Bubble Trubble Marketing Plan
Executive Summary
We created this store, ‘Bubble Trubble’ to provide a product to the students of North Park
Secondary School that they would usually only get outside of the school. Our store that we want to
create will provide the students with Bubble Tea, a nutritious drink that students usually would get only
outside the school at places like the mall. Some students don’t have the time to go to the mall at lunch
but still want to have this drink so we plan to provide them with it for a profit. We will be recruiting
people to work at our store during 3rd and 4th lunches at the school. They will be making and serving the
Bubble Tea to the students at lunch time. We will be serving our product to the students of the school.
Our product will be sold at a reasonable price that will appeal to the students so that they will be willing
and able to buy our product.
This store is being created so we can sell a product for a profit. We will be providing the
students of the school with a nutritious drink that is tasty and is not sold anywhere close to the school.
Many students want a drink with their lunch that isn’t a soda from the cafeteria or vending machines,
and their only other option is milk or water, and many don’t like that either. So we have decided to bring
in Bubble Tea, something that is healthy and tastes good so that all the students that don’t want the
other drinks that are severed in the servery. We will have popular flavours so that we can appeal to
more students.
In order to gather information on our product from the students we conducted a survey. Our
survey was used to gather the information on the flavours of Bubble Tea the students would like, when
they would be buying our product, their price range, and if they would like tapioca with their Bubble
Tea. From the survey we got that the students would buy it mainly during their lunch hours, the flavours
that we would sell are vanilla, mango, and we would sell it at around $2.50. The competition is
something we also had to consider so with the price we have decided on we also have decided to offer a
promotional deal on our Bubble Tea for the first week or so to get people to try our product so that they
will hopefully be pleased with it, and then buy it in the future.
In conclusion, this is our business plan for the new business we want to create, ‘Bubble Trubble’.
We would appreciate it if you considered our business to be the new store at the school. This store will
be successful because according to the surveys that we took, many students will buy our product. We
want to thank you for your time. And we would highly appreciate it if you considered our business to be
the new store in the Common’s Corner here at North Park Secondary School. Thank you.
Business Description
We want to re-open the Common’s Corner in order to open our business, Bubble Trubble, and
provide the students of the school with a product. Our product is Bubble Tea; it is a nutritional drink and
will be healthy for the kids of the school.
Bubble Tea originated in the 1980’s in Taiwan and is as popular as soda is in US. There are many
ways to make Bubble Tea, a basic cold tea recipe is jazzed up with fruit flavorings and one tea maker in
particular put tapioca pearls in their Bubble tea and it sank to the bottom giving it the bubbly look.
North Park Secondary School is a very prestigious school in the Peel District School Board, and is one of
the only two schools that host the International Business and Technology (IBT) program in the Peel
District. North Park S.S was founded in 1978 and began hosting the IBT program in the year 2006. Since
then the school has had substantial growth and there are now approximately 1400 enrolled students
throughout grades 9-12. Presently, the Commons Corner is an unused portion of the school. In the past,
it was a semi-successful store and sold a variety of products such as school memorabilia. As sales
plummeted, the store was forced to close and the school has yet to find a better use of this location.
Our goal for the business is to have a good product and a successful business. The values of our
business are to maintain a quality product, and keep our customers happy so they will come back.
Market Analysis
The brand name we have chosen for our establishment is “Bubble Trubble”. There are several
reasons which make this an excellent name for our store. This venue is going to be selling Bubble Tea
drinks and that is where the “Bubble” portion of the name comes in. The “Trubble” was added to make
the name rhyme and this aspect of the name makes it fun and easy to remember. Since brand
recognition is the most important portion of marketing, with a fun and memorable name our brand will
be very recognizable.
The location at which our business, “Bubble Trubble”, will be established is the Commons
Corner at North Park Secondary School and this is where consumers will be able to purchase our Bubble
Tea drinks. The Commons Corner, situated in the centre of the school, is an excellent venue for our
business. This domain is widely used as a social setting for our target market. Furthermore, it is located
at the center of the school where students and staff will be exposed to our establishment during
transitions to different classes, lunch and while commuting to other areas of the school. Physically the
location will be decorated with bright colours and images of our drink to make the location very
attractive and eye catching.
The target market of our Bubble Tea drinks will be the students and staff at North Park
Secondary School who would enjoy a more healthy, fruit based drink as opposed to the soft drinks and
artificially flavoured beverages already offered at the school.
There will always be a selection of competitors for any business established. Our affiliates have
chosen a product that does not have many competitors. Within the school our only competition is the
school servery and potentially the vending machines, this problem can be solved by making use of more
effective marketing strategies such as offering discounts. Also, our product has a clear differentiation
from most of the other drinks available at the school. Drinks in the vending machine are exclusively
comprised of carbonized soft drinks, while the drinks in the school servery are also mainly soft drinks
and they have a limited selection of fruit juice beverages.
