SEM-ANTICS:
Defining the Relationship Between
Intentional Efforts & Desired Results
Padriac Shinville, Dean of Enrollment Services
Lindsay Eickhorst, Director of Advisement & Career
Services
Session ID 1759
Heartland Community College
November 11, 2013
Heartland Community College
• Founded in 1990
• College Locations:
– Main Campus, Normal IL
– Heartland Pontiac Center
– Heartland Lincoln Center
•
•
•
•
Average Student Age: 26
Teacher/Student Ratio: 19:1
First Generation: 43%
Programs of Study:
– 26 Degrees
– 53 Certificates
Heartland Community College
Undergraduate Headcount
Fall
1991:
2001:
2011:
2012:
2013:
811
4,233
5,558
5,324
5,005
Heartland Community College
Fiscal Year Graduates
2009:
2015:
2020:
2025:
655 (baseline)
818*
954*
1,090*
*Complete College America ICCB proposed goal
Heartland Community College
Strategic Focus Goals FY12-14
• HCC will effectively transition students
into college-level coursework by
assessing, accelerating, and augmenting
student readiness.
• HCC will empower our students to explore
options, develop intentional pathways,
and achieve relevant academic and career
goals.
Heartland Community College
Strategic Focus Goals FY14-16
• HCC will effectively assess students’
experiences, creating actionable
intelligence applied at key momentum
points to improve student learning.
• HCC will enhance decision making at all
levels of the organization through
processes and technologies which
guarantee the quality and availability of
data and information to drive
organizational improvement.
Strategies For Helping Students
Transition and COMPLETE!
Admissions photo?
Three Ingredients That
Kick-Started Institutional Change
• Attendance at the 2012 SEM
Conference in Orlando, FL.
• “Applying SEM at the Community
College”
• ENTHUSIASM!
SEM Defined
A concept and process that enables the fulfillment of
institutional mission and the students’ educational goals.
SEM Principles:
•
•
•
•
•
•
Establishing comprehensive goals for the number and types of
students needed to fulfill the institutional mission.
Promoting students’ academic success by improving access,
transition, persistence, and graduation.
Promoting institutional success by enabling effective strategic
and financial planning.
Creating a data-rich environment to inform decisions and
evaluate strategies.
Strengthening communications and marketing with internal and
external stakeholders.
Increasing collaboration among departments across the
campus to support the enrollment program.
Four Legs of the Chair:
People, Culture, Processes, and Technology
People
Culture
Processes
Technology
SEM-Antics
People
Establish
comprehensive
goals for the
number and
types of
students
needed to
fulfill the
institutional
mission
Culture
•
What kind
of college
do we
want to
be?
Processes
Technology/Data
•
Enrollment
Reports by cohort
“Delivering programs and building
relationships that enhance students’
access, transition, persistence, and goal
attainment will determine the
institution’s ability to recruit and retain
students ...” (pg. 5)
SEM-Antics
People
Promote
students’
academic
success by
improving
access,
transition,
persistence,
and
graduation.
Culture
Processes
•
ES Re-Org
•
GPS
•
•
Strong
Interest
Inventory
•
Assidere
•
•
Director of
Student
Success &
Coordinator
of GENs
•
Student
Success
Guide
•
•
Catalog by •
Career
Cluster
IAI for High
Schools
•
Next Step
Advisement
•
Technology/Data
Student
•
Admit Type
•
Senior
Days/New
Student
Days
Placement by •
Program Of
Study
ES Website
ES myHeartland
(portal)
/myPlanner
PeopleSoft
Projects (3)
Enrollment Services Division
•
•
•
•
FY 13-14 Staff Changes
PeopleSoft Projects
Business Processes
Orientation Take Over:
Senior Days/New Student Days
Senior Days/
New Student Days
• Orientation came to Enrollment
Services in late January 2013
• 1st Senior Day was April 18th
• 7 Senior Days/7 New Student
Days, 517 Students Attended
• 96.3% of students who attended,
enrolled in classes
Where are we headed?
SEM-Antics
People
Promote
institutional
success by
enabling
effective
strategic and
financial
planning.
Culture
•
SEM
•
Committee
Processes
Operational •
Plan
Technology/Data
Retention reports
Heartland Community College
SEM Committee
The Make-Up:
President
VP Learning & Student Success
AVP Academic Affairs
Enrollment Services (3)
Instructional Chairs (2)
Student Success (2)
Director of Marketing
Adult Education
Continuing Education
Controller
Heartland Community College
SEM Committee
Outcomes:
•
•
•
•
•
College Wide Education/Communication
No Late Enrollment Policy
No Drop for Non-Payment
Four Ways to Pay
Financial Responsibility Statement
SEM-Antics
People
•
Create a data-rich
environment to
inform decisions
and evaluate
strategies.
Personas •
Culture
From how
many…to how
WELL?
Processes Technology/Data
•
Student Profiles
Report
Making Personal
Connections
“Relationships are important, and
assisting students in identifying a
person or persons they know is
committed to their success improves the
likelihood of that success.”
