PRESS RELEASE
Contact:
Julie Smith-Taylor, APR
760-213-5686 cell/direct
juliesmithtaylor@taylorpr.net
Intense Lighting Unveils Refreshed Logo and New Spec
Guide for 2014
ANAHEIM, CA – June 18, 2014 – Intense Lighting, a leading manufacturer of awardwinning LED specifications grade lighting solutions is pleased to announce today the
unveiling of a new company logo and the release of a much-anticipated product catalog
and spec guide entitled the “Big Blue Book.”
The newly redesigned logo is the company’s first since being founded in 2001. It remains
simple, yet bold. The logo also features the easily recognizable exclamation point "!"
that reflects Intense Lighting's aggressive approach to the market and product
development. Vibrant imagery and clean, architectural design complement the new logo
as cornerstones of a new brand platform.
“We believe the new logo and branding strategy more accurately reflect Intense
Lighting’s position as a forward-thinking company that offers leading-edge products to
the lighting community while inspiring creativity and innovation,” says Kenny Eidsvold,
company president. “This year has already been monumental for Intense Lighting,”
Eidsvold continues. “A recent move to new corporate headquarters, further expansion
into international markets and the launch of several new products dictated that the
timing was right for a refreshed logo, a new branding strategy, and a comprehensive
new product catalog and spec guide.”
The new, 360-page, full-color catalog, or “Big Blue Book” features all current and
comprehensive product information and technical data required to specify Intense
Lighting products. For example, customers will find performance data, dimensions,
technical data, wiring diagrams and more for each product in the book.
Several new product lines for 2014 are featured including:
Gravity ™ -- high lumen downlights
MX - track and recessed multiples
V-Rail™ 1.5 – stainless steel handrail with integrated LED lighting
-more-
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Intense Lighting Launches New Logo and Product Catalog
The Big Blue Book also features QR codes to unlock Interactive Content to more easily
appreciate case studies, product videos, CEU courses, etc. A PDF catalog can be
downloaded or request www.intenselighting.com/resources/literature-center
The Big Blue Book is the first volume in a series of catalogs that will be released this year
by Intense Lighting. Other books to be released are:
• "The Look Book" – a visual catalog of inspiring case studies showcasing highresolution photographs of various projects featuring the latest Intense products.
• "The LED Book" – a catalog specifically featuring only Intense Light’s broad collection
of LED products
Although the new catalog is extremely comprehensive, the company still recommends
visiting www.intenselighting.com, which will always be the most up-to-date resource for
Intense products. LED technology is moving very quickly and product is continuously
being updated to improve performance and efficiency. For further information visit
www.intenselighting.com.
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About Intense Lighting
Intense Lighting, Inc. is widely recognized as a solutions-based manufacturer of award-winning,
sustainable lighting products. Innovative and energy efficient, our luminaires offer a wide variety of
specification grade lighting solutions for the commercial, hospitality, supermarket, retail and
residential markets. Customers can select from several broad-based product lines of LED
downlights, tracklights, and recessed multiples. In addition to interior lighting, Intense Lighting
offers a complete product line of outdoor luminaries including bollards, landscape, step lights, wall
cylinders, wall sconces, in-ground luminaries and our popular V-Rail, an LED illuminated rail
system.
Established in 2001 and headquartered in Anaheim, CA, Intense Lighting has quickly become an
industry leader by continuing to deliver quality products with the shortest lead times in the
industry and providing outstanding customer service. Today, with a growing team of product
engineers, Intense Lighting is on the cutting-edge of research and development in LED lighting
solutions backed by the company’s impressive 10-year product warranty.
Intense Lighting’s affiliations include memberships in the Illuminating Engineering Society North
America (IESNA), U.S. Green Building Council (USGBC), Designers Lighting Forum (DLF), and
the Association of Retail Environments (ARE). In addition to partnerships with Energy Star and
Lighting Facts (DOE), we are an approved educational provider for the American Institute of
Architects (AIA) and Green Building Certification Institute (GBCI).
For more information, please visit www.intenselighting.com or call 800-961-5321.
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