The only competitor located within easy walking distance of the school is the Hasty Market
convenience store located in a plaza, which is a 10 minute walk of the school. Their selection of drinks is
also composed primarily of carbonized soft drinks, energy drinks and fruit juice. Other than the Hasty
Market there are no other potential competitors within easy walking distance of the school.
The reasons behind why our business will not be devastated by these competitors are that we have a
product which is distinctly different than anything offered by our competitors and there will be many
instances when our business will offer promotional pricing to attract more consumers.
The Management Team
To accomplish all the management goals of the business we will have different teams working
hard to make sure that each part of the business they are in charge of is being successful and that if any
problems occur they can be solved in as least time as possible. We will plan out our business so that it
meets our vision; create the goals that we want and the things we want our business to accomplish. We
will then organize the business to be able to meet all the goals we have set, by making different teams
to manage the business. The direction of the business will be done to make sure that everything is
running smoothly and everyone is doing their job properly and the requirements are being met. And
then the controlling and coordination will be just simple overlooking of the entire business.
The organizational structure that we will be using for our business is a functional structure. We
will also use a matrix type structure so that we will have skilled based people in the areas where they
are needed. We will have different functions for the people working in our business. There will be
different people working in the different fields needed to keep our business going and make sure it is
running the way it should be. We will have a Human Resource team that will make sure the employees
are doing good, and have positive attitude and that they are fulfilling the duties needed, and to handle
dismissals, recruit other employees when needed, and then train them to make sure they are fit to the
positions. We will have a marketing team to help with the advertising of the business, to keep the image
of the product, and to come up with the slogans that will be used on our ads and that will be catchy to
say, and memorable to our customers. There will also be a financial team to handle the budget and
make sure that we are making enough money to cover our liabilities and that won’t go into debt, and if
we do that we will have some way of getting out. They will work out how much things we will need for
the business to make our product, like fruits, cups, covers, straws, etc. And lastly there will be an overall
management team to over look every team’s jobs and make sure that everyone is one task and doing
their job right and make sure the business is going in the right direction.
The ownership of the business will be a partnership between the people that have created this
business. Each partner will have a job that is fit to the skills they have, this way our business can be more
successful, and make a bigger profit. It will also easier to keep the business going for a longer time.
Our business will use a democratic leadership style so that the workers can give feedback on
their work and talk about any complaints that they might have about the way the business is or the way
their job should be done. The motivational approach we are going to have with our employees will be
both external and internal. We want to externally motivate them by providing positive feedback to them
when they are working well in the business in order to create the internal motivation that will drive
them to be happy and successful at their job.
Operations
Product:
The product that our business is selling is Bubble Tea smoothie drinks. This product is unlike
anything already offered at the school servery and this will minimize our number of potential
competitors. This product is also very popular with students and if marketed correctly with an appealing
price point it will attract large amounts of consumers that regularly purchase our product.
This product can be classified as a want because it is a nutritional beverage but there are many other
things which provide more health benefits.
Promotion:
We have several methods of promotion planned for our product. Before the establishment is
even open, we will have ad campaigns on the announcements and posters around the school to
generate hype for the coming of our product. During the introductory phase, free samples will be
offered to introduce the consumer to our product, and to familiarize them with our quality standards.
We will regularly have promotions such as “discount days” where prices will be lowered and contests
where you can win a free Bubble Tea drink everyday for a certain period of time.
Price:
Our company has decided that Bubble Trubble Bubble Tea drinks will be sold at a price point of
$2.50 per serving of 473ml. The reason we decided on $2.50 is because it is a very reasonable and easy
to obtain amount of money and is comparable to the prices our competitors are offering. Also, each
drink has a production cost of $1.23 so in order to generate a profit we have to market the product at a
higher price point. At this price each drink sold will generate a profit of $1.27.
In addition to the standard price there will also be promotional pricing offered at certain periods.
Promotional pricing may include “Buy one get one ½ price” and other promotions of that sort.
Place:
The location at which our business, “Bubble Trubble”, will be established is the Commons
Corner at North Park Secondary School and this is where consumers will be able to purchase our Bubble
Tea drinks. The Commons Corner, situated in the centre of the school, is an excellent venue for our
business. This domain is widely used as a social setting for our target market. Furthermore, it is located
at the center of the school where students and staff will be exposed to our establishment during
transitions to different classes, lunch and while commuting to other areas of the school. Physically the
location will be decorated with bright colours and images of our drink to make the location very
attractive and eye catching.
