Turban and Volonino
Chapter 3
Managing Data to Improve Business Performance
Information Technology for Management
Improving Performance in the Digital Economy
7th edition
John Wiley & Sons, Inc.
Slides contributed by Dr. Sandra Reid
Chair, Graduate School of Business & Professor, Technology
Dallas Baptist University
Copyright 2010 John Wiley & Sons, Inc.
3-1
Chapter Outline
•
•
•
•
•
•
3.1 Data, Master Data, and Data Management
3.2 File Management Systems
3.3 Database Management Systems
3.4 Data Warehouses, Data Marts, and Data Centers
3.5 Enterprise Content Management
3.6 Managerial Issues
Copyright 2010 John Wiley & Sons, Inc.
3-2
Learning Objectives
1. Describe how data and document management
impact profits and performance.
2. Understand how managers are supported or
constrained by data quality.
3. Discuss the functions of databases and database
management systems.
4. Understand how logical views of data provide a
customized support and improve data security.
5. Describe the tactical and strategic benefits of data
warehouses, data marts, and data centers.
Copyright 2010 John Wiley & Sons, Inc.
3-3
Learning Objectives cont’d
6. Describe transaction and analytic processing
systems.
7. Explain how enterprise content management and
electronic records management reduce cost,
support business operations, and help companies
meet their regulatory and legal requirements.
Copyright 2010 John Wiley & Sons, Inc.
3-4
Figure IT 7eU The Business Performance
Management Cycle and IT Model
Copyright 2010 John Wiley & Sons, Inc.
3-5
Applebee’s International Learns & Earns
Problem: Huge quantities of data in many
Databases.
Solution: Enterprise data warehouse
implemented.
Results: Improved profitability.
Copyright 2010 John Wiley & Sons, Inc.
3-6
Figure 3.1 Applebee’s enterprise data
warehouse and feedback loop.
Copyright 2010 John Wiley & Sons, Inc.
3-7
3.1 Data, Master Data, and Document
Management
Copyright 2010 John Wiley & Sons, Inc.
3-8
Uncertainty: A Constraint on Managers
TransAlta Says Clerical Snafu Costs It $24 Million
Sync or swim: who should blink first and why?
First of two parts
In sync: getting the supply chain act together: federal,
industry players collaborate to improve healthcare
delivery, reduce costs
Copyright 2010 John Wiley & Sons, Inc.
3-9
Figure 3.2 Data life cycle.
Copyright 2010 John Wiley & Sons, Inc.
3-10
Analyzing Any Business
Business analytics
Competing on Analytics – HBR article
by Thomas Davenport
Fighting Click Fraud And Bots From The Heart
Of Texas
Math Will Rock Your World
Copyright 2010 John Wiley & Sons, Inc.
3-11
Figure 3.3
Dow Jones industrial average (DJIA) for a single day in tabular
display and graphical display.
Copyright 2010 John Wiley & Sons, Inc.
3-12
Data Visualization
FROM 3 Weeks to 3 Minutes - Ivy League School Finds Million Dollar
Donor
Deck: ADVIZOR frees up development managers to get the right
answers quickly
Visualization Gallery
Copyright 2010 John Wiley & Sons, Inc.
3-13
Decision Support Systems
Information Builders…..
Decision Support Systems –
DSS (definition)
Hospitals Embrace Business Intelligence
and Integration Technologies From
Information Builders to Increase
Revenue and Improve Patient Care
Many Hospitals Use WebFOCUS and
iWay Software to Propel More Than 100
Percent Growth for Information Builders
in Healthcare Market
Copyright 2010 John Wiley & Sons, Inc.
3-14
MDM
Master Data Management (MDM)
Master Data Management
Operational versus Analytical Master Data Management
Demystifying Master Data Management
Would You Like Fries With That? And Does Cross-Selling
Justify Master Data Management?
Data management's top eight stories of 2008
Human resources data analytics brings metrics to
workforce management
Copyright 2010 John Wiley & Sons, Inc.
3-15
Master Data Entities
10 Mistakes to Avoid When Writing an RFP for
Master Data Management
The What, Why, and How of Master
Data Management
Data Mart Does Not Equal Data
Warehouse
SUPPLY CHAIN ANALYTICS & DATA DISCOVERY
Copyright 2010 John Wiley & Sons, Inc.
