Business PlanTemplate
Stage 2
New Business Track
This template is for schools who are starting a business for the first time
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS PLAN
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This template should be completed by students with the support of teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 2 Parts to the Business Plan template.
- Part 1: Business Plan. Please answer ALL questions.
- Part 2: Financial Plan. Please answer ALL questions in Sections A-F.Section G and H are
optional.
You can use add extra pages to this document. However, please try and keep your submission
to 10 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points that can be awarded
for that question.
Follow our top tips to score high points and increase your chances of winning a prize!
You can also earn bonus points by including supporting documents in the Appendix!
When you are ready to submit your completed business plan to us, please follow these
instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
- Go to the ‘Progress Report’ on the right hand side.
- Click on 2) ‘Submit Your Business Plan!’
- Choose your file and upload your completed Template. Click SUBMIT!
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Any Questions
Contact the School Enterprise Challenge team at:E-mail: info@schoolenterprisechallenge.org
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Website: www.schoolenterprisechallenge.org
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New Business Plan Template 2015
PART ONE
Section A: Your Details
Gyan Mandir Public School
School name
Country
Lead teacher
India
MS Ranjeeta Rani
Section B: Your Business Details
The Kraft House
Business Name
Business Activity
Main product / service
No. of students in business team
No. of students in school
Total Start Up Budget in US $ (Estimated)
Total Sales Income in US $(Estimated)
Net Profitin US $ (Estimated)
eco-friendly employment generating
profitable entrepreneurship
Chocolates, eastern products, diyas ,
handmade products &recycled products.
50
1500
54.87
356.89
258.47
Section C:Market Research and Target Market
1.
What Market Research did you do? Please include how you did your market research and how
many people you spoke to. (5)
To make a good team you need great team members and so we made 6 groups of the
students of class 11th and 12th each headed by a group leader.
MARKET RESEARCH THROUGH QUESTIONNAIRRE
All the groups under teacher's guidance and after referring to Market Research Survey
Template prepared the questions for conducting survey. The teacher along with group
leaders analyzed and then picked appropriate questions for conducting survey keeping
in mind the main objectives of the survey i.e. the kind of customers and their
interests in our products.
Then all the teams approached the prospective customers with the questionnaires (30
each) to the respective areas allotted to them.
Team A (Group 1 and Group 2): Main market area.
Team B (Group 3 and Group 4): posh blocks (E and A) of the locality near the school.
Team C (Group 5 and Group 6): In Naraina Village where people have been
purchasing products
without much information and awareness.
Under this method around 90 people were targeted.
MARKET RESEARCH CONDUCTED WITH FOCUS GROUPS
We focused on groups to gather more information for conducting Market Research.
Team A: was sent to Central park. Each group had around 2-3 students who belonged
to the drama group. In the park by doing Nukkad Natak (street plays), Team A
managed to get good attention of the people on 'say no to plastic bags' and conveyed
the message to use cloth bags instead. Initially a small crowd gathered but soon it
increased to nearly 100 of people and that too of all age groups. The crowd appreciated
our idea of promoting eco friendly products made out of waste. Then the students from
each group conducted the qualitative research by collecting views of people through
discussion in groups on few preset questions that helped the students to understand
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more about a particular type of customer.
Team B: Similarly this team focused on teenagers for group discussions in our own
school. Our school organizes a summer camp every year for students aging 12-18
years. This year we got an opportunity to target around 120 students that helped us to
know more about their tastes and attitude towards the eco - friendly
handicraft products.
We focused on around 220 people by this method.
MARKET RESEARCH THROUGH OBSERVATIONS
We also kept in mind that in order to get good sales we should perform better than
our competitor. And so one of the groups visited the shops nearby which were a
competition for us to observe the range and variety of fancy articles sold by them.
Team C: Members of this team were sent to the competitor’s shops to observe what
kind of products and within what range are preferred by the people. In this way
members observed around 5-6 people with each competitor.
With the help of above mentioned three methods we conducted market research on
around 325 people of within and around our locality.
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2.