As a human resource manager, it is our job to staff and operate an organization. We ensure that
an organization has the right number of staff, the right kind of staff (skill/knowledge) and for the staff to
be available at the right time and place so the organizational needs can be met. As a human resource
manager of Bubble Trubble, it is my job to recruit quality employees, select candidates, orient & train
employees, handle departure & dismissals and lastly develop positive employee attitude. Bubble Trubble
needs quality employees who are willing to work in a school environment as the store is located inside
the school. We are looking for employees who are either unskilled or semi-skilled as we can train them
to work. Employees are to be friendly, well behaved, organized, have excellent communication skills,
great problem solving skills and have outstanding teamwork skills. To recruit quality employees, our
team will be using many different methods. Firstly, we will be using professional & personal networking.
We will be using references of family & friends and staff at North Park Secondary School. This is a highly
efficient method as we can seek candidates with specific qualifications that we require. We can inform
everybody we recognize such as acquaintances, friends, any professional associates, and community
members. We will also be taking recommendations from any staff at North Park Secondary School who
suggests a particular student may be a good candidate for this job. Teachers can match us with the most
qualified and well-suited candidate to fill the position. Secondly, we will be posting ads on school /
coffee shop bulletins, on newspaper classifieds and postings on internet sites such as monster.ca. We
will also be using sites like facebook.com and myspace.com to hire the best employees possible. Thirdly,
we will also be informing the product distributor of bubble tea, our need for employees. Hopefully they
can showcase some great employees. To make sure we are recruiting quality employees, we will be very
specific in our job description. An example of the description is made. Once we have recruited
employees, we have to select them.
Selection is choosing a candidate for example, the application progress. Selecting is process of
screening applicants to determine which candidate to hire for the organization. It is important to choose
the best candidates so our needs from the organization are met. Many candidates will be applying for
this job and we will only be asking maximum ten people for an interview. We will be accepting the 30
resumes that we receive. The first twenty people with a cover letter, resume, application and a police
record check will be accepted. From those 20 people, we will be checking if anyone has a record. If they
have a record, they are automatically opted out of the process. Then, we will be checking for people
who are available to work Monday to Friday, 10:55 a.m. to 1:55 p.m. Next, we will check for any
incomplete parts of the application and if they do exist, they will be automatically removed unless
explained. Then, from those left we will be checking for experience and references. If their references
are fake or not trustworthy, they will be removed from the process. This means that parents or family
members are not a reference, either. If they have no experience or no volunteering experience, they will
also be removed from the candidate list. According to this plan, I should have only 10 people left. From
these 10 people, we will be picking five semi- final candidates who did spectacular on the interview. We
will be conducting a very important and thorough interview. Lastly, those 5 semi-final candidates will
have a test run interview on another day where they pretend to be working and communicating with a
consumer. I will be a customer and ask questions to see how they would respond. From those 5 people,
the best two will be chosen. There will also be a rubric to judge the applicant’s answers to ensure the
candidate is great.
Application for Employment
Bubble Trubble is an Equal Opportunity Educational Institution and EEO/Affirmative Action Employer
committed to excellence through diversity. Employment offers are made on the basis of qualifications
and without regard to race, sex, religion, national or ethnic origin, disability, age, veteran status, or sexual
orientation.
PLEASE TYPE OR PRINT. Complete the entire application. Attach a resume, but you must still
complete all questions; or your application will be deemed incomplete and may not be considered. Please
fill out each box (don't just indicate “See Resume.”) Applications with missing or invalid job numbers
will not be considered for any position.
Position
Name (Last, First, Middle):
Other names under which
Applying For:
you have attended school or
been employed:
Street Address:
Social Security Number:
City, State & Zip:
Home Phone:
Work Phone:
Any other phone #? (if not,
write N/A):
Are you eligible to work in Ontario?
Are you 18 years of age or older?
Are you currently employed at any
company?
Yes
Yes
Yes
No
No
No
If NO, what is your current age?
If YES, what is your current job title & department?
Have you ever been employed by any
company?
Yes
No
If YES, dates of employment & reason for leaving:
How did you learn about this employment opportunity at Bubble Trubble? Check all that apply:
Ad in newspaper
Job Bulletin (Posting)
Referral by acquaintances/ teachers
Other:
EDUCATION
Name of School
City, Province
Did you
graduate?
High School:
Yes
No
GED:
Yes
No
Other School:
Yes
No
If No, # of
years left to
graduate
If Yes, date
of
Graduation
Degree
received
SKILLS: Please list any important skills relevant to this position
WORK EXPERIENCE/ VOLUNTEER EXPERIENCE-Please detail your entire work/ volunteer
history. Begin with your current or most recent employer/ volunteer experience. Attach additional sheets
if necessary. Please explain any gaps in employment if any exist. Make sure this is in your resume.
PLEASE NOTE: Bubble Trubble reserves the right to contact all current and former employers for
reference information.
PLEASE READ CAREFULLY AND SIGN THAT YOU UNDERSTAND AND ACCEPT THIS INFORMATION.
