2014 Sponsorship Opportunities
The National Association of Local Housing Finance Agencies (NALHFA) invites you to participate in its
2014 Annual Conference Sponsorship Program. NALHFA will once again hold only one conference in 2014, an
Annual Conference, April 2 - 5 at the Omni CNN Center in Atlanta, Georgia.
Generate Maximum Exposure and Return on Your Marketing Investment
The NALHFA Annual Conference Sponsorship Program provides you with opportunities to reach NALHFA members
and others actively involved in financing affordable housing at the local level—including local HFAs, lenders,
developers, financial advisors, investment bankers, and non-profits—all of whom attend the conferences with
networking in mind. Much more than signage, the NALHFA Conference Sponsorship Program provides opportunities
to address event participants, engage in meaningful networking, advertise in printed and electronic media including
the NALHFA Web site and e-newsletters, and extend your reach to all NALHFA meetings and communications with a
one-stop menu of options and opportunities.
Getting Started with the NALHFA Sponsorship Opportunities Program
1. Review the NALHFA Sponsorship Levels on page 2.
2. Select from the menu of options and opportunities on pages 3-6, the total of which meets the level of
sponsorship you’ve chosen.
3. Complete the NALHFA Sponsorship Application (page 7), and review the Sponsor Rules.
4. Fax or mail the application:
a. Fax to (202) 367-2197
b. Mail to NALHFA Sponsorship Opportunities Program, 2025 M Street NW, Suite 800, Washington,
DC 20036
5. Prepare advertisement content and/or send your company logo or product flyer to NALHFA as appropriate
for the item(s) you’ve selected by Monday, March 3, 2014.
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Remember to complete the NALHFA Sponsorship Application with your selections and company information
Sponsorship Levels and Benefits
 PLATINUM
($25,000+)
Sponsorship Benefits
 GOLD
($20,000 – $24,999)
 SILVER
($14,000 – $19,999)
 BRONZE
($8,500 – $13,999)
Complimentary Registrations
Comp. Full Registrations
2 Comps
1 Comp
1 Comp
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Discounted Registrations
1 Discounted
1 Discounted
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1 Discounted
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Registration Bag Insert
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Full-page, Color Ad in program
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Banner Ad placement on NALHFA Website*
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75% larger
50% larger
25% larger
Link to sponsor page on NALHFA website
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Verbal recognition as a top-level sponsor
during conference
Sponsor Logo on rotating slides between
sessions at conference
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Recognition on conference signage
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Recognition in conference program
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Sponsor Ribbons to wear at conference
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Exhibiting Opportunities
Complimentary Table-Top Exhibit **
Company Marketing/Advertisement
Company Recognition
Logo size in conference materials (as
compared to other sponsors)
*Web-ready artwork for banner ad to be provided by sponsor. Sponsor selects placement month.
**Any exhibitor wishing to bring an exhibit larger than the complimentary 6’ tabletop exhibit, must purchase the
additional booth space (based on availability).
Page 2
Remember to complete the NALHFA Sponsorship Application with your selections and company information
Sponsorship Program Options and Opportunities
FUNCTIONS AND TOURS
In addition to specific benefits listed below, sponsors of any of the NALHFA conference functions will receive:
 Signage at specific event, as well as recognition on sponsorship signage
 Recognition in conference program
Evening Reception
In addition to the benefits listed above, the sponsor will have the opportunity to welcome attendees with a 60-second
“infomercial.”
 Thursday Night
$15,000
Thursday Awards Luncheon and Annual Business Meeting
In addition to the benefits listed above, the sponsor will receive:
 Your company’s logo displayed on-screen
 At your request, NALHFA will distribute product literature* on the buffet tables
 Thursday
$13,750
General Sessions
In addition to the benefits listed above, sponsor will have the opportunity to welcome attendees with a 60-second
“infomercial,” and your company logo will be displayed on-screen.
 Thursday Opening General Session
 Friday General Session
$11,000
$11,000
Continental Breakfast
In addition to the benefits listed above, the sponsor will receive:
 At your request, NALHFA will distribute product literature* on the buffet tables
 Thursday Breakfast
 Friday Breakfast
$7,500
$7,500
Refreshment Break
In addition to the benefits listed above, the sponsor will receive:
 At your request, NALHFA will distribute product literature* on the buffet tables
 All Breaks (4 breaks in total, 2 each day)
 Full Day Break (2 days available)
 Half Day Breaks (4 available as shown below)
 Thursday Morning
 Thursday Afternoon
 Friday Morning
 Friday Afternoon
*Product literature must be submitted in advance to NALHFA for approval.