(A)
What were the results of your Market research? Please include who is going to buy your product
or service and why they will buy it. (10)
RESULT OF SURVEY THROUGH QUESTIONNAIRE
AGE
G1-2
G3-4
G5-6
TOTAL
11-21
10
10
10
30
22-34
10
10
8
28
35-54
10
8
8
26
54%ABOVE
0
2
4
6
Age
11 to 21
22 to 34
35 to 54
54 and above
7%
11 to 21
33%
35 to 54
29%
54 and above
22 to 34
31%
SEX
MALE
FEMALE
G1-2
16
7
G3-4
G5-6
14
14
16
16
TOTAL
44
46
Gender
Male
Female
Female
51%
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Male
49%
Q1 .Do you ever purchase handicraft product ?
ALWAYS
SOMETIMES
NEVER
G1-2
G3-4
14
12
12
14
4
4
G5-6
TOTAL
12
38
16
42
2
10
Ques 1
Yes Always
Sometimes
Never
11%
Yes Always
42%
Sometimes
47%
Never
More than 89% of people generally do purchase handicraft products.
Q-2. How many members are there in the family?
MEMBERS
G1-2
G3-4
G5-6
TOTAL
4
14
16
18
48
3
10
8
8
26
6
6
6
4
16
Members
6
18%
3
4
6
3
29%
4
53%
More than 60% of people have 4 or more members in the family. It
shows we have wider reach that is chances of more people in a family
purchasing the product.
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Q-3. Monthly income of the family?
INCOME
BELOW-10K
10K-30K
30K-60K
60K&ABOVE
G1-2
G3-4
8
-
6
4
10
10
10
12
G5-6
TOTAL
8
16
8
18
8
28
6
28
Income
Below - 10K
14%
60k & Above
33%
Below - 10K
10k - 30k
30k - 60k
10k - 30k
21%
60k & Above
30k - 60k
32%
Our product will cater to the requirements of all income groups. we will be
producing low and average priced products. Certain very unique fashionable high
priced products will also be supplied on order.
Q-4. Who in your household makes the buying decision?
DECISION
SELF
MOTHER
FATHER
OTHERS
G1-2
18
8
4
2
G3-4
20
6
2
2
G5-6
12
12
4
2
TOTAL
50
24
10
6
Ques 4
Self
Mother
Father
Other
7%
Father
11%
Other
Mother
27%
Self
55%
Most of the people are becoming self- independent in making buying decisions
so if we are able to spread awareness about eco friendly products. It will help
us to promote our product.
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Q-5. Where do you go, When you are looking for handicraft products?
G1-2
NEARBY
24
2KM
6
4KM
-
ABOVE 4KM
-
G3-4
12
-
8
10
G5-6
22
8
-
-
TOTAL
58
14
8
10
Ques 5
Above 4km
15%
Near by
2 Km
4 km
4 km
8%
Above 4km
Near by
62%
2 Km
15%
It is good for our business as more than 60% of people prefer product
from nearby areas. Our target market is also nearby localities in
Naraina and Inderpuri.
Q-6 Which type of products you normally prefer to buy?
HANDMADE
MACHINEMADE
G1-2
20
10
G3-4
G5-6
22
18
8
12
TOTAL
60
30
Ques 6
Hand Made
Machine Made
Machine Made
33%
Hand Made
67%
Most of the people prefer to buy innovative handmade products compared to
machine made.
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Q-7.
Would you prefer your handicraft product to be?
ECO-FRIENDLY
POLLUTING
NON-POLLUTING
G1-2
G3-4
20
22
0
-
10
8
G5-6
18
2
10
TOTAL
60
2
28
Ques7
Non-Polluting
31%
Eco - Friendly
Polluting
Non-Polluting
Polluting
2%
Eco - Friendly
67%
People value eco-friendly product which demonstrates our rich heritage. We
produce eco-friendly products and now days people also value such products.
This demonstrates our rich heritage values.
Q-8.Would you like to buy the products of higher quality and reasonable price
without giving importance to brand?
