2006 Product Review
Digital Mobility
DA Industry Information
+100%
8,000
+210%
24,812
+21%
30,000
+13%
34,000
Flash
Hard Drive
Units in 000
35000
30000
25000
70%
20000
43%
67%
15000
10000
5000
44%
57%
33%
30%
56%
0
Source: CEA, Thomson
Thomson Confidential
2004
2005
2006E
+217%
$1344
+215%
$4229
+10%
$4450
2007E
+10%
$4482
DA Industry Information
HDD –H2 2005
Flash – H2 2005
Units
Units
3-4 GB
16%
51-60 GB
14%
128 MB
4% 256 MB
31-40 GB
1%
7%
3-4 GB
21%
5-10 GB
10%
512 MB
32%
1-2 GB
41%
Dollars
3-4 GB
27%
21-30 GB
39%
Dollars
128 MB
1%256 MB
3%
512 MB
20%
51-60 GB
20%
31-40 GB
1%
16-20 GB
15%
3-4 GB
15%
5-10 GB
7%
16-20 GB
15%
1-2 GB
49%
Thomson Confidential
21-30 GB
42%
DA Entertainment Universe
Consumer Segment Opportunities
Non-Apple Mainstream
Sports/Active Lifestyle
•Rugged
•Water-Resistant
•Stop Watch
•Calorie Counter
•Pulse Rate Monitor
•Pedometer
•Altimeter
•Barometer
•GPS
•Customers wanting options not
offered by Apple
•Differentiated ID’s
•Optional Features
•Better Feature to Cost
Advantage
•Music Site Purchase Options
Video
•Record from Source
•Schedule Recordings
•DIRECTV2Go
•Subscription Based
Sharing
•Wifi Enabled
•Bluetooth Capable
•Device2Device
Niche – “Counter Culture”
•Different ID styles/Racer X
•Sci-Fi Clamps/Spider
•Fringe Groups (Punk, Rock, Girly)
•Features and Styling out of the box
Thomson Confidential
DA Innovation Products/Services
Wireless Sharing
• BlueTooth
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Playback and Control
Wireless Home Docking
Accessory Options
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• Wifi
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Playback and Control
Hotspot Downloading
Playlist / Song Trading
Bundling
Add-on Sales
• VYRA
• A new form of device + service hybrid
that aims to extend the Internet and its
wealth of content to a portable device
• It is focused on two areas:
• Push Internet content delivery
• Self propagating user communities
that help to find/create new content
and spread it to each other
Thomson Confidential
2006 Digital Audio Products
Thomson Confidential
Entry User (Young Adult)
TH101
Simple Starter Package
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mp3, WMA, WMA DRM, WAV Compatible
USB Cap to keep pocket lint out
Seven Color Backlit LCD Display with Icons
Built-in Voice Recorder
Multi-Language
Replaceable “AAA” Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones, Music Management Software
TH101 – Blue
256 MB - $49.99
Thomson Confidential
Entry User (Young Adult)
TH102
Simple Starter Package
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mp3, WMA, WMA DRM, WAV Compatible
USB Cap to keep pocket lint out
Seven Color Backlit LCD Display with Icons
Built-in Voice Recorder
Multi-Language
Replaceable “AAA” Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones, Music Management Software
TH102 – Red
256 MB - $49.99
Thomson Confidential
Entry User (Young Adult)
TH103
Simple Starter Package
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mp3, WMA, WMA DRM, WAV Compatible
USB Cap to keep pocket lint out
Seven Color Backlit LCD Display with Icons
Built-in Voice Recorder
Multi-Language
Replaceable “AAA” Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones, Music Management Software
TH103 – Silver
256 MB - $49.99
Thomson Confidential
Entry User (Young Adult)
TH1010
Simple Starter Package
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mp3, WMA, WMA DRM, WAV Compatible
USB Cap to keep pocket lint out
Seven Color Backlit LCD Display with Icons
Built-in Voice Recorder
Multi-Language
Replaceable “AAA” Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones, Music Management Software
TH1010 – Black
512 MB - $69.99
Thomson Confidential
TH1011 – White
1 GB - $89.99
Entry User (Young Adult)
TH1500
PlaysFromDevice or Play To
Device.
