Monday, April 7, 2014
7:30
Registration sponsored by
Location: Atlantic Foyer (Continental breakfast provided)
General Session // Location: Atlantic Ballroom A
8:30
Welcome To FUSE
John Silva, President & Creative Director, DuPuis and Chairman of FUSE
8:45
Unleashing The Power of The Science of Total Experience Management
Lou Carbone, Founder, President and Chief Experience Officer, Experience Engineering, Inc.
9:15
Why Design? Why Now?
Mauro Porcini, Chief Design Officer, PepsiCo, Inc. and Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Inc.
Interviewed by: John Silva, President & Creative Director, DuPuis
Networking Break // Location: Atlantic Ballroom B
10:00
Sessions are 40 minutes followed by 5 minutes to transition to the next session. You can attend any session, at any time.
Brand Strategy & Growth
Digital & Interactive
Cultures of Curiosity
Location: Atlantic Ballroom A
Location: Pacific Ballroom
Location: Aegean Room
10:25 Track Chair Welcome by
James Fox, CEO, Red Peak
Brand As A Strategic Decision
10:30 Dynamic
Paola Sette, Senior Executive Brand
Superintendent, Santander Brasil
Track Chair Welcome by
John Norman, President, Design Resource
Center
Track Chair Welcome by
Buddy Ketchner, President, SterlingRice Group
How Gamification & Game Design Is Shaping Yes, But What Does It Mean?
The Human Experience
Tom Guarriello, PhD, Chief Idea
David Slayden, Founder and Executive
Officer, Truetalk Consulting
Director, BDW
5 Minutes To Transition To Next Session
11:10
11:15 Exploring Brands As Content
Curators & Content Strategists
William Espey, Brand Voice Lead,
Chipotle
NPR.Org: Future Proof Your Digital Presence
Zach Brand, VP, Digital Media, NPR
11:55
Lunch // Location: Atlantic Ballroom B
#FUSE14 @NextBigDesign
Category Expectations: An Authentic
Approach
Bernardino Reynoso, Global Design
and Packaging, Colgate-Palmolive
Company
Gordon Plotkin, Founder + Principal,
Inwork
Andy Gadiner, Creative Director/CoOwner, Zoli Design
1:00
Brand Strategy & Growth
Digital & Interactive
Cultures of Curiosity
Location: Atlantic Ballroom A
Location: Pacific Ballroom
Location: Aegean Room
Passion X Purpose: Building A
Lifestyle Brand
Nathanuel Ru, Co-Founder,
Sweetgreen
Context + Commerce
Tyler Thoreson, VP of Editorial, Creative and
Consumer Experience, Men’s & Home, Gilt
5 Minutes To Transition To The Next Session
1:40
1:45
The Intersection of Brands, Design
And The Law
Stephen R. Baird, Chair, Intellectual
Property Department, Winthrop &
Weinstine, P.A.
2:25
2:55
4:10
Of A Kind: Learning To Grow A BusinessAnd Build A Brand
Claire Mazur, Co-Founder, Of A Kind
Erica Cerulo, Co-Founder, Of A Kind
The Old Is New (and Sells): Universal
Truths Behind the Handmade Design
Revolution
Lindsay Zaltman, Managing Director,
Olson Zaltman Associates
Jessica Passmore, Senior Manager,
Olson Zaltman Associates
Networking Break // Location: Atlantic Ballroom B
Hear And Be Heard: Using Brand
Voice To Create Value
Paola Norambuena, Executive
Director, Verbal Identity, North
America, Interbrand
Rick Slade, Creative Director, Keurig
Green Mountain
Clayton F. Ruebensaal III, VP,
Marketing, The Ritz-Carlton Hotel
Company
Michael Magalli, Senior Director,
Brand Strategy, Microsoft
3:35
3:40
Are Your Prepared For The HybriCultural Now?
Peter Mackey, Global Partner,
Qualitative Research, Hall & Partners
Kalil Vicioso, Director, Mulit-Cultural
Research, Hall & Partners
How Process Leads to Design & Brand
Innovation
William Dickson, Creative Director, Haney
Inc.