YES
NO
G1-2
22
8
G3-4
24
6
G5-6
26
4
TOTAL
72
18
Ques 8
Yes
No
20%
No
Yes
80%
80% of the people want value for money and this is the main feature of the
product that is good quality affordable cost.
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Q-9. What is the price range of the product purchased by you for the purpose of
gifting?
0-500
24
16
20
60
G1-2
G3-4
G5-6
total
500-1000
6
8
8
22
1000&above
6
2
8
Ques 9
0-500
500-1000
1000 and above
9%
500-1000
24%
1000 and above
0-500
67%
Generally people are willing to gift the products ranging not beyond Rs.
500.which tells us our pricing focus area.
Q-10. How long does it take you for making a buying decision?
INSTANTLY
2 DAYS
1 WEEK
1 WEEK OR ABOVE
G1-2
G3-4
G5-6
20
16
18
10
8
6
6
6
-
TOTAL
54
24
12
-
Ques 10
Instant
2 Days
1 weak
Or more
Or more
1 weak
13% 0%
2 Days
27%
Instant
60%
Generally, people do not want to waste much of their time in taking buying
decision and so prefer instant purchase.
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Q-11. What special features are you looking in the product?
A-11. Features expected by the potential customers1. Quality of the product
2. Reasonable price
3. Wider choice
4. Uncommon and unique products
5. Durable
6. Value for money
Q-12. Did you give importance to goodwill and reputation of the shop while buying?
G1-2
G3-4
G5-6
TOTAL
YES
NO
8
10
6
24
22
20
24
66
Ques 12
Yes
Yes
27%
No
No
73%
By the survey it has been observed that people prefer quality over reputation
and goodwill.
Q-13. Do you support Prime Minister Modi for clean and green Delhi?
YES
NO
G1-2
G3-4
G5-6
TOTAL
30
28
26
84
2
4
6
Ques 13
No
7%
Yes
No
Yes
93%
People willingly support Mr. Narendra Modi cleanliness mission of keeping our state
clean and green.
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Q-14. Would you like to change the shop from where you are buying, if it
is a better alternative?
G1-2
YES
24
NO
6
G3-4
22
8
G5-6
26
4
TOAL
72
18
Ques 14
Yes
No
20%
No
Yes
80%
Most of the people are willing to change the shop if it is a better alternative.
Q-15. How often do you buy handicraft products?
FREQUENTLY
QCCASIONALLY
NEVER
G1-2
16
10
4
G3-4
20
10
-
G5-6
14
8
8
TOTAL
50
28
12
Ques 15
Never
13%
Frequently
Qccasionally
Never
Qccasionally
31%
Frequently
56%
Generally we have more chances of acquiring a bigger share in market.
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B) RESULTS OF MARKET RESEARCH THROUGH FOCUS GROUP DISCUSSIONS
DONE AT CENTRAL PARK AND DURING SUMMER CAMP IN SCHOOL
1) Which
a)
b)
c)
d)
handicraft products do you prefer?
fashion accessories
decorative items
stationery items
gift items
Result: 60% of the people preferred decorative items, 20 % stationery and 20%
fashion accessories.
2) To what extent are you ready to spend on such products?
a) above 500
b) below 500
Result: 70% of the people said below 500 and 30% above 500.
3) Do you prefer quality over brand?
Result: 70% of people prefer quality and 30% brand
4) What features do you look for in our product?
a) Quality
b) Durability
c) Price
d) Brand
e) goodwill
Result: 30%quality, 20% durability, 20% brand, 30% price is usually preferred
5) Will you buy from us if we supply good quality products at reasonable price?
Result: 70% of the people said yes and 30% of the people said no.
C) RESULT OF MARKET RESEARCH THROUGH OBSERVATION
Team C: Members of this team where sent to the competitors to observe what kind
of products and within what range are preferred by the customers. In this way
members of this team visited around 5 to 6 people in each competitor's shop.
Archies – 40% people just look around the shop pick some product and check the
price , however don’t buy it, around 50% buy greeting cards and and around 10%
buy soft toys.
Student Point – Around 80% people buy stationery items, Pens etc. Around 20% buy
gift items.
Reader’s Point – Around 70% people buy books and 30% stationery items.
