vc new year address 2012
New Academia
UTM as a Global Brand (2012-2020)
Vice-Chancellor Zaini Ujang
zaini@utm.my
http://www.utm.my/vc
www.utm.my
innovative ● entrepreneurial ● global
1
New Academia
UTM as a Global Brand (2012-2020)
STRATEGY
2012-2020
GLOBAL
SCENARIO
PERFORMANCE
2009-2011
www.utm.my
SUCCESS
FACTORS
innovative ● entrepreneurial ● global
2
new tagline
GLOBAL
SCENARIO
innovative ● entrepreneurial ● global
www.utm.my
innovative ● entrepreneurial ● global
3
global competition
GLOBAL
SCENARIO
GDP
61
21
Population 29 m
Literacy rate 92%
0.64
818
www.utm.my
USD13,700
Per capita
Human Development
Index
World competitive
Index
R&D expenditure
(% GDP)
Patent filling
(Resident)
innovative ● entrepreneurial ● global
4
global competition (ASEAN countries)
GDP*
Human
Development
Index
Competitive
index
R&D
Expenditure**
Patent
registration,
resident
Population
(m)
Malaysia
13.7
61
21
0.64
818
29
Singapore
52.6
26
2
2.54
750
5
Indonesia
3.7
124
46
-
282
242
Thailand
7.7
103
39
0.25
802
70
Brunei
45.7
33
28
-
-
0.4
Filipina
3.5
112
75
-
-
95
Vietnam
2.8
128
65
=
-
89
Cambodia
1.8
139
97
-
-
14
Laos
2.2
138
-
-
-
6
Myanmar
1.5
149
-
-
-
48
* GDP per capita (USD’000) ** % GDP
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innovative ● entrepreneurial ● global
5
global competition (Islamic countries)
GDP*
Human
Development
Index
Competitive
index
R&D
Expenditure**
Patent
registration,
resident
Population
(m)
Malaysia
13.7
61
21
0.64
818
29
Indonesia
3.7
124
46
-
282
242
Brunei
45.7
33
28
-
-
0.4
Saudi
Arabia
23
56
17
0.05
128
28
Qatar
107
37
14
-
-
1.8
* GDP per capita (USD’000) ** % GDP
www.utm.my
innovative ● entrepreneurial ● global
6
global competition
(vs selected developed countries)
GDP*
Human
Development
Index
Competitive
index
R&D
Expenditure**
Patent
registration,
resident
Population
(m)
13.7
61
21
0.64
818
29
USA
43
4
4
2.82
224,912
313
Britain
33
28
10
1.88
15,985
062
Denmark
34
16
8
2.72
1518
5
Sweden
36
10
3
3.75
2549
9
Japan
32
32
9
3.44
330,110
126
S. Korea
28
15
24
3.21
127,316
48
China
3.7
101
26
1.44
229,096
1,347
Israel
26
17
22
4.86
1387
7.6
Malaysia
* GDP per capita (USD’000) ** % GDP
www.utm.my
innovative ● entrepreneurial ● global
7
university
PERFORMANCE
2009-2011
Culture
Research
Innovation
www.utm.my
Academic
excellence
innovative ● entrepreneurial ● global
8
knowledge culture
PERFORMANCE
2009-2011
Penghormatan
Kesetiaan
kerana ketinggian ilmu bukan harta berlimpahan
kerana penghayatan ilmu bukan darjat kedudukan
Keakraban kerana kecintaan ilmu bukan meraih kesenangan
Keasyikan kerana kemuliaan ilmu bukan keterpaksaan
Pengorbanan kerana tuntutan ilmu bukan mengharap keuntungan!
www.utm.my
innovative ● entrepreneurial ● global
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key amal indicators
Indicators
2008
2009
2010
2011 (nov)
1
Staff with PhD
737
773
863
1018
2
SCOPUS journals
678
846
1325
1078
ISI impact factors
153
262
545
553
SCOPUS citation
1372
1992
2928
3791
Postgraduate (%)
25%
31%
40%
46%
Postgraduate no.
