We’d like to pay our respects to the traditional
owners, the elders of the Kulin Nation, both past
and present, and any other elders here today.
Icebreaker
• Introduction Activity!
– Once standing, shake the hand of someone who is
sitting down who you haven’t met before and share:
– Your Names
– Where you’re both from
– What you both hope to get out of this session
– Once someone has introduced themselves to you,
stand up!
– Introduce yourself to another person who is sitting
down.
– Continue until everyone is standing
Popular Opinion Leader Model
• Diffusion of Innovation theory
Background
• 357 new cases of HIV (278 among MSM)
• 78% of HIV notifications were homosexually
acquired
• 28.3% of new diagnoses occurred between
people aged 20-29
• NSW has Australia’s largest number of PLHIV (12,
000) and the largest LGBTI population (500, 000)
– estimated.
SOURCE: NSW Ministry of Health, ‘NSW HIV Strategy 2012 – 2015: 2013 Annual Data
Report’ NSW, 2013.
• ACON is NSW’s leading health promotion
organisation specialising in LGBTI health and HIV
prevention.
NSW targets to reduce new HIV infections by
60% by 2015 and 80% by 2020
SOURCE: NSW Ministry of Health, ‘NSW HIV Strategy 20122015: A new Era’, NSW, 2011.
ENDING HIV
ACON’s Young Gay Men’s Project
•
•
•
•
•
Gay/same-sex attracted men 18-26
Peer-led workshops started in 1988
Peer-education workshops
Outreach events
Community engagement
Differences in younger men
• Lower knowledge levels
– LGBTI sexual health not taught in schools
•
•
•
•
•
•
Less contact with HIV positive people
Less social involvement in the gay community
Impact of ethnicity and religion
High rates of STIs
Normative notions of relationship and romance
Low uptake of HIV testing
Source: Cameron, S. (2014) .Discussion Paper: Are Young Gay Men Really So Different?
Considering the HIV Health Promotion Needs of Young Gay Men. AFAO.
SOURCE: Hillier L, Jones T, Monagle M, Overton N, Gahan L, Blackman J, (2010).
Writing themselves in 3. The third national study on the sexual health and wellbeing of
same sex attracted and gender questioning young people. La Trobe University:
Melbourne.
“It seems likely that as well as making core safesex information available online, there is a need
to stay innovative as inventive strategies may
reach young MSM inaccessible through other
interventions.”
SOURCE: Cameron, S. (2014) .Discussion Paper: Are Young Gay Men Really so
Different? Considering the HIV Health Promotion Needs of Young Gay Men. AFAO,
Digital Storytelling
“Because there is a natural storytelling urge and
ability in all human beings, even just a little
nurturing of this impulse can bring about
astonishing and delightful results.”
– Nancy Mellon, The Art of Storytelling
What is it?
• Centre for digital storytelling
• Digital storytelling is a relatively new term which describes the new
practice of ordinary people who use digital tools to tell their 'story'. Digital
stories often present in compelling and emotionally engaging formats, and
can be interactive.
Activity
• “What makes a good story?”
1. Choose a story you really like.
2. Think of 3 key elements that make that story
really good.
3. Discuss these with your partner.
4. With your partner, think of how those three
elements you identified could be used to tell
a story about HIV prevention.
Examples
• Vu Tuan Nguyen’s Story
• Michael Yates’ Story
How were the stories made?
Workshop
•
•
•
•
Held over 5 Saturday afternoons
1 final review session
9 participants attended (6 videos produced)
Participants learned skills in:
– Adobe Photoshop
– Adobe Premiere
– Garage Band
Health Promotion
• Empowers communities to construct their
own meaning, in their own words.
• Narrative Communication metanalysis
• Based on theories of behaviour change
– ‘Modelling’ of behaviours
– Popular Opinion Leaders
Source: Hinyard, L & Kreuter, M. (2007) .Using Narrative Communication
as a Tool for Health behaviour Change: A Conceptual, Theoretical, and
Empirical Overview. Health Educ. Behaviour. 34:777.
Group Work (Handout)
• Divide into small groups.
• Choose 1 group member’s location and KP to
use as an example.
• Brainstorm how Digital Storytelling could be:
– Useful to this KP
– Created in this setting
– Distributed and shared (who is the target
audience?)
Report back and lessons learned
Mapping the way forward
• Future evaluation?
• Including other KP (especially PLHIV)
• ????
– Is the Digital Storytelling approach useful or suitable for
other KP?
– How will the communication method change for other KP?
– How can we share these stories most effectively?
Thankyou
We’d like to thank James Gray and Troy Sinkovic for their
guidance during this project. Robbie Mudrajiza from Thinkspace
at the Powerhouse museum. We’d also like to thank Danny
Adams, Travis de Jonk and Marvin Mico for their assistance on
the final editing and Tony Tang and Yves Calmette for promoting
the videos
Essential Resources
•
•
•
•
•
•
Cameron, S. (2014) . Discussion Paper: Are Young Gay Men Really So Different? Considering
the HIV Health Promotion Needs of Young Gay Men. AFAO.
Hillier L, Jones T, Monagle M, Overton N, Gahan L, Blackman J. (2010). Writing themselves in
3. The third national study on the sexual health and wellbeing of same sex attracted and
gender questioning young people. La Trobe University: Melbourne.
Hinyard, L & Kreuter, M. (2007) .Using Narrative Communication as a Tool for Health
behaviour Change: A Conceptual, Theoretical, and Empirical Overview. Health Educ.
Behaviour. 34:777.
Hull, P et al. (2014). Gay Community Periodic Survey Sydney 2014. CSRH, UNSW.
NSW Ministry of Health, ‘NSW HIV Strategy 2012 – 2015: 2013 Annual Data Report’ NSW,
2013. Available from: <
http://www.health.nsw.gov.au/endinghiv/Documents/AnnualReportNSWHIVStrategy20122015DataReportFINAL.pdf > [4 June 2014]
NSW Ministry of Health, ‘NSW HIV Strategy 2012-2015: A new Era’, NSW, 2011. Available
from: < http://www.health.nsw.gov.au/publications/Publications/nsw-hiv-strategy-201215.pdf > [4 June 2014]