BUSINESS AND MANAGEMENT – PAPER 1 CASE STUDY PACK STANDARD LEVEL MOCK EXAM PAPER 1 CASE STUDY: ROYAL DANISH BEARINGS (RDB) For use in May and November 2013 1 hour 15 minutes INSTRUCTIONS You will need a clean copy of the Royal Danish Bearings case study Answer any two questions from Section A Answer the compulsory question from Section B The total marks for this examination paper is 50. Author: Paul Hoang © Tutor2u 2013 www.tutor2u.net SECTION A Answer two questions from this section. 1. 2. 3. (a) Define the following terms: (i) workforce planning (line 99). [2 marks] (ii) retrenchment (line 133). [2 marks] (b) With reference to RDB, distinguish between operational objectives (line 152) and strategic objectives. [4 marks] (c) Using at least one content theory of motivation, examine the factors that affect the level of motivation at RDB. [7 marks] (a) Define the following terms: (i) economies of scale (line 16). [2 marks] (ii) strategic alliances (line 155). [2 marks] (b) Prepare a SWOT analysis showing only the strengths and weaknesses of RDB. [4 marks] (c) Examine the reasons for Anna Holstein’s desire to downsize the workforce at the Danish megafactory (lines 96-97). [7 marks] (a) Identify two characteristics of an autocratic leader (line 46). [2 marks] (b) (i) Define the term just-in-time (line 26). [2 marks] (ii) Explain how a move to just-in-time production could help manufacturers to remain competitive (line 26). [4 marks] (c) Examine the advantages of operating smaller factories as opposed to RDB’s current operational model of megafactories. Author: Paul Hoang [7 marks] © Tutor2u 2013 www.tutor2u.net SECTION B Answer the compulsory question from this section. 4. (a) Define the following terms: (i) working capital cycle (line 83). [2 marks] (ii) gross profit margin (lines 38-39). [2marks] (b) Explain why a shortened working capital cycle would be an important benefit to RDB (line 83). [4 marks] (c) Explain the importance of quality assurance at multinational companies such as RDB. [4 marks] (d) Evaluate the opportunities and threats to RDB posed by entry into international markets such as Brazil, India and China. [8 marks] There is no additional information in this mock exam paper for Sections A and B. Author: Paul Hoang © Tutor2u 2013 www.tutor2u.net