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Section D: Competitors and Competitive Advantage
TOP TIP!
To help you score high marks in Section D, read our Competitor Analysis guidance in Weekly Guide 5 and
in the ‘Resources’ section of your school profile!
3.
Who are your main competitors and what are their strengths and weaknesses? Please fill in the
table below. You may add extra rows if you need to.(5)
Competitor Name
Who are your main
competitors?
ARCHIES
Strengths
What are your competitor’s
main strengths?
1. Good brand value
2. Franchisee (so have wider
reach to people)
3. Good promotional strategy
4. Good infrastructure
5.Skilled employees
Reader’s Point
1. Good location with high traffic
input.
2. Caters to every need of the
customers including stationary
items, notebooks, gifts and
fashion accessories etc
3. Running this shop since more
than 20 yrs so people have trust
and faith in them
4. Can avail discounts for the
raw material
5.Long relationship with the
suppliers and knowledge about
market strategy
1. Good location with high traffic
input
2. Ancestral shop running
business since many decades
3. Good reputation
4. Wide variety of products
5.Strong relationship with the
suppliers.
STUDENT'S POINT
Weaknesses
What are your competitor’s
main weaknesses?
1.High rental cost
2.High overhead cost
3.Expensive products
4.If required by the customer the
goods are not made according to
customer special order
5.Paid staff
1. No Franchise
2. Extra cost in packaging.
3. Products are not very
reasonable
4. Overhead cost
5.Paid employee (helper)
1. No franchise
2. High overhead cost
3. Paid staff
4. Extra charges for packing the
products
5.Expensive product
If you have more detailed information about your competitors, please include it here:
4.
How are you going to be better than your competitors? Please consider your answer to Question
3 in this response. E.g.we found our competitors have a limited selection of vegetables, so we are
going to sell a large range of vegetables.(5)
1. Our school is in residential area with people ranging from different age groups living in
different areas, so we will be able to get customers for our products.
2. The products will be cost effective, as these products will be manufactured from recycled
paper and books donated by the students.
3. High Profits can be achieved by reasonable pricing, due to no or minuscule cost of raw
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New Business Plan Template 2015
materials.
4. Eco-Friendly products that is easy on nature and pockets.
5. Ready infrastructure with no extra overheads, has a positive effect on our pricing and
overall revenue.
6. A team of young and talented students run this effort, under the mentorship of
experienced and expert faculty, jointly having the right attitude and enthusiasm to make
this business a great success.
7. Free services such as attractive gift packing and guidance to customers provided at our
point of sale.
8. Special discounts will be offered for the orders exceeding a specific amount.
9. Flexibility in timings of operations as compared to other shops.
10. Products with excellent quality and finish with high durability, which will result in high
savings for our customers.
11. Robust customer service and focus on creating customer preference.
12. A special complaints division, to look into customer complaints / suggestions and agility
to act on replacement and repairs.
13. Advertise and promoting through internet, banners and posters. Connecting with
customers through social media resulting to high customer patronage.
Section E: SWOT Analysis
TOP TIP!
To help you score high marks in Section E, refer to the SWOT Analysis guidance in Weekly Guide 5.
Remember! Your Strengths and Weaknesses are internal to your business and in the present.
Your Opportunities and Threats are external to your business and in the future.
5.
Complete the SWOT Analysis below. (5)
Strengths –
1. We use eco-friendly & recycled raw
materials for making new product thus
making our product to be very Eco-friendly.
2. Our team is very creative. So that is why
they are very efficient in making the product
as per the customer wants yet keeping them
unique, which one will not get with the
competitors.
3. We will get our raw materials from the
best out of waste such as old exam test
papers from the school committee and school
books and diaries and even the models being
made by the students are donated by them
,thus we have abundance of resource at no
or very less cost.
4. Students made a very attractive page on
Facebook about a need to shift towards ecofriendly products
5. Students are with our Prime Minister’s
(swach bharat mission).