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PlaysFromDevice Capability – Is able to be controlled
and play through an external audio system
mp3, WMA, WMA DRM, Audible and Janus Compatible
Multi-line OLED (Organic Light Emitting Diode) is more
colorful and brighter than normal displays
FM Tuner/Record
Flip USB direct connection
18-20 hrs on Rechargeable Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones
TH1500
512 MB - $79.99
Thomson Confidential
Entry User (Young Adult)
TH1501
PlaysFromDevice or Play To
Device.
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PlaysFromDevice Capability – Is able to be controlled
and play through an external audio system
mp3, WMA, WMA DRM, Audible and Janus Compatible
Multi-line OLED (Organic Light Emitting Diode) is more
colorful and brighter than normal displays
FM Tuner/Record
Flip USB direct connection
18-20 hrs on Rechargeable Battery
100 Free mp3s from RCA and emusic.com
Accessories included: Neck Strap, USB Cable, Earbud
Headphones
TH1501
1 GB - $99.99
Thomson Confidential
Price-Conscious (Kid/Teen/Late Adopter)
M20 Series
Easy on the Eyes and the
Wallet!
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Interchangeable Display and Battery Covers with
different colors for personalization
PlaysFromDevice Capability – Play secure content
on various devices such as Xbox 360.
mp3, WMA, WMA DRM, Audible and Janus
Compatible for use on most download sites
Multi-line OLED is more colorful and brighter than
normal displays
Expandable Memory Slot for more music
18 hrs. on “AAA” Battery
100 Free mp3s from RCA and emusic.com
Accessories included: USB Cable, Carrying Case,
Belt Clip, Sports Armband, Earbud Headphones,
Battery
M200
256 MB - $49.99
Thomson Confidential
M2000
512 MB - $69.99
Price-Conscious (Kid/Teen/Late Adopter)
M2600
Your Good Tune Charm
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Multi-function Multi-Line Full Color 1" OLED Display - The multiline alpha-numeric OLED (organic light-emitting diode) display
is bright and clear compared to regular LCD display.
Video Playback (MOV, AVI) - Plays downloaded M-PEG videos.
Audio Playback (mp3 / WMA® / WMA® DRM / WAV / Audible) Listen to several different formats of music and books.
Compatible with most download internet services.
Photo Playback (JPEG, Bitmap, TIF, GIF, PNG) - View photos or
images. You can also zoom and rotate as well as create
slideshows.
Lyric Display Capability - Displays lyrics while music plays (song
must have attached lyric file)
Dual Orientation Display - You can "flip" the display upside down
depending on where you like to wear the device.
Digital FM Tuner with 20 Presets - Listen to your favorite radio
stations while working out.
FM Record (mp3 / WAV), Voice Record, Audio Record – Voice
Record, record your FM station or line in from another analog
source to mp3 or WAV format.
Accessories included: USB Cable, Neck Strap, Line-In Cable,
Earbud Headphones and 100 free downloads from emusic.com
M2600
512 MB - $79.99
Thomson Confidential
Price-Conscious (Kid/Teen/Late Adopter)
M2601
Your Good Tune Charm
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Multi-function Multi-Line Full Color 1" OLED Display - The multiline alpha-numeric OLED (organic light-emitting diode) display
is bright and clear compared to regular LCD display.
Video Playback (MOV, AVI) - Plays downloaded M-PEG videos.
Audio Playback (mp3 / WMA® / WMA® DRM / WAV / Audible) Listen to several different formats of music and books.
Compatible with most download internet services.