I certify that the information on this application and its supporting documents is accurate and complete. I understand and agree that failure to fully
complete the form, or misrepresentation or omission of facts, represents grounds for elimination from consideration for employment, or termination after
employment if discovered at a later date. I authorize Bubble Trubble to investigate, without liability, all statements contained in this
application and supporting materials. I authorize references and former employers, without liability, to make full response to any inquiries in connection
with this application for employment. If requested, I agree to submit to a physical exam, criminal and credit background investigation, and/or screening
for illegal substances upon conditional offer of employment. I understand that this document is NOT an offer of employment, and that an offer of
employment, if tendered, does NOT constitute a contract for continued guaranteed employment. I understand that staff employees of Bubble Trubble
serve at-will, and the employment relationship may be terminated at any time by either party, or any or no reason, other than a reason prohibited by law.
If employed, I will be required to furnish proof of eligibility to work in Canada. I understand that if employed on a temporary basis, I would be paid for hours
worked only, and would
be ineligible for benefits including paid time off. If employed on a regular, benefits-eligible basis, I understand that I would be required to make mandatory
contributions to the Bubble Trubble Retirement System or to an optional retirement program, if applicable. I understand that any benefits I receive may be
subject to change or discontinuation at any time without prior notice. I understand that the first SIX MONTHS of regular employment represent a
provisional period, during which I would not be eligible to apply for transfer or promotion and during which I may be terminated without right of appeal.
Applicant Signature: _______________________________________
________________________
Date:
The questions for the applicants during the first interview:
Questions for Applicants
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)
16)
17)
18)
19)
20)
21)
22)
23)
Hello. My name is Vasundhara Gupta and I am the human resource manager at Bubble Trubble.
How are you today? Applicant Answers...
How many hours can you work a day? Are you willing to work from 7:00 to 9:00 a.m.? 11:00
a.m. to 2:00 p.m.? Or 3:00 p.m. - 5:00 p.m.?
How would you describe the responsibilities of the position?
What do you think are the top three qualities an employee needs to have to be successful in this
job?
What are your greatest strengths? What are your greatest weaknesses?
Are you still currently at another job? If so, why are you leaving it?
What are your salary expectations?
Give some examples of teamwork (situations in where teamwork was involved, give
experiences). Are you a team player?
What irritates you about co-workers?
Tell me about your ability to work under pressure.
How long would you expect to work for us if hired?
What is your philosophy towards work?
What experience do you have in the food industry?
What is bubble tea? What is your favourite flavour?
Are you a fast learner and enthusiastic to learn or do you like to do things you already know?
What interested you to approach this job?
Are you overqualified for this job? Under qualified? If under qualified, how do you propose to
compensate for a lack of experience?
What are your work ethics?
Do you prioritize time? Are you punctual?
Why do you want to work here?
How do you feel about working with high school students?
What do you know about this organization?
Why should we hire YOU?
Is there anything I have not told you that you would like to know?
The rubric for the first interview:
JOB INTERVIEW SCORING RUBRIC
Name: __________________________ Date: _____________________
Time of Interview: _________________ Time Arrived: _______________
Position: ________________________ Interviewed by: ______________
Needs Work
Better
Best
First Impressions
-Shows up late for
the interview, does
not shake hands,
and/or chews gum;
does not bring a copy
of the resume,
references,
application form or
cover letter. And if an
adult, brings no
record check
Shows up on time for
the interview with a
copy of the resume,
cover letter and
application form in
hand. Greets quietly
but does not shake
hand.
Shows up early for
the interview with a
copy of the resume,
cover letter and
application form in
hand; greets properly
and shakes hand
confidently.
Preparation
Knows nothing about
the company or
seems to make up
information as
he/she goes along
Knows some general
information about
the company and/or
its purpose
Has researched the
company and the
position thoroughly
and is apparent by
answers given in
response to
questions
Personal Attributes
Overbearing,
overaggressive,
egotistical; or shy,
reserved, and overly
nervous
Somewhat nervous,
some lapses in eye
contact; speaks too
loudly or softly
Good eye contact
and poise during
interview; confident
General Attitude
Lack of interest and
enthusiasm about
the position; passive
and indifferent; or
overly enthusiastic
Seems interested in
the position but
could be better
prepared or informed
on certain topics
Interested in the
position and
enthusiastic about
the interview
Personal Appearance
Dressed way below
what is expected for
Dressed similar to
what employees in
Dressed in
appropriate business
Criteria
Responses
OVERALL
someone in that
position or "overdoes
it" (too much
makeup, jewelry,
cologne, etc.)
that position would
wear or in business
casual clothes.
attire; no sandals,
tennis shoes, t-shirts,
shorts, short skirts,
etc.
Answers with "yes"
or "no" and fails to
elaborate or explain;
talks negatively
about past employers
Gives wellconstructed
responses, but
sounds rehearsed or
unsure
Gives wellconstructed,
confident responses
that are genuine
The second interview questions (test run):
Now, I will be doing a test run to see how you will react with customers. Pretend I am a customer at
Bubble Trubble .My name is Mary.