Weaknesses –
1. We are somehow a little slow in production
as it is all handmade. That's why we are
thinking to teach other interested students in
the school how to make such products after
the school gets over.(free of cost)
2. Others would feel 'not having a brand
value' to be our weakness. But for us, we
think it’s an advantage for us, as we don't
have other brand related cost as well as
packaging cost. Thus making our product to
be less expensive from our competitors.
There can be a reason of professional skilled
labor not involved in production of our
products but actually in the real sense the
students are very talented and even the
school is organizing to conduct various
workshops for making such creative
handicraft products soon. And thus will no
longer be a weakness in the mind of the
people.
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Opportunities –
Threats –
1. As we are operating our business in the
1. Compliance issues regarding commitment
school only that’s why we have a large place
and availability of labor.
to set up stalls of our handicraft products in
2. Unskilled labor may result in higher
future thus giving us an edge to competitors. normal loss and wastage.
2. There are various events organized by our
3. Students are not professionally trained so
students on green India, swatch bharat
the management of work and financial
abhiyan , and make in India.
accounting might not be very efficient.
3.Promoting vocational skills will help in
4. New competitor may pick this idea and
enriching the skills of students especially
enter the market.
from weaker section of the society, which will
be in line with our current government
policies
As we analyze the survey results with our business model, we see that our strengths
and opportunities are those effective tools with which we can fix most of our
operational and external concerns, giving us a fair chance to go to market with our
business idea and organizational goals.
Section F: Operational Plan
6.
What steps will you take to start your business? Think about the one-off tasks you need to do to
actually get your business started. E.g. first, we will identify suppliers in our area. (5)
That’s how we will set our business:
 Firstly: we will design our product. We have selected handmade craftworks as
our product, so our primary focus is the creation of these. We will use waste
products as our raw material and also buy some of the raw material like
decorative items, painting colors, brushes etc. from the wholesale market at a
cheap cost. For storage we will be using a room in our school which will be used
for both storage and preparation of the product.
 Secondly: Then comes the marketing, we will be promoting our new enterprise
by the medium of pamphlets which will be distributed within a radius of 2 km.
We will set up a online website and a Face book page to further propagate our
business. For the sales part of the enterprise; online ordering system will be
developed. “Our mission is to engage students in the eco friendly
business activities to earn profit for the welfare of the society and our
mother earth.”
 Thirdly: A home delivery system run by school students will be set up. We will
be forming a proper business team according to an organ gram and with finance
manager who will be taking care of the finance system. All the earning of our
business will be deposited in the school office. Our business will be inaugurated
on the open day of our school. Because of low cost of making the product, no
transportation or other service charges we expect to make huge profits.
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7.
How will you produce or deliver your product or service? Use the table below to list the ongoing
tasks you need to do to make your business run.You can add rows if you need to. (5)
Task
What tasks need to
be done on a daily,
weekly or monthly
basis to make your
business run?
Diya Decoration
Chocolate
Idols
Handicrafts
Advertisement
Purchasing of raw
material
Taking of order
Delivery
Preparing Schedule
Accounting
Inventory Checking
Market Research
8.
How long?
How long will these
tasks take?
How often?
How often do these
tasks need to take
place? E.g. Daily?
Weekly?
Who?
Who will be responsible
for these tasks? E.g.
communications team
200/day
200/day
50/day
As per type
1 day
1 day
Monthly
Weekly
Monthly
Weekly
Monthly
AS per request
Production Manger
Production Manger
Production Manger
Production Manger
Advertisement Manager
Marketing Team
24 x 7
2 days /week
2 hours
2-4 hours
20 mins
Daily
Weekly
Weekly
Weekly
Weekly
1 day
Twice a month
Sales Team
Sales Team
Company Secretaries
Accounting Director
Record Keeping
Manager
Marketing Director
How is your business team structured? You may like to include your Organogram here. (5)
Marketing Director
Ms Ranjeeta Rani
Ritesh Yadav
Riya
Production DIrectors
Puneet
Ritesh Pandey
Production Team
Himani
Vanshika
Aayush
Roshika
Tanya
Marketing Directors
Mukul
Saloni
Social Media and Blog
Abhimanyu
Harsh
Accounting Directors
Aanchal
Sonika
Record Keeping
Manager
Kritika
Advertising Manager
Tanvi
Aakriti
Marketing Team
Piyush
Rishabh
Sourabh
Nikil
Rachit
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Sales Directors
Shrishti
Taru
Sales Team
Samiran
Aarushi
Devashish
Deepak
Tanay
Company Secretaries
Mrs Babita Wason
Aakash Dhingra
Section G: Marketing and Sales Plan
9.