Photo Playback (JPEG, Bitmap, TIF, GIF, PNG) - View photos or
images. You can also zoom and rotate as well as create
slideshows.
Lyric Display Capability - Displays lyrics while music plays (song
must have attached lyric file)
Dual Orientation Display - You can "flip" the display upside down
depending on where you like to wear the device.
Digital FM Tuner with 20 Presets - Listen to your favorite radio
stations while working out.
FM Record (mp3 / WAV), Voice Record, Audio Record – Voice
Record, record your FM station or line in from another analog
source to mp3 or WAV format.
Accessories included: USB Cable, Neck Strap, Line-In Cable,
Earbud Headphones and 100 free downloads from emusic.com
M2601
1 GB - $109.99
Thomson Confidential
Active Lifestyle (Active Adult)
S1000
Your Best Workout Partner
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Water-Resistant, Pedometer, Stopwatch
• Ease of One-Hand Operation
PlaysFromDevice Capability – Secure content on
your audio systems.
mp3, WMA, WMA DRM, Audible and Janus
Compatible for use on most download sites
Multi-line Negative LCD is brighter and easier to
read compared to normal displays
20 FM Presets with FM Recorder
“Flip” Display for Dual Orientation on either arm
100 Free mp3s from RCA and emusic.com
Accessories included: Belt Clip, Sports Armband,
USB Cable, Neck Strap, Earbud Headphones,
Battery
S1000
512 MB - $79.99
Thomson Confidential
Active Lifestyle (Active Adult)
S1001
Your Best Workout Partner
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Water-Resistant, Pedometer, Stopwatch
• Ease of One-Hand Operation
PlaysFromDevice Capability – Secure content on
your audio systems.
mp3, WMA, WMA DRM, Audible and Janus
Compatible for use on most download sites
Multi-line Negative LCD is brighter and easier to
read compared to normal displays
20 FM Presets with FM Recorder
“Flip” Display for Dual Orientation on either arm
100 Free mp3s from RCA and emusic.com
Accessories included: Belt Clip, Sports Armband,
USB Cable, Neck Strap, Earbud Headphones,
Battery
S1001
1 GB - $99.99
Thomson Confidential
Entry User (Young Adult)
H116
Subtle Sophistication
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6 GB Hard Disk Drive
PlaysFromDevice Capability – Secure content
on your audio systems.
mp3, WMA, WMA DRM, Audible and Janus
Compatible for use on most download and
subscription sites
Bundled FM Transmitter
1.5” Negative LCD Display (White on Black)
allows display to be read in direct sunlight
18-20 hrs on Rechargeable Battery
USB Power Charge (no AC/DC adapter
needed)
100 Free mp3s from RCA and emusic.com
Accessories included: Belt Clip, USB Cable,
Earbud Headphones
H116
6 GB - $169.99
Thomson Confidential
Flash Drive
M5001
Thin Tunes
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mp3, WMA, WMA DRM and Janus Compatible for use
on most download sites
1.8” TFT High Color LCD Display
JPEG with Slideshow functionality
M-JPEG video playback
FM Radio/Record, Voice Record, Line-In Record to mp3
or WAV
SRS WOW Sound Effect
World Clock
Text Viewer and Lyric Synchronization
14 hrs on Rechargeable Battery
USB 2.0 Host – Capable of connection to other USB
devices without a computer
100 free mp3s from RCA and emusic.com
Accessories included: USB Cable, Line-In Cable
Carrying Case, Earbud Headphones
M5001
1 GB - $149.99
Thomson Confidential
Flash Drive
M5002
Thin Tunes
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mp3, WMA, WMA DRM and Janus Compatible for use
on most download sites
1.8” TFT High Color LCD Display
JPEG with Slideshow functionality
M-JPEG video playback
FM Radio/Record, Voice Record, Line-In Record to mp3
or WAV
SRS WOW Sound Effect
World Clock
Text Viewer and Lyric Synchronization
14 hrs on Rechargeable Battery
USB 2.0 Host – Capable of connection to other USB
devices without a computer
100 free mp3s from RCA and emusic.com
Accessories included: USB Cable, Line-In Cable
Carrying Case, Earbud Headphones
M5002
1 GB - $199.99
Thomson Confidential
M50 vs. Apple Nano
1 GB = $149.99
2 GB = $199.99
4 GB = $249.99
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3.5 x 1.6 x 0.28
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Thomson Confidential
1 GB = $149.99
2 GB = $199.99
4 GB = $249.99
1, 2, or 4 GB: 1 GB = 325 songs, 2 GB = 650
songs, 4 GB = 1300 songs.
