“Developing Your Executive Presence:
A New Year, A New You”
Presented by the Women In Wireless Mentoring Committee
of the Mobile Marketing Association (mmaglobal.com)
Sponsored by U.S. Cellular®
Clare Hefferren, President, Callosum Creative
Josette Goldberg, President, Goldberg Executive Coaching
Kim Ramsey, President, The Executive Edge
Moderated by: Kathy Volpi, U.S. Cellular® / Co-Chair Mentoring Cmte
Introduced by: Suni Vaidya, i3m3 Solutions / Co-Chair Mentoring Cmte
This call was recorded and is available for playback.
The replay dial in numbers are: 800-642-1687 and
706-645-9291.
The ID number to be used will be # 51415368.
This playback will be available until February 3rd.
Table of Contents
• Biographies of Panelists
• Tips
• Resources
Clare Hefferren
Callosum Creative helps corporations elevate their brands
through professional development. By aligning all service
delivery elements— from client relations to leadership
presence, public speaking to wardrobe/grooming and
etiquette, ROI is increased as you invest in your greatest
asset – your staff. Through consistent presence and brand
delivery, enhance your reputation and retain customers.
Clare is President of Callosum Creative.
www.CallosumCreative.com
Josette Goldberg
Josette Goldberg is President of Goldberg Executive Coaching, a Chicago
based executive coaching and leadership development firm, specializing in
taking already successful business leaders and their teams to the next level of
performance. Typical client engagements include executive assessment and
coaching, strategic planning, high potential/succession planning, team
transformation and alignment. The firm focuses on aligning priorities,
systematically developing goals and action plans, and inspiring leaders’
passion for excellence. A persuasive and collaborative approach to business
supports rapid resolution of business issues and productive relationships.
This approach has been successful in assisting clients in meeting their
financial and operational goals by focusing on analysis, planning, and
execution of issues and leadership skills.
www.goldbergexecutivecoaching.com
Kim Ramsey
Kim Ramsey is the President of The Executive Edge, Inc.®, a niche consulting firm that
specializes in accelerating the growth of organizations and their leaders. She has over
23 years of experience in executive and leadership development, change management,
strategic planning, organizational design, succession planning and executive coaching.
She routinely works with Fortune 500 clients and their executive teams to design and
implement organizational and leadership development initiatives resulting in tangible
business improvements. Her clients include: RR Donnelley, ACNielsen, McDonald’s, Sara
Lee, Chicago Tribune, Principal Financial Group, AT&T, Equity Office Properties, Discover
Card, Sears Roebuck, Forsythe Technology, SecurityLink, Sterling Partners Private
Equity, Crowell & Moring, CertainTeed, United Airlines, Harris Bank, Ross Stores, Bank
of Montreal and more. Her consulting firm has a team of seasoned professionals who
all specialize in driving large-scale organizational change, and development of short and
long term business strategies to advance the company. Each of these leaders
understands the challenges and complexities of driving change to achieve tangible
business results.
www.theexecutiveedge.net
Clare’s Tips
#1
•
You are a brand. Create a personal style while dressing for the next level. Developing a
consistent, polished look makes you stand out from the crowd uniquely and leaves a positive
impression. Studies show if you dress well, you’ll feel well and will be received better.
– Does my brand/image portray leadership?
– Do I stand out from the crowd and am remembered two days later? Choose a “signature
item” which you love and routinely make a component of your outfit. This element will
become a consistent brand element, which your audience associates with you. Ex. scarf,
ring, shoes.
– Am I wearing a wardrobe icebreaker today? Ease the initiation of conversations by
offering the recipient something to talk about, such as a unique ring, scarf or bold color.
Taking responsibility into your own hands to break the ice creates a personal connection
imperative to develop trust and move into the topic of business.
– Am I inspired to improve my image? Choose a style muse in the public arena. A style
muse is has a similar body shape and skin color combined with an aesthetic you admire.
You may not be able to find 1 muse – frequently choose 1 for body shape and 1 for skin
color. (See tip 2)
– Do I have an image role model within my organization? Let them know admire their style
and would be grateful if s/he would be willing to share image tips as you work on your
personal brand
– Do I have short and long terms image goals to assist me in reaching the level at which my
role model operates?
Clare’s Tips
#2
•
#3
•
Educating yourself on body shapes and skin tone allows you to accentuate positive aspects and camouflage
figure “flaws”. Wearing the most flattering silhouettes, textures and colors will take your image from adequate
to amazing while improving your self-confidence.
– Do I understand how to best flatter my figure to position myself professionally in my career? The body
shape overall goal is to balance your proportions top to bottom (shoulder/hip) and front to back
(bust/derriere). The easiest trick is to remember detail (pockets, ruffle) adds depth & focus, whereas
lack of it (side zips) slims.