Mary: Hi, can I get 2 vanillas, 1 strawberry bubble tea?
Applicant: Sure
Mary: Wait, I change my mind. Hold on.
Applicant: (okay, take your time)
Another customer yells saying hurry up!
Crowd: HURRY UP! It’s not that hard buying bubble tea.
Mary: Well, sorry for taking so much time, but like some of us have to find the best flavour so we don’t
come back. So what flavour should I pick employee?
Applicant: (Picks their favourite but adds they are all actually great).
Mary: Okay, I think I will get that. So 2 strawberries ad 1 pina colada and that is final/
Applicant: (And your total is...)
Mary: Oh can I pay you back? I actually lost my money. I will return it to you tomorrow.
Applicant: (I’m sorry; I am unable to do this. It is prohibited. Please bring your money tomorrow so you
may buy our wonderful bubble tea).
Mary: Fine. Rolls her eyes. You suck!
Applicant: (should not reply back and start talking to next customer)
The second interview rubric:
Rubric : Getting The Job- Second Interview
Candidate’s name: ______________________ Date:_____________________
Time of Interview:_________________
Time Arrived:_______________
Position:________________________
Evaluated by:______________
CATEGORY
4
3
2
1
Attire
Casual business
attire, good look;
followed
instructions.
Casual business
Casual business
attire but there is a attire, but wore
sneakers or
stain.
seemed somewhat
wrinkled.
General attire not
appropriate for
interview (jeans, tshirt, shorts).
Speaks
clearly
Speaks clearly
and distinctly all
(100-95%) the
time, and
mispronounces no
words.
Speaks clearly and
distinctly all (10095%) the time, but
mispronounces
one word.
Speaks clearly and
distinctly most (9485%) of the time.
Mispronounces no
more than one
word.
Often mumbles or
cannot be
understood OR
mispronounces
more than one
word.
Uses
complete
sentences and
has a positive
attitude
Always (99-100%
of time) speaks in
complete
sentences. Has an
excellent attitude
towards the
customer.
Mostly (80-98%)
speaks in
complete
sentences. Shows
good attitude most
of the time.
Sometimes (7080%) speaks in
complete
sentences. Show
good attitude only
sometimes towards
the customer.
Rarely speaks in
complete
sentences. Rarely/
does not show
good attitude
towards the
customer.
Posture
and
eye contact
with customer
Sits up straight,
looks relaxed and
confident.
Establishes eye
contact with the
interviewer during
Sits up straight
and establishes
eye contact with
the interviewer
during interview.
Sometimes sits up
straight and
establishes eye
contact.
Slouches and/or
does not look at
people during the
interview.
SCORE
interview.
Comprehension -Is able to
accurately answer
almost all questions
posed by the
interviewer.
-Is able to
accurately answer
most questions
posed by the
interviewer.
-Is is able to
accurately answer
a few questions
posed by the
interviewer.
-Is unable to
accurately answer
any questions
posed by the
interviewer.
Content
Shows a good
understanding of
the requirements
of the desire job.
Shows a good
understanding of
parts of the
requirements of the
desired job.
Does not seem to
understand the
requirements of the
desire job very
well.
Shows a full
understanding of
the requirements of
the desire job.
TOTAL SCORE:
RATING:
Employees who have received the job will receive a welcome letter; here is a sample welcome letter:
December 16, 2009
Dear (New Employee Name):
We’re writing to welcome you to Bubble Trubble and to tell you how much we are looking forward to
you joining our team.
We’re expecting you for new employee orientation on Monday, December 21, at 9 a.m. You will meet
with me to discuss your new job and learn about employee related issues. The dress code will be
business casual. We will also be ordering your uniform. Your agenda, for the rest of your first day
follows.
New Employee Agenda




9 a.m. Meet with me to discuss your new job- the work station and tools that you will be using
and for your orientation around the school.
10 a.m. Reviewing employment information and policies.
12-1:30 p.m. Lunch with any co-worker and me. This is to welcome you into the team and to
build positive attitudes among one another to help each other out.
I anticipate that your second day will involve more co-worker meetings to understand the
department. You’ll also have the opportunity to continue with your new employee orientation
plan and your initial work for the department.
Again, welcome to the team. If you have questions, please call me at any time at (647)-675-4352. We
look forward to working with you.
Sincerely,
Vasundhara Gupta
(Vasundhara Gupta)
Human Resource Manager
As a human resource manager, after choosing the final candidates for this job, it is important to prepare
our staff to fulfill their specific responsibilities. This involves making new employees aware of all
employees and procedures of the organization. This is one of the most important interactions as the
amount of information they gain from this can affect the success in their job and the ability find solutions
or seek support when needed. As a human resource manager, I understand that learning a new set of
skills or and being in a new environment with new people may be intimidating at times, so I will be calm.