Road To Truth: Finding Truth In The
Millennial Conversation
Jake Katz, VP, Audience Insights &
Strategy, Revolt
5 Minutes To Transition To The Next Session
FUSE Views: Stories of Empathy
Heather Swanson, Lead Designer,
Global Pest Control, SC Johnson
Caroline Combemale, VP & General
Manager, Consumer Innovation,
Colgate Palmolive US
Future Female: Digital Lives
Jeziel Rosenthal, Head of Client Services,
Stylus Media Group
Tasty Branding: Bringing Food Trends
to Life Through The Brand Experience
Jennifer Jones, Partner, Director of
Design Strategy, Sterling-Rice Group
Networking Break //Location: Atlantic Ballroom B
General Session // Location: Atlantic Ballroom A
4:30
Emotional Design. Emotional Breakthrough., David Carson, Graphic Designer
5:00
Lettering Large , Mirko Ilic, Co-Author with Steve Heller, Lettering Large
5:30
Official FUSE Welcome Reception Hosted by:
Buses will begin to depart from the hotel lobby to
CIULLA ASSOC at 325 W. Huron Street immediately upon the conclusion of the keynote at 5:30 PM.
Tuesday, April 8, 2014
7:30
Registration sponsored by
Location: Atlantic Foyer (Continental breakfast provided)
General Session // Location: Atlantic Ballroom A
8:30
Welcome To FUSE
Cheryl Swanson, Principal, TONIQ and Chairwoman of FUSE
9:00
Sitting At the Adult Table: How To Get a Seat and What To Do With It.
Phil Duncan, Global Design Officer, Procter & Gamble
9:40
How Pleasure Works , Paul Bloom, Professor of Psychology, Yale & Author, How Pleasure Works
10:20
Networking Break // Location: Atlantic Ballroom B
10:45 The Innovation Path at Nike, Tinker Hatfield, VP, Creative Concepts, Nike, Inc.
11:15 Present Shock, Douglas Rushkoff, Author, Present Shock
11:55
1:00
1:05
1:45
1:50
Lunch // Location: Atlantic Ballroom B
STREAM A
STREAM B
Location: Atlantic Ballroom A
Location: Pacific Ballroom
Track Chair Welcome by
Bill Harper, Senior Creative Director, Kaleidoscope
Track Chair Welcome by
Greg Taylor, Global Provocation Director, Elmwood
More Than Pretty: Design Impact on Brands and The Bottom
Line
Michael Kravit, Creative Director, Honest Tea
Colleen Dehmer, Group Manager Packaging Engineering,
Target
Moderated by: Rob Wallace, Managing Partner, Wallace
Church
Collaborative Strategy & Holistic Brand Stories
Shell James Saras, Director of Creative Services, The
Weather Channel
Christopher Miles, Senior Director, Marketing
Communications, Kraft Foods
Elizabeth Nientimp, Director of Brand Design, General Mills
Todd True, Global Creative Director, Johnson & Johnson
Moderated by: Greg Taylor, Global Provocation Director –
Brand, Elmwood
5 Minutes To Transition To The Next Session
The Brand Is the Voice - Using Design Thinking to Solve
Launching Brands with a Startup Mindset
#FUSE14 @NextBigDesign
Business Problems
Natalie Nixon, PhD, Director of The Strategic Design MBA
Program, Philadelphia University
2:20
2:25
2:55
3:30
4:00
4:05
4:35
4:40
5:10
5:15
Cristy Lane, SVP, Design Resource Center
5 Minutes To Transition To The Next Session
STREAM A
STREAM B
Location: Atlantic Ballroom A
Location: Pacific Ballroom
Decoding the Meaning of Design
Robert Swan, VP, Executive Creative Director, Brandimage
The Building Blocks of A Successful Brand Narrative
Tim Hale, SVP, Design Management, Fossil Group
Networking Break // Location: Atlantic Ballroom B
Afternoon Cupcakes Sponsored by Flood and Toniq
Think Inside the Box
Ravi Hampole, Creative Director, Graphic Design, Brand
Design Group, Starwood Hotels And Resorts
How One Man’s Lust for Salad Dressing Spun Out of Control
Tom Indoe, President , Newman’s Own
Dave Best, VP, Marketing, Newman’s Own
Charlie Zunda, Partner & Chief Creative Officer, Zunda
Group
Gary Seve Esposito, Partner & Chief Strategy Officer, Zunda
Group
5 Minutes To Transition To The Next Session
How Do Tensions Fuel Breakthrough Creative & Drive
Performance?