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Remember to complete the NALHFA Sponsorship Application with your selections and company information
$20,000
$12,000
$6,500 each
Off-site Project Tour
NALHFA conference participants’ learning experience is enhanced when the host(s) conducts off-site project tours.
Participants see examples of both affordable and market rate housing options for residents at all income levels.
Off-site project tour sponsor will receive:
 Recognition in conference program
 Thursday Off-site Downtown Walking Tour
 Saturday Off-site Bus Tour
$2,500
$2,500
PRODUCTS
The following items can be imprinted with your company’s logo (along with NALHFA’s logo) and are distributed to all
conference attendees.
Conference Tote Bags
This handy carryall contains the conference program and other materials used by attendees each and every day and
beyond the event—that means three days with your brand identity “walking” the event! Along with the NALHFA logo, your
corporate logo will appear on the side of the tote bag given to every attendee at registration.
 Annual Conference
$5,000
Hotel Key Cards
Place your company’s logo in the hands of all attendees as soon as they check into the hotel. Your company’s logo will be
printed onto the hotel keycards and will be distributed to all attendees in lieu of the standard hotel key cards.
 Annual Conference
$3,000
Conference Program Back Cover Advertisement
Distributed in conference tote bags as well as from the registration area and other locations, the conference program is the
primary resource attendees use to locate educational sessions and events. Your organization’s full-page advertisement will
appear prominently in color on the back cover (see ad specs on page 6).
 Annual Conference
$5,000
Badge Lanyards
Each attendee will receive a name badge with a handy lanyard that eliminates the need for pins and clips. The lanyard can
be imprinted with your company’s logo (in the color of your choice on a white background- 1 –color imprint) next to
NALHFA’s logo. These lanyards will be distributed to all participants at NALHFA Annual Conference.
 Annual Conference
$3,500
Notepads
Attendees are always looking for something to write on, and these attractive notepads, imprinted with your company’s logo
along with NALHFA’s logo, fit the bill perfectly! One is included in each conference tote bag.
 Annual Conference
$3,000
Post-it® Notes
Serving as reminders about the next NALHFA meeting, our save-the-date Post-it® notes can be imprinted on all four sides
with your company’s logo.
 Annual Conference
Page 4
$3,000
Remember to complete the NALHFA Sponsorship Application with your selections and company information
Travel Mugs
Have people think of you every time they take coffee or tea to-go! Imprint your company’s logo (next to NALHFA’s logo) on
to this popular take-home item.
 Annual Conference
$3,000
Reusable Water Bottles
These plastic water bottles will be refilled throughout the week and beyond, so your company brand (along with NALHFA’s
logo) will always be in the right hands!
 Annual Conference
$3,000
Calculators
Imprint your company’s logo or mini-ad on to this popular take-home item.
 Annual Conference
$3,000
Mouse Pads
Imprint your company’s logo or mini-ad on to this popular take-home item.
 Annual Conference
$3,000
Pens
Pens will be used throughout the week and beyond, so your company brand will always be in the right hands!
 Annual Conference
$2,000
Conference Tote Bag Insert Flyer
Put your company’s product information into the hands of qualified buyer’s right from the start! NALHFA will insert a
preprinted, one-sided page (8.5” x 11”) advertisement/promotional literature about your company into the conference tote
bags provided to all program attendees. Inserts must be delivered to NALHFA prior to bags being stuffed.
 Annual Conference
$1,000
EXHIBIT OPPORTUNITIES
NALHFA is offering all of its members the opportunity to showcase their products, programs, and services during the
Annual Conference. Each exhibitor must be a sponsor (of at least $2,000) prior to signing up for an exhibit booth. Each
showcase vendor will have a 6-foot table set-up in the foyer between session rooms. The idea is to have a simple display
that focuses on new products, programs, and services. Locations will be assigned based on the order in which
sponsorship payments are received.
This special opportunity is included in all package sponsorships or individually at the following prices:
 NALHFA Member
 NALHFA Non-Member
$1,000
$2,000
*Exhibitors wanting to bring a 10x10 booth will require prior approval and increased rates from those listed above. The
above rates are only for tabletop exhibits. For more information on larger booth pricing and availability, please contact
NALHFA staff at the below contact information.
Please call NALHFA at (202) 367-1197 to discuss these opportunities.
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Remember to complete the NALHFA Sponsorship Application with your selections and company information
CONFERENCE PRINT ADVERTISING OPPORTUNITIES
In addition to sponsorship of events and products visible to each conference attendee, NALHFA offers print advertisement
opportunities in the official conference program. The program serves as a day-to-day guide to conference activities.