Employees will gain more confidence under these conditions. Stress simply delays the employee’s
capability to understand essential ideas. There will be a developed checklist to know what will be covered
and a schedule to prioritize time. Here is the example of it:
Bubble Trubble
New Team Member Checklist
EMPLOYEE INFORMATION
Name:
Start date:
Position:
FIRST DAY
Provide employee with New Employee booklet that includes policies and objectives of organization.
Given them time to ask any questions they may have.
POLICIES
Review key policies.








Anti-harassment
Vacation and sick leave
FMLA/leaves of absence
Holidays
Time and leave reporting
Overtime
Performance reviews
Dress code








Personal conduct standards
Progressive disciplinary actions
Security
Confidentiality
Safety
Emergency procedures
Visitors
E-mail and Internet use
ADMINISTRATIVE PROCEDURES
Review general administrative
procedures.
INTRODUCTIONS AND TOURS




work station
Keys
mail (incoming and outgoing)
shipping (FedEx, DHL, and UPS)
 Telephones
 Picture ID badges
Give introductions to department staff and key personnel during tour.
A map of the school
Have shown them their parking spot & locker where they are to put their belongings
Tour of facility, including:
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The school store
The school office
Restrooms
Cafeteria
Coffee/vending machines
Emergency exits and supplies
Parking
Lockers
POSITION INFORMATION
Introductions to team.
Review initial job assignments and training plans.
Review job description and performance expectations and standards.
Review job schedule and hours.
Review payroll timing, time cards (if applicable), and policies and procedures.
Firstly, a short presentation about the background of Bubble Trubble will be shown which will indicate
the specific policies & safety measures. Next, we will do an orientation of the school. This includes
showing them a map of it, where their locker will be, and the parking provided for them. Here is the
map we will be using that all employees will own:
They can use this map to locate where they need to go. Their lockers or rather cubby space will be at the
school store. They can use the parking provided for all the school staff. Training the employee is very
important so that the employee does what is required of them. For making bubble tea, here are the
simple instructions that we will be giving them:
Instructions on making Bubble Tea
1. Make a pot of regular black tea. While still hot, sweeten the tea with sugar or honey.
Chill in the refrigerator. *Do this as soon as you arrive at work*
2. Add one cup of tapioca pearls to a couple of cups of boiling water. The pearls should
float so keep them stirred up and don't let them stick to the bottom of the pan. The final
consistency of the pearls will be similar to chewing gum.
3. Boil the tapioca for about 25 minutes and turn off the heat. Let the pearls sit covered in
warm water for another 25 minutes.
4. Drain the tapioca and rinse with warm water. Add the pearls to the bottom of the tea cups
you'll be using. Pour one part tea, one part milk and a tablespoon or two of ice into the
shaker and shake until well mixed.
5. Pour the milk, tea, and ice blend (and fresh fruit , if you'd like) over the tapioca pearls.
Top the drink with a few more pearls and place a straw in each drink before serving.
OR
1) Combine ice, fresh fruit (or fruit juice), sweetener (e.g. sugar syrup) and cream (or substitute)
in a blender until smooth. The consistency and proportions should be adjusted to taste.
2) Put 3-4 tablespoons of cooked tapioca pearls in a glass and pour the fruity mixture over them.
3) Stir and serve to happy customers!
These will be laminated and hung at the workspace so they can see it when it is necessary. During this
time, the employee will also be shown how to use the devices such as tea kettle and the mini stove. This
is so the employees can familiarize with the equipment they will be using. There are some employees
who seem to do very well and therefore will be promoted and new training would begin. This is known
as development. They will be getting trained for a better job.
As human resources manager, it is our job to also handle departures and dismissals. Sometimes
employees may not be the right fit for the organization and therefore we have to fire them. Firing
employee should be carefully done so a court case does not occur. If employee quits, it can be damaging
and costly for our organization and therefore we are likely to conduct an exit interview. Firstly, our
ultimate goal is to keep “good people” that are in our organization. A staff member may move on to a
new industry or a competitor. This can be risky as it is costly and damaging for the organization. In this
exit interview that will be conducted, the HR manager takes that employee out to lunch. I will be taking
that employee to a restaurant such as Swiss Chalet. Here are the sample questions that will be used:
Exit Interview Questions
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What is your primary reason for leaving?
Did anything trigger your decision to leave?
What was most satisfying about your job?
What was least satisfying about your job?
What would you change about your job?
Did your job duties turn out to be as you expected?
Did you receive enough training to do your job effectively?
Did you receive adequate support to do your job?
Did you receive sufficient feedback about your performance between merit reviews?
Were you satisfied with this company's merit review process?
