Club Size: 140+
USING SOCIAL MEDIA TO TELL OUR STORY
CURRENT PR
1. Freshen up website
2. Facebook
3. Using humanity in motion
4. Local AM radio spot
5. TV – local news
6. Speaker announced in newspaper
7. News release for programs
8. Local cable taped programs
9. PR Committee
10. Members who are PR or marketing people
11. Use professional and give free membership in exchange
12. Invite well known columnists as speakers
13. Humanity in Motion – link to club website
14. Negotiate – two ads for price of one, etc.
CLUB SERVICE PROJECTS
1.
2.
3.
4.
5.
6.
7.
8.
Rotary centennial arboretum
Raffle care or/and h house
Rotary at work day
Clubs who work together should contact media together
Medical supply packing
Rotary lights project
Run/walk
Timing – send releases when they are looking for material
a. Tues and Thurs am
9. Food banks
10. Carnival – bring in disabled before regular event opens
11. Concert to end Polio – Chicago
1
12. Rotary students of month
13. Look for club member who buys ads and channel through them
14. Members should mention Rotary when interviewed for other things
15. Tie local club to other Rotary events
16. Run PSA’s
TELL CLUB STORY
1.
2.
3.
4.
5.
6.
7.
All about purpose – it’s to share Rotary story – not be brag about us
Tell story in a different way
Boilerplate – last paragraph of release should be recap of club
Tie into International message
Make it personal, i.e. is there a local person affected by polio who is willing to share story
Educate members and community on Polio
Use club historian to keep and tell your story
BE MORE ACTIVE IN SOCIAL MEDIA
1. Set up facebook page
2. Get members on facebook
3. LinkedIn / esp. rotary groups
4. Add rotary International to your facebook page
5. Add RI site to newspapers wall if possible
6. Join a blog
7. Twitter
8. Interact / Rotaract have facebook page
9. Flickr
10. Get event photos on Flickr/Facebook/YouTube, etc.
11. Confidentiality issue with photos on Facebook, etc. ???
SOCIAL MEDIA USEFUL TO YOUR CLUB
1. Groupon – offer discount membership, etc.
a. Discount fundraiser tickets?
2. Eventbrite – tickets for events
3. Tix4cause.com – donate tickets
4. Use Facebook to invite all “friends” to events
5. Facebook page for your event
6. Linkedin page for your club – be sure to use “rotary” in the name
7. When members use their Facebook page etc. – always mention Rotary
8. See how retailers etc. use social media – Rotary need to keep up
9. Post regularly and stay relevant
10. Keep websites, etc. up to date – is it relevant? Current?
11. Post quality information
12. Don’t reinvent the wheel – “share” other posts
2
3