Emiratization
One Approach
Emiratization
Formal education is the foundation,
Now . . .
it is time to apply this education!
“If you can’t do it, you don’t know it.”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
1
Emiratization
NOW is the time . . .
for Emirati College and University
graduates to create and operate
consistently successful
small businesses that nurture, challenge,
and support their dreams
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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One
Suggestion
Business “Soft Skills”
Training Centers
owned and operated by
young Emirati women
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Project Proposal
 To conduct a 16 week Training Center Skills program
to prepare 8 to 10 young Emirati women to set up
and operate a Business “Soft Skills” Training
Company.
 To oversee, with an Emirati female assistant, the
operation of that Center for the 8 months following
the training program.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Why a project to create a Business “Soft
Skills” Training Center?
By creating their own Training Center,
our young entrepreneurs will bring
a passion and a focus to the program.
They will be totally engaged
in the birth of their business.
Their success will be determined
by the center’s success!
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Key Requirement:
To hire a mature, enthusiastic, Arabic/English speaking,
educated Emirati woman to be Training and
Management Assistant to the Program Director.
 Interview and select candidates
 Provide Arabic translation during the program
 Supervise the Center’s operation for one year
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Important features of the program:
1. Very careful selection of participants (with ongoing
family contact).
2. Constant and continuous practice.
3. Weekly “public” presentations or workshops for
family, friends, and potential customers.
4. Entrepreneur visits and presentations.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Important features of the program
5. A small group of 8 to 10 participants to allow for
personal coaching.
6. Interviews with parents and/or spouse to explain the
program.
7. Participant in-program interviews with family,
friends, business associates and potential
customers in the training workshops.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Important features of the program
8.
Ongoing training skills improvement, consulting
and new program creation.
9.
Very little publicity for this first program.
10. Director will work with exceptional program
graduates to become instructors.
11. If successful, additional programs will be offered.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Program topics: (for details, please see pages 20 to 30)
1.
2.
3.
4.
5.
6.
7.
8.
Presentation Skills – Head and Heart
Training Methods for exceptional learning
Marketing the Center
Sales Skills to “sell” the workshops
Entrepreneurship – from “idea” to “ Our Center”
Organizing the Center
Operating the Center
Managing the Center
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Director: Tom Pattillo
 has resided in the UAE for over three
years, and has observed, read about,
and researched the challenge of
Emiratization.
Tom Pattillo
BA, MBA
Emiratization Proposal
 has real life experience. His company,
Catalyst Consulting Limited (1985 - 1999)
worked with over 20,000 individuals and
hundreds of companies throughout
Canada, the USA, and Bermuda.
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Tom Pattillo (continued)
 taught University level business courses for 8 years
in Canada
 primary profession is Business Soft Skills Trainer.
 recommendations (following) confirm that young
Emirati men and women enjoy and benefit from
Tom’s teaching methods.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Tom Pattillo References
“Tom has been actively engaged in conducting Presentation Skills, Business Etiquette
and Multicultural Awareness Workshops for our young aspiring national trainees. We
thank Tom for his contribution and recommend him for any future programs especially
for training and grooming young Emiratis who are entering the professional field.”
Shekar Sawant
Head Learning & Development
Emirates National Bank of Dubai
April 21, 2009
(Tom) “ . . . you are a very fine trainer, plus your dedication and attitude towards
Emiratization in UAE is unsurpassed amongst the expatriate population here. If you
there is anything else I can do for you towards your project, I would be most happy to
oblige.”
Ayadh Farooq
Head of National Development
10 December 2009
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Request:
• I would like to work with an organization
(public or private) to implement this
project.
• Please contact me at:
• tom.pattillo@gmail.com
A UAE based friend will contact you
directly as appropriate.
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Program Details
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Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Presentation Skills – Head & Heart
1.
2.
3.
4.
5.
6.
7.
8.
9.
