had. Incorrect
It was something he'd always wanted to do, even
before his trial.
Incorrect
It was an error in judgment on the part of his public Incorrect
relations team.
Question 9
The role of assertive public relations efforts during litigation is
Hint:
Type:
Feedback for See page 206.
Multiple Choice
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becoming almost routine.
Correct
a celebrity ploy that would never be considered by
non-celebrities.
Incorrect
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morally wrong, no matter which method of analysis Incorrect
you use to dissect it.
on shaky ethical ground, no matter which method
of analysis you use to dissect it.
Question 10
Type:
Multiple Choice
Incorrect
What did Stanford professor Lawrence Lessig identify as the Obama
campaign's field operation "key networking advance"?
Hint:
Feedback for See page 207.
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Answer
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using community-building tools in a "smart way"
from the outset
Correct
developing simple but effective online interfaces
Incorrect
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continuing to rely upon person-to-person training
in initial stages
Incorrect
using not only Facebook and Twitter but YouTube Incorrect
as well
Question 11
Type:
Multiple Choice
Which of the following BEST describes President Obama's team's use of
new media once he was elected?
Hint:
Feedback for See page 207.
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It continued to use social and other media, including Correct
vlogs and online question submission, much as it
had during the campaign.
It was much like his predecessors'; new media was
much more important during the campaign than
after election.
Incorrect
It was varied in its focus; YouTube was important,
but the White House website remained basically
unchanged.
Incorrect
It probably went a bit too far and was so consumed Incorrect
by the idea of technology that the message was lost
within the technology.
Question 12
Type:
Multiple Choice
How did the Obama team use direct communication when announcing Joe
Biden as Obama's running mate?
Hint:
Feedback for See page 207.
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It sent out the first announcement through a text to
"friends."
Correct
It used its Twitter feed to announce the decision.
Incorrect
It announced the decision on Facebook to "friends
Incorrect
Feedback
only."
It posted a YouTube video, then used Twitter to
send the URL to followers.
Question 13
Incorrect
What is "West Wing Week"?
Hint:
Type:
Feedback for See page 207.
Multiple Choice
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a video log on the White House website that offers
short segments of Obama statements, appearances,
and interviews
Correct
the first week of every month, when President
Obama replies to Twitter questions
Incorrect
one week every quarter when First Lady Michelle
Obama hosts a video question-and-answer session
Incorrect
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the first week of December, when the White House Incorrect
is open for "virtual" tours during the holiday season
Question 14
Type:
Multiple Choice
What has been Rush Limbaugh's (and others') criticism of President
Obama's video image?
Hint:
Feedback for See page 207.
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Answer
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that the president relies too heavily on cue cards and Correct
teleprompters in a carefully controlled video image
that the president has ignored traditional media in
order to focus on what is perceived as "younger,"
more "cool" media
Incorrect
that the president's team is out of touch with middle- Incorrect
class Americans who do not have access to or
understand some of the newer media's video
technology
Feedback
that the president lacks the charisma to successfully Incorrect
use all the new media that are so focused on visuals
Question 15
When was direct-to-voter communication first practiced?
Hint:
Type:
Feedback for See page 208.
Multiple Choice
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Question 16
Type:
Multiple Choice
Question 17
Type:
Multiple Choice
Answer
Graded
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from the first days of democracy
Correct
since the Seventeenth Amendment allowed direct
election of senators
Incorrect
since the invention of the printing press
Incorrect
since the development of vernacular languages
Incorrect
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Digital media provides information directly to "consumers." In doing so, it
sidesteps
Hint:
Feedback for See page 208.
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Answer
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traditional nonaffiliated gatekeepers such as
journalists and political commentators.
Correct
appeals to emotion and fiery rhetoric.
Incorrect
the influence of marketing professionals.
Incorrect
the influence of public relations professionals.
Incorrect
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Which of the following best describes what the digital environment has
done for democracy?
Hint:
Feedback for See page 208.
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revitalized it
Correct
marginalized its "truest" incarnation
Incorrect
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created a digital divide that will take generations to Incorrect
overcome
complicated it
Question 18
Incorrect
What is "bundling," in campaign finance terms?
Hint:
Type:
Feedback for See pages 209-210.
Multiple Choice
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Answer
Graded
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combining smaller donor amounts into a larger
"bundle" that is attributed to the organizing donor,
providing the organizing donor the opportunity for
candidate access
Correct
combining campaign resources for similar platform
planks (recycling and reducing greenhouse gases,
for example) into a single, "bundled" campaign
advertisement
Incorrect
combining states which have similar constituencies
and therefore are targets for similar campaign
strategies into "bundles" for strategic purposes
Incorrect
combining campaign monies from similar
candidates into "bundles" of money that go straight
to the general operating fund for either the
Republican or Democratic party
Incorrect
Question 19
Feedback
According to a July 2003 Washington Post article, what did the majority of
donors who reached the top ranks of George W. Bush contributors have in
common?
Type:
Multiple Choice Hint:
Feedback for See page 210.
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Question 20
Type:
Multiple Choice
Answer
Graded
As
They were, either directly or indirectly, the major
beneficiaries of Bush's tax and deregulatory
policies.
Correct
They were the primary source of political
appointees in the Bush administration.
Incorrect
They were almost all from the state of Texas.
Incorrect
They were almost all from the state of Florida
(where Bush's brother was governor).
Incorrect
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What was the impact of the 2010 U.S. Supreme Court ruling in Citizens
United v. Federal Election Commission?
Hint:
Feedback for See page 211.
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Direct contributions to candidates' campaigns are
not permitted, but corporate monies can be used to
create and fund advertisements that promote or
oppose particular candidates or policies, though
disclosure of sponsorship is required.
Correct
The amount of money an individual can donate to a Incorrect
political campaign was increased from $1,000 to
$2,000, and corporate donations were capped at
$5,000.
Large corporations (defined as those with revenues
of more than $5 million annually) are no longer
required to disclose to whom they made campaign
contributions, only that they did make them.
Incorrect
The fundamental requirement of "equal time" in the Incorrect
public media was overturned. There is no free air
time for candidates; instead all must be paid for and
the source of funding disclosed.
Feedback