Traffic Analyst
Why Settle for Call Accounting When You Can Have Call Forensics?
Traffic Analyst
Call Analysis Challenges
Challenges:
Visibility of Usage Trends & Costs
Fraud & Abuse
Trace Calls Throughout the Network
Cost Control
Quality of Service
Sources &
Destinations of
Network Traffic
Perform Bill Reconciliation
Pinpoint Specific Devices Experiencing QoS Problems
Quantify, Track and Maximize VoIP Savings
Slide 2
Traffic Analyst
Modules
Call Forensics
 Usage tracking and reporting
 Quality metrics
Flexibility to Tailor
a Solution
 Call tracing
 Cost management
Network Performance
 Full lifecycle capacity analysis and design
 Call route intelligence
 TDM to IP bandwidth conversion
Slide 3
Traffic Analyst
Agenda
Why Traffic Analyst?
Traffic Analyst Call Forensics Overview
 Preset Reports
 Your Reports, Your Way
 Call Tracing
 QoS Analytics
 Rating & Call Classification
 VoIP Economics
Operations
Questions & Next Steps
Slide 4
Traffic Analyst Call Forensics
Why Traffic Analyst?
Beyond Call Accounting
 Call classification
Stop Settling
for Call
Accounting…
Go Deep
with Call
Forensics!
Deep
 Call costing
 Flexible reporting
Call Tracing
 Extensively search and drill down to trace calls as they transfer
inside a switch and traverse through multiple switches to research
threats and diagnosis call routing
QoS & More
 Pinpoint devices experiencing problems
 No specialized hardware
VoIP Economics
 Harvest and quantify VoIP savings and uncover unrealized savings
Slide 5
Traffic Analyst Call Forensics
Why Traffic Analyst?
Multi-Manufacturer
View the Most
Critical
Information in a
Single Glance at
One Screen and
Ease of Use

Unlimited Reports and Graphs
w/ Drilldown
Mouse Click for

Virtual Groups
Additional Details

User-Definable Alarms

Real-Time Dashboard
Drill into the Data
with a Simple
Multi-Switch

Search

True Call Counts, Not Just Call
Segments

Reports
Integrates:

Organization

Location

Wiring
Quick & Easy Deployment

SaaS

Premise based
Low Deployment & Operating
Costs
Traffic Analyst Call Forensics
Preset Reports
Eighteen (18)
Preset Call
Forensics Reports
Available “Out of
the Box”
Many of the
Preset Reports
include
Predefined Charts
Slide 7
Traffic Analyst Call Forensics
Preset Report: Call Log with QOS Last 2 Days
Similar to
previous Call Log,
this report adds
the QOS fields
such as
“Dest Jitter,”
“Dest Max MOS,”
“Orig R-Factor”
and more.
14 Charts
including:
Orig R-Factor <= 94
Dest % Packet Lost
> 0.5
Orig Average Latency
> 100 ms
Dest Jitter > 10 ms
Slide 8
Traffic Analyst Call Forensics
Preset Report: Subscriber Activity Summary
Provides a
summary of the
call activity by
Subscriber
Included Charts:
Subscribers with
> 300 Calls
Subscribers with
> $100 Cost
Slide 9
Traffic Analyst Call Forensics
Preset Reports: Long Duration Calls
Detect Long
Duration Calls
• LD abuse
• Cost drivers
• Employee
productivity
Masked for privacy
Masked for privacy
Masked for privacy
Masked for privacy
• Possible hung
trunk?
Slide 10
Traffic Analyst Call Forensics
Preset Reports: Top Callers by Cost
Includes the top
50 Subscribers
based on the cost
of their calls over
the past 30 days,
including the
current period
Included Chart:
Subscribers with
Cost > $100
Slide 11
Traffic Analyst Call Forensics
Preset Reports: Top International Destinations by Calls
Includes top 50
Countries called
based on the
number of
international calls
made over the
past 30 days,
including the
current period.
Included Chart:
International
Destinations with
> 50 Calls
Slide 12
Traffic Analyst Call Forensics
You Choose What You Want to Report On
Create Reports
by:
• Switch
• Organization
hierarchy
• Location
• Customized
groups
• Right mouse click on a single
switch
• Right mouse click on
corporate hierarchy element
such as specific
Organization, Cost Center,
Location Department,
Manager, Subscriber, etc.
• Create “virtual” groups for
user-defined reporting
(Shared or Personal)
• Right click at group or
element level
Slide 13
Traffic Analyst Call Forensics
You Pick the Content, Detail and Format of the Reports
Create report
templates
Select report
detail
Easy Enough for
Any User to
Define Their
Own Reports and
Perform
Ad Hoc Inquiries
Unlimited
User Access
Choose the
columns to
include
Select one or
more Clearing
Cause Codes
Filter by
organization fields,
cost, duration, call
type and more
Slide 14
Traffic Analyst Call Forensics
Reports by Organization, Location & Wiring
Report Fields
Flexible

