Creative Computing
HEADsUp
Higher Education Advanced Dashboard
Agenda
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Solution Overview
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Solution Description
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Business Drivers and Solution Value
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Prospect Profile
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Solution Packaging
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Competitors
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Client Success Story/Stories
Solution Demonstration
Technical Overview
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Architecture
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Technical Requirements
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IBM and Other Components Required and Optional
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Implementation Methodology
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Support Plan
Marketing
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Marketing Materials; existing/planned (provide links to
materials)
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Planned Events
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Qualifying Questions and Objection Handling
Partner Information
Solution Overview
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Solution Description
 Creative Computing Inc.’s Higher Education Advanced Dashboard (“HEADs Up”) solution is
designed to allow higher education institutions to easily and seamlessly integrate existing
data sets into highly intuitive and visually compelling actionable insight. Through the use of
recognized academic KPI metrics, consumers will be able to view a quick pulse check on
multiple collegiate dimensions. Indicators within Admissions, Enrollments, Retention,
Graduation Rates, Financial Aid, Finance, and Student Outcomes can provide a visual
“story board” and evoke the most appropriate response to data trends.
 These performance metrics can be customized based on the academia’s needs and
acquired data sets whether they reside in a data warehouse or extractable flat files.
Leveraging Cognos technology “HEADs Up” allows collegiate institution`s to quickly
integrate their data in a compelling format readable across the enterprise. This enforces
standards across departments to ensure data readiness and definitions are aligned. From
one simplified view of the data, a consumer is able to navigate to additional insight to
understand why trends occur and react accordingly.
 Analysts can continue to work with the data to alter departmental metrics and uncover
additional correlations in the data to continue to strengthen the case for action. With
“HEADs Up”, executives and consumers alike can make better informed business decisions
regarding their institution quicker and easier than ever before.
Solution Description
 Key Solution Capabilities and Descriptions (Industry Challenges):
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Large Disparate Data sets
No single version / data warehouse or plans years away
Fast to market – need for 1 view for all executives
3 Key areas are not at same grain of data, competency, data availability and
systemization (Student, Finance and HR)
 Core system integrators have point solutions – no one has the data availably for a 360
view of performance
 Many attempts at solution have presented limited results
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Business Drivers and Business Value of Solution
 Business Drivers (examples: regulatory, financial, operational)
 Operational need to see 360 view of performance is new in Higher Education
 Competition for students, increase pressure to grow, economy challenges
 Need to see all is present – funding for central data repository is limited
 HEADsUp proves value of information and presents the typical trusted data
questions for the next step (a central data repository).
 Business Value of Solution
 Implementation in days not months
 No other solution offers the speed of delivery and the
 Access to information today to plan Analytic Roadmap (Data Warehouse, Reporting,
Planning and Analytics)
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Prospect Profile / Why They Care / Target Audience
 Customer Profile
 Higher Education Institutions
 Small private to large public institutions
 Why They Care
 KPI - Admissions, Enrollments, Retention, Graduation Rates, Financial Aid,
Finance, and Student Outcomes
 Information needs cross the institution
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Solution Packaging / Pricing / Complimentary Products
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IBM Cognos Business Intelligence
$1000 per module
SPSS, dashDB, TM1
Both onPrem, private and public cloud offerings
Link to IBM Software Product and Capabilities Navigator for list of product names
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JWU Success Story
Challenge
Business Benefits
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Need for integrated Executive Dashboard
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Fast to market
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Need to see 360 view across systems of
record
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First time 360 view without months of
manual data prep
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Time to implement short
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Light information footprint requirement (no
complex data warehouse, modelling,
integrity checking and integration)
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Common data elements leveraged without
detail integration requriement satisfaction
Solution
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HEADsUp prepared the data, metadata,
reports and dashboards to enable review
across Admissions, Enrollments, Retention,
Graduation Rates, Financial Aid, Finance,
and Student Outcomesnd ad hoc tasks
It IS / IS NOT OK to share this information publicly
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Solution Demonstration
Live demonstration
screen shots of key capabilities
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Solution Screenshots
Add a variety of screen shots that explain how the
solution works.
It is helpful to present in a format of a “day in the life of
the users (customers and employees), managers and
administrators”.