4,850
6,432
9,207
10,888
PhD students
1269
1503
2200
3439
4
Intellectual property
1075
1685
2038
2185
5
Spin-off companies
1
2
-
12
6
Research workload
30%
35%
40%
50%
3
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innovative ● entrepreneurial ● global
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international students
Universities
PERFORMANCE
2009-2011
No. of international
students
% to total students
Universiti Malaya
3,626
18%
Universiti Sains Malaysia
3,652
13%
Universiti Kebangsaan Malaysia
3,114
13%
Universiti Putra Malaysia
2,951
12%
Universiti Teknologi Malaysia
4,435
19%
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UTM endowment 2010-2025
2010
2011 2012
2013
2014
2015 2018 2020 2025
REVENUES
REVENUES
Contributions
Contributions
3.5
3.5
9.9
9.9
20
20
30
30
50
50
65
65
120
120
200
200
400
400
Projects
Projects
--
10
10
19.5
19.5
19
19
27
27
30
30
250
250
350
350
600
600
Investment
Investment
--
0.1
0.1
0.5
0.5
11
33
55
30
30
50
50
100
100
3.5
3.5
20
20
40
40
50
50
80
80
100
100
400
400
ACCUMULATION
ACCUMULATION
EXPENSES
EXPENSES
Scholarship
33.6
-
1
1.5
5
8
10
25
600 1,100
1,100
600
30
80
Scholarship
-
1
1.5
5
8
10
25
30
80
Endowment Chair
-
1
3
3
5
6
15
20
70
Endowment Chair
-
1
Special projects
-
TOTAL EXPENSES
-
Special projects
TOTAL EXPENSES
ENDOWMENT FUND
TOTAL FUND
-
3
5
6
15
20
1
1.5
2
2
4
25
50
200
3
6
10
15
20
65
100
350
34
40
65
80
335
500
750
1
-
3
3.5
3.5
3
17
17
31.9
12
www.utm.my
1.5
6
34
2
10
40
2
15
65
4
20
80
25
65
335
50
100
500
innovative ● entrepreneurial ● global
70
200
350
750
12
autonomy
PERFORMANCE
2009-2011
“UTM is the first public
university to receive full
autonomy from the Ministry
of Higher Education”
Mohd. Khaled Nordin
8 January 2012
www.utm.my
innovative ● entrepreneurial ● global
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students
www.utm.my
PERFORMANCE
2009-2011
innovative ● entrepreneurial ● global
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UTM Kuala Lumpur International Campus
www.utm.my
innovative ● entrepreneurial ● global
15
2011 a colourful year
Sultan Mizan launched autobiography Pro-Chancellor
Prof Ho Chin Seng speaks at COP17, South Africa
www.utm.my
PM Najib launched biography Tan Sri Ainudin Wahid
VC chaired Proton Tech Advisory Council @ Lotus UK
innovative ● entrepreneurial ● global
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2011 highlights
Postgraduate
46%
PhD students 3439
PG students 10,888
4,435
Global Outreach Program 5,000
Harvard Business School
All
UG
case studies
International students
Endowment RM31.9m
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improvement needed! RU compliance
●
●
●
●
●
PERFORMANCE
2009-2011
International research grants
External funding (e.g. MOSTI etc.)