Display: 1.8” TFT High Color LCD
Video Playback: M-JPEG
Audio Playback: mp3, WMA, WMA DRM,
Janus Compatible with subscription services
and WAV
Photo Viewer: JPEG, GIF, BMP
Digital FM Tuner/Record: to mp3 or WAV
Voice Record: to mp3 or WAV
Line-In Record: to mp3 or WAV
World Clock: Yes
Text Viewer: Yes
Lyric Synchronization: Yes
SRS WOW Effect: Surround sound effect.
USB 2.0 Host: Point-to-Point
Communication with other USB enabled
devices like cameras or mp3 players
Battery Life: 14 hours on rechargeable
battery
Accessories Included: Earbud headphones,
Line-In cable, Music Management Software,
Carrying Case, and USB Cable.
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3.5 x 1.6 x 0.27
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1, 2, or 4 GB: 1 GB = 240 songs, 2 GB =
500 songs, 4 GB = 1000 songs.
Display: 1.5” Color LCD
Video Playback: None
Audio Playback: ACC, Protected ACC
from iTunes, mp3, NOT compatible with
subscription service of any kind
Photo Viewer: JPEG, GIF, BMP, TIFF, PNG
Digital FM Tuner/Record: None
Voice Record: None
Line-In Record: None
World Clock: Yes
Text Viewer: None
Lyric Synchronization: None
SRS WOW Effect: None
USB: Only through Dock (sold separately)
Dock Connecter: Yes (dock sold
separately)
Battery Life: 14 hours on rechargeable
battery
Accessories Included: Earbud
Headphones, iTunes Disc, USB Cable, and
Dock Adapter (dock sold separately)
Early Adopter (Young Adult)
R3000
mp3 for You and Me
– 512 MB mp3 player
– mp3, WMA, WMA DRM, Audible and Janus
Compatible for use on most download sites
– FM Radio with Record
– USB Direct Play Capability
– Expandable Memory Slot for more music
– Five Preset Graphic Equalizer
– AC/DC Adapter so you can save your batteries
– 100 Free mp3s
– Accessories included: USB Cable, AC/DC Adapter
R3000
512 MB - $79.99
No headphones, no headaches. Let others enjoy your digital
collection with the D100 series. Easy to Load – Easy to Play – Easy
to Enjoy.
Thomson Confidential
Video Models
Thomson Confidential
Video – User Created
X2400
Set to Explode
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3.5” TFT High Color Display
Compact Flash Drive
• Starter Kit Included with Unit
– Up to One Hour of Video Included
– Screen Cleaner Cloth
– Removable Stand and Carry Strap
– DivX Transcoding Software to make
any video compatible with just a
click of the mouse.