Ad Sizes
Full Page
Half Page Horizontal
Half Page Vertical
Quarter Page
Special Placements
Full Page / Inside Front Cover
Full Page / Inside Back Cover
Dimensions
7.5” x 10”
7.5” x 4.75”
3.25” x 10”
3.25” x 4.75”
Member Rate
$1,550
$1,350
$1,350
$1,000
Non-Member Rate
$2,050
$1,850
$1,850
$1,500
7.5” x 10”
7.5” x 10”
$2,000
$2,000
$2,500
$2,500
Advertisement Specifications
Format
Adobe EPS or high-resolution Adobe PDF only. PDF is preferred. Ads must be complete and
sized at 100%.
Minimum resolution 300 DPI CMYK when reduced at 100%. Embed all fonts and graphics
when creating the postscript file.
Typesetting, stripping, and other production costs will be billed to advertiser at prevailing rates
and are not to be commissioned.
8.5” x 11”
All Ads will be in full color.
Image
Layout
Trim Size
Color
Deadlines
Advertisement materials are due to NALHFA National Headquarters by Monday, March 3, 2014 for the Annual
Conference. E-mail your digital ad file to meetings@nalhfa.org. Our creative staff will review your files and will contact you
with any questions or concerns about your artwork. Response to this request for creative materials is the responsibility of
the advertiser. Should we receive no response from you for new or corrected files by our print deadline, NALHFA is not
responsible for final ad output.
Terms
 NALHFA’s conference program has limited ad space; therefore, advertisements will be allocated on a first-come,
first-serve basis determined by the date that payment is received.
 Advertisements are to be pre-paid, and no agency discount is given.
 NALHFA reserves the right to review and edit materials.
 NALHFA must receive payment in full before ads are printed.
Need Help Designing an Advertisement?
Want to advertise in the conference program, but don’t have an ad to place or a department to design it? Is your existing
ad outdated or ineffective? NALHFA has a team of in-house designers who can design an ad for you. Our experts can
create anything from a simple text-only ad to a high-quality piece complete with artwork, typesetting, and more. Price
estimates will be furnished upon request. For more information, contact Laura DeMaria at (202) 367-1197.
Banner Advertisement Specifications
To display your advertisement on www.nalhfa.org, the file must be 574 pixels wide by 180 pixels high. For more
information, contact Laura DeMaria at (202) 367-1197.
Questions? Contact Laura DeMaria at NALHFA at (202) 367-1197
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Remember to complete the NALHFA Sponsorship Application with your selections and company information
2014 Sponsorship Application and Contract
SUBMIT COMPLETED AGREEMENT TO
NALHFA, Attention: Laura DeMaria
2025 M Street NW, Suite 800
Washington, DC 2003
Phone: (202) 367-1197 Fax: (202) 367-2197
ldemaria@nalhfa.org
PAYMENT INFORMATION
Checks or money orders accepted
Make payable to NALHFA
Lockbox 3052
Washington, DC 20036
QUESTIONS? Call (202) 367-1197 or e-mail meetings@nalhfa.org
CONTACT INFORMATION
Sponsoring Organization
Main Contact
Title
Phone
Fax
E-mail
Address
City
State
ZIP Code
Billing Contact (if different from Main Contact)
Phone
Fax
E-mail
SPONSORSHIP OPPORTUNITIES Check all items you wish to sponsor and total the amount on the Tally Sheet
Sponsorship Functions and Tours
 Thursday Evening Reception
$13,750
 Thursday Luncheon_____________
$13,750
 Friday Evening Reception
$15,000
 Thursday Opening General Session
$11,000
 Friday Morning General Session
__$11,000
 Thursday Continental Breakfast
$7,500
 Friday Continental Breakfast
$7,500
 Refreshment Break
VARIES
 Friday Downtown Walking Tour
$2,500
 Saturday Bus Tour ___________________________ $2,500
 Thursday Mobile workshops
$2,500 (each)
Sponsorship Products
 Conference Tote Bags
 Conference Program Back Cover Ad
 Notepads
 Post-it® Notes
 Travel Mugs
 Reusable Water Bottles
 Calculators
 Mouse Pads
 Pens
 Conference Tote Bag Insert Flyer
 Badge Lanyards
 Hotel Key Cards
$5,000
$5,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$2,000
$1,000
$3,500
$3,000
*Please note that this contribution will not be deductible as a charitable contribution for federal income tax purposes as
NALHFA does not qualify for this type of deduction under Internal Revenue Code 170.