Ron Davis, President, Davis
Mark Roberts, VP Creative Design, Davis
Balancing Strategic Vision with Reality
Mike Bowser, Director of Branding and Creative Services,
Associated Press
5 Minutes To Transition To The Next Session
How To Build A Sustainable Company One Cleaning Product
At A Time
Dr. Naderej Afsharmanesh, Vice President of Sustainability,
Earth Friendly Products
The Retail Brand Revolution: Fifty2, The My Private Brand
Project
Christopher Durham, President/Blogger-In-Chief, My Private
Brand
5 Minutes To Transition To The Next Session
The Americanization of Dutch Design
Ronald de Vlam, CEO and Global Managing Partner, Webb
deVlam
Parts Missing: Agency And Supplier Voids, And How To Fill
Them
Damien Moyal, Senior Design Lead, ScorCreative at Amcor
5:45
Cocktail Reception Hosted By
Buses will begin to depart from the hotel lobby to Public House (400 N. State St.) immediately upon the conclusion of the
last session at 5:45. If you’d prefer some exercise, Public House is just a 10 minute walk from the hotel.
Wednesday, April 9, 2014
8:00
Continental Breakfast // Location: Atlantic Foyer
8:30
Design As Narrative: Anthony Sperduti, Co-Owner & Creative Director, Partners & Spade
9:15
A Morning With Simon Doonan: Simon Doonan, Creative Ambassador, Barneys New York
10:00
Networking Break // Location: Atlantic Ballroom B
10:30
Ethan Allen Gets A Makeover: David Moore, VP & Chief Brand Officer, Ethan Allen
11:15
The Power of Realizing Empathy: Seung Chan (Slim) Lim, Designer & Researcher, Author, Realizing Empathy
12:00
1:00
1:45
1:50
2:20
2:25
2:55
Lunch // Location: Atlantic Ballroom B
STREAM A
STREAM B
Location: Atlantic Ballroom A
Location: Pacific Ballroom
Panel Discussion: Where is the love (between agencies and
clients)?
Tommy Lynn, Creative Director, Dell Blue/ In-House Creative
Ron Burrage, Senior Director, Global Head of Design, The
Hershey Company
Tammy Anthony, Partner, goDutch
Ronald de Vlam, CEO and Global Managing Partner, Webb
deVlam
Hosted by: John Gleason, Founder & President, A Better
View Strategic Consulting
Unlock Your Potential, Exploit Chaos and Find Better Ideas
Faster : An Interactive Trend Discovery Session
Shelby Walsh, President, Trend Hunter
Gil Haddi, Research Expert, Trend Hunter
Katie Pagnotta, Research Expert, Trend Hunter
5 Minutes To Transition To The Next Session
Growing Up Honest® – Re-Imagining The Nation’s Leading
Organic Bottle Tea Brand
Michael Kravit, Creative Director, Honest Tea
Reinvent Or Die
Kate Kerr, Vice President, Pigeon Brands
5 Minutes To Transition To The Next Session
Disruptive Packaging Technology
Harry Epstein, President, Quadrant Management Consulting
LLC
Design At Target: Packaging Completes The Experience
Colleen Dehmer, Group Manager Packaging Engineering,
Target
5 Minutes To Transition To The Next Session
General Session // Location: Atlantic Ballroom A
3:00
Consumer Perceptions & the Building Blocks of Brand Equity
Dipanjan Chatterjee, SVP, Global Director of Brand Strategy, BAV Consulting
#FUSE14 @NextBigDesign
3:40
Conclusion of FUSE 2014