Tell us about your 4 P’s (Product, Price, Place, Promotion). (10)
Marketing: being a very important part of every business.
Here we tell about the 4P’s of our business.
1. Product:
 ‘The Kraft House’ showcases a wide variety of products like chocolate, earthen products,
recycled products and handmade products attracting people of all ages.
 Our products are not seasonal they are in demand throughout the year.
 An informed customer not even waste his single penny, and while purchasing any
product looks for quality, affordability and durability and products made by ‘The Kraft
House’ are ideal in all sense, fulfilling all the needs of the people.
 We will distinguish our products from our competitors by making their weakness our
strength i.e. our competitors having , rigid high prices, our products are better in quality
and are affordable and accessible to a larger section of the society. And for the
customers concerned about earth and are willing to save the earth, our products are
completely eco-friendly, made out of waste and not of the synthetic chemicals used by
our competitors. So this fact brings lot of brownie points for us.
 As we will sell our products, lot of news facts and trends will come up which may not
have come up while planning, many short coming will be known to us and we will try
our level bests to bring the best for our customers. By putting stall around school
premises during the special days of the year and providing various others discounts,
free gifts and of course way, to preserve our mother earth, we will be able to maximize
our sales.
 We will put our logo on each and every pamphlet, on product’s packaging and sooner
or later it will become an established brand name.
2. Price:
 The products of ‘The Kraft House’ are not only varied in their nature or use but in
their prices as well.
 We will follow penetrating strategy.
 Affordability, being one of the pillars of our strength over our competitors our price will
be affordable to a wider section of our society.
 We will make sure that the price covers complete cost including fixed and variable.
 Break even analysis has been followed for fixing prices.
3. Place:
 The location of any business plays a very crucial role to maximize product’s sales.
 ‘The Kraft House’ will be located in the school premises only. As the school is
located in a residential area, people can easily come there and the commercial and
industrial areas are also nearby.
 To add the brownie points the 24x7 service available on our Facebook page makes
our customers connected to us.
 People can read about products, place their orders track their orders through a call
or through our Facebook page.
 Yes, we will offer delivery services on weekends with the facility of cash on delivery
and even customization of orders as per the wish of customers.
 To maximize sales we will put stalls at the public places around the school on
different occasions (Diwali ,Rakhi and Bhaidooj) so we will be able to target
customer at different places at different time.
 We will take orders from Monday-Friday
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(5 days in a week) and will deliver them on Saturday-Sunday (2 days).
We will sell our producer directly to our customer’s giving a personal touch and our
teammates present at the time of delivery will make sure that the customer is
satisfied with the product if there is any need of alteration it will be attended
accordingly.

4.
Promotion:






Promoting a product well is very important part of selling the product. Promotion
should be done at correct time.
Promoting through social media by updating all information on our Facebook page .
As all the raw material is eco-friendly, we spread a social message along with it.
Our products are varied in their nature for the people of all ages.
On special occasions we will sell at Public places nearby to attract a larger section
of the society, to maximize our profits.
Flyers and posters will be made by the team mates and will be publicized around
the school.
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Section H: People, Profit, Planet
10.
How does your business meet the People, Profit and Planet criteria? Please give an example
for each criteria. Refer back to Question 7 in your Business Idea Template to help you.(6)
People: The production of the recycled products will be handed over to the
Economically Weaker Sections of the society which will help them to earn money by
generating employment. In our school 25% of the students belong to economically
weaker section who are not able to meet their needs on the daily basis. Though we
provide them with free education yet empowering them with the skills and the money
will brighten their future, they will be able to sustain a decent living.