Department
Options to

Cost Center

Manager

Building
Location and

Floor / Room number
Wiring

Jack
Information

Pad

MDF / IDF

Location

Phone type

COS (Class of Service)
Track and
Analyze
Organization,
Pinpoint Abnormalities

QoS

Call volumes

Clearing Cause

…
Slide 15
Traffic Analyst Call Forensics
All Appearances
Find All Calls
Where a
Particular Station
Was Involved in
Any Part of a Call
• Employee
productivity
• Track LD
abuse
• Customer
complaints
Slide 16
Traffic Analyst Call Forensics
Call Tracing
Trace the Path of
a Specific Call as
It Routes Within
Your Network
ID 105944387 is incoming call to extension 1430 (Sales line) at 2:06:53
Agent at extension 3534 answers call at 2:07:04
Agent at extension 3534 calls extension 1408 at 2:07:28 and then transfers call
Extension 1408 calls extension 1414 at 2:08:00
Extension 1408 transfer call to 1414 at 2:08:03 (and 1414 rings for 10 secs)
Original caller transferred to voice mail (1404) at 2:08:13
Slide 17
Traffic Analyst Call Forensics
QoS Analytics
Deploy and
Manage Your
VoIP Network
with
Confidence
No Probes to
Buy, Install,
Configure or
Maintain
Pinpoint Specific Devices
Experiencing QoS Problems





Phones
SIP Gateways
Station Cards
Trunk Cards
Service Providers
View Real-Time and Historical
Performance in Tables and
Charts
Create Alarms





High Percent Packets Lost
High Latency/Delay
High Jitter
Low MOS
Low R-Factor
Slide 18
Traffic Analyst Call Forensics
Abnormal Call Terminations
There are over
100 Causes for a
VoIP call
termination.
Only 2 are good!
Quality VoIP
implementations
require quick
insight into any
abnormal call
terminations.
Slide 19
Traffic Analyst Call Forensics
Flexible Call Classifications & Rating
Customer-Defined
Outbound Call Types
Expanded
Flexibility for
Classifying
and Rating
Calls
Advanced Rating
 By Trunk Group
 By International
Country/City Code
 By Region/City for
Domestic calls
 Effective Dates
Destination Country &
Region/City
Classification
Slide 20
Traffic Analyst Call Forensics
CFO Scorecard Showing VoIP Realized & Unrealized Savings
Slide 21
Copyright 2011, Impact Technologies Inc., All Rights Reserved
Traffic Analyst Call Forensics
CFO Scorecard Showing VoIP Realized & Unrealized Savings
North
America
Switch
Detroit, MI
Monterrey, Mexico
PSTN
Unrealized WAN Savings
Economic value of calls by destination country that went over
the PSTN but that could have gone over the WAN, both internal
and TEHO
Slide 22
Copyright 2011, Impact Technologies Inc., All Rights Reserved
Traffic Analyst Call Forensics
Deployment Models
Customer Premise

Customer provided application server

Two License options
Choose the
Deployment
Model that Fits

Purchase – lowest TCO

Subscription
Your Business

Lowest first year costs
Requirements

Single & multi-year contract terms
& Budget
Hosted/SaaS

Little, if any, on-site hardware required

Solution is up and running in hours

Single & multi-year contract terms
Traffic Analyst Call Forensics
Environment
Traffic Analyst
Communicates
Aura Definity G3 S8700 S8800
with One or
Unified
Communications
Manager
Meridian
CS1000
SL1
Hicom 300 HiPath
3000
9751
HiPath OpenScape
4000
Voice
Many PBXs
RSM
5000
ASA
T/S
T/S
Use a Web
Browser to
Access Traffic
Analyst
Traffic Analyst
Server/
Workstation
Traffic Analyst
Web Browser
HiPath
Mgr
Traffic Analyst Call Forensics
Why it Matters?
QoS, Clearing Cause & Network Savings metrics

Traffic Analyst will
turn your call
records into vital
information to
better manage
your business!
VoIP requires metrics going beyond just who called who and how much it
costs! Visibility into call quality, abnormal call terminations and monetizing
savings from transporting calls over the internal network is a must!
Call Tracing

Trace calls as they transfer inside a switch and traverse through multiple
switches to research threats and diagnosis call routing.
New Reports Now

No need to wait for a vendor to build a new report. Users create their own
unlimited tabular and graphical reports via a single point-and-click screen.
Flexible Deployment Models

Match your security requirements and funding options.
Customizable Dashboard of Reports

Not just a list of reports to click on but instead the flexibility to see your
specific key metrics in an individualized, colorful, real-time display.
Slide 25
Questions & Next Steps