EDUCATIONAL BROADCASTING SYSTEM
S. M. JUNG PH. D. 2011.05.23
TABLE OF CONTENTS
1. Overview on e-Learning in Korea
2. Overview on EBS Broadcasting
service
3. N-Screen Service for EBS English
4. Suggestions
I. Overview on
e-Learning in Korea
1. VISION
Life-long Learning Society
Improve Quality of
Public Education
Through e-Learning
 Integrate centralized
e-Learning projects
 Customize programs
for teachers
Develop Key Human
Resources through
e-Cluster
 Build e-cluster
 Improve university
competitiveness
Collaborative Network
• Collaborative system
Between ministries
And organizations
Develop Vocational
Education
Regional Integration
Through e-Community
 Diversify specialized
e-Learning institutes
 Improve information
 Provide customized
e-Learning service
 Establish regional
e-Community
Revise Laws &
Regulations
• Enactment for e-Learning
• Establish the Education
Resources Sharing System
 accessibility for the
disadvantaged
Increase
Public Awareness
• Reduce gap between
technology & practical use
• Globalization of e-Learning
2. DIRECTIONS
 Globalization of e-Learning
 Building Competitiveness of e-Learning industry
 Regional and social integration by resolving
information divide through e-Learning
 Systematic integration of
education & economy
through e-Learning
3. HISTORY
Period
’87~’95
(rolling out
stage)
’96~’00
(evolving
stage)
’01~’03
(Expansion
stage)
’04~
Present
(Expansion
Stage)
Key words
Teaching-Learning Model
Computer
education,
PC, DOS,
Network
Use of application
programs as educational
tools, CAI
Education
Informatizati
on,
IT, Internet,
Windows
Internet as edu. tool,
Cyber learning programs,
National guidelines of using
ICT in every subject
 Integrated ICT literacy training
 Individualized learning using cyber
learning materials
 Education infrastructure completed
ICT in
Education,
ICT,
e-Service
Searching, Analysis,
Guidance, Web discussion
Collaborative study, Expert
relations, Web pen pal,
Knowledge creation
 8 models of using ICT
 How to use of information
 Diversified methods using internet
 Infrastructure (broadband)
 Wide use of ICT materials
e-Learning,
Ubiquitous,
Smart
Learning
Self-directed Learning
Feature
 Computer literacy training
 Use CAI to support lecture
 Spread computer and network in
schools
 Learning in SchoolLearning in
Anywhere (home, society)
 [Just for me] Education
 Change of Educational Paradigm
 Streaming video through internet
4. E-LEARNING PROGRESS IN KOREA
<Infrastructure>
XT~AT
1.2~2.4Kbps
Learner
Pentium I~II Pentium III Pentium IV Xeon
5Mbps
2Mbps
10Mbps 50Mbps
386~486
9.6~14.4Kbps
※ m-Learning : Mobile Learning
u-Learning : Ubiquitous Learning
t-Learning : TV(interactive &
broadband TV) Learning
x(m,u,t)Learning
High
eLearning
CHLS
CLM
EOD
<Inter-operability>
<Main user>
•A/V Ed : Audio &Visual Education
•CAI : Computer Assisted Instruction
•CCLS : Computer Communication Learning System
•CLM : Cyber Learning Material
•CBE : Computer based Education
•IBE : Internet based Education
•ICT-BE : Information & Communication Technology
based Education
•BE : Broadcast Education
•EOD : Education on Demand
•ERS : Educational Resource Sharing System
•TLC : Teaching & Learning Center
•CHLS : Cyber Home Learning System
TLC
CCLS
ERS
EDUNET
ICT-BE
CAI
IBE
CBE
BE
A/V Ed
Unit-based Service
Integrated Service
Educational Content
Educational Broadcasting
Teaching-Learning method
Teacher
Low
80s
Early
90s
Mid
90s
<Year>
Late
90s
Early
2000s
Mid
2000s
II. Overview on EBS
Broadcasting service
Year
Month
1990
December
1997
January
Establishing the Korea Educational Broadcasting Institute
August
Launching satellite educational broadcasting and cable TV
retransmitted
March
Enacting and promulgating the law of EBS as a public corporation
2000
June
Outline
Founding EBS the annexation of KEDI (EBS TV & FM Radio)
EBS TV channel 13 / EBS FM Radio frequency 104.5 MHz
Registering the creation and incorporation of EBS(Korea
Educational Broadcasting System)
2001
November
Opening EBS DTV
2002
March
2004
April
Starting‘EBS Lecture for CSAT’service (www.ebsi.co.kr)
2006
May
Launching‘EBS AMERICA’for Korean-Americans in U.S.A
July
Launching EBS language learning internet service (EBSlang)
2007
April
Starting EBS English with free internet service
2008
December
2009
October
Launching satellite broadcasting (Sky life)
EBS Plus1 & EBS Plus2
Starting IPTV in real time
Starting to produce clips for digital curriculums
Broadcasting
Channels
Terrestrial
Wave
EBS TV
Cable TV
EBS Plus 1
Satellite
EBS Plus 2
Broadcasting
IPTV
U.S.A.