We also planned to donate 20% of profit to NGO working in the field of girl child/HIV
patients. A part of the profit will also be used to buy required things for the poverty
struck students of nearby MCD School.
Profit: As the products are handmade and are created out of waste the initial startup
cost is almost low and the profit value will be high
Planet: Products are made by reusing and recycling waste which will benefit the planet
to be cleaner and greener. It will help in waste management and making the school
zero garbage.
Section I: Financing Strategy
11.
How much start-up capital do you need to start your business and how will you raise this
money? Refer back to Question 8 in your Business Idea Template to help you.(10)
As the product is generated by recycling and reusing waste materials it will require low
start-up capital.
Annual Exhibition – We had setup stalls at the school ground during the Annual Fete .
The money earned from there will be used as the start-up capital for our business.
Recyclable waste – As our school promotes the idea of recycling and reusing , we’ll
collect waste and use them as a raw material for our products . Excess of such
Recyclable waste will be sold to junk dealers to give a boosting start to our business
enterprise.
Start-up Capital – A small amount of capital needed to buy raw materials was raised
by fund raising campaign wherein we sold simple food items in summer during vacation.
The response was good and we were able to generate enough amount to buy raw
materials.
Section J: Sustainability and Business Development
12.
How will you keep your business running after this school year? E.g. We will mentor new
students and pass the business onto them.(5)
 As our team comprises of students from 11th and 12th , by the time the senior student
pass out the next batch will be ready to train the new entrants.
 From the reports made by the seniors it will be easy for them to continue the
business.
 They can take the follow up from our facebook page to see what we did from the
beginning to start the business, and with our business ideas that can add their ideas
to expand the business.
 With the profits earned by the firm they can expand the inventory and also invest in
marketing.
 They will be in a position to earn goodwill for our business by satisfying customer’s
needs.
 They can add more consumer products for selling.
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New Business Plan Template 2015
13.




Where do you see the business in 5 years? E.g. We will grow our product range to include other
vegetableand we will expand our market by selling our products in 3 new districts. (5)
We will try and approach other schools in and around our area and try to expand our
business into a partnership venture which will help all of us to grow.
Open an online shop which will help customers to place their order online.
Variety of products will be added every year to increase the sales.
Donate money to the charity organizations annually to continue our cause.
Appendix (OPTIONAL Bonus Points)
You can use this space to pasteany items which support your business plan, e.g. a completed customer
survey, a detailed competitor analysis, reports or photos (4 photos MAX). (10 Bonus Points)
facebook.com/dkrafthouse
FUND RAISING CAMPAIGN
FLYERS
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Banners For the STALL
Taking Orders
Delivering Orders
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Market Research (Questionnaire And Focused Group Discussion)
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Our Competitors
PART TWO
Financial Plan
This section will be awarded a total of 15 Points. These 15 Points will be allocated as follows:Section A (5), Section B+C+D (5),Section E+F (5), Section G+H
TOP TIP!
You may complete your Financial Plan using your local currency. Please tell us what this is,E.g. Indian
Rupees.In the template we will ask you to convert your TOTALS into US $. You can use this website to do
this: http://www.xe.com. Remember to write down the exchange rate you are using in the box below!
Please add any extra rows to the tables where necessary.
Indian Rupees
Local Currency used(E.g. Indian Rupees)
1 US $ = 63.60 Indian Rupees
Exchange rate to US Dollars (E.g. 1 US $ = 59.7
Indian Rupees)
Period of time budgeted for(E.g. 3 months)
4 Months
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New Business Plan Template 2015
Section A: Start-Up Budget(Estimated)
TOP TIP
Your Start-Up Budget is the costs of the Equipment and Supplies that you will need to start your business.
If you already have the products that you need to start up your business please list them here and put 0 as
the Unit cost.
1. Please list all your Start-Up Costs.
Start Up Supplies/Expenses
Quantity
Earthen Lamps
Glue
Thread Reels
Decorative Items
Paint
Chocolate
Total Start up Budget
(Add your Total Costs Together)
Unit Costs
Total Costs of your
Supplies/ Expenses
(Quantity x Unit Costs)
500
2
20
3
65
3
10
8
20
150
Local Currency
1500
130
60
400
200
1200
3490
In US Dollars $
54.87
……………………………………………………………………………………………………………………………………………………….
