Group 11 Marketing Quiz
1. Associated Services is also referred to as
a. Associated Product
b. Augmented Services
c. Augmented Product
d. Nonphysical Product Aspect
2. ________ are those for which customers express such a strong preference that they will expend considerable
effort to search for the best suppliers.
a. Shopping products/services
b. Specialty products/services
c. Convenience products/services
d. Unsought products/services
3. Brands
a. Facilitate purchases
b. Establish loyalty
c. Protects from competition
d. All of the above
4. The relationship between a product's or service's benefits and its cost is its
a. Brand awareness
b. Perceived value
c. Brand associations
d. None of the above
5. A brand extension is an increase in the
a. Product mix’s breadth
b. Product line’s depth
c. Brand loyalty
d. Brand awareness
6. _____ is an example of an unsuccessful brand extension
a. Cheetos Lip Balm was based on the idea that if you like Cheetos, you would want to wipe it all over your
lips
b. Bic thought that since people wanted their disposable lighters and razors, they would also want
disposable underwear. They were right.
c. Colgate Kitchen Entrees were microwavable frozen dinner entrees that shared the name with the
famous toothpaste
d. Both a & b
7. The practice of marketing two or more brands together on the same package, promotion, or store is called
a. Brand licensing
b. Co-branding
c. Rebranding
d. None of the above
8. An example of a Manufacturer brand is
a. Trader Joe’s
b. Nike
c. Costco
d. All of the above
9. Brand licensing is
a. the practice of marketing two or more brands together on the same package, promotion, or store
b. the use of the same brand name in a different product line
c. a contractual arrangement between firms whereby one firm allows another to use its brand name, logo,
symbols, and/or characters in exchange for a negotiated fee
d. a strategy in which marketers change a brand's focus to target new markets or realign the brand's core
emphasis with changing market preferences
10. The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product
or service is
a. Brand Equity
b. Brand Awareness
c. Brand Loyalty
d. Perceived Value
11. The primary package is?
A. Toothpaste tube
B. Wrapper
C. Exterior Carton
D. All of the above
12. Brand Positioning is also known as?
A. Brand Focusing
B. Brand placing
C. Rebranding
D. Brand Licensing
13. The definition of Co- Branding is?
A. Contractual arrangement between firms
B. The use of the same brand name within the same product line
C. Combining brand names of similar products
D. The practice of marketing two or more brands together in the same package, promotion, or store
14. Which is a popular form of brand licensing?
A. The use of characters created in books and other social media
B. Using extra staff to promote products
C. Playing adds on the radio
D. Both A and C
15. The apple that is always seen on Macintosh products is considered the?
A. Mascot
B. Symbol
C. Term
D. Design
16. What is not a component of brand equity?
a)
b)
c)
d)
Brand awareness
Perceived value
Brand associations
Brand perception
17. What is an example for brand loyalty?
a.
b.
c.
d.
Corporate or family brand
Number of product lines
Marketing costs are much lower
Manufacturer brand
18. Which is not a type of product?
a. Shopping
b. Convenience
c. Loyalty
d. Unsought
19. A ___ reflects the mental links that consumers make between a brand and its key product attributes, such as logo,
slogan or famous person.
a.
b.
c.
d.
Brand association
Brand equity
Brand dilution
Brand extension
20. An example of co-branding is:
a.
b.
c.
d.
Peanut butter
Pizza hut and taco bell
Jelly
Exxon
1. C
2. B
3. D
4. B
5. A
6. D
7. B
8. B
9. C
10. D
11. A
12. C
13. D
14. A
15. B
16. D
17. C
18. C
19. A
20. B