Satellite
DMB
EBS RADIO
EBS English
EBS America
EBS u
Web Sites
www.ebs.co.kr
(EBS Homepage)
www.ebsi.co.kr
(CSAT Service)
www.ebse.co.kr
(EBS English Service)
www.ebslang.co.kr
(Foreign language
Service)
Section
Terrestrial
Broadcasting
Programming
Analogue TV Children, information, culture,
documentary
Duration
06:00 – 01:00
(the next day)
Digital TV
The same as Analogue TV
FM Radio
English learning and general
education
EBS Plus1
CSAT, school education, essay
24 hour
EBS Plus2
Education for elementary and
middle school students &
Vocational programs
06:00 – 02:00
(the next day)
EBS English
English specialized education
06:00 – 02:00
(the next day)
Satellite DMB
EBSu
English learning and children’s
education
04:00 - 16:00
Abroad
EBS
America
Korea-American education in
the U.S.
Satellite
CATV
IPTV
05:00 – 02:00
(the next day)
24 hour
Sites
EBS
www.ebs.co.kr
Related
Channel(s)
Charged
or Free
EBS TV
Radio
Plus2
Charged
EBSi
Plus1
EBSe
EBS
English
www.ebsi.co.kr
www.ebse.co.kr
EBSlang
www.ebslang.co.kr
None
and/or
Free
No. of
Memberships
10,170,000
Program Summary
Life-long education based
on broadcasting contents
Free
3,200,000
Subject studies for high
schoolers in preparation
for CSAT
Free
2,415,000
Customized programs for
learning English
1,120,000
Online lectures for
learning foreign
languages
Charged
5.
EBS English satellite TV
Intent
Channel for English education
Target Audience
All age groups
Characteristics
-Consumer oriented English programs:
1) Entertaining contents for preschoolers
2) Supplementary contents for elementary and
middle school students
3) Specific contents for adults
- Providing educational contents connected
with textbooks and web-based service
5.
EBSe INTERNET
URL
www.ebse.co.kr
No. of
Memberships
About 2,415,000
Year of Start
2007
Charged or Free
Free
Target Audience
Contents
Intent /
Characteristics
(Sponsored by the Ministry of Education, Science and Technology)
- children, students from elementary to high school,
teachers & parents
- Learners interested in English
- English learning programs considered by users’
age and levels of language skills
- Aiming at cut-down of private English tuitions
and resolving inequality of education between classes
- Launching EBS English in 2007 for free access of
English learning on satellite channel
III. N-Screen Service
for EBS English

Korea enjoys world top class in the internet use environments and its
utilization.
※ Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet (30.6%, Top 8)
Electronic Government
Electronic Commerce
• Volume of e-Commerce
 413.6 Trillion won (’06)→ 516.5(’07)
cf. World Wide: $7 Trillion(’07, OECD)
(Statistics Agency):
• Share of Internet banking: 24.4%
(1st Quarter, ’08)
☞ Source: ITU(2007)
UCC/Expand Participation
• e-Gov. Readiness Index: World Top 6
•Participating Index of e Govt. World Top 2
(UN, ’08)
• e-public petition G4C, Home Tex
• Unified window service for supporting
business G4B
• Online portal for people’s participation,
• Portal for disclosing administrative
information
• UCC (User Created Contents)
50% of Netizens created (’07,NIDA)
Presidential election campaign with
UCC during last election
•Revitalize Blog
40% of internet users operate it(’07, NIDA)
• Acquire social issues over internet
1996
2000
2002
2006
2011
Transmit Speed
9.6Kbps
153Kbps
2.4Mbps
14.4Mbps
330Mbps
Typical Services
PC
Communication
Simple text
Picture, photo
VOD
(video)
IPTV,
Video call
Movie(1.4GB)
Download
324 Hours
20 Hours
78 Min.
13 Min.
34 Sec.
 Source : Ubiquitous Forum (Hyung Tae Keun, ‘08. 7)
TV Watching Frequency (more than 5 days/week)
is Decreasing.
