Social Media Geek| Mobile Multimedia: Making Media on
the Go
#BH11mediaongo
Julie Yamamoto, blog.cmdagency.com
@juliey
Kris Cain, littletechgirl.com
@littletechgirl
Moderator:
Beth Blecherman, techmamas.com
techmamas.com
RATE THIS SESSION! iPad and iPhone users: Rate this session in the BlogHer '11 mobile app!!
#BlogHer11
Wireless Network (no password required): BLOGHER
Brought to you by
What’s in your bag?
• Julie Yamamoto
o @JulieY
o http://blog.cmdagency.com
• Kris Cain
o @LittleTechGirl
o http://littletechgirl.com
• Beth Blecherman
o @TechMama
o http://www.techmamas.com
We asked you these questions …
What mobile platform do you use the most?
We want to know:
Which sentence best describes your relationship to mobile
technology?
1. I want that bright shiny WiFi-enabled object.
2. I wait to see which gadgets are most popular before
buying.
3. I’m curious, but haven’t jumped in with both feet yet.
Could you survive on a desert island with only your
smartphone (and unlimited battery life) but no computer?
1. Yes, mobile is my middle name.
2. No way!
We asked you these questions …
http://www.blogher.com/questionnaire-blogher-session-making-media-gol
Q1: What mobile gadgets to you use to create
multi-media on the go?
Q2: What is your smartphone platform?
Q3: Which Smartphone do you have?
Q4: Are you happy with your Smartphone?
Q5: If you have a Tablet, which one do you have?
Q6: If you a Laptop, which one do you have?
Q7: If you create multi-media content from your phone,
what type?
Q8: What type of gadget are you looking for multi-media content (what’s
missing from mobile toolbox)?
Configuring your mobile life
Platform
Provider
Publishing
Smartphones will outsell computers next year.
(Morgan Stanley, 2010)
All major smartphone platforms support cloud-based computing
platforms as of this year.
(TELUS 2011)
Video links stay in circulation longer on social media. YouTube is the
top domain that lived more than 200 days on Twitter.
(Cornell and Yahoo!, 2011)
Taking a photo is the second most popular use of a smartphone.
(comScore, 2010)
Everyone is an early adopter, thanks to
mobile devices.
(BlogHer 2011 Social Media Matters)
Technology Choices
• BlogHer and Creative Context Study:
"How does this fit into my life"
• What is your workflow?
• What platforms do I use?
• What features do I need to produce my
mobile multi-media content?
Smartphones
• Network Speed: 4G LTE Verizon (AT&T LTE this
summer?), T-Mobile & AT&T: HSPA+ , Sprint: WiMax
• Keyboard: Physical Keyboard vs. Virtual (Haptic, Swype)
• Hardware: Front/rear camera&flash, dual 3D, battery life,
ports, storage, processor, screen size, resolution, weight,
memory
• Platform/Ver.: Android, iOs, Windows, BlackBerry, WebOS,
• Interface: Motoblur, LG UI, TouchWiz 4.0 (Samsung),
Sense 3.0 (HTC), BlackBerry, Windows Mobile
• Apps & Market: iTunes, Android Market & apps like Twitter,
Facebook
• Other Features: Multi-tasking, WiFi hotspot, media layer,
conf call, speaker, memory slot voice, sync options
(including cloud sync).
Tablets
• Network Speed: WiFi, 4G, 3G
• Keyboard: Physical Bluetooth Keyboard vs. Virtual
• Hardware: Front (video chat), rear Camera (pictures,
video), accelerometer, gyroscope, storage, processor,
display, ports, touch interface
• Platform/Ver.: Android, iOS, Windows, BlackBerry,
WebOS (Do they keep up w/firmware updates?)
• Apps & Market: iTunes, Android Market and apps like
Twitter, Facebook, eReader, Productivity
• Other Features: Interface, resolution, weight, battery life,
screen size, voice, sync options, internal and removable
memory
• Entertainment: Video apps (Flash?), audio
Laptops
• Network Speed: Wireless, 4G, 3G
• Keyboard: Keys - size, feel, location
• Key Features: Battery life, weight, processor, screen
size
• Hardware: Memory (RAM, Hardrive, Optical drive),
webcam, display, ports (SD drive, headphones, HDMI),
touchpad or trackpad
• Operating System: Windows, iOS, Google Chrome OS
(cloud)
• Entertainment: Video processor, audio, speakers
• Unique Features: Cooling technology, low voltage
processors like Intel CULV, eco engineering, optical
drives, spill-proof keyboard, hard drive protection
Takeaway
•
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•
•
•
•
•
•
Analyze current workflow & platforms
Define tools needed for multi-media creation
Don't just buy what everyone else is using
Hardware is Hardware, Software is Software Interface is key
It's all about the apps
Give the interface and key apps/programs a
test drive at store (i.e. Smartphone: take
picture, load to Twitter &Tweet, Laptop: test
out keyboard)
Buy for future needs
Think out of the box ( Voice Controls)
Mobile Photo & Video
• Get a real camera!
o Wi-Fi enabled cam/camcorder
• Carry an extended battery or portable
charger
• Pick a carrier with a strong signal in your
area (for phone or personal hotspot)
• Choose the right apps
Mobile Photo & Video
• What does livestreaming mean for you?
o
Livestream vs. Ustream vs. YouTube
• Video apps
o
o
Ustream for Android, iOS, and Windows Phone
Socialcam for Android, Apple
Mobile Broadband
• Wi-Fi vs. Mobile Broadband
• Personal Hotspot vs. Public Hotspot
o USB
o My-Fi
• Tethering your Smartphone
o USB
o Wi-Fi
o Bluetooth
Apps We Like
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Review sites: Blogs, iTunes, Android Market, Others?
Photo: Instagram for Apple, picplz for Android
Video: Socialcam for Apple, Qik for Android
Audio: Audioboo for Android, Apple; Cinch for Apple
Social: Social apps built for your platform, HootSuite and
TweetDeck (now part of Twitter), QR code
Publishing: Posterous for Apple, Wordpress, Tumblr.
CoverItLive (liveblogging)
Check-in: Foursquare, Facebook
Video Chat: Facetime (Apple), Skype
Productivity: Dragon Dictate, Dropbox, Evernote, MS
Office or Documents To Go (Android), CamScanner
Photo: Photobucket Mobile, Instagram, ProHDR,
Photoshop Express
Social Media Geek| Mobile Multimedia: Making Media on
the Go
#BH11mediaongo
Julie Yamamoto, blog.cmdagency.com
@juliey
Kris Cain, littletechgirl.com
@littletechgirl
Moderator:
Beth Blecherman, techmamas.com
techmamas.com
RATE THIS SESSION! iPad and iPhone users: Rate this session in the BlogHer '11 mobile app!!
#BlogHer11
Wireless Network (no password required): BLOGHER
Brought to you by