Virtual Pixel Outdoor LED Products There are many companies offering virtual pixel, or ‘pixel sharing’ products DAK and Watchfire Vantage LED and other overseas mfgs (very many) Many overseas providers produce ONLY virtual pixel products Even YESCO Electronics used to offer a virtual pixel product, called the ’19-11’. We discontinued the product as we felt it only served to deceive buyers. Virtual Pixel Outdoor LED Products A virtual or pixel sharing product will use less diodes than its ‘true pixel’ counterpart. (a ‘virtual 16mm’ will use far less diodes than a ‘true 16mm’.) They claim that by ‘sharing diodes’ between pixels, they can provide similar or enhanced resolution at far less cost. They do this by using less diodes that they configure into different pattern than true pixel products. They then claim that by using proprietary software, they can offer users ‘more pixels’ with less diodes. Virtual Pixel Outdoor LED Products Diodes are the major cost item in LED displays. If you use less diodes, your product will cost less. The prospect of ‘higher resolution for less cost’ is very attractive for consumers, particularly since these displays can be expensive. The Truth: These products are deceptive, because they grossly over-represent the display resolution a customer is getting. Scenario: Buying a TV • • • • You want to buy a nice TV for your living room at home. You go to a Best Buy to compare side by side and determine which one looks better. You see a standard definition TV right next to an high-definition TV. The high-definition looks better for one simple reason…. Scenario: Buying a TV The Reason: The high-def TV has more ‘points of light’ per square foot (a.k.a. diode density) than the standard def TV does. Why This is Easy to Discern • You are seeing the TV’s from close viewing distances (7-10’), side by side. • The TV’s are playing the same content (usually), so resolution differences are easy to see. Standard Def vs. High-Def TVs Which one costs more? Why? Primary reason: Each point of light has a cost to it. More points of light = higher cost. Why No Pixel Sharing TVs? • • • • Why haven’t we heard of pixel sharing TV’s? Wouldn’t Samsung, Sony or other TV manufacturers love the billions of dollars of savings if they could provide ‘virtual pixel’, higher resolution TV’s for a fraction of the cost of standard def TV’s? The reason they haven’t: Pixel sharing and the higher resolutions promised by such products are myths. Consumers could easily see that pixel sharing TV’s would not provide enhanced resolution because of side by side viewing in showrooms. Pixel Sharing on Outdoor TVs? • • If there’s no pixel sharing on indoor TVs, why are we led to believe from Vantage LED, Daktronics, Watchfire and other manufacturers that pixel sharing and virtual pixels magically provide higher resolution with less diodes on outdoor products? Buyer Beware: If you’re buying a ‘virtual pixel’ or ‘pixel sharing’ product, you’re not getting the resolution you think you are. Not even close. Why Pixel Sharing is So Enticing Pixel sharing outdoor LED products have gained a foothold because they claim to offer ‘more pixels for less cost’ There’s no easy side by side comparison (like indoor TV showrooms at Costco and BestBuy) to disprove the claims. Why Pixel Sharing is So Enticing The perception of getting ‘more for less’ is irresistible for many customers Buyers are not educated on outdoor LED displays, generally, and they want to believe that getting more for less could be true, particularly with such a large cost item. Specifications can be confusing or murky Resolution is Based on Diode Density Which side has the higher density of diodes? Which side has the higher density of diodes? “True” YESCO 16mm “True” YESCO 20mm With “True” Pixel Products, a product’s resolution is distance between the center of one red, green and blue pixel and it’s adjoining pixels (e.g. 16mm apart, or 20mm apart) Which side has the higher density of diodes? “True” YESCO 16mm “True” YESCO 20mm With its ‘true’ pixels spaced closer together, the 16mm offers better resolution than a 20mm. Which side has the higher density of diodes? With true pixel products, the difference is easy to see. Pixel Sharing / Virtual Pixel Now this is a virtual pixel product. Notice the different diode layout. The diodes are spaced out further and there are less of them. Many pixel sharing products use ‘diode to diode’ instead of the ‘pixel center to pixel center’ measurement. True Pixel vs. Pixel Sharing / Virtual Pixel Which Product Has Higher Diode Density? “True” YESCO 16mm Center to Center = 16mm “Virtual” 16mm Diode to Diode = 16mm Many pixel sharing products use ‘diode to diode’ instead of the ‘pixel center to pixel center’ measurement. How Pixels Are Counted in Pixel Sharing / Virtual Pixel Products DAK Pixel Sharing / Virtual Pixel Closeup How Pixels Are Counted in Pixel Sharing / Virtual Pixel Products Pixel 1 “Shared” diode Pixel 2 DAK Pixel Sharing / Virtual Pixel Closeup How Pixels Are Counted in Pixel Sharing / Virtual Pixel Products Pixel 1 “Shared” diode Pixel 2 “Shared” diodes Pixel 3 How many