– Am I wearing the most flattering colors? Skin color is comprised of two components – contrast
(low/high) and skin tone (warm/cool). Choose the most flattering colors to get noticed and create a
polished image. How to tell quickly? Place fabric directly under chin & look in daylight mirror. Does it
brighten you up (good) or wash you out (bad)?
Manage your image using color psychology. Color is the first sensory impression you make when approaching
a person. Regardless of personal color preferences your audience will have the same subconscious response as
our body’s nervous and hormones react to the magnetic energies and temperature of colors. The brain
physically senses and interprets color visually resulting in different emotional responses. Color sways
perception, judgment and behavior.
– Did I consider my audience when I get dressed today? It is your job to set your audience at ease, create
interest and credibility the instant you enter a room. Ex. Navy = IBM, Light blue = Junior League. (Don’t
change your style, just ratchet the intensity)
– Am I wearing a color that makes me feel bold (ready to knock it out of the park in your presentation,
review, sales call, etc) when I enter a potentially stressful setting? Wear your “power” color to give
yourself confidence.
– Do I know what color conveys what subconscious emotion? A quick guide:
http://www.squidoo.com/colorexpert
2
Josette’s Tips
Impactful communication skills: How to be warm and easy to approach; build constructive and
effective relationships; use diplomacy and tact to diffuse tense situations; have a style and charm
that immediately puts others at ease and disarms hostility
•Have I initiated conversations with others today about things unrelated to work?
•When was the last time I cordially introduced myself to a stranger?
•Have I made one new friend this week?
•When engaged in a conversation, do I actively listen to what others are saying?
•What good traits can I find in someone I don't like?
•Did I keep my cool the last time I was verbally attacked or criticized?
Executive presence: How to deal comfortably with authority figures; present to authority figures
without undue tension; understand how authority figures think and work
•What opportunities can I engage in to meet someone in authority I have not met before?
•What event can I attend this week to interact more with authority figures in a social context?
•Have I effectively made use of relaxation techniques when I am struggling in tense situations?
•What responses have I prepared for anticipated questions?
•Who in our organization can I approach for advice on how I should behave around authority
figures?
•What autobiography will I read to better understand how top managers think?
Josette’s Tips
Managerial courage: How to tactfully dispense direct and actionable feedback; be open and direct
with others without being intimidating; deal head-on with people problems and prickly
situations.
•What is my plan to deal with a difficult situation to short-circuit a negative outcome?
•How can I say what I have to say more tactfully?
•Will I sacrifice my short-term pain for a long-term benefit to the organization by enforcing
an unpopular policy?
•Have I dealt directly and head-on with a prickly person in lieu of sending someone else to do
it or altogether avoiding the situation?
•Was I poised, calm, and unemotional in my last uncomfortable confrontation?
•What situations have I given up on that I need to regroup on and try again?
Kim’s Tips
1) Establish a Consistent Leadership/Personal Brand
Ask yourself what you want to be known for. How do you want others to consistently
describe you? Write it down in one sentence to ensure consistency of message and
clarity in your points. Your messages and thoughts will ultimately guide your
behaviors.
2) Formulate Your Elevator Speech Regarding Your Business Plans for the Next
Year
Are you able to articulate a consistent and clear message regarding your plans for the
year? If they are constantly changing, you will not be able to galvanize the necessary
stakeholders.
3) Project Self-Confidence
If you do not demonstrate your own self-confidence through tone of voice, demeanor,
facial expressions, gestures and use of confident language - you cannot expect others
to have confidence in you. We will discuss the key words that many women use in
everyday language which create images of strength and confidence and will discuss
the words to avoid.
2
Resources
Color Me Confident by Veronique Henderson:
http://search.barnesandnoble.com/Color-Me-Confident/VeroniqueHenderson/e/9780600614999
Clare's must-have reference book for personal image clients - introduction to
body shape and skin tone flattery
MMA Resources
Web: http://mmaglobal.com/policies/committees/women-in-wireless
Facebook Group:
http://www.facebook.com/home.php?#/group.php?gid=172175914802&
ref=ts
LinkedIn Group: MMA’s Women In Wireless
Thank you!
For further questions, please contact:
Panelists
Clare Hefferren, President, Callosum Creative, clareh@callosumcreative.com
Josette Goldberg, President, Goldberg Executive Coaching,
josette@goldbergexecutivecoaching.com
Kim Ramsey, President, The Executive Edge, kim.ramsey@theexecutiveedge.net
Co-Chairs, Mentoring Committee
Kathy Volpi, kathy.volpi@uscellular.com
Suni Vaidya, suni.vaidya@dcmomo.com
Women in Wireless Co-Chairs, MMA
Kristine van Dillen, Director, Industry Initiatives and Partnerships ,
Kristine.VanDillen@mmaglobal.com
Veronika Sonsev, VP Global Business Development, JumpTap, veronika.sonsev@jumptap.com