GRAPHIC STANDARDS GUIDE
Corporate Identity and Branding Style Guide
INTRODUCTION
Tomaintainastrongpresenceontheglobalstage,CANARIEmust these guidelines has been prepared to enable us to convey an
have a visual identity that is immediately and consistently accurate and instant representation of our identity in all of our
recognized as that of Canada’s advanced Internet organization.
corporate materials.
We have specifically designed all the elements of the CANARIE
If you have questions concerning these graphic standards or the
identity—our name, logo, taglines, colours and fonts—to
conveyourdynamismandinnovation.Theconsistentuseofthese CANARIE identity in general, please call Martin Sampson,
visualelementswillcommunicateinstantlythatthisisaCANARIECommunications Manager, at 613-943-5377.
product and that we value CANARIE’s reputation.
Thank you for helping to build and protect a strong identity
for CANARIE.
Consistency of presentation is the key, and that’s why we ask
you to adhere to the graphic standards in this document. Each of
TABLE OF CONTENTS
LOGO STAGING
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LOGO COLOURS .
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IMPROPER LOGO USAGE
TYPOGRAPHY . . .
COLOUR .
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THE CANARIE GRAPHIC SYMBOL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
DIGITAL APPLICATIONS . . .
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GOVERNMENT IDENTIFIER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
BUSINESS STATIONERY . . .
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LOGO STAGING
Thespacedirectlysurroundingthelogoisreferredtoasthestagingarea.ToensurethevisibilityandintegrityoftheCANARIE
logo, the staging area must be clear of other elements such as type, images and other logos.
UNILINGUAL LOGO VERSION
The clearspace above, below and on each side of the logo is
equal to the height of the “A” in CANARIE.
UNILINGUAL LOGO AND TAGLINE VERSION
The spacing between the logo and the unilingual tagline (including required clearspace
below tagline) is determined by the height of the “E” in CANARIE.
BILINGUAL LOGO AND TAGLINE VERSION
The spacing between the logo and the bilingual tagline (including the space
between the English and French taglines) is determined by the height of the
“E” in CANARIE.
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LOGO COLOURS
Maintaining the distinctiveness of the CANARIE logo depends on accurate and consistent reproduction of its features.
For this reason, no attempt should be made to reproduce the CANARIE colours without using exact percentages of CMYK
or the actual Pantone Matching System® (PMS) colours. These formulas can be found in the “Colour” section on page 5.
The CANARIE logo should never appear in a box of any colour.
Two-or-more-colour version
For two-or-more-colour printing, the logo requires CANARIE
blue, with the exception of the stylized “A’s,” which require
CANARIE green.
One-colour version (Gray)
Forone-colourprinting,thepreferredtreatmentofthelogorequires
solid black, with the exception of the stylized “A’s,” which require
65% black for contrast.
One-colour version (Solid)
Whencircumstancesdon’tallowforpercentagesofblack,thelogo
may appear as solid black on a light background or as solid white
on a dark background.
CA*net 4 Logo
CA*net 4 is Canada’s national optical Internet research and
education network. The CA*net 4 logo can be used when describingthenetworkindetail;however,theCANARIElogoshouldremain
the primary logo used in print collateral and digital applications.
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net
IMPROPER LOGO USAGE
The CANARIE logo should always be reproduced in a manner that avoids visual distraction and maintains the integrity
of the design. There are a number of restrictions placed upon the reproduction of the logo. The examples below illustrate
unacceptable logo usage.
Logo colours may not be altered in any way.
No other font may be substituted for the
corporate font.
The logo may not be positioned on
any angle other than 0°.
No part of the logo may be distorted,
redrawn or redesigned.
Logo colours may not be a percentage of a colour.
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The logo may not be placed close to text. See “Logo
Staging” on page 1 for clearspace requirements.
The logo may not be placed on dominant backgrounds,
patterns or textures.
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TYPOGRAPHY
The consistent use of the CANARIE fonts is integral to distinguishing CANARIE from other organizations and maintaining
the CANARIE brand.
PRINT
CANARIE fonts for print use are Univers Condensed Light, Univers Condensed, Univers Condensed Bold and Univers Condensed
Bold Oblique.
Aa Bb Cc Dd Ee Ff
1234567890
Univers Condensed Light
Aa Bb Cc Dd Ee Ff
1234567890
Univers Condensed
Aa Bb Cc Dd Ee Ff
1234567890
Univers Condensed Bold
Aa Bb Cc Dd Ee Ff
1234567890
Univers Condensed Bold Oblique
This typeface is used for text/body copy.
This typeface is used for some headlines and subheads.
This typeface is used for headlines and titles.
