Accessible Marketing Vehicles
Beyond the ADA
with Universal Design in Mind
Presented by
Dr. Sherril York, shyork@indiana.edu
Jennifer Skulski, jskulski@indiana.edu
National Center on Accessibility
www.ncaonline.org
National Center
on Accessibility
Indiana University
School of Health, Physical Education and Recreation
Department of Recreation, Parks, and Tourism Studies
Technical
Assistance
&
Consultation
Questions from
practitioners
Research
Technical Assistance
questions drive research
priorities
Education
Research findings contribute to
curriculum and generate more
questions from practitioners
NCA Clients

National Park Service
 Grand
Canyon, Everglades, Denali National Parks
 United Flight 93 National Memorial
Ellis Island
 Rock and Roll Hall of Fame & Museum
 International Spy Museum
 Kellogg Foundation – Access to Recreation
Initiative

Americans with Disabilities Act

Title II – state & local government

No qualified individual with a disability shall,
on the basis of disability, be excluded from
participation in or be denied the benefits of
the services, programs, or activities of a public
entity, or be subjected to discrimination by
any public entity.
Effective Communication

A public entity shall take appropriate steps
to ensure that communications with
[people with disabilities] applicants,
participants, members of the public, and
companions with disabilities are as
effective as communications with others.
Marketing Accessibility

Accommodations available upon request

For disability-related accommodations, please contact [first &
last name] at 555-5555.

If you plan to attend this session and require a sign language
interpreter, real time captioning, assistive listening system,
another auxiliary aid or information in alternate format,
please contact [first & last name] at the National Center on
Accessibility, email@indiana.edu, (812) 856-4422 (voice) or
(812) 856-4421 (TTY).
Registration Forms

Do you require a disability-related accommodation?
(check all that apply)
Sign language interpreter
 Assistive listening device
 Real-time captioning
 Large print
 Braille
 Electronic format
 Wheelchair accessible transportation to/from site visit


Following registration, you will be contacted by the
program coordinator to discuss accommodations.
Auxiliary Aids and Services
Sign language interpreter
 Captions
 Video remote interpreting
 Audio description
 Assistive listening system

 Presented
in timely manner to protect privacy and
independence of the individual
Effective Communication

Type of auxiliary aid will vary depending on
the person’s method of communication and
 Nature
of information
 Length
 Complexity
 Context
Alternate Formats
Braille
 Large Print
 Electronic file
 Audio recording

 Presented
in timely manner to protect privacy and
independence of the individual
Publications

Primary vs Secondary Publications

“This publication is available in
alternate format upon request.”
Braille

Adaptive Technology Center
 IUB
 IUPUI
High speed scanning
 Braille embossed printing for large documents
 Braille label makers


www.indiana.edu/~iuadapts/technology/hardware/
braille/index.html
Large Print
18 point
 Leading or line spacing at 125%
 Line space between paragraphs instead of
indent new paragraph
 Larger & bolder for headlines and subheads

Large Print
Left justify and ragged right margins
 Black text on white, ivory, or cream paper
w/dull finish
 No text over background photo or artwork


http://www.aph.org/edresearch/lpguide.htm
Video Clips

Captions
 Open
vs Closed Captions
User controls
 Visible time code


Transcript
Video Clips
 Does
the video have captions?
 Can you understand the video without the sound
on? Or without the video playing?
Digital Magazines

Compatibility with adaptive technology
 The
FLASH conundrum
 Can the
 Non
magazine be read without use of Flash?
– mouse users & tab order
 Can the
document be navigated without a mouse?
 Is the tab sequence logical?
 Described
 Are
images & graphics
images and graphics described?
Digital Magazines
Accessible PDFs

Tags to represent structure of document
(similar to HTML)
 Enable
screen reader features
 Label heading navigation, tables, links
Reading order
 Alternate text
 Form controls

Accessible PDFs

Screen shot of accessibility report on pdf
document
Information Kiosks & Digital Signs
Touch screen vs tactile
keyboard
 Audio described
navigation and content
 Volume controls
 Headphone input jack

Quick Response Codes

Alternate delivery methods to
reach the content
 Can
the user access this content
if they don’t have a smart
phone?
National Center on Accessibility
(812) 856-4422 voice
 (812) 856-4421 tty
 ncaonline.org
 nca@indiana.edu