3-16
Figure 3.4. Model of an enterprise data
warehouse.
(Source: From Syncsort, synchsort.com. Used with permission.)
Copyright 2010 John Wiley & Sons, Inc.
3-17
Table 3.2
Copyright 2010 John Wiley & Sons, Inc.
3-18
Data Quality
Quality of Data and Quality in Context –
Article by David Loshin, September 18, 2008
Data Quality and Data Profiling –
Article by David Loshin, December
11, 2008
Data Quality Example
Copyright 2010 John Wiley & Sons, Inc.
3-19
Document Management
Implementing Document and Record Management
Systems as a part of your business continuity plan
SurgiCenter of Baltimore
Laserfiche locates patient records with surgical precision
American Express
American Express increases its commitment to excellent
customer satisfaction with Cardiff TeleForm
Captaris® Alchemy®: Document Management Software
Copyright 2010 John Wiley & Sons, Inc.
3-20
3.2 File Management Systems
Copyright 2010 John Wiley & Sons, Inc.
3-20
Figure 3.5
Example of primary and foreign keys.
Copyright 2010 John Wiley & Sons, Inc.
3-22
Figure 3.6
Hierarchy of data for a computer-based file.
Copyright 2010 John Wiley & Sons, Inc.
3-23
Figure 3.7
Indexed sequential access method.
Copyright 2010 John Wiley & Sons, Inc.
3-24
Figure 3.8
Computer-based files of this type cause problems such as redundancy,
inconsistency, and data isolation.
Copyright 2010 John Wiley & Sons, Inc.
3-25
3.3 Databases and Database
Management Systems
Copyright 2010 John Wiley & Sons, Inc.
3-26
Figure 3.9 (a) Centralized database. (b) Distributed database
with complete or partial copies of the central database in more
than one location.
Copyright 2010 John Wiley & Sons, Inc.
3-27
Table 3.3
Copyright 2010 John Wiley & Sons, Inc.
3-28
Figure 3.10
Database management system provides access to all data in the database.
Copyright 2010 John Wiley & Sons, Inc.
3-29
3.4 Data Warehouses, Data Marts,
and Data Centers
Copyright 2010 John Wiley & Sons, Inc.
3-30
Figure 3.11
Data warehouse framework and views.
Copyright 2010 John Wiley & Sons, Inc.
3-31
Figure 3.12
Teradata Corp.’s enterprise data warehouse.
(Source: Teradata Corporation [teradata.com], with permission.)
Copyright 2010 John Wiley & Sons, Inc.
3-32
Table 3.4
Copyright 2010 John Wiley & Sons, Inc.
3-33
Table 3.5
Copyright 2010 John Wiley & Sons, Inc.
3-34
3.5 Enterprise Content Management
Copyright 2010 John Wiley & Sons, Inc.
3-35
Figure 3.13
Electronic records management from creation to retention or destruction.
Copyright 2010 John Wiley & Sons, Inc.
3-36
ERM Vendors – check these out!
ACCUTRAC® SOFTWARE
Copyright 2010 John Wiley & Sons, Inc.
3-37
3.6 Managerial Issues
Copyright 2010 John Wiley & Sons, Inc.
3-38
Managerial Issues
•
•
•
•
•
•
•
•
•
•
Reducing uncertainty.
Cost-benefit issues & justification.
Where to store data physically.
Legal issues.
Internal or external collection, storage, maintenance, &
purging of databases of information.
Disaster recovery.
Data security & ethics.
Privacy.
Legacy systems.
Data delivery.
Copyright 2010 John Wiley & Sons, Inc.
3-39
Copyright 2010 John Wiley & Sons, Inc.
All rights reserved. Reproduction or translation of
this work beyond that permitted in section 117 of
the 1976 United States Copyright Act without
express permission of the copyright owner is
unlawful. Request for further information should
be addressed to the Permission Department,
John Wiley & Sons, Inc. The purchaser may make
back-up copies for his/her own use only and not
for distribution or resale. The Publisher assumes
no responsibility for errors, omissions, or
damages caused by the use of these programs or
from the use of the Information herein.
Copyright 2010 John Wiley & Sons, Inc.
3-40