What is a B Corporation?
o B Corp certification is to sustainable business what Fair Trade
certification is to coffee or USDA Organic certification is to milk.
o B Corps are certified by the nonprofit B Lab to meet rigorous
standards of social and environmental performance, accountability,
and transparency.
Who certifies B Corps?
B Lab serves the world’s leading entrepreneurs that use
business to solve social and environmental problems
through three separate but interrelated initiatives:
Who are the B Corps?
1,000+ B Corporations
34 Countries
60 Industries
1 Unifying Goal
How does a company become certified?
Step 1: Meet Performance
Requirement
Complete the B Impact Assessment and
earn a reviewed minimum score of 80 out
of 200 points
Step 2: Meet Legal Requirement
Determine the path for your corporate
structure and state of incorporation
Step 3: Make it Official
Sign the Declaration of Interdependence
B Corps meet high standards of performance and
transparency
View any B Corps’ score and impact on www.bcorporation.net
[COMPANY NAME]’s B Impact Report
Suggested content:
Snapshot of your B Impact Report*
 Your B Impact Report shows how you are performing in each of the
impact areas and compares your score to thousands of others
sustainable businesses that are using the B Impact Assessment to
measure what matters.
 Your score provides also gives you a benchmark against which to
measure future improvements.
 Select a few highlights from your B Impact Assessment so your
employees know what’s being measured and how your practices and
policies make yours a better company.
*This report is available on your profile on Bcorporation.net. If you do not yet have a profile, contact
rebecca@bcorporation.net to submit your profile information and/or request an image of your B
Impact Report.
B Corps meet high standards of accountability
The B Corp legal framework helps companies protect their
mission by baking sustainability into their corporate DNA
Officers and directors have legal protection to
consider the interests of all stakeholders, not just
shareholders, when making decisions
Shareholder have additional rights to hold directors
and officers accountable to these interests
The additional rights are limited exclusively to
shareholders
How are B Corps better?
Why is [COMPANY NAME] a B Corp?
Suggested content:
Description of why your company chose to be certified. This may
include:
 How being a B Corp is tied to and helps protect your company’s
mission
 Benefits you and your employees can tap into through certification
 Providing a roadmap to improve your company’s impact
 Joining a community of leaders that are redefining success in
business
 …
Why Become a B Corp?
B Corps want to be part of something bigger than themselves, but for
many, becoming a B Corp also has to make business sense. B Corp
Certification helps companies:
• Differentiate from Pretenders
• Generate press
• Attract Investors
• Benchmark performance
• Attract and Engage Talent
• Save Money and Access Services
• Partner with Peers
B Corp Resources Portal
The B Corp Resources Portal
houses the resources you need
to make the most of the
certification.
B Corp Login
Username: BCorporation
Password:#BtheChange
How can we improve?
Suggested content:
Using B Corp Certification as a tool for improvement
 Engage your employees in a conversation on how you can improve
your impact over time using your B Impact Report as a tool.
How can you get involved?
As an employee of a B Corp, you can help engage millions of
people who want to support businesses like [COMPANY NAME]
Join the B the Change team and
• Celebrate changemakers
• B Social
• Recruit new B Corps
• Take a deeper look into the
products you buy
BtheChange.com
The B Corp Movement
B Corps are leaders of a global
movement to redefine success in
business.
So that one day all companies
will compete not just to be
the best in the world,
but to be the best for the world.