(pg. 40)
SEM-Antics
People
Culture
•
Academic
Calendar
•
ACT Code •
Postcard to
HS Juniors
March/April/
November
Open
Registration
Dates
Advisor
Emails
Priority
Registration
/Celebration
Monday
•
Strengthen
communications
and marketing
• Stop Outs
with internal and
and Non
external
Returners
stakeholders.
•
•
No Late
Registration
Processes Technology/Data
•
High
•
School
Feedback
Reports
•
SharePoint ES
Reports
SARS Grid
Academic Calendar
High School Guidance Counselors
College Now Postcard
“Good Luck on the ACT” - ACT Code
Non-Returner Letter
- Advisement sent personalized letter to students
Stop-Outs Post Card
- Sent to 1115 Students
New/Current Students
- Sent to 3563 Students
Phone-A-Thon
- College Wide Initiative
- Called 2250 Students
Priority Registration Week
Celebration Monday
• Enrollment Services Team Approach
• Email Communication to Students, Faculty,
and Staff
• Postcards and Other Marketing
• 61 Classroom Visits by Advisors
• 1500 (30%) Students
Re-Registered for Spring 2014
• 250 Students Attended Celebration
Monday!
Personalized Advisement
• Classroom Advisement Sessions
• Developmental Classes
• General Education Classes
• 2 Advisement Appointments
• Initial and Follow Up Appointment
Structure/Design
•
•
•
•
Department Liaisons
Special Population Advisors
Workshops
Academic Standing Program
•
•
•
•
GENS Courses Taught by Advisors
Personalized Emails
Instant Advisement
Social Media
• 85 Current Participants
Personalized Emails
Dear Terry,
Advisement
Everybody needs a little help sometimes. In reviewing your midterm grades, I noticed you have been experiencing difficulty in at least one course this
semester. As your advisor, let me help you identify the obstacles to your classroom success. I can prepare you to have a positive conversation with your
professor to get you back on track. I’d also like to connect you with free individual tutoring right here at Heartland where you can:
• ask one-on-one questions and do extra practice or review
• get study tips, help with vocabulary, or a little quick feedback on a project or activity.
Tutoring Services also offers drop-in support in two areas:
• Math Help Lab tutors offer assistance and can answer questions for all HCC math courses.
• Tutors in the Writing Lab provide help and feedback at any point during the writing process.
I understand sometimes circumstances make it impossible to finish a class. If we can’t find any other solution, the last day to withdrawal from a full
semester course is Wednesday, November 6th . This may be done in person in advisement or through IRIS (Internet Registration and Information
System). Telephone requests will not be accepted. If you receive financial aid, please check with that office prior to withdrawing.
“Relationships
are important, and assisting
students in identifying a person or persons
they know is committed to their success
improves the likelihood of that success.”
(pg. 40)
Advisement Hours:
Monday, Tuesday & Thursday 8:00 a.m. - 6:00 p.m.
Wednesday 10:00 a.m. – 7:00 p.m.
Friday 8:00 a.m. – 4:30 p.m.
Thanks!
Emily
www.heartland.edu
Outreach/Social Media
Instant Advising
-3 Weeks, 12 stations
-Over 150 Students Served
Heartland Community College
-Facebook Page
-Twitter Account
SEM-Antics
People
•
Supporting
Student
Success
Calendar
Culture
•
Processes
Best Practices: •
ES SEM
Presentation
Increase
collaboration
among
departments
across
• Coordinator • Personas &
campus to
of
Prerequisites
support the
College Now
enrollment
program
CTE
placements
•
College Now
•
Marketing
Technology/Data
Student Success Calendar
HCC Faculty and Staff
-Collaboration with Dean of Student Success
-Communication Plan Developed to
Supplement Calendar
In 12 Short Months…
What Have We Learned?
•
•
•
•
•
Front Line Staff Have ALL the Answers!
Data, Data, Data
Celebrate Successes
Continuous Assessment & Improvement
Communication
Where Are We Going?
• Milestones & Momentum Points (KPIs) For
Enrollment Services (?)
• Transcript Clearinghouse
• Articulation Database
• Prerequisites in PeopleSoft
• 3C’s
• Student Profile Report
• Web Redesign (Phase 2)
• Catalog Redesign (Student Handbook)
• Graduation Audits at 15, 30, 45 credit hours
Bibliography
Bontrager, Bob, and Bruce Clemetsen. Applying SEM at the Community College.
Washington, DC: American Association of Collegiate Registrars and Admissions Officers,
2009.
Goben, Allen. “Collaboratively Leading Institutional Effectiveness Efforts in Higher
Education Institutions. How Can We Cohesively Build All Four Legs of the Chair To
Support the Strongest Institutional Effectiveness Efforts in Education?”
SAS. 2007. Dr. Allen Goben: White Paper
Questions?
Padriac.Shinville@heartland.edu
Lindsay.Eickhorst@heartland.edu