Tobacco People who smoke “light” or low-tar cigarettes reduce their risk of smokingrelated diseases compared to people who smoke other cigarettes. True or False? False. Smokers who choose “light” or low-tar cigarettes do not reduce tar intake or smoking-related disease risks, nor is there any evidence that switching to “light” cigarettes helps smokers quit. 2 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Which of the following substances is found in tobacco smoke? A. Acetone (nail polish remover) B. Ammonia (cleaner) C. Hexamine (lighter fluid) D. Toluene (industrial solvent) All four. Tobacco contains thousands of chemical substances, including many that are poisonous or linked to the development of cancer. 3 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Every day in the United States, about 1000 children and adolescents between the ages of 12 and 17 start smoking. True or False? False. The number is closer to 4000 children and adolescents. The average age of a first-time smoker is 13. 4 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Cigarette smoking increases the risk for which of the following conditions? A. Facial wrinkling B. Miscarriage C. Impotence D. Automobile crashes All four. Cigarette smoking reduces the quality of life and is the greatest preventable cause of death in the United States. 5 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven A person who quits smoking now will reduce his or her risk of lung cancer within 10 years. True or False? True. The lung cancer rate of a former smoker is 50% of that of a continuing smoker within 10 years of quitting. 6 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Every cigarette a person smokes reduces life expectancy by about 1 minute. True or False? False. Every cigarette reduces the life expectancy by about 11 minutes; one carton represents a day and a half of lost life. 7 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven History of Tobacco Use Over the past 4 decades, the proportion of cigarette smoking among adults in the U.S. has dropped 30%. Almost every state now restricts smoking in public places, and several have introduced statewide smoking bans for indoor workplaces. 8 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Despite progress… Tobacco use is still widespread. In 2005, 29.4% of Americans age 12 and older reported having used tobacco in some form during the past 30 days. Although the rate of tobacco use declined slightly from 2002 to 2005, it remained unchanged from 2004 to 2005. Smoking is the leading cause of preventable illness and premature death in the United States. Cigarette smoking is the major single cause of cancer deaths in the U.S. and is responsible for more deaths than all other drugs combined. 9 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Who does it affect? Smoking has health effects on people at all stages of life from unborn babies to seniors. Each year 440,000 Americans die prematurely from tobacco-related causes. This accounts for nearly 1 in every 5 adult deaths each year. Male smokers lose an average of 13.2 years of life and Female smokers lose an average of 14.5 years of life. 10 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Others? Non-smokers, particularly children also suffer. Exposure to environmental tobacco smoke (ETS) causes more than 35,000 deaths annually among nonsmokers. Smoking by pregnant women is responsible for about 1000 infant deaths each year in the U.S. Children exposed to ETS suffer higher rates of asthma, bronchitis, and pneumonia. Smokeless tobacco use has tripled since 1972, and cigar use has increased 50% since 1993. 11 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Use of Tobacco People who use Tobacco 70 Million Americans, nearly 4 million adolescents Each day more than 2000 teenagers become regular smokers. At least one-third of them will die prematurely. 2004, nearly 30% of Americans age 12 and older had used tobacco during the past 30 days 12 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Tobacco Substances There are hundreds of chemical substances in cigarette smoke. Three of the most damaging are: Tars Nicotine Carbon Monoxide 13 Tar Brown, sticky substance Tars damage delicate lung tissue and are considered the main carcinogen in cigarette smoke. Carcinogen – cancer causing substance 1 pack-a-day smokers get almost a liter of tar in their lungs in one year of smoking 14 Nicotine Nicotine is found in tobacco leaves. It can be extracted as a colorless, oily 15 transparent liquid It is used in solutions such as insecticides Nicotine can be smoked, inhaled, absorbed or chewed. It is in cigarettes, cigars, pipe tobacco and chewing tobacco. One drop of pure nicotine can be fatal to humans. Nicotine is a psychoactive drug. It acts on the brain in much the same way as cocaine and heroin. How Nicotine Affects the Body Nicotine is a powerful stimulant to the brain and the central nervous system. It hits the brain within 4 seconds of being used. Nicotine constricts the blood vessels, cutting down the flow of blood and oxygen throughout the body. This causes the heart to pump harder It raises the blood pressure It narrows the bronchioles (air passageways) in the lungs, depriving the body of oxygen Because of its effects on the heart and the lungs nicotine increases the risk of heart disease and stroke. 