This typeface is used for some headlines and titles.
DIGITAL
Theprintfont“Univers”cannotbeusedindigitalapplicationsunlessdisplayedinapixel-basedgraphic,suchasaJPEGoraGIF.When
Univers cannot be used, the approved type fonts for digital use are Arial Regular and Arial Bold.
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Aa Bb Cc Dd Ee Ff
1234567890
Arial Regular
Aa Bb Cc Dd Ee Ff
1234567890
Arial Bold
This typeface is used for digital text/body copy.
This typeface is used for digital headlines.
COLOUR
Consistent use of the corporate colours is essential to the CANARIE identity. When applied appropriately to the logo, type
and various other elements, our colours help customers, employees and partners identify CANARIE quickly and easily.
PRINT
Primary palette
Secondary palette
ThefollowingcoloursareusedintheCANARIElogo.Thesecolours Thecolourshownbelowismainlyusedforlargeblocksinwhich
text may appear or for use in subtle background graphics.
can also be used for heads/subheads, to display dominant
graphics or for colour blocks in which text may appear.
CANARIE blue
Pantone: PMS 5405
CMYK: 45C 12M 0Y 56K
CANARIE green
Pantone: PMS 5565
CMYK: 25C 0M 23Y 22K
CANARIE gray
Pantone: Cool Gray 2
CMYK: 2C 0M 2Y 8K
DIGITAL
The rules above can be applied for digital use (i.e., web and PowerPoint applications), keeping in mind that RGB or Websafe
conversions must be used to replicate CMYK colours.
CANARIE blue
RGB: 24R 32G 37B
CANARIE green
RGB: 59R 70G 58B
CANARIE gray
RGB: 90R 91G 90B
Websafe: 003366
(closest match)
Websafe: 99CC99
(closest match)
Websafe: CCCCCC
(closest match)
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GOVERNMENT IDENTIFIER
As a not-for-profit corporation supported in part by the Federal Government, CANARIE must ensure that a Government of
Canada identifier appears on all marketing collateral.
PRIMARY GOVERNMENT OF
CANADA GRAPHIC
CANARIE blue, black or a dominant background colour with the graphic reversed out are all acceptable methods of displaying the
Government of Canada graphic.
Fostering Canadian leadership and innovation in advanced research broadband networking
Stimuler le leadership et l’innovation dans les réseaux à large bande pour la recherche au Canada
Example of usage
Total Funding1993–2003: $362 million
CA*net 4 Connections
Universities
Colleges
Schools
80+
Research centres
40+
Hospitals
12
Government departments
Museums, art galleries
7
4
International connectivity
Projects funded
40+
225+
Companies participating
Jobs created
NETWORKS
C O L L A B O R AT I O R
NE S U LT S
50+
2000+
1000+
Thousands
CANARIE is Canada’s advanced Internet organization,a not-for-profit corporation that facilitates the development and use of next-generation
research networks and the applications and services that run on them.
By promoting collaboration among key sectors and by partnering with
similar initiatives around the world, CANARIE stimulates innovation and
growth and helps to deliver social, cultural, and economic benefits to all
Canadians. In 2002, the Government of Canada recognized CANARIE as
one of the organizations leading innovation in Canada.
CA*net 4,Canada’s national research and innovation network,is developed
and operated by CANARIE.
CANARIE positions Canada as the global leader in advanced networking,
and is supported by its members, project partners, and the Government
of Canada.
EXECUTIVE
Andrew K. Bjerring
President & CEO
Rafiq Khan
Senior Director,
Strategic Development
Susan Baldwin
Senior Director,
Operations
CANARIE Inc.
110 O’Connor Street, 4th Floor
Ottawa, Ontario, Canada
K1P 5M9
T: (613) 943-5454
F: (613) 943-5443
www.canarie.ca
info@canarie.ca
Bill St.Arnaud
Senior Director,
Advanced Networks
Fostering Canadian leadership and innovation in advanced
research broadband networking
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ACHIEVEMENTS
>
>
>
>
Pan-Canadian collaboration
>
Enabling world-class research
>
Completion of CA*net 4
Leader in customer-empowered
>
networks
>
> Funding leading-edge
innovation/applications
>
> International gateway for
>
global networks
> Branding Canada internationally
A model for advanced networks
(Australia, Jordan)
Establishing virtual centres
of excellence
Internet land speed record
First national optical R&E
Internet network
World’s largest disk drive
First wavelength disk drive
ALTERNATIVE GOVERNMENT OF
CANADA GRAPHIC
When space is limited, the following solely graphic interpretation
may be used to convey the partnership between the Federal
Government and CANARIE.