High impact ISI journal publications
Connectivity between different disciplines
Matching grants from external sources
www.utm.my
innovative ● entrepreneurial ● global
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Johor Premier Outlets
www.utm.my
STRATEGY
2012-2020
innovative ● entrepreneurial ● global
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www.utm.my
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Luxury global brands
STRATEGY
2012-2020
Targets
Segments
New release
Super rich, avid
collectors
50%
Old seasons
High-income,
Special occasions
30%
Premium
Outlets’ stuff
Looking for the
best offers
20%
Products
www.utm.my
innovative ● entrepreneurial ● global
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theme
STRATEGY
2012-2020
UTM as a Global Brand
2012-2020
QUALITY
RECOGNITION
www.utm.my
UNIQUENESS
PRICING
innovative ● entrepreneurial ● global
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main objective
STRATEGY
2012-2020
Global Top 50*
QUALITY
RECOGNITION
UNIQUENESS
PRICING
* Based on composite index to be developed
www.utm.my
innovative ● entrepreneurial ● global
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top universities
Top professors
Top students
Sufficient operating grants
Sufficient development grants
Sufficient research grants
High impact publication
High citation
International mobility
Academy-industry synergy
Spin-off companies
Alumni support
www.utm.my
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the way forward?
STRATEGY
2012-2020
Global UTM Plan 2012-2020
PHASE 1
PHASE 2
PHASE 3
2011-2014
Alignment to
be Global
University
2015-2017
High impact
programs
2018-2020
Strategic
Transformation
& Advanced
Research
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innovative ● entrepreneurial ● global
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strategic thrusts 2011
STRATEGY
2012-2020
● Entrepreneurial research university
● Stimulating, entrepreneurial and quality
learning environment
● Dynamic intellectual ecosystem
● Organizational development
● Cheerful, healthy & sustainable campus
Strategic thrusts 2011 to be continued in 2012
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28
Organizational
Excellence
Strategy
Structure
Culture
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blue ocean strategy
STRATEGY
2012-2020
Prof. Chan Kim, the second most influential management guru, 2011
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blue ocean strategy
●
●
●
●
●
STRATEGY
2012-2020
Create uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value/cost trade off
Align the whole organization in
pursuit of differentiation and low
cost
INSEAD, Fontainbleu
December 2011
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BOS strategy canvas
MIT
HKU
UTM
Academic stars
Tuition fees
PhD period
UG enrolment
www.utm.my
Citation
Research
facilities
New
Job
academia
creation
Campus
Tropicana
innovative ● entrepreneurial ● global
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BOS new academia
STRATEGY
2012-2020
● Big problems require a new approach to
innovation. pp. 10
● “… to address them, universities must break out
of the traditional, hierarchical model that worked
so well for the Manhattan Project … and actually
change the way they approach the process of
innovation” pp. 12
● “…Five Minds for the Future, Prof Howard
Gardner …. Disciplined mind … synthesizing mind
… creating mind … respected mind … ethical mind
…”
www.utm.my
innovative ● entrepreneurial ● global
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you are too academic!
STRATEGY
2012-2020
Knowledge-based
Less experience
Too ideal
Not realistic
Too theoretical
Less practical
Scenario building
Irrelevant
Case studies
Afraid of generalization
www.utm.my
No $ symbol
Lack of entrepreneurship
Too specialized
Lack of synergy
innovative ● entrepreneurial ● global
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innovative ● entrepreneurial ● global
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future university?
Entrepreneurial
sciences
critical success factors
AcademiaIndustry partnership
University
research focus
PG Advanced
studies
1
2
UG & PG program
establishment
www.utm.my
3
Stage
5
4
Critical success factors
1
PhD staff
2
Well known professors
3
Research culture
4
Global networks
5
NEW ACADEMIA
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new academia?
Conventional
New academia
Faculty members
Professors
Professors, inventors, entrepreneurs
Learning materials
Books, journals
Books, journals, experiences, Internet,
internship
Specialization
Integration
Funding
Grants, fees
Grants, fees, VC, endowment, REITs
Students
School leavers,
mid-career
School leavers, mid-career,
businessmen, early-career, life-long
Campus
Campus, Internet, incubators, brands
Lectures,
tutorials, lab,
studios
Lectures, tutorials, lab, studios,
internship, incubators, experiential
learning, 5 minds
Degrees,
expertise
Degrees, expertise, business models,
capital, networks, culture
Philosophy
Venue
Learning modes
Outcomes
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new academia?