(unit : %)
 Source : Media using trend of the people of twenties who are the future
consumers (Korea Information Society Development Institute, 2010.3)
Watching TV of the Twenties is
Substantially decreasing but Utilization of
Internet is Increasing
 Source: Media using trend of the people of twenties who are the future
consumers (Korea Information Society Development Institute, 2010.3)
 Source: 2010 Smartphone users in Korea (Korea Communication Commission, 2010.12)
19
API interworking
with internet
service
Cost
effective
-ness
Accessibility
Accessible
through the
EBS Main App
Compatible with
IOS, Android,
Win Mobile
Compati
-bility
Differen
-tiation
Enhancing
of Clip-type
service
EBSe(www.ebse.co.kr)
Digital Archive Server
Terristrial TV
(EBS English Internet Service)
H.264
WAS
user
DB
Satellite TV
LMS
CDN
(Streaming Server)
LCMS
IPTV
User
(Mobile Device)
VOD
Streaming
API
Interworking
EBSi Mobile Web
(m.ebse.co.kr)
Windows
Mobile
VOD
Streaming
Contents Encording
(wmv  mpeg4)
Android
WAS
Mobile
DB
WEB
(Mobile Server)
iOS(Apple)
Providing Service
function
(Log-in, LMS)
App search
App Download
Use of EBSe
1
2
4
3
Search on “EBS”→
Select ”EBS on Air”
EBS English Mobile
Service
URL : m.ebse.co.kr
EBS
EDUNET by KERIS
NIA National
KnowledgeDB
Software
Development Kit
Editing
Application
Producing
Application
Contents
Other
Station’s
Contents
EBS
Contents
Public &
Private CP’s
Contents
UCC Contents
Real time broadcasting
Internt(PC)
Smart phone
IPTV
Open API
Home & Overseas
Providers
Contents Suppliers
Business Application
Service(B2B)
Application Suppliers
User Participating
Contents
Application
Standard Service Platform
Public DB
EDRB
(Educational Digital Resource Bank)
Standard Store Platform
Terrestri
al TV
Satellite
TV
Internet
Lectures Digital Archiving
FM
System
Radio
Convergence
Services(B2C)
Support
School
Education
Support
Lifelong
Education
Educational
Contents
(B2C)
E learning,
export
…
Digital based broadcasting  Converge contents of other
agencies  Setup EDRB  Open Service
 EDRB : Educational Digital Resource Bank in Korea
 EDUNET : National Eductional Contents Service in Korea
Thumbnail extraction
Intro/Ending Editing
Subtitles
Current (As-Is)
Alternative (To-Be)
user
EBSmain
EBS blog
EBS twitter
EBS YouTube
EBS Mobile portal
Smart TV
RSS
PODCAST
Sharing Bookmark
Community
EBSi
사용자
EBSlang
EBSe
• EBS Teachers
• EBS Parents
• EBS Students &
Provide services through TV, Radio, Web
and Mobile(partially), Satellite, Cable,
IPTV Etc.
Kids
Diversify of accessible channels to EBS Services
Expanding of learning time with mobile portal
기획자
IV. Suggestions
N-Screening Service is essential to response to rapid
technology development, diversification of user trend.
N-Screen service should be under consideration while
planning production, producing digital content,
establishing digital archive system.
To promote standardization of device and content production
format between countries (Mobile device, Smart TV)
To standardize metadata of broadcasting sources between
countries and to expand its application (reflecting the
outcome of ISO, IMS standardization)
To modify laws and institutions for Broadcasting and
communication convergence Service
Sung-Moo Jung, Ph.D.
(smjungsm@gmail.com)
Managing Director,
Broadcasting & IT Convergence Division