Did this company help you to fulfill your career goals?
Do you have any tips to help us find your replacement?
What would you improve to make our workplace better?
Were you happy with your pay, benefits and other incentives?
What was the quality of the supervision you received?
What could your immediate supervisor do to improve his or her management style?
Based on your experience with us, what do you think it takes to succeed at this company?
Did any company policies or procedures (or any other obstacles) make your job more difficult?
Would you consider working again for this company in the future?
Would you recommend working for this company to your family and friends?
How do you generally feel about this company?
What did you like most about this company?
What did you like least about this company?
What does your new company offer that this company doesn't?
Can this company do anything to encourage you to stay?
Before deciding to leave, did you investigate a transfer within the company?
Did anyone in this company discriminate against you, harass you or cause hostile
working conditions?
Any other comments?
Unfortunately, there are times when we may have to fire an employee. Sometimes an employee may
consistently sidesteps to problems that always happen, not a team player (blames others for his
mistakes), is always/ usually late for work, criticizes other employees for their mistakes, is not willing to
learn new things and or not following the specific company policies. It is not smart to fire an employee
right away as soon as they make a mistake. It is human to make mistakes so warnings will be given.
Firstly, a verbal warning will be given. This verbal warning will be given as a one on one discussion to
hopefully solve the problem. Here is an example of a verbal warning that will be given:
Verbal Warning
(employee name)
Hello, __
_____________, I have something very important to discuss with you. It is
regarding some problems that have been occurring lately. I was just wondering if there any problems
occurring in your life that you may be the cause of these. You need to understand that you need to be
professional and make sure you do not make the same mistake(s) or else you will be fired.
If the employee still does not stop making the mistake and not improving themselves, a written note is
given to them. The warning ought to verify the choice of the management and it outlines the respected
terms of what is expected of them to improve their performance. This is their last and final warning
before dismissal. Here is an example of written warning letter that would be used for employees at risk
which will be signed by me and the employee:
Address
City State, Zip
RE: Written Warning for (unsatisfactory work, tardiness, or other infraction).
The first paragraph should outline that it serves as a written warning, the reasons for the written
warning, and the cause of the employee receiving the written warning.
The second paragraph should describe the previous warnings, if any. This paragraph should also
contain the issue in detail, listing tardy dates, performance issues, or other situations that caused
the warning.
The third paragraph should outline the employee’s right to appeal the warning. It should also
detail the measures that you will take if another infraction occurs, i.e. docking of pay, loss of
vacation time, or termination.
Sincerely,
(Vasundhara Gupta)
HR Manager
Here is an example of one:
John Doe
c/o Employers Address
Dear John Doe:
Re: Written Warning
In accordance with Article 99 of the collective agreement, this letter serves as a written warning for a
verbal altercation that occurred between you and Mary Beth this morning at about 10 o’clock a.m. in
the hallway outside of her office. After asking Mary Beth to collate a report, you returned an hour
later to find it was not complete. You swore at her, saying, “Shit, I just asked you to do one little
thing.”
After receiving the complaint, I called you into my office and requested you bring a shop steward. Rita
Pita, you and I were present. I asked you if you had said the words I quoted to you above. You said
that you were upset at Mary Beth’s lack of time management skills, but did not swear at her. I asked
if you were at all rude or threatening towards Mary Beth, and you denied that you were. I ended our
meeting by saying that I might need to ask you more questions later.
Interviewing Donald Smith this morning at 11 o’clock a.m., I discovered that Donald overheard you
saying the words Mary Beth claimed you said. He agreed that you were angry and your tone was loud
and threatening. Donald was in the office next to yours when he overheard your altercation with
Mary Beth.
At noon, I asked you and your shop steward, Rita Pita, to return to my office. I confronted you with
the words of Donald Smith, and you agreed that you might have said something in an angry tone, but
that you did not recall the exact words. You agreed it was possible you might have said those words. I
asked you if you had any explanation for your behaviour, and you stated that you had been having
some personal difficulties with your spouse, but you did not elaborate. You said there were no “real
personal problems” between you and Mary Beth.
I have decided to give you a written warning for your misconduct. You were previously given a verbal
warning for yelling and swearing at Mary Beth on October 31 of this year. At that time, I told you that
you were expected to treat your co-workers with respect, particularly those who you supervise. You
were warned that repeated incidents of such behaviour would lead to further discipline. You have
again failed to follow my direction, and I have no choice but to impose this written warning against
you. This letter will be entered into your personnel file for two years from today’s date, in accordance
with Article 99.2.
Once again, I must take this opportunity to remind you that any future repetition of disrespect or
swearing towards co-workers will lead to further discipline, up to and including dismissal. Also, I am
instructing you to bring all conflicts between you and Mary Beth to my attention, immediately. You
will also immediately begin treating Mary Beth, and other colleagues, in a respectful manner. You will
not swear at anyone in the office or while on work time.