EXHIBIT OPPORTUNITIES
Exhibitor will be provided with listing in the conference program, and a skirted 6-foot table, chairs, and a wastebasket.
Table Top Exhibits:
 NALHFA Member Exhibit Space
 Non-Member Exhibit Space
$1,000
$2,000
*Limited space is available for 10x10 booths for an increased fee. These are offered on a first come, first serve basis and are based on availability at the
hotel.
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CONFERENCE PRINT ADVERTISING OPPORTUNITIES
Member Rate
Full Page
 $1,550
Half Page Horizontal
 $1,350
Half Page Vertical
 $1,350
Quarter Page
 $1,000
Full Page / Inside Front Cover
 $2,000
Full Page / Inside Back Cover
 $2,000
Non-Member Rate
 $2,050
 $1,850
 $1,850
 $1,500
 $2,500
 $2,500
SUPPORT OPPORTUNITIES TALLY SHEET
Event/Program/Product
Amount
1.
2.
3.
4.
Total Amount of Sponsorships:
Platinum  $25,000+
Gold  $20,000 – $24,999
Silver  $14,000 – $19,999

Bronze  $8,500 – $14,999
PAYMENT INFORMATION
Full Name
Address
City
State
Phone
Fax
Authorized Signature
ZIP Code
E-mail
Date
All sponsorship payments must be received by Monday, March 3, 2014
After February 10, 2014, no sponsorships may be canceled for any reason.
For more information on NALHFA’s sponsorship opportunities, please call us at (202) 367-1197.
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I. TERMS OF AGREEMENT
This contract is subject to the provisions stated in the accompanying Rules and Regulations.
In accordance with the following terms, conditions, and regulations governing exhibiting at the NALHFA 2014 Annual Conference at the Omni CNN
Center in Atlanta, Georgia, the undersigned hereby makes application for an exhibitor table space which, when accepted by NALHFA, becomes a
contract. Terms and conditions are a part of this contract (see below). The undersigned agrees to abide by all rules, requirements, restrictions, and
regulations as set forth in this agreement or as may be especially designated by Conference Management. Failure to abide by such rules and
regulations results in forfeiture of all monies paid or due Conference Management under terms of this agreement.
Application to participate in the NALHFA conference Exhibition Hall this
day of
by
and between_______________________________ (company name) hereinafter called “Exhibitor/Sponsor” and NALHFA.
Signature of Authorized Sponsor Representative
Date
II. COMPANY LISTING as it should be listed in all printed and/or online materials
Company Name
Address
City
State
Phone
Fax
ZIP Code
E-mail
Web Address
III. CONTACT INFORMATION if different from name listed above
Please indicate the name of the person officially representing the “Exhibitor” or “Sponsor” at the NALHFA 2014 Annual Conference. This person will
receive all information regarding the NALHFA 2014 Annual Conference.
IV. SPONSORSHIP RESERVATION POLICY
NALHFA 2013 Annual Conference sponsors are offered right of first refusal to renew their sponsorship or take advantage of a new sponsorship
opportunity available for the NALHFA 2014 Annual Conference until January, 31, 2014. After January 31, 2014, all sponsorship opportunities
become available on a first-come, first-served basis for the conference.
V. DEADLINES
In order to begin production of certain conference related items, the deadline to invest in the NALHFA 2014 Annual Conference Sponsorship
Program is Monday, March 3, 2014. Any sponsorship requiring artwork or messaging must be approved by NALHFA before production begins. To
participate in creative programs or sessions, or other items that may be included in the NALHFA 2014 Annual Conference Registration Brochure,
NALHFA asks that sponsors sign up prior Monday, March 3, 2014. NALHFA accepts no responsibility to include your company name or description
in the Final Conference Program for your failure to sign up or provide requested information by the deadline dates listed above.
VI. SPONSOR PROMOTION AND MARKETING
NALHFA reserves the right to use individual sponsorships and/or sponsor names in its marketing and advertising materials. Approved Conference
sponsors will receive permission from NALHFA to use the designation as a NALHFA 2014 Annual Conference sponsor, and the conference logo, in
sponsor correspondence, collateral, exhibit booth space, and on other NALHFA materials. NALHFA will supply sponsors with the approved
Conference logo upon receipt of a signed copy of the Agreement and payment.
VII. PRICE AND PAYMENTS POLICY
Please refer to the Sponsorship Prospectus for individual sponsorship opportunities. Sponsor pricing may fluctuate year to year to allow for increases
in production costs and materials. Annual Conference Sponsorship payments are due in full upon receipt of invoice. Sponsorships not paid in full by
Monday, March 3, 2014, may be cancelled and all payments made become non-refundable.