Example of Usage
NETWORKS
RÉSEAUX
>
>
C O L L A B O R AT I >O R
N E S U LT S
COLLABORATION
>
RÉSULTATS
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THE CANARIE GRAPHIC SYMBOL
This symbol was created as a subtle interpretation of the many aspects of CANARIE. CANARIE fosters innovation by
bridging groups together through next-generation research networks and applications. The arrow represents the dynamic
forward-moving actions of CANARIE and these groups. The elements of the arrow should always be displayed in a cluster
to illustrate how CANARIE and its partners advance together.
Primary graphic element
Any of CANARIE’s three corporate colours may
be used for the primary graphic element.
Examples of use
ToconveyaprogressivephilosophyandthemultitudeofCanadian
innovations, the CANARIE arrows should be used in a cluster.
Green and white arrows on white background
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Green and white arrows on blue background
Shown as main graphic
Colours
CANARIE green: PMS 5565
CANARIE gray: Cool Gray 2
on white background
NETWORKS
R É SEAUX
C O L L A B O R AT I O R
N E S U LT S
C O L L A B O R AT I ORNÉ S U LTAT S
Shown as background graphic
Colours
White arrows on CANARIE gray
background at 50%
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BUSINESS STATIONERY
To maintain a consistent corporate image, we must also apply our graphic standards to business correspondence.
By adhering to the font and margin specifications for letterhead, envelopes and business cards, you will assist in the
reinforcement of CANARIE’s cohesive image.
CORRESPONDENCE SPECIFICATIONS
The following specifications are to be used for standard business correspondence.
Margins for letterhead
Text or images are to be placed within the margins
listed below.
Typography
Thetypefacespecificationsforallbusinesscorrespondenceare
as follows: Head: Arial Bold 12 pt; Subhead: Arial Bold
10 pt; Body: Arial 10 pt.
Letterhead
Margins
2” from top
1.5” from left and right side
1.5” from bottom
Font
Contact information: Univers 47 Condensed Light 8 pt
Website: Univers 67 Condensed Bold 8 pt
NETWORKS
>
C O L L A B O R AT I >O R
N E S U LT S> R É SEAUX > C O L L A B O R AT I >O R
N É S U LTAT S
110, rue O'Connor St., 4th floor/4eétage, Ottawa, Ontario, Canada K1P 5M9
(613) 943-5454
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(613) 943-5443 www.canarie.ca
Business cards
Font
Susan Baldwin
Senior Director, Operations
Directeur principal, Opérations
110, rue O’Connor St., 4th floor/4eétage
Ottawa, Ontario, Canada K1P 5M9
(613) 943-5399
(613) 943-5443
susan.baldwin@canarie.ca
www.canarie.ca
Name: Univers 67 Condensed Bold 7.5 pt
Title/English: Univers 47 Condensed Light 7.5 pt
Title/French: Univers 47 Condensed Light Oblique 7.5 pt
Contact information: Univers 47 Condensed Light 7.5 pt
Website: Univers 67 Condensed Bold 7.5 pt
>
NETWORKS
RÉSEAUX
>
C O L L A B O R AT I >O R
N E S U LT S
COLLABORATION
>
RÉSULTATS
Envelopes – No. 10 (9 1/ 2” x 4 1/ 8”)
and 9” x 12”
110, rue O’Connor St., 4th floor/4eétage, Ottawa, Ontario, Canada K1P (613)
5M9 943-5454
(613) 943-5443 www.canarie.ca
Font
Contact information: Univers 47 Condensed Light 8 pt
Website: Univers 67 Condensed Bold 8 pt
>
>
>
NETWORKS
5”
C O L L A B O R AT I O R
N E S U LT S R É SEAUX
>
110, rue O’Connor St., 4th floor/4e étage
Ottawa, Ontario, Canada K1P 5M9
www.canarie.ca
>
C O L L A B O R AT I O NR É S U LTAT S
3 3/ 8”
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DIGITAL APPLICATIONS
AllmediausedbyCANARIEmustbeconsideredwhenattemptingtoachievesynergyamongmarketingresources.CANARIE
PowerPoint templates will be provided with preset specifications consistent with those listed below. Please adhere to the
guidelines of these templates.
POWERPOINT PRESENTATIONS
Margins
Typography
Top: 156 pixels
Section titles: Arial 30 pt, CANARIE blue
Bottom: 60 pixels
Bullet points: Arial 20 pt, CANARIE blue
Right: 102 pixels
Left: 102 pixels
< Title slide
This is an example of a title slide, used to
introduceapresentationornewtopicsection.
Content/Graphic slide >
This is an example of a content or graphic
slide, used to display text, charts or
additional images.
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