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Solution Screenshots
KPI choices
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Solution Screenshots
Additional Details through Tab Controls
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Solution Screenshots
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Solution Screenshots
Dynamic Data Displays
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Solution Screenshots
Dynamic Data Displays continued
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Solution Screenshots
Additional Details through “Drill-Through” Target Reports
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Solution Screenshots
Additional Details through
“Drill-Through” Target Reports continued
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Solution Screenshots
Additional Details from Drill-Up and Drill-Down Capabilities
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Solution Screenshots
Additional Insight from “Do More”
Solution Screenshots
Additional Insight from “Do More”, Changing Measures
Solution Screenshots
Additional Insight from “Do More”, return to Dashboard
Technical Overview
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Solution Architecture
Insert architecture diagram
Solution Presentation
Creative Common Business Model
System of
Record
ELT
Data Store
Metadata
Model
Business
Intelligence
Application
Analytic
Model
Portal
Interface
Security
Model
Usage
External
Source
Data Integration
Business Intelligence
Portal and Security
Users
The Art of Business Analytics
Information Architecture
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Technical Components (optional)
 Other IBM software or hardware used
 All forms of OS supported from Windows and Unix for Cognos Business Intelligence
 Database support for MSSQL, Ora, dbII, dashDB, Netezza
 Web, desktop and push technology through Cognos
 Third Party Software
 Standard Cognos Enterprise Business Intelligence, Cognos Express
 System Integration
 Loose coupling with source system through extracts
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Technical Requirements (Optional)
 Platform
 Virtualization Software: Any Cognos BI
 Operating System Software: Cognos BI
 Option: AWS, SoftLayer, IBM Cognos Cloud, CCI Managed Services
 Infrastructure
 All Cognos BI
 Security
 All Cognos BI
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Implementation Methodology
 We have a core team of 4 subject matter experts for HEADsUp and Higher Education
 Standard SDLC
 We are at 3 implementations
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Support Plan
 As dashboards (outputs) and data repositories are developed these will be shared with install
base
 Support for dashboards is available from the consulting team / implementation teams
 Contact and response as required (typical during business hours)
 FogBugz
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Marketing and Sales Resources
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Marketing Programs
 Webinar series for Higher Ed
 Direct connection campaign (digital and call campaign)
 Available marketing resources
 Website- BP site
 Advertising- Electronic, Print, Digital Marketing, Social Media
 Marketing in development
 Self serve solution with contact
 Customer Win
 Link to GSD solution entry
http://www304.ibm.com/partnerworld/gsd/solutiondetails.do?solution=51970&lc=en&state
Cd=P&tab=2
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Events
 CCI will be (or already have) presented the HEADsUp to potential customers through several outlets (list
planned or prospective events):
 Conferences IBM Insight
 Challenges for Higher Education
 Social Campaign
 Higher Ed webinar series
 Website
http://www.mycci.com/products/cci/higher-education-advanced-dashboard-user-portal-heads-up/
 Brochure (private)
 HEADs UP: http://www.mycci.com/wp-content/uploads/2015/05/Creative-Computing-HEADs-UpHigher-Ed-Dashboard.pdf
 Higher Education: http://www.mycci.com/wp-content/uploads/2013/10/Creative-Computing_HigherEducationBrochure.pdf?utm_content=bufferba2b5&utm_medium=social&utm_source=twitter.com&utm_campaig
n=buffer
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CRM
Connect
Creative Computing Information
 Locations – Providence RI, Toronto ON
 Geography served – United States and Canada
 Sales engagement – Contact <Partner Name>
 Sales Steve Scardino Stephen.Scardino@mycci.com
 Collaboration Robb Sinclair robb.Sinclair@mycci.com
 Inquiry info@mycci.com
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About Creative Computing
 New England, Great Lakes and Canada – CDN - Head Office Mississauga ON
 24 years delivering value in the space
 IBM Premier Business Partner: Certified to sell, train and deliver
(IM,BA,X,I,Smarter)
 Four Practice Focus Areas
Higher Education
Healthcare
Retail
Manufacturing
 Four Capabilities Focus
Information Management
Business Intelligence
Performance Management
Analytics and Prediction
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Why Higher Education Clients work with Creative
 Our 20 years experience supporting the largest and most esteemed institutions
 Our heritage and geographies tied into out success
 Deep experience in Higher Education across the “Analytics” stack (IM, BI, PM,
AA)
 Real historical and current experience in the full IBM Analytics story
 Deep experience core Higher Education systems of record and systems of
engagement
 Admissions, Student Records, Registrar, Provost/Finance, Alumni/Advancement,
Endowment
 Ellucian\Banner, WorkDay, PeopleSoft, Argos, Ceridian, Sinclair, Kuali, Kira, Sigma
ProSam, ORAFin
 Deep experience current issues in Higher Education
 25% of gross revenue comes from customers in higher education
 IBM looks to us in pre-sales, service and support
 Our solutions and assets
 Our solution Asset HEADsUp – certified IBM solution
How we help Institutions
 By helping our higher education clients with
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Recruitment success and recruitment campaign management
Student at risk and student intervention program management
Student retention effectiveness
Advancement/Alumni campaign management effectiveness
Faculty and staff succession planning and capabilities forecasting
Financial planning and management of discrete resources
 We support higher education clients in these areas with
 Identifying the key drivers of better student, institutional and financial
outcomes
 Gathering and grooming the data to support these insights
 Preparing and presenting the insights to key members of the administrative
and academic systems
 Enabling our clients with capabilities to maintain ongoing and develop new
drivers, data and insights to continually monitor and improve outcomes
 We have been helping higher education institutions with the “big questions and
challenges” and providing “big answers” since before there was the idea of “big
data”.