
If you think your business could be doing better,
why not try a SWOT analysis?

SWOT stands for Strengths, Weakness,
Opportunities and Threats
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By putting your firm under the magnifying glass in
such a fashion you may find the
way to grow your company
or increase your earnings.
Introduction To Swot analysis
 SWOT analysis is a strategic planning method used
to evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a business.
 It involves specifying the objective of the business
and identifying the internal and external factors that
are favorable and unfavorable to achieve that
objective.
 Technique is credited to Albert Humphrey,
SWOT Defined
Positive
Internal
External
Negative
Strengths
Weaknesses
Opportunities
Threats
What is SWOT Analysis ?
>It is a non-financial planning tool.
>It links the analysis in terms of advantages and
disadvantages; and the internal and external business
environment (in a matrix format).
>The Strengths and Weaknesses are defined by measures
such as market share, loyal customers, level of customer
satisfaction and product quality.
>Opportunities are new potential areas for business in the
future, such as new markets, or new conditions in existing
markets.
>Threats describe how the competition, new technology, or
other factors in the business environment may affect the
business's development.
Strengths:
>What advantages does your company have?
>What do you do better than anyone else?
>What unique or lowest-cost resources do you
have access to?
>What do people in your market see as your
strengths?
>What factors mean that you "get the sale"?
Weaknesses:
What could you improve?
What should you avoid?
What are people in your market likely
to see as weaknesses?
What factors lose you sales?
Consider this from an internal and external
basis:
Opportunities:
>Where are the good opportunities facing you?
>What are the interesting trends you are aware of?
Useful opportunities can come from such things as:
>Changes in technology and markets on both a
broad and narrow scale.
>Changes in government policy related to your
field.
Threats:
>What obstacles do you face?
>What is your competition doing that you should be
worried about?
>Are the required specifications for your job, products
or services changing?
>Is changing technology threatening your position?
>Do you have bad debt or cash-flow problems?
>Could any of your weaknesses seriously threaten
your business?
SWOT Analysis On Samsung and Nokia
Strengths of Samsung
 Catching the pulse of the consumer,
offering good designs &
understanding Emotions
 Heavy investment in technology,
product design, and human
resources
 Focus on innovative products for the
high-end market
Weaknesses of Samsung.
• Not pro actively coming out
with newer models
• Lack in product differentiation.
• Different models at different
price points
• Focus on mass market instead
of niche markets
• Not very user friendly designs.
Opportunities of Samsung
• Distinguish its service from
competitors.
• Demand for cell phones driven by
the service providers or carriers
• Tie up with service providers
Threats of Samsung
• Aggressive competitors, including
Sony, Ericsson and apple eating
into its share.
• Not keeping track of the new
trends in the market
• Not an accessory and fashion
statement