Debra Callahan
Veronica Dailey
Luis Tobin
Leo Song Jr.
Long Beach Critters
At Long Beach Critters we share a collective love of animals, their owners, and the
community around us. We are a no-kill pet rescue specializing in cats and dogs, and
are all too aware that pet euthanization as a result of neglect, abandonment, or owner
indifference is an epidemic that desperately needs a cure. We will passionately pursue
every avenue available to us in the interest of uniting these endearing creatures with
the owners that they so richly deserve. We will foster these pets in a loving
environment while searching tirelessly to locate a permanent home. We will strive to
provide a voice to a population that has none.
Long Beach Critters: Caring People, Loving Pets, Inspiring Solutions.
PLANNING
Planning
What does our organization want to become?
How long will it take?
Who we are…
Why do we exist?
What do we value?
"Planning is the function of management that involves setting
objectives and determining a course of action for achieving those
objectives."
www.referenceforbusiness.com, Article: "Management Functions", Tim
Barnett
STRATEGIZING
Strategizing
How will we achieve our
mission and vision?
What businesses will
we have?
What will we do and not
do?
How will our business help
other businesses involved?
Company Portfolio
Collective
Inventory
Human Funding
of
Talent
Supplies
SWOT
Strengths
Weaknesses
•Non Profit
•Community Based
•Business Partners
•Start Up Capital
•Liability (animal bites)
•Zoning
•Manpower
•Demand for a Particular
Type of Pet
Opportunities
Threats
•Overpopulated Animal
Shelters
•Government Grants
•Community Based Small
Business Advantage
•Tax Exemption
•Fundraising Shortfall
•Lack of Public Support
•Regulation by
Government Agencies
Business Strategy
Partnerships
Intensive Weekly Fundraisers
Establish Profiles
Attend Quarterly and
Yearly Events
Goals and Objectives
How will we gauge
the success of our
organization?
5
4
3
2
1
0
Q1 2010
Q1 2010
Q2 2010
Q3 2010
ORGANIZING
Organizing
What is the structure of our
organization?
CEO
COO
Secretary/
Web
Design
Public
Treasurer
Relation
Officer/Outrea
ch
Volunteer
Base
"Organizing is the structuring of the organization
(financial, human, and material resources) to
translate plans and the biz's objectives into
action.”
www.bizcovering.com , article "Understanding
Business Management", Prit, July 9, 2007
Culture
Shared
•Caring
Assumptions •Compassionate
of Leaders
within our •Solution
Oriented
organization
Shared
Principles/
Standards/
Goals
•Love
•Support
•Integrity
What Type of Culture Profile Does our
Organization Possess?
People
Orientated
Culture
Outcome
Oriented
Culture
Team
Oriented
Culture
NETWORKING
What Does Social Networking Look
Like Within Our Organization?
Social
Networking
Flat
Organization
Staff and
Volunteers
Linked Via WWW
Frequent Contacts
Proposals
Podcast
Updates on Twitter,
MySpace, and Facebook
How Does Social Networking
Outside Our Organization
Benefit Our Employees?
IN CONCLUSION…
www.pricelesspetrescue.com