The following contract conditions, rules, and regulations are part of NALHFA’s Annual Conference and Contract for Exhibitor Table Space. Please
read carefully before signing the space application. After completing the Contract for Exhibitor Table Space, please give a copy of the rules and
regulations to the person(s) responsible for manning your table.
Please note that this contribution will not be deductible as a charitable contribution for federal income tax purposes as NALHFA does not qualify for
this type of deduction under Internal Revenue Code 170.
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1. Liability
NALHFA and the Hotel will not be responsible for the safety of the property of the Exhibitors from theft, fire, damages, accident, or other
causes. Exhibitors agree to protect, save and hold NALHFA, the Hotel Nikko and all agents and employees thereof (hereinafter collectively
called “indemnities”) forever harmless, for any damages or charges imposed for violations of any law or ordinance, whether occasioned by
the negligence of the Exhibitor or those working for the Exhibitor and further, Exhibitors shall at all times protect, indemnify, save and hold
harmless, the indemnities against and from any and all losses, costs (including attorney’s fees), damages, liability or expense arising from
or out of or by any reason of any accident of bodily injury or other occurrence to any person or persons, including the Exhibitors, its agents,
employees and business invitees which arises from or out by reason of said Exhibitor’s occupancy and use of the table space premises or
a part thereof.
2. Cancellation Policy
Conference Cancellation: If the conference is canceled due to circumstances beyond the control of NALHFA, NALHFA will not be held
liable for any expenses incurred by the Exhibitor beyond the rental cost of the table space.
Exhibit Cancellation: Cancellation of Exhibitor table space must be directed in writing to NALHFA and can be faxed to the attention of
Laura DeMaria at (202) 367-2197. No refunds will be granted once contract has been approved. In case of fire or the elements, or any
other causes beyond control of management that prevent the holding of the conference, this contract will not be binding.
3. General Annual Conference Exhibit Terms
Assignment of Exhibitor table space: All space will be assigned on a first-come, first-served basis. Every effort will be made to
accommodate requests for table assignments.
Use of Space: Exhibitors shall not assign, share, or sublet any space without written consent of NALHFA.
Exhibitor Fees: Rates are $1,000 per table for NALHFA members and $2,000 for non-members. 10x10 booths are available on a limited
basis for an additional fee. Applications will not be processed nor a table assigned without the required payments and signatures. All
applications must be accompanied by payment of the total Exhibitor table/booth rental charge.
Payment Deadlines: Payments must be received by Friday, March 1, 2014. If the required payment is not received by Friday, March 1,
2014 the Conference Management reserves the right to reassign the reserved space. Make checks payable to “NALHFA” and mail to
NALHFA, Box 3052, 2025 M Street NW, Suite 800, Washington, DC 20036. Receipt of payment does not oblige NALHFA to accept a
contract as binding. NALHFA retains the option of returning funds.
Failure to Occupy Space: The Exhibitor, as specified in these rules and regulations, will forfeit space not occupied by the close of the
Exhibitor installation period. This space may be resold, reassigned, or used by the Conference management. There will be no refund for
space not occupied.
What comes with the Exhibit Space: NALHFA will provide (1) 6’ draped table for exhibitors. All other charges associated with the booth are
the sole responsibility of exhibitor. These expenses include, but are not limited to: electricity, audio visual, shipping and receiving, and food
and beverage.
Type of Exhibits: NALHFA will oversee exhibit space to ensure all exhibits are appropriate to the purpose of the Conference.
Sales of Goods in tabletop exhibits or booths: Sales of craft goods from Exhibitors is permitted, however, Exhibitors are responsible for
collecting taxes and filing appropriate forms. Tax-exempt organizations cannot exchange money on the exhibit floor according to federal
regulations.
Music Licensing: The Exhibitor will be responsible for individual ASCAP/BMI licensing fees, if applicable, to its Exhibitor presentation.
4. Safety Regulation
Exhibitors must adhere to all municipal, state, and federal laws, rules, and regulations. No combustible decorations may be used at any
time: all drapes, table coverings and other materials must comply with fire department regulations.
5. Americans with Disabilities Act (ADA)
Exhibitors shall be responsible for making their displays accessible to persons with disabilities as required by the ADA and shall hold
NALHFA harmless from any consequences of Exhibitor’s failure in this regard.
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Remember to complete the NALHFA Sponsorship Application with your selections and company information