Value Proposition

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Product Specifications
&
Value Proposition
2009
Premium single-serve Chiquita bananas
•
Hand selected by size & shape
•
Consistently Ripe & Ready to Eat
Breakthrough packaging technology
•
Exclusive Stay FreshTM Pack naturally extends
storage and shelf life while providing a greater
tolerance for a wider range of temperatures
•
Retail outlets that receive deliveries once or
twice a week can have perfectly ripe bananas
every day
A profitable, fresh OPPORTUNITY
•
Bananas are the #1 grocery SKU and
the #1 consumed fruit1
•
42% of banana consumers say they would eat
MORE bananas if they were made available
wherever and whenever they want one2
•
Yet 93% of bananas are currently sold through
traditional formats
1
2
2005 US Economic Research Service
2004 Strategyn Research
2
Breakthrough Technology
Stay FreshTM technology controls the amount of O2 and CO2 within the
pack, extending unopened package storage life up to 7 days over
traditional methods
Stay FreshTM Pack
•
Extends storage and shelf life
•
Greatly increases resistance to a wider range of
temperatures during transportation
•
Locks in moisture to keep bananas hydrated
•
Ensures best possible product by overcoming the
supply chain obstacles of time, distance and
temperature
Package Seal Opened
7 Days after Store Delivery*
The Stay FreshTM pack is all natural
and does NOT alter the bananas in
any way… it simply ensures you have
the best possible product available.
Conventional
Chiquita To Go
* Boxes kept at 60 F to ensure common conditions for accurate comparison
3
Perfect for Your Consumer
Addresses consumer desire for on the go
healthy food options
•
400 million bananas are consumed weekly and
consumers say they want more
Satisfies consumer consumption preferences
•
Perfectly ripe Chiquita bananas are ready for immediate
consumption
•
86% of consumers prefer to eat bananas that are all
yellow or yellow with green tips1
Builds consumer confidence
•
Chiquita ranks highest in consumer confidence for
nutrition, quality, taste and freshness2
•
Chiquita is the #1 banana brand and one of the top 10
food brands3
1
2
3
2002 Research International Banana Color Preference Study
Harris International ATU Study Wave 3-3 2004
2005 Harris Interactive Consumer Poll
4
22 Count Product Specification
Case Pack:
22 banana singles per case
Case Weight:
9.5lb/ 9lb 8 oz (4.3kg)
Case Cube:
703"
Case Dimensions:
16.00" (L) x 9.50" (W) x 5.00" (H)
Case UPC:
0 74904 00010 7
Unit UPC:
0 74904 40001 3
Pallet Count:
156 cases per pallet
Pallet Weight :
1,560 lbs. (per 156 case)
Pallet Dimensions:
48" (L) x 40" (W) 80" (H)
12 cases per layer
13 layers per pallet
Recommended
Storage:
57° to 65° F (13° to 19°)
5
NUTRITIONAL INFORMATION
NUTRITIONAL PANEL FOR
A STANDARD CTG
BANANA
6
VALUE PROPOSITION:
Leading C-store Case Study
CTG immediately impacted sales volume and
profit for a Top 5 Convenience store banner!
 Leading c- store chain was unhappy with the quality and
performance of its banana program.
Situation
Approach
Result
 Customer is introduced to the perfect solution: Chiquita to
Go™ ripe and ready to eat banana singles, hand selected for
size and shape with a patented extended shelf-life technology.
 To Improve banana program performance, customer switches
from a conventional banana program to the Chiquita to Go™
program in 500+ stores, May 2006.
 To maximize category returns, customer increases retail price
from $.59 to $.79/unit.
Average monthly banana volume increased by 21%
while profit increased 25% !
7
Value Proposition
4 Month Average
Volume
Bananas
Per Unit
Cost
Per Month Average
Retail
Revenue
Cost
Profit
Pre-CTG
97,943
$0.20
$0.59
$57,786
$19,588
$38,198
Post-CTG
124,367
$0.38
$0.79
$98,250
$ 47,259
$50,991
Difference
26,424
$0.18
$0.20
$40,464
$27,671
$12,793
21%
90%
34%
91%
171%
25%
% Difference
8
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