PES INSTITUTE OF TECHNOLOGY – BANGALORE SOUTH CAMPUS
Hosur Road (1Km before Electronic City), Bangalore -560100
INTERNAL TEST # 2
ORGANIZATION DEVELOPMENT AND CHANGE 12MBAHR447
Course: MBA Semester IV
Faculty: Dr.J.Shanthilakshmi
Date:
28/04//2015
Note:
1
(a)
Time Allowed: 90 Minutes
Max. Marks: 50 (Fifty Marks)
Time: 11.30 AM – 01.00 PM
Answer all the Questions.
Briefly explain the nature of Change
• Changes happened in the past was much predictable where the difference
was able to feel in cases such as politics, work and home, markets etc.
• Present day changes are based on superior technologies whereas the past
were based on conventional technology.
• Notable changes in this era are: Classification of markets
Technological changes
Political realignments
Changing demographics
Changing customer preferences
Organizational restructuring
(3 marks)
Discus the different forces for change
External Forces:
Political forces
Economic Forces
Technological forces
Government forces
Increased global competition
(b)
(c)
Internal Forces For Change:
System Dynamics
Inadequacy of administrative process
Individual / group expectations
Structure focused Change
Person focused Change
Profitability
Resource Constraints
Define Strategic Planning. Explain the elements of Strategic Planning.
Strategic planning is both externally and internally oriented. Externally oriented is to be
able to respond to the market scenario and competition in future. Internally oriented is to
manage its resources in order to achieve its competitive advantage and create future for
itself.
Elements of Strategic Planning:
Defining the business to be in
Segmenting the market
Choosing a competitive strategy
Portfolio management and resource allocation
(7 marks)
(10 marks)
Dealing with uncertainty.
What is Organizational vision
Vision is the ability to formulate a future that is based on the present .It is an idea or
2(a)
image of the organization about its future. The purpose of vision is to guide ,to remind,
to control and to free employees from tradition to future orientation.
• Write a note competitive strategies
• A competitive strategy consists of moves to
• Attract customers
• Withstand competitive pressures
• Strengthen an organization’s market position
• The objective of a competitive strategy is to generate a competitive advantage,
increase the loyalty of customers and beat competitors
• A competitive strategy is narrower in scope than a business strategy
(b)
• Five competitive strategies are
• Overall low-cost leadership strategy
• Best cost provider strategy
• Broad differentiation strategy
• Focused low-cost strategy
• Focused differentiation strategy
(3 marks)
(7 marks)
Explain the Action Research model for Organizational Change
(c)
3
The following steps are the part of Action Research model of OC
Perception of Problems by key individuals
Consultation with behavioural science experts
Feedback by the expert group
Joint diagnosis of problems
Joint Action planning
Actions
Data gathering after action
Feedback to client group by consultant
Re Diagnosis and action planning
New action
New data gathering
Re diagnosis of situation
Identify and explain the suitable examples of your own for the following types of Changes:
Fundamental Change
Redefinition of the current purpose or mission of the organization. It may be necessitated
by the drastic changes in the business environment. The failure of current corporate
leadership, problems with employee morale or low turnover
Strategic Change:
A change that is addressed to the organization as whole or to most of the organization’s
components including strategy.
Ex: Toyota’s steps to change overall corporate management.
(10 marks)
(10 marks)