MPEG 1, 2 ,4, JPEG, mp3, WMA, WMA DRM,
DivX
Records directly from source (DVD, TV, CD
Player, etc…) to MPEG for video or WAV file for
audio
100 Free mp3s from RCA and emusic.com
Built-in Speaker
M5002
1 GB - $199.99
Thomson Confidential
Video – Network Created
X3000
You’ve Got To See It, To Believe It
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3.6” TFT High Color Display with 20 GB HDD
Video (MPG 1,2,4/Divx Certified/WMV9), Audio (mp3, WMA,
WMA DRM, Audible, Janus Compatible), Images (JPEG,
Bitmap, TIF, GIF, PNG) Viewer/Slideshow with Audio
Commentary
Records direct from source (Video to MPG4/Audio to mp3)
with Timed Recording like a mini DVR
Built-in DivX Create for a one click video converter
Built-in Speaker
Video Out – DVD Quality output to display video and images
on your TV
Accessories included: USB Cable, Carrying Case, Earbud
Headphones, Universal Remote, Home Theatre Docking Base,
AV Line out Cable
DIRECTV2Go direct transfer capability
(other network providers pending)
X3000
20 GB - $399.99
Thomson Confidential
X3030
30 GB - $399.99
June Available
2006 Digital Mobility Products
Thomson Confidential
Video – User Created
EZ101
Never Miss A Memory
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Point and Shoot Digital Camcorder
30 Minutes worth of recording time
Easy to play and delete files on camcorder
3x Zoom
Records in Half VGA, MPEG4 AVI files (neutral format is
easy to edit with video editing software)
Output direct to TV
Easy to Connect to Computer with Convenient USB Arm
Super Simple Software Embedded so you can download
videos to any PC or Mac
Email software converts videos to WMV files for smaller
file sizes
Runs on 2 “AA” Batteries
Easy dock connection so you can have DVD burnt at local
CVS pharmacy or other retailers for $9.95
Up to 30 Minutes
Of Video
$129.99
Where’s Your Camcorder? In the closet with a dead battery? No
tapes? Well, your problems are over. Introducing the EZ101, a
camcorder for the rest of the family.
Thomson Confidential
2006 Digital Audio Marketing
Thomson Confidential
Digital Audio Marketing
• Reality of Speed
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RCA is an associate Sponsor of
Holigan Racing Team BooKoo
Reality TV Show
Airing on Speed Channel
Speed, Action, Power, Glory, and
Conflict are the driving forces
behind The Reality of Speed.
The thirteen episodes of this
hard-driving reality show
chronicle the fast-paced lives of
three professional motocross
racers – David Vuillemin, Steve
Boniface and Justin Keeney.
They live, train and work out
together during the week, and
then line up on Saturday night
in front of 50,000 screaming
fans to compete for money,
fame and glory in the most
physically demanding sport in
the world.
Thomson Confidential
• Reality of Speed
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RCA teamed up with local retailer for promotions
Local Radio Promotions featured the LYRA X3000
as well as promoting both the AMA Supercross
and retailer
10 Giveaways of the LYRA X3000 on the radio all
week leading up to Saturday race
An autograph signing with Holigan Racing Riders
on Friday night at retailer
Radio Remote from local rock station to promote
both the LYRA X3000 at retailer and the riders
Product giveaways both Friday night and
Saturday Race Day
Thomson Confidential
Sweepstakes
• Stadium Sponsorships
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X3000 Banners pushing sweepstakes
X3000 PA Announcements
Team BooKoo RCA autograph sessions with product
Reality of Speed filming all events
• Flyers
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Flyers directing fans to web site to register for bike
drawing
Promoting other products as well as specifically the
X3000
• Website
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www.rca.com to be used for the Race Bike Promotion
Contestants will get a chance to win the bike and view all
the features of the LYRA X3000
Survey opportunities and data collection of fan base
• TV and Radio
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Reality of Speed show will display riders using RCA digital
audio product
X3000 Radio Giveaways
Teamed up with local retailer to push products
Thomson Confidential
Page N°31
Digital Audio Marketing
• Packaging
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New RCA packaging uses Reality
of Speed marketing
Website coordinated with
packaging
• Website
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Thomson Confidential
Page N°32
Website to be used for the Race
Bike Promotion
Contestants will get a chance to
win the bike and view all the
features of the LYRA X3000
Survey opportunities and data
collection of fan base