In the world of communications
every day is a new Premier!
Credentials presentation of
Premier Communications
Premier Communications at a glance
Founded in 2000
Full service, Hungarian communication agency
TOP 10 out of 80+ PR firms in Hungary
Office based in Budapest
Strategic communications counsel
Creative communications / PR solutions
Our international background
Premier is the Hungarian partner of PROI Worldwide
PROI is the largest partnership of independent
communications and PR consultancies
55 communication agencies
Top-10 largest PR groups
600
100 offices, 4.500 communication experts
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Regional and global outreach from and to Hungary
Our team
Colleagues:
6 full time advisors
3 part time advisors
International professional background
Services in:
Hungarian
English
German
Service centers & fields of expertise
Travel, tourism, transportation
Environment & waste management
FMCG
Bank & finance
IT & telecommunications
Healthcare
Our centers of excellence
Corporate Comms
Marketing comms & PR
B2B events
Integrated campaigns
Business workshops
Consumer events / Product launches
Internal communications
Exhibitions & special events
Strategic sponsorship
News letters
Crisis communications
Audio visual tools
Media trainings & speaker ops
Digital communications
Digital & social media
Public Affairs
Social media strategies
PA contact programs
Social media campaigns
Lobby project management
Blogging and blogger outreach
Issues management
Social media monitoring
Public Affairs monitoring
Audio and visual solutions
PA events and meetings
Stakeholder mapping
Press and media relations
Press Office
Press events & press releases
Issue management
Media trainings
Media analysis
Crisis communications
Our press and media relations services
Press and media strategies
Organization of press events
News Factory: development and distribution of
press releases
Organization of TV & radio interviews
Press Office service
Organization of press trips
Creative press relation campaigns
Media and speech trainings
Media monitoring and analysis
Bridge between our clients and
their target audiences
Press and media
Consumers
Customers
Partners and suppliers
Government
Authorities
Civil organizations & NGO’s
Opinion leaders
Employees
Investors & shareholders
Our methodology
Research
Planning
• Media audit
• Focus groups
• SWOT analysis
• Communications strategies
• Creative plan
• Budget, action plan
Implementation
• Content preparation
• Operational preparation
• General administration
Project / Campaign
Evaluation
• Preliminary follow up
• Onsite project management
• Follow up
• Qualitative evaluation
• Quantitative evaluation
• Financial report
Our clients & client references
PUBLIC RELATIONS & PUBLIC AFFAIRS
Long term client relationships
13 years
9 years
6 years
Premier’s aviation expertise
British Airways
Scope and profile of activities
•
From 2000 to 2008
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Marketing communications
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Full scale press and media relations
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Press events
Press trips
Press releases
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Full scale corporate communications
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Full scale crisis communications
British Airways
Major marketing communication projects
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21st Century Air travel – Innovation Center
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Introduction of the world’s first fully flat bed
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Wellbeing on board
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London is Closer thank you think campaign
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Introduction of one-way fares
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Introduction of e-tickets
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Club World Promotion
British Airways
Major corporate communication projects
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35th Anniversary of British Airways in Hungary
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LHR Terminal 5 Grand Opening
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Introduction of the 4th Daily Flight form BUD to LHR
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Click for good campaign
British Airways
Major press and media relations projects
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Annual Online Aviation Survey
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Press trips to London, NYC, Boston, Tokyo,
Sydney
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Quarterly press releases
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Annual press events
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Exclusive interviews
British Airways
Major crisis communication challenges
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9/11
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Concorde crash
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Luggage handlers strike
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Hungarian passenger dies onboard
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Drunk right wing writer refused to fly before
elections
British Airways World Cargo
Scope and profile of activities
•
Introduction of the World Cargo Center at
LHR
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Project implemented in 2002
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Full scale press and media relations
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Press trip to LHR
Press releases issued
Emirates
Scope and profile of activities
•
Introduction of the 4th daily flight from Vienna
to Dubai
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Project implemented in 2006
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Integrated ATL and PR campaign
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Advertisements in leading business titles
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Press release
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Press trip for selected, KOL journalists
FedEx
Scope and profile of activities
•
Introduction of the 24hrs delivery service
from Budapest
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Project implemented in 2005
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Scope
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Press conference to announce new 24hrs
service to press
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Large scale B2B event & reception to
introduce new service to business partners
We color up your communications!
Thank you for your attention!
Premier Communications
H-1053 Budapest, Fejér György str. 8.
Tel.: 36-1/483-1860, Fax: 36-1/483-1861, Mobile: 30-280-0615
E-mail: info@premiercom.hu, Internet: www.premiercom.hu