16 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven More About Nicotine After Nicotine initially stimulates the brain it has a depressant effect. Nicotine is addictive and tolerance (needs more and more to get the desired effect) develops. Teens are more vulnerable to nicotine than older adults Nicotine addiction can start within a few days of smoking and after just a few cigarettes A person can develop a dependency (needs it to feel comfortable). Users need to have a constant flow of nicotine to the brain. Users build their daily schedule around use. Over half of those who smoke daily progress to dependence 17 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Nicotine Withdrawal A person suffers from withdrawal symptoms (physical and psychological discomfort) when they try to stop using. Cravings, insomnia, confusion, tremors, difficulty concentrating, fatigue, muscle pains, headache, nausea, irritability, anger, depression Most symptoms pass in 2 or 3 days, the craving persists 18 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Nicotine and Tobacco Research The tobacco industry has long maintained that nicotine has not been proven to be addictive. Scientific evidence overwhelmingly shows to the contrary. Many researchers consider nicotine to be the most physically addictive of all psychoactive drugs According to a 2006 study, the amount of nicotine in cigarettes increased by 10% between 1998 and 2004. 19 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Carbon Monoxide Carbon Monoxide replaces needed oxygen in a person’s red blood cells Even after a person stops smoking, carbon monoxide stays in the bloodstream for hours, depriving the cells of oxygen. Carbon Monoxide is a waste product of cigarette smoking, car exhaust and unvented kerosene heaters. 20 21 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Other Components 43 chemicals in tobacco smoke are linked to cancer (Carcinogen) Benzo(a)pyrene Urethane Cocarcinogens - Combine with other chemicals to cause cancer Formaldehyde (embalming fluid) Poisonous substances Arsenic (ant poison) Hydrogen cyanide (used as method of execution in the U.S.) Carbon monoxide (exhaust fumes) 400 times greater than is considered safe in industrial workplaces Displaces oxygen in red blood cells Additives Nearly 600 chemicals 22 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Additives Some additives are regarded as safe when ingested but when heated or burned can form carcinogens. Sugars and flavoring agents as flavor enhancers and addictive components Licorice, cocoa, honey When sugars burn they produce acetaldehyde, a chemical that enhances the addictive effect of nicotine. Acetaldehyde is a carcinogen 23 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Other Additives Ammonia (cleaning agent) Boosts the amount of addictive nicotine Reduces acidity in smoke, allowing nicotine to be more readily absorbed in the blood Potassium Citrate Aluminum Clay All work to make cigarette smoke less obvious and objectionable to the non-smoker. 24 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven “Smokers’ Face: Another Reason to Quit the Habit” H:\Smokers Face Chart.notebook Read the article and fill in the chart. What are the smoking-related problems that affect women, affect men, and affect women and men? 25 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Health Hazards Tobacco adversely affects nearly every part of the body, including the Brain Stomach Mouth Reproductive organs 26 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven The Long-Term Effects of Smoking Cardiovascular Diseases Coronary Heart Disease Smokers have a death rate 70% higher than non-smokers Atherosclerosis (blockage in the arteries) Smoking and exposure to ETS permanently accelerates the rate of plaque accumulation in the coronary arteries Chest Pain Heart Attack Stroke Aneurysm (blood vessel bursts) 27 Chapter eleven Other Long-Term Effects Lung Cancer Those who smoke 2 or more packs-a-day have a lung cancer death rate 12-25 times greater than those of nonsmokers. Evidence suggests after 1year without smoking the risk of lung cancer decreases substantially; after 10 years the risk is reduced by half. Smoking is also linked to cancers of the: 28 Trachea Mouth Pharynx Esophagus Larynx Pancreas Bladder Kidney Breast Cervix Stomach Liver Colon Skin More Effects Chronic Obstructive Lung Disease (COPD) From constant exposure to dangerous chemicals and irritants, must work harder to function adequately 4th leading cause of death in the U.S. Most common forms: Emphysema – where walls of the air sacs of the lungs lose elasticity and are gradually destroyed Chronic Bronchitis – cell lining of the bronchial tubes are inflammed, producing excess mucus. Cigarette smokers are up to 18 times more likely than nonsmokers to die from emphysema and chronic bronchitis Pipe and cigar smokers are more likely to die than nonsmokers but risk is smaller 29 30 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Additional Health, Cosmetic, and Economic Concerns Ulcers Impotence Reproductive health problems Dental diseases Diminished physical senses Injuries Cosmetic concerns Economic costs 31 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Cumulative Effects Males before 15 yrs. old are half as likely to live to 75 versus those who did not smoke Females with similar habits reduce life expectancy by more than 10 years Female smokers spend 17% more sick days in bed than nonsmokers Both men and women show a greater rate of acute and chronic diseases 32 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Environmental Tobacco Smoke Environmental Tobacco Smoke (ETS) Environmental Protection Agency, the Department of Health and Human Services and the U.S. Surgeon General have all concluded that ETS is a known carcinogen. There is no safe level of exposure to ETS Every year ETS causes thousands of deaths from lung cancer and heart disease and is responsible for hundreds of thousands of respiratory infections in young children. 