Developing knowledge, skills, attitude and confidence
Practicing concepts vital to balance of course
Weekly “live” presentation
Mastering the Communication Process
Building effective PowerPoint presentations
Establishing and maintaining control
Always creating engagement
Creating interactive presentations
Using “your” talent effectively
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Training Methods for exceptional
learning
1.
2.
3.
4.
5.
6.
7.
Mastering a variety of training processes
Creating coaching intensity
Perfecting the sample workshop
Creating a workshop based on our expertise
Practicing workshop skills: free workshops
Constantly engaging your participants
Walking the talk: living the principles
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Marketing the Center
1.
2.
3.
4.
5.
6.
7.
8.
Profiling our best customers
Creating a marketing plan
Insuring effective research
Creating customer surveys
Conducting focus group activities
Building “marketing kits” for sales team
Effectively using social media
Finding and leading our “tribe”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Sales Skills to “sell” the Workshops
1.
2.
3.
4.
5.
6.
7.
Mastering one-on-one selling skills
Building client relationships
Focusing on consultative selling
Using prospect triangulation
Making your own marketing tool kit
Understanding our strengths
Demonstrating selling skills to outside audiences
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Entrepreneurship
1.
2.
3.
4.
5.
6.
7.
Focusing on the process of success
Translating ideas into actions
Finding mentors
Creating the Advisory Board
Becoming aware of the E-Myth
Gaining insight and advice from entrepreneurs
Making plans and presentations based on “ideas
and actions”
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Organizing the Center
1.
2.
3.
4.
5.
6.
7.
Using the SWOT analysis to formulate and focus
objectives, strategy and tactics
Finding, developing, and managing trainers
“Creating” sales professionals
Building the management process and team
Planning for training facilities
Shaping Business processes
Coordinating Community Relations
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Organizing the Center (continued)
8.
9.
10.
11.
12.
13.
14.
Utilizing banking advice and raising capital
Licenses, government regulations
Establishing computer systems
Forming an advisory group
Planning the first 100 days of operation
Arranging opening ceremonies
Creating a Publicity Plan
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Operating the Center
1. Planning and living day-to-day activities
2. Knowing what we must accomplish: yearly, monthly,
weekly, and daily
3. Setting security standards
4. Establishing Opening and Closing times
5. Preparing and “living” accounting activities
6. Overseeing customer service: day care, cafeteria,
complaints, problems, and perception
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Managing the Center
1. Understanding and applying:
1. Planning
2. Organizing
3. Leading
4. Controlling
2. Being efficient and effective
3. Setting and meeting objectives
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Training Center Skills
Managing the Center (continued)
4.
5.
6.
7.
Developing employees
Maximizing information technology benefits
Course Development
Business
Emiratization Proposal
Business Skills Coaching: Improving Performance and Confidence
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Business “Soft Skills”
Training Centers
Preparation
Potential Program Components and Time Line
hours
18
30
18
24
Sponsor Approval (time, fees, expenses, location)
Select Training and Management Assistant
Program Promotion
Participant Selection: Interviews with family as appropriate
1. Presentation Skills – Head and Heart
2. Training Methods for exceptional learning
3. Marketing the Center
4. Sales Skills to “sell” the workshops
5. Entrepreneurship – from “idea” to “ Our Center”
6. Organizing the Center
7. Operating the Center
8. Managing the Center
Move to and set up Training Center
Evaluating Progress: Throughout the Program
Opening Celebration: Prepare and Conduct
Total
Weeks
Emiratization Proposal
90
days
3
5
3
4
15
3
Program
hours
42
72
36
30
36
42
30
30
24
12
24
390
Business Skills Coaching: Improving Performance and Confidence
Tom
E. A.
7,500
12,500
7,500
10,000
17,500
30,000
15,000
12,500
15,000
17,500
12,500
12,500
10,000
5,000
10,000
7500
10,000
17,500
30,000
15,000
12,500
15,000
17,500
12,500
12,500
10,000
5,000
10,000
Girls
days
7
12
6
5
6
7
5
5
4
2
4
65
13
26