New academia
Action
Faculty members
Professors, inventors, entrepreneurs
Adjunct staff, fellows
Learning materials
Books, journals, experiences, Internet,
internship
Internship, students’
business venture
Integration
Philosophy
New pedagogy, RA
Funding
Grants, fees, VC, endowment, REITs
Creative fund raising
Students
School leavers, mid-career,
businessmen, early-career, life-long
Top UG; PG from
corporations, research
Campus, Internet, incubators, brands
Wifi, 4G, MTDC, Proton
Venue
Learning modes
Outcomes
Lectures, tutorials, lab, studios,
internship, incubators, experiential
learning, 5 minds
NEW PEDAGOGY:
learner-centric, Silicon Vculture, GOP, ethics
Degrees, expertise, business models,
capital, networks, culture
JOB CREATION; microcredit, spin-off, projects
www.utm.my
innovative ● entrepreneurial ● global
38
UTM blue ocean strategy (BOS)
ELIMINATE
Top stars (eg Nobel laureates)
High tuition fees
Plagiarism
Non-performers
REDUCE
Undergraduate enrolment
Period for PhD studies
Local-centric
Non-PhD staff
Red-tapes and layers
www.utm.my
STRATEGY
2012-2020
RAISE
Citation / publications
Research facilities
Internet facilities
Internationalization & UTMIC
World class campus experience
Co-branding
Efficiency and transparency
CREATE
New academia
Tropical experience
Job creation
innovative ● entrepreneurial ● global
39
tuition fees (‘000 USD)
INSTITUTIONS
STRATEGY
2012-2020
LOCALS
INTERNATIONAL
UG
PG
UG
PG
Cambridge
14-16
4-6
18 - 20
20 - 22
Harvard
38-40
36-38
38-40
36-38
MIT
38-40
40-42
38-40
40-42
Yale
38-40
32-34
38-40
32-34
Imperial College
14-16
4- 6
30-32
32-34
Chicago
42-44
42-44
42-44
42-44
Edinburgh
2-4
6–8
16 - 18
18 - 20
ETH Zurich
1-2
1-2
1- 2
1-2
UTM
1-2
1-2
2-4
2 -4
www.utm.my
innovative ● entrepreneurial ● global
40
cost of higher education
STRATEGY
2012-2020
Higher education loan is higher
than credit card loan in the USA
– up to USD1 trillion!
- up to £70 billion in the UK
The Economist (20 Oct-4 Nov 2011)
www.utm.my
innovative ● entrepreneurial ● global
41
overall UTM blue ocean strategy
STRATEGY
2012-2020
Affordable
world class quality innovative education
in tropical environment
www.utm.my
innovative ● entrepreneurial ● global
42
key amal indicators 2012-2020
Indicators
STRATEGY
2012-2020
2008
2011
2012
2015
2020
1
Staff with PhD
737
1018
1300
1800
2100
2
SCOPUS journals
678
1078
2500
6000
15,000
ISI impact factors
153
553
1200
3000
7000
SCOPUS citation
1372
3791
5000
10,000
50,000
Postgraduate (%)
25%
46%
50%
60%
70%
Postgraduate no.
4,850
10,888
11,500
12,500
14,000
PhD students no.