33 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Primary Sources of ETS Primary Sources of ETS Home Workplace Cars Restaurants and public places Policies to eliminate smoking in the workplace and public places are increasing. 34 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Second-hand Smoke Second hand smoke Mainstream smoke Smoke exhaled by the smoker Sidestream smoke Smoke from the burning end of the cigarette Twice the tar and nicotine Three times the benzo(a)pyrene, carbon monoxide and ammonia 85% of smoke in a room is sidestream smoke In a typical home with the windows closed, it takes about 6 hours for 35 95% of the airborne cigarette smoke particles to clear Smoke from a cigar can be even more dangerous 30 times more carbon monoxide and 3 times as many carcionogenic particles ETS Effects Develop cough, headaches, nasal discomfort, eye irritation, throat irritation, breathlessness and sinus problems Allergies will be exacerbated, increased asthma attacks 24-50% increase in lung cancer risk Causes 3,000 deaths due to lung cancer Contributes to about 35,000 overall deaths After just 30 minutes of exposure to ETS, the endothelial 36 function in the coronary arteries of a healthy nonsmoker is reduced to the same level as that of smokers. Carbon monoxide lingers in the bloodstream 5 hours later. Infants, Children, and ETS Infants and Children are more likely to develop Bronchitis, pneumonia,& respiratory infections More complications from asthma Increased chance of SIDS Low-birth weight Bronchitis Chemicals from smoking show up in breast milk Children inhale three times more pollutants per unit of body weight than adults. 37 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Tobacco Mathematics $6.72 per pack “Regular” 38 Marlboro Camel Virginia Slims Newport Winston Kool Capri Misty Salem ©2008 McGraw-Hill Companies. All Rights Reserved. $6.14 per pack “Generic” Tahoe Bailey Maverick Chapter eleven Tobacco Mathematics Regular 2. 3. 4. 5. 6. 7. 8. 9. 39 $6.72 a pack $47.04 each week $188.16 every month $2,446.08 every year $9,784.32 every 4 years $24,460.80 every 10 years 7,300 cigarettes a year 73,000 over a decade ©2008 McGraw-Hill Companies. All Rights Reserved. Generic 2. 3. 4. 5. 6. 7. 8. 9. $6.14 a pack $42.98 each week $171.92 every month $2,234.96 every year $8,939.84 every 4 years $22,349.60 every 10 years 7,300 cigarettes a year 73,000 over a decade Chapter eleven Smokeless Tobacco Smokeless tobacco includes both chewing tobacco and snuff Commonly called chew or dip Made from tobacco leaves that are formed into loose-leaf, plugs, or twists. Can be dry or moist Held in place between the gum and the lip or cheek 40 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Smokeless Tobacco More than 6.5 million adults use smokeless tobacco Nicotine is absorbed through the gums and lining of the mouth 1 dip for 30 minutes = 2-3 cigarettes worth of nicotine 41 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Effects of Smokeless Tobacco Changes in the mouth can occur even after only 2 weeks of use Gums and lips become dried and irritated and may bleed Leukoplakia (white or red patches) may appear can lead to oral cancer About 25% of regular spit tobacco users have Gingivitis (gum disease) Cancers of the lip, tongue, cheek, throat, gums, roof and floor of the mouth, and larynx 42 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven “The Sean Marsee Story” 43 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Other forms of tobacco Cigars Cigarette smoking among Maryland high school 44 students has decreased since 2000 however cigar use has increased by more than 11% in the same time Cigarette packs sold in Maryland have declined since 2000 however cigar sales have increased by more than 176% Cigars contain more tobacco than cigarettes therefore contain more nicotine and produce more tar. Cigars have a high concentration of nitrogen compounds, some of the most potent carcinogens known. Chapter eleven More about Cigars Flavored cigars are driving youth cigar use In 2010 nearly 80% of underage high school cigar smokers reported smoking flavored cigars In contrast only 4% of adults smoke cigars and less than 2% of adults reported flavored cigar use The most popular types of flavored cigars are small cigars called cigarillos. 