Section B: Income(Estimated)
2.
Please list all the products or services that your business will sell. Please tell us the amount you
think you will sell and the price at which you will sell them.
Name of Product or service
Quantity
Sales Price
Sales Income (Quantity
x Sales Price)
20
50
1000
Floor Mats
10
50
500
Decorative Mirrors
460
20
9200
Hand painted Diyas
100
20
2000
Handmade Paper Items
50
20
1000
Recycled Products
1000
10
10000
Chocolates
22700
Total Income
Local Currency
(Add all the ‘Sales Income’ together)
356.89
In US Dollars $
Section C: Direct Costs(Estimated)
TOP TIP
Direct Costs refer to materials, labour and expenses related to the production of a specific product or service.
Don’t forget that the direct costs from your Start-Up Supplies/Expenses in Section A should be included here
too.
3.
Please list all of the items you will need to buy in order to make or provide each product or service.
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New Business Plan Template 2015
Name of Item
Quantity
Unit Cost
Total Costs (Quantity x
Unit Cost)
Product/Service 1 Please tell us what this product or service is here:
5
150
Dark Compound
5
150
Milk Compound
Miscellaneous charge
Product/Service 2 Please tell us what this product or service is here:
750
750
175
10
20
Paint
500
3
Raw Diyas
10
10
Paint Brushes
Miscellaneous charges
Product / Service 3 Please tell us what this product or service is here:
2
65
Glue 2lts
10
20
Paint
20
3
Thread Reels
Miscellaneous
Total Direct Costs
Local Currency
(Add up all the Total Costs)
In US Dollars $
200
1500
100
250
130
200
60
210
4325
68
Section D: Gross Profit (Estimated)
4. Please calculate your Gross Profit in your Local Currency and then convert it to US Dollars $.
Calculation
Local Currency
US Dollars $
22700
4325
18375
Total Sales Income
Total Direct Costs
Gross Profit
(Total Sales Income – Total Direct Costs)
356.89
68
288.89
Section E: Indirect Costs(Estimated)
Top Tip
Indirect costs are items that you need to spend money on to run your business. However, they are not
related to the making of your product or service. E.g. Marketing or transportation costs involved in getting
your product to market.
5.
Please list all of your Indirect Costs.
Name of item
Quantity
Pamphlets
Circulars to parents
SMS to Parents
Packaging Expenses
Unit Cost
2000
1500
1500
0.33
0.30
0.25
Total Indirect Costs
(Add up all the Total Costs)
Local Currency
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New Business Plan Template 2015
Total Costs (Quantity x
Unit Cost)
660
450
375
450
1935
In US Dollars $
30.42
Section F: Net Profit (Estimated)
6.
Please calculate your Net Profit in your local currency and convert this to US Dollars.
Calculation
Local Currency
US Dollars $
Gross profit
18375
288.89
Total Indirect Costs
1935
30.42
Net Profit (Gross Profit – Total Indirect Costs)
16440
258.47
Section G: Return on Investment (OPTIONAL)
7.
Please calculate your Return on Investment (Optional)
16440
6260
265%
Net Profit
Total Start Up Budget
Net Profit / Start Up Budget x 100 = Return on
Investment (%)
Section H: Pay Back Period (OPTIONAL)
8.
Please calculate the Pay Back Period for your Start-Up Costs (Optional)
a.
Budget Period E.g. 4 months
b.
How many months until you make your
first sales?
c.
Net Profit
d.
Average Net Profit per month once sales have
started: c / (a – b)
e.
Start Up Budget
f.
Pay Back Period: b + ( e / d)
4 months
1 months
16440
5480
6260
1.14
Additional Comments: If you have any additional comments about your Financial Plan please put them in
here:
CONGRATULATIONS on writing your Business Plan! You have completed Stage 2! Submit NOW!
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New Business Plan Template 2015