1269
3439
4000
5000
7000
4
Mean Intake CGPA
3.11
3.47
3.60
3.80
4.00
5
Research grant (RM m)
124
103
120
200
400
6
Intellectual property
1075
2185
3000
6000
10,000
7
Spin-off companies
1
12
100
400
1000
8
Staff research load
30%
50%
55%
60%
70%
9
Endowment (RM m)
0
31.9
50
100
500
3
www.utm.my
innovative ● entrepreneurial ● global
43
BOS implementation
TRANSFORMATION
UNIT
SECRETARIAT
STRATEGY
2012-2020
SUNRISE PROJECT
BOS RAISE
TROPICANA PROJECT
BOS TROPICAL CAMPUS
SYNERGY PROJECT
JOB CREATION PROJECT
BOS RAISE
BOS JOB CREATION
NEW ACADEMIA PROJECT
BOS NEW ACADEMIA
www.utm.my
innovative ● entrepreneurial ● global
44
BOS new academia project 2012-2020
STRATEGY
2012-2020
NEW ACADEMIA
PROJECT
DESCRIPTION
BUDGET (RM m)
TASK FORCE
New Academia
BEng/BSc pedagogy
Stage 1 (2012)
Stage 2 (2014)
Stage 3 (2017)
RM50/8 years
Centre for
Teaching and
Learning
New Academia
MEng/MSc pedagogy
Stage 1 (2012)
Stage 2 (2014)
Stage 3 (2017)
RM50/8 years
Centre for
Teaching and
Learning
www.utm.my
innovative ● entrepreneurial ● global
45
BOS tropicana project 2012-2020
STRATEGY
2012-2020
TOPICANA PROJECT
DESCRIPTION
BUDGET (RM m)
Eco-Tropical JB Campus
5 bridges, 20 rumah kampung, 4 rumah panjang,
5 trails, river rehab, replanting trees. Scholar’s
Inn (Phase 2)
RM50 /8 years
Eco-Valley KL Campus
Garden campus, Jogging track, Less traffic,
50m/8 years
Environmental Leadership
Tropical survival, eco-preneur, eco-inventor,
tropical environmentalist. Annually. 30 students
(50% international)
RM8/8 years
1000 spin-off
From New Academia Projects. Multiple funding
(UTM-VC, MTDC, VC etc.)
RM100/8 years
Global CSR
- eg CNN Heroes
- eg BBC Global Challenge
CSR, Summer Programs, Service Learning
RM50/8 years
Global impact. eg. Save Skudai River
RM8/8 years
Global impact. eg. Making JB Safer
RM8/8 years
www.utm.my
innovative ● entrepreneurial ● global
46
BOS synergy project 2012-2020
STRATEGY
2012-2020
PROJEC SUNRISE
DESCRIPTION
Budget (RM million)
10 top labs
State-of-the-art. Partnering Top U. Multiple
funding
RM500 / 8 years
10 Flagship Projects
Multiple funding, Global impact
RM100/8 years
500 Top PhD
20 Top U. Funding: JPA and UTM
RM500/8 years
300 Transfer Top 20
Top first year students applied to Top U
RM10/8 years
300 Top Post-Doc
Research partnership. Global exposure. High
impact
RM50/8 years
500 International staff
Multiple funding, Global impact
RM100/8 years
High Impact Publication
50 Science / Nature. Incentive
RM5/8 years
50 best selling books. Joint publications
RM5/8 years
Top-10 highest cited papers. Incentive
RM10/8 years
Editors in leading journals. Incentive
RM5/8 years
High impact publications
RM10/8 years
www.utm.my
innovative ● entrepreneurial ● global
47
high impact publications
STRATEGY
2012-2020
Impact factor 36.101
British-based
Impact factor 31.36
US-based
Originality, importance, interdisciplinary, timeliness, surprising
conclusion, Nobel routes
www.utm.my
innovative ● entrepreneurial ● global
48
BOS job creation project
STRATEGY
2012-2020
ACTION PLAN
Task force - ICC
Policy changes – Procurement
Policy changes – AUKU
Policy changes - PEDAGOGY
Activities
Value proposition
Mentoring program
Quality
enhancement.
Training and
mentoring
Projects
Undertaking –
assignment,
evaluation,
enterprising
JOB
CREATION
Evaluation.