45 Cigarillos How are cigarillos sold? Brightly colored, attractive packaging Enticing fruit, candy and alcohol flavorings Small packages or singles in front of stores at cash registers Cheap, inexpensive prices 46 Pack of 20 cigarettes $6.00 Single cigar 69 ¢ If you were a teen, which would you buy with your pocket change? Other forms of tobacco Clover cigarettes and Bidis Imported from primarily from Pakistan, India and Indonesia Clover cigarettes contain twice the tar, nicotine, and carbon monoxide Bidis contain up to 4 times more nicotine and twice as much tar 47 What are Electronic Cigarettes? also known as “E-Cigs” cigarette-shaped device contains a nicotine-based liquid that is vaporized and inhaled used to simulate the experience of smoking tobacco some are rechargeable manufactured by tobacco companies as a “safe” product you can use anywhere Do you think this product is safe for the user or others nearby? Why or why not? Ingredients of E-cigarettes: The nicotine-based chamber normally contain a mixture of: propylene glycol, a liquid alcohol glycerin, a colorless liquid nicotine, a colorless oily liquid found in tobacco flavorings Other types may use similar ingredients, but without nicotine. Components of E-Cigarettes: Legal Status & FDA Regulation Age: In most states, the age for purchasing e- cigarettes is a minimum of 18. The “Vape it” stores in Salisbury and Delaware require customers to be 18 or older to purchase from their websites or stores. There are issues with underage e- cigarette users, but at least 41 states prohibit sales of e-cigarettes to minors as of October 6, 2014. http://www.ncsl.org/research/health/alternative-nicotine-products-e-cigarettes.aspx Legal Status & FDA Regulation Are ingredients regulated? In April 2011, the FDA issued a statement that they intend to regulate e-cigarettes as “tobacco products.” (To date, the FDA has not taken authority, and has left the e-cigarette unregulated.) E-cigarette bans: Several state governments are processing/adding e-cigarettes to their list of smoking bans. Several countries have banned the sale of e-cigarettes. 41 states prohibit the sale of e-cigarettes to minors Other Problems associated CDC study finds dramatic increase in e-cigarette related calls to Poison Centers (all 50 states and DC) More than 50% of the calls involved young children under age 5; mainly due to ingestion. Not needed to be childproof, have colors and flavors like candy that are appealing to children Can also be poisoned by inhalation and absorption through skin and eyes. http://www.cdc.gov/media/releases/2014/p0403-e-cigarette-poison.html http://www.wboc.com/story/26779698/liquid-nicotine-exposures-up-sharply-among-kids#.VD2mhhs--qk.mailto Local specialty stores and online sites Locations: North Salisbury South Salisbury Millsboro advertised at the register at Ace Hardware Why Start in the First Place? Between 2001-2005 high school use has declined. 28.5% to 23% Children and teenagers make-up 90% of all new smokers in this country. Estimated 4000 children and adolescents (12-17) start smoking. Average age 13 for smoking 10 for spit tobacco 55 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Listening to Advertising In 2003 the Tobacco Industry spent nearly $15 billion for advertising Most heavily advertised brands Marlboro Camel Newport 90% of teens prefer the top three most advertised brands. Joe Camel is more familiar than Mickey Mouse. More than 90% of 6-year-olds recognized the character 56 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Who do advertisers reach? Certain brands are designed to appeal primarily to men, women or particular ethnic groups. Virginia Slims Winston Community-based advertising Audience-based advertising 57 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Advertisements & Price Even famous people do advertisements! Local specialty stores and online sites Isn’t this a pharmacy? Government regulation The U.S. government began regulating tobacco advertising in 1967 FCC required broadcasters to air anti-smoking messages along with industry-sponsored advertisements on television and radio Between 1967 and 1971, per capita cigarette consumption declined by 7% Cigarette advertising on television and radio was banned altogether in 1971 60 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Regulations… In 1996, the FDA issued strict advertising regulations designed to reduce minors’ exposure and access to tobacco advertising and products; however the Supreme Court ruled the FDA does not have this authority. In November 1998, controls on advertising were enacted as part of a $206 billion deal to settle lawsuits brought against “Big Tobacco” by attorney generals of 39 states 61 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Big Tobacco settlement This settlement limits or bans billboard and transit advertising 62 Cartoon characters in advertisements and packaging Tobacco logos on t-shirts, hats and promotional items Brand name sponsorship of sporting events Payments for product placement in movies, television, and concerts ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Emulating Smoking Onscreen Tobacco companies agreed to end paid product placement in movies as part of the settlement Actually smoking in movies has increased particularly in PG-13 The portrayal of smoking does not reflect U.S. patterns of use Films typically show the smoker as white, male, well-educated, successful and attractive In reality, smokers tend to be poor and have less education 63 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Who Uses Tobacco? Characteristics which could increase the potential for use. A parent or sibling uses tobacco Peers