Tracking , Privacy , You & The 21st
Century
When you talk online the internet
listens
Don’t Be Paranoid
• This is just the 21st century
• What I will discuss is commonplace
• Privacy and anonymity on the internet is rare
IP Address
• Your address on the internet
• All your devices have an unique address – mac
address
Internet Browsing & Advertising
• Why do the ads appear ?
– Cookies
– Super Cookies
• Cookies can come from online
advertisements, graphics, and the mere act of
visiting a website.
• It is the placement of these that tailor ads to
your surfing
Location Based
• Google and Bing
– They know where you are
– They know what you are surfing for
• It is all about ADVERTISING
– No one said the internet and using companies
assets was free
– We all pay
Smartphones / Tablets
• When you go online the internet is listening
– These are internet devices
– You should expect tracking
– You can still buy a feature phone
• Apple block a lot of apps that want to access
your details
– Google will ask you to agree
Smartphones / Tablets
• Android - Google
– Google Location History
– Turned on by default
• iOS – Apple
– To access Frequent Locations, open your iPhone’s
“Settings” menu, select “Privacy”, then “Location
Services”, then scroll all the way down to “System
Services”.
– In System Services scroll all the way down to the
bottom, press “Frequent Locations” and look at the
“History” section. Click on one of the area names to
see where you’ve been.
Online Assistants
• Siri
• Google Now
• Cortana – Coming with Windows 10
• They know who you are , where you are and
sometimes what you want
Social Media
• Is designed to track and share your location
– Facebook – business
– Twitter – business
– Instagram – business
• Designed to show you ads
Facebook
• Location on posts
• Will tailor your newsfeed to what they deem
as suitable for you
• Go into “ Privacy Settings & Tools “ to adjust
– Public , Friends , Custom
Twitter
• Location on posts
• Promoted posts
• Interacting with tweets
Instagram
•
•
•
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Location photo tagging
Sharing and interacting online
Owned by Facebook
Set your profile to Private then only approved
followers will see your photos
TV - Voice
• TV – Smart tvs – voice control
– Need to listen to improve
• Dictation Software
– Need to listen to improve
• Any software that uses voice recognition with
an internet setting
– It is how they improve
Photos - Cameras
• When we take a photo
– It knows where that photo was taken – location
based
• When we back up photos online
– Date
– Location
– Faces – facial recognition
Adblockers
• Do they work ?
• The internet runs on ads
• Would you pay for an ad free internet ?
– Remember the bad old days – flashing ads !
Cloud Services
• Email / Storage
• US based providers will have your data
scanned by the government
• Google privacy
– We use the information we collect from all of our
services to provide, maintain, protect and improve
them, to develop new ones, and to protect Google
and our users. We also use this information to
offer you tailored content – like giving you more
relevant search results and ads.
Online - Accounts
•
•
•
•
Google
Microsoft
Apple
Dropbox
• All know where you are
• All record your address
Country
• VPN – connect to the internet through a
private connection
• Your connection to a VPN will be
acknowledged by the country you are in
• Your connection will be encrypted
Router
• Will go through your ISP
• Change where your internet traffic goes
Malware
• Can set off broadcasting your location
• Can know all about you - keystrokes
Gamers
• Most gaming machines PS4 – Xbox 360
• Internet connection
• Kinect will greet you by name and requites an
internet connection to connect with Microsoft
and “phone home”
Voice Recognition
• Any software that uses voice recognition with
an internet setting
• It is how they improve
Lost Computer Or Device
• Glad that you are being tracked
• iCloud – Prey
• Will track when you are on the internet
Google Ad Settings
• Opt out
• Go into your Google account privacy settings
Protecting Your Online Data
• Passwords – minimum 8 characters
– No names in passwords
Finally
• The next slide shows how “serious “
companies are in your privacy
Tracking Protection Internet Explorer
• How “ Do Not Track “ helps protect your
privacy
• When Do Not Track is turned on,
Internet Explorer will send a Do Not Track
request to the sites you visit and to the third
parties whose content is hosted on those sites
to let the sites know that you would prefer not
to be tracked.
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