Curriculum
integration
New
Academia
Pedagogy
www.utm.my
innovative ● entrepreneurial ● global
49
BOS synergy project: Co-branding
STRATEGY
2012-2020
ACTION PLAN
Task force
Co-branding scope
Activities
Value proposition
Top U
Air-Asia
KAIST, Seatuc
Networks
CNN
BBC
(MIT’s
Blossom,
HBS case
studies etc)
Group of 5
RU
Iskandar
Malaysia,
Embassies
www.utm.my
innovative ● entrepreneurial ● global
50
BOS co-branding
sudan national day 1.1.2012
STRATEGY
2012-2020
Sudanese Ambassador HE Nadir Yousif Eltayeb Babike
officiated Sudanese 56th National Day @ UTM
www.utm.my
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51
UTM research alliance: Top lab and flagship projects
●
●
●
●
●
●
●
●
●
UTM RUG - Platform Grant eg RM5 m
UTM Annual operating Grant – eg RM300k
External Grant 1 – Public fund – eg RM300k
External Grant 2 – Public fund – eg RM300k
External Grant 3 – Private fund – eg RM300k
External Grant 4 – Private fund – eg RM3 m
Transport
Quality
UTM Endowment Grant - – eg RM1 m
Venture capitals – eg RM3 m
Modeling
Mobile
Contract R&D - – eg RM5 m
Control
Business
www.utm.my
Filter
Water Lab
Fouling
RO
innovative ● entrepreneurial ● global
52
central laboratories funding & financial framework
UTM Platform Grant
UTM Endowment Grant
Research Utilization
Consultancy Utilization
Fee Receivables 100%
Fee Receivables 100%
Maintenance
Consumables
New equipment
OT, Lab etc.
Maintenance
Consumables
New equipment
UTM Bursar
Consultants
25%
25%
25%
25%
www.utm.my
15%
10%
15%
25%
35%
innovative ● entrepreneurial ● global
53
UTM organizational structure
KAI, reporting structure, e-LPPT
STRATEGY
2012-2020
E.g. E.g.
Task Force
20% 10%
Research
Alliance
30% 50%
Faculties
50% 30%
Support units
10%
www.utm.my
innovative ● entrepreneurial ● global
54
UTM: towards global brand?
www.utm.my
SUCCESS
FACTORS
innovative ● entrepreneurial ● global
55
success factors
Understanding
SUCCESS
FACTORS
Commitment
Engagement
Enjoy the challenges
Teamwork
Long term,
sustainability
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56
‫‪SUCCESS‬‬
‫‪FACTORS‬‬
‫‪mutiara hadith‬‬
‫النيب صلى هللا ي‬
‫ي‬
‫ي‬
‫ض‬
‫هللا‬
‫عنه‬
‫عليه وسلم قاَ َل‪َ :‬مثَ ُل َما بَ َعثَ ي َِن هللاُ يم َن اهلَُدى‬
‫عن‬
‫ي‬
‫وسى َر َ ُ ُ‬
‫ُ‬
‫َع ْن أيَِبْ ُم َ‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫ي‬
‫َ‬
‫ب‬
‫ش‬
‫ْع‬
‫ل‬
‫ا‬
‫و‬
‫اء‬
‫ْم‬
‫ل‬
‫ا‬
‫اب‬
‫َص‬
‫أ‬
‫ا‬
‫ه‬
‫ن‬
‫م‬
‫ن‬
‫ا‬
‫ك‬
‫ف‬
‫ة‬
‫ي‬
‫ق‬
‫ن‬
‫‪،‬‬
‫‪،‬‬
‫ا‬
‫ض‬
‫َر‬
‫أ‬
‫أل‬
‫ك‬
‫ْ‬
‫ل‬
‫ا‬
‫ل‬
‫ث‬