use tobacco Child comes from blue-collar family Child comes from low-income home Single parent. Performs poorly in school Child drops out of school Has positive attitudes towards tobacco 64 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Users Between 1996 and 2001 the percentage of smokers who said they smoked only “occasionally” rose in 38 states and Washington D.C., and the trend is continuing Most “occasional smokers” are adults age 18-25 who say they smoke only with friends who smoke Less likely to try to quit Still vulnerable to dependence and addiction 65 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Young Users All states ban the sale of tobacco to anyone under the age of 18 but At least 500 million packs of cigarettes and 26 million containers of chewing tobacco are consumed by minors each year In 2004, about 5% of 13-year old Americans said they had used tobacco products in the last month Among high school students, about 23% smoke at least occasionally 14% smoke cigars 8% use spit tobacco (male college and professional baseball players have even higher rates) 66 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Habitual Users Men and women with other drug-abuse problems frequently use tobacco Studies show that roughly 80% of alcoholics and 90% of heroin addicts are heavy smokers Smoking is also more prevalent among people with mental disorders 40% of people with major depression, social phobias, generalized anxiety disorders and 80% of people with schizophrenia are smokers 67 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Tobacco Use Among Middle and High School Students 68 Effects of Smoking Behavior Smokers who inhale bring the substances into their bodies and keep them there. In 1 year a typical pack-a-day smoker takes 50,000 – 70,000 puffs. Inhaling deeply, smoking to down to the short butts, puffing more frequently will all increase effects of smoking. 69 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Smoking and Pregnancy Estimated 4600 infant deaths in the U.S. Miscarriage, premature birth, low birth weight, long term impairments in growth and intellectual development Possible higher risks of getting cancer 11% of pregnant women smoke 14% of female smokers quit while pregnant 70 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Cost of Tobacco Use to Society Health care costs exceed $75 billion per year. Lost productivity from sickness, disability, and premature death makes it closer to $157 Billion per year. 1998 Master Settlement Agreement (MSA) Tobacco companies have to pay $206 billion over 25 years Many of the provisions designed to limit youth exposure and access 71 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven What Can Be Done? Local laws State and Federal laws FDA EPA International Action Marketing efforts and restrictions Private sector Individual Action Controlling the tobacco companies 72 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven What about quitting? More than 80% of adult smokers believe tobacco will shorten their life and would like to quit. Each year roughly 40% of smokers quit for at least a day, but 9 out of 10 of them are smoking again within a year. Although 60-80% of people who attend stop-smoking clinics are able to quit, three-quarters of them start smoking again within 1 year. Quitting for smokeless users is even harder, in one study 1 out of 4 spit tobacco users who participated in a tobaccocessation clinic was able to stop for more than 4 hours. 73 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Quitting Since 1964 - 50% of all adults who have smoked have quit. Benefits of quitting Giving up smoking provides immediate health benefits to men and women of all ages. 74 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven Benefits of Quitting Within 20 minutes Blood pressure and pulse drops to 75 normal Temperature of hands and feet increases to normal 8 hours Carbon monoxide level in blood drops to normal Oxygen level in blood increases to normal 24 hours Chance of heart attack decreases 48 hours Nerve endings start to regrow Ability to smell and taste is enhanced 2-3 months Circulation improves Walking becomes easier Lung function increases up to 30% 1-9 months Coughing, sinus congestion, fatigue, and shortness of breath all decrease 1 year Heart disease death rate is half that of a smoker 5 years Stroke risk drops nearly to the risk of nonsmokers 10 years Lung cancer death rate drops to 50% of that of continuing smokers Incidence of other cancers decreases Risk of ulcers decrease 15 years Risk of lung cancer is about 25% of that of continuing smokers Risks of heart disease and death are close to those for nonsmokers Anti-Smoking Advertisement Reflection How do these advertisements make you feel? Anthem Ad Terrie's Ad updated Terrie’s Ad Jessica's Asthma Ad Buerger's Disease Ad Would these videos help make you quit smoking or prevent you from ever experimenting with tobacco? Would you show these videos to family/friends who smoke? What is your opinion towards tobacco after watching these videos? 76 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven MTV “True Life” “I Can’t Breathe” – Pam Laffin has emphysema Pam is 28 years old during the filming of this video She died at the age of 31 of emphysema 77 ©2008 McGraw-Hill Companies. All Rights Reserved. Chapter eleven