diodes have been used to create three ‘pixels’? DAK Pixel Sharing / Virtual Pixel Closeup Answer: 6 diodes (vs. 9 for ‘true pixel’ products’) How Pixels Are Counted in Pixel Sharing / Virtual Pixel Products Pixel 1 “Shared” diode Pixel 2 “Shared” diodes Pixel 3 “Shared” diode Pixel 4 DAK Pixel Sharing / Virtual Pixel Closeup How Pixels Are Counted in Pixel Sharing / Virtual Pixel Products Pixel 1 “Shared” diode Pixel 2 “Shared” diodes Pixel 3 “Shared” diode Pixel 4 “Shared” diodes Pixel 5 “Shared” diode DAK Pixel Sharing / Virtual Pixel Closeup 12 pixels vs. 12 ‘pixels’ “True” 16mm 12 pixels “Virtual” 16mm 12 ‘pixels’ 12 pixels vs. 12 ‘pixels’ Each product has 12 ‘pixels’ in the same area. 12 pixels vs. 12 ‘pixels’ 36 diodes 17 diodes Each product has 12 ‘pixels’ in the same area. Now count the diodes in those 12 pixels…. Less Diodes = Same # of Pixels? Diodes in True Pixel Products Diodes in Virtual Product Difference Pixels 12 12 Same? Diodes for 12 pixels 36 17 Virtual 50% less Cost? • • If diode quality/costs are equal, which product will cost less? What about if diode quality/costs are less with the virtual product? Most virtual products (overseas) are built with far lower quality lower cost diodes. Less Diodes = Same # of Pixels? Diodes in True Pixel Products Diodes in Virtual Product Difference Pixels 12 12 Same? Diodes for 12 pixels 36 17 Virtual 50% less Cost? • • Virtual products will claim to have power costs much closer to YESCO’s products than we typically see. How can this be? Answer: False resolution claims with far less diodes. If we compared equivalent diode density products, YESCO’s power will be far less Example: DAK’s 13HD Product DAK does not offer a ‘true 12mm’ Often propose 13HD as ‘pretty much the same resolution as a YESCO 12mm’ Claims to be better for closer viewing than a 16mm on DAK’s website Costs 25% less than YESCO’s true 12mm Customer inclination: Same resolution at 75% of the cost? Sign me up! DAKs Website A Closer Look…. Each Product is Drawn at Scale DAK’s 13HD Product 20 RGB Pixels X 3 diodes per pixel = 60 diodes 3 columns of 9 diodes = 27 diodes 3 columns of 8 diodes = 24 diodes 27 + 24 = 51 diodes Example: DAK’s 13HD Product 60 diodes 51 diodes Most buyers would think that the 13HD offers better resolution for two reasons 1. 13 < 16, so it must be better, right? 2. The ‘HD’ in 13HD must mean ‘high-definition’, right? Example: DAK’s 13HD Product 60 diodes 51 diodes Instead of ‘high-definition’, the HD in 13HD should stand for ‘highly doubtful’. Example: DAK’s 13HD Product 60 diodes 51 diodes The 16MT has HIGHER resolution than the 13HD based on diode count per sq ft. This is also known as diode density. Example: DAK’s 13HD Product 60 diodes 51 diodes The 13HD actually has a diode density equivalent to an 18.46mm ‘true pixel’ display. Example: DAK’s 13HD Product 60 diodes • • 51 diodes A DAK 16mm (as well as any true 16mm) will look noticeably better than a DAK 13HD. A true 12mm display (over 100 diodes in the same area) will look drastically better than a DAK 13HD. DAK’s REAL Resolution… 60 diodes 51 diodes 48 diodes 35 diodes Diode Density = True Resolution = true 16mm = true 18.46mm = true 20mm = true 21.55mm Example: DAK’s 13HD Product 60 diodes 51 diodes Misleading Example: DAK’s 13HD Product Example: DAK’s 13HD Product Example: DAK’s 13HD Product Example: DAK’s 13HD Product Example: DAK’s 13HD Product There’s a problem here… Can you find it? Example: DAK’s 13HD Product Example: DAK’s 13HD Product DAK says these are both 13mm. Do they look the same to you? Example: DAK’s 13HD Product This one is not. It is really just under 19mm The Truth: This measurement is correct. Resolution is Based on Diode Density Diode Density (Diodes per Sq Foot) Diode Type YESCO 12mm 1,728 / ft2 SMD YESCO 16mm 1,032 / ft2 SMD DAK 13mm HD = 18.46mm Through-hole YESCO 20mm 654 / ft2 Through-hole = 21.55mm Through Hole Product DAK 15HD Another Virtual Provider: Vantage LED Can you spot the virtual pixels? From Vantage’s website From the Vantage LED Website 48 x 96 = 4,608 pixels 96 x 192 = 18,432 pixels Even Vantage is confused by what they are claiming with virtual pixels. In truth, they are claiming that the number of pixels didn’t just double, it QUADRUPLED! Sorry folks, there is no ‘halving of the distance’ to create mythical pixels. Advantage LED resells Vantage LED product. This is a real proposal. Most customers will think they are getting a 12.5mm with ‘four times the resolution’ of similar displays. And most won’t realize what they are really buying…a display ¼ the resolution claimed in bold print Summary • Virtual pixel / pixel sharing products grossly over-represent the number of pixels in a display. • Virtual pixel providers are confused about what they are offering and try to pass products off as equivalent resolution to ‘true’ pixel products. BUYER BEWARE! • Key to a display’s resolution (whether indoor or outdoor display) is the number of points of light per square foot. In outdoor LED displays, that is ‘diodes per square foot’. • To compare apples to apples pricing, buyers should compare products with similar diodes densities