‫م‬
‫ك‬
‫ْي‬
‫ث‬
‫ك‬
‫ْ‬
‫ل‬
‫ا‬
‫م‬
‫ل‬
‫ْع‬
‫ت‬
‫ت‬
‫ب‬
‫ن‬
‫أ‬
‫ف‬
‫ت‬
‫ل‬
‫ب‬
‫ق‬
‫ث‬
‫ي‬
‫غ‬
‫ْ‬
‫ل‬
‫ا‬
‫ْ‬
‫َ‬
‫َ‬
‫َ‬
‫َ‬
‫َّ‬
‫َ‬
‫َ‬
‫َ‬
‫َ‬
‫ٌ‬
‫َ‬
‫ْ َ َ ْ ً َ ََْ‬
‫َ َ َْ َ‬
‫َوال َ َ َْ‬
‫َ ُْ َ‬
‫الْ َكثيْي ر‪ ،‬وكاَنَتْ يمْن َها أَج يادب أ َْمس َك يت الْماء‪ ،‬فَنَ َفع هللا ي‬
‫َّاس فَ َش يربُ ْوا يمْن َها َو َس َق ْوا َوَزَر ُع ْوا ‪،‬‬
‫ا‬
‫ِب‬
‫ن‬
‫ال‬
‫ََ َ ُ َ َ‬
‫َ ُ َ‬
‫َ َ‬
‫اب يمْن َها طاَئيَفةً أُ ْخ َرى إيََّّنَ ا يه َي قيْي َعا ٌن الَ ُتُْ يسكُ َم ًاء َوالَ تُ ْنبي ُت َكَألً‪ ،‬فَ َذلي َك َمثَ ُل َم ْن فَ ُقهَ يِف يديْ ين‬
‫َص َ‬
‫َوأ َ‬
‫هللاي َونَ َف َعهُ َما بَ َعثَ ي َِن هللاُ بي يه فَ َعلي َم َو َعلَّ َم ‪َ ،‬وَمثَلُ َم ْن ََل ْ يَ ْرفَ ْع بي َذلي َك َرأْ ساً‪َ ،‬وََل ْ يَ ْقبَ ْل ُه َدى هللاي الَّ يذ ْي‬
‫ي‬
‫ْت بي يه‪ .‬روا ه البخاري‪.‬‬
‫ل‬
‫س‬
‫أ ُْر ُ‬
‫‪57‬‬
‫‪innovative ● entrepreneurial ● global‬‬
‫‪www.utm.my‬‬
mutiara hadith
SUCCESS
FACTORS
Daripada Abu Musa r.a., meriwayatkan bahawa baginda Rasulullah s.a.w. bersabda:
Perumpamaan ilmu dan hidayah yang dengannya aku diutus oleh Allah SWT adalah
seumpama satu hujan lebat yang menimpa bumi. (Bumi terbahagi kepada tiga tanah)
● Pertama ialah tanah baik, lembut dan menyerap air yang kerananya tanah menjadi subur,
menumbuhkan tumbuh-tumbuhan yang banyak.
● Kedua ialah tanah yang keras tidak menyerap air tetapi dapat mengumpulkan air bagi
keperluan manusia, binatang ternak dan tanam-tanaman yang lain.
● Ketiga ialah tanah yang keras yang tidak menyerap dan tidak dapat mengumpulkan air dan
tidak menumbuhkan tanam-tanaman.
(Begitulah dengan manusia yang terbahagi kepada tiga golongan):
● Mereka yang diberi faham agama dan mendapat hidayah. Dengan hidayah itu mereka
mengenaliku, mendapat manfaat dengan ilmu yang diberikan Allah SWT kepadaku.
Mereka belajar dan mengajarkan kepada orang lain.
● (Golongan kedua) ialah yang tidak mengambil manfaat bagi dirinya tetapi orang lain dapat
manfaat darinya.
● (Golongan ketiga) ialah orang yang tidak peduli dirinya dan tidak mendapat hidayah Allah
SWT apa yang diturunkan melalui aku. (Hadis Riwayat Bukhari).
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innovative ● entrepreneurial ● global
58
personal color for 2012
Brightness ● Clarity ● Freshness ● Versatility ● Sincerity
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59
Happy New Year 2012
Lets move forward, together, faster
Thank you
© Zaini Ujang
Kyoto, Sept 2011
www.utm.my
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60