If there are any personal concerns you wish to talk to me about, please feel free to contact me. In
addition, our insurance carrier provides coverage for professional and confidential counseling, which
you may decide to take advantage of.
Sincerely,
Rebecca Arnold
Communications Director
Cc. Union Local (Names of Shop Stewards)
cc. Personnel File of John Doe
Finally, if the employee itself does not improve even after all these warnings, we must fire that
employee. To do this, a termination letter should be sent to the employee. Here is a template of the
termination letter which will be signed by both, the employee and me.
Date: MM/DD/YYYY
To: Employee’s Name
We regret to inform you that your employment with Bubble Tea shall be terminated on enter
date, for the following reasons: (list reasons here)
(examples)
1. Repeated tardiness
2. Excessive absences
3. Inability (or unwillingness) to follow directions
Severance payments shall be made in accordance with company policy. I recommend that you
being to plan for your future insurance needs because the firm shall not maintain insurance
coverage for you beyond the date of termination.
Please arrange to return any company property that is in your possession.
Although we regret the situation, this act is compulsory.
Respectfully,
[Signature]
Vasundhara Gupta
HR Manager
Before dismissing the employee and giving them the termination letter, I will be calling them to my
office. We will discuss the situation and present the employee with company policies. Sometimes, an
employee may sue us for firing them. There have been many cases when the employee feels they have
been wrongly accused and or are fired without any consultation. To avoid becoming sued, we will be
performing many precautionary steps and having enough evidence to win the case. Firstly, as for the
verbal agreement, we will have a recording of it and have some witnesses to prove it did occur. Here is
the verbal agreement proof:
Disciplinary Report Form
Employee …………………………………………………………………………………..
Department …………………………………………………………………………………
Supervisor/Manager ………………………………………………………………………..
Level One
Notice of Verbal Warning
Incident …………………………………………………………………………………….
Date …………………… Time ………………….. Place …………………………………
Witness ……………………………………………………………………………………..
Witness ……………………………………………………………………………………..
Witness ……………………………………………………………………………………..
Nature of transgression …………………………………………………………………….
………………………………………………………………………………………………
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………………………………………………………………………………………………
………………………………………………………………………………..……………..
Disciplinary action …………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
Signature of supervisor …………………………………………………………………….
Example:
We will also make them sign the written warning which we will have a copy of in our record. Our
meeting when dismissing the employee will also be recorded and the video will also be in our records.
These would be enough evidence to win the case. Unfortunately, there are situations where sometimes
we may fire great employees. This occurs a lot; in fact, it is very common. So this does not happen with
Bubble Trubble, I will be asking other employees who are working around him or her. I will hear their
opinion on the employee and whether they deserve to be fired. Or whether they are pushovers who are
letting others take credit for things that they do which is unfair. Let’s hope this never happens to Bubble
Trubble, we do not want to lose such superior employees.
Lastly, as a human resource manager it is our job to develop positive employee attitudes. We
want to keep the good people to stay in our organization. To do this, we generally offer increased
compensation, improved health and safety, better work conditions and schedules, more recognition,
and increased responsibility in the organization. But, Bubble Trubble// is a new organization so we
cannot offer greater compensation or such. Instead, we will be offering things like coupons or free lunch
meals such as a free Swiss Chalet coupon or $10 off Old Navy. Coupons like this will keep employees
excited and they will be working well to receive coupons like these:
If they are chosen employee of the month, they will receive a parking closest to the school, 5 free
bubble teas, longer breaks, a coupon (Old Navy/ Swiss Chalet) and a certificate. Here is the employee of
the month award that they will be put on a bulletin board for everyone to see:
Employees that do great will also get more responsibility such as moving ahead in the company. Some
may even move up to junior manager or even managers. Giving them a greater responsibility makes the
employee feel important in the company. We will also be conducting surveys ever 2 months; here are
the sample questions that will be asked:
Survey Questions
1. What are the "downers" in your current job...things that stress you, depress you, or upset you?
What suggestions do you have for improving those situations?
2. Have you ever quit a job because you were dissatisfied? If yes, what made you quit?
3. What experiences now cause you to think of looking for another job?
4. When you compare our company to other job opportunities that you know of, how do we
compare? What do you think makes us a better place to work, or what do we need to improve,
in comparison to others?
5. What do you need from your manager? To what extent are you getting those things?
6. If you were the CEO or owner of this company, what would you do differently in order to attract
and keep good employees?
7. Are the other employees friendly?
8. Do you believe favouritism occurs in this company? If yes, explain.
9. What would you rate this job out of 5 stars?
http://www.sideroad.com/Management/employee-retention-plan.html
We hope the good employees stay so our organization is important.
Risk Assessment
The challenges that our business will face are the competition of the cafeteria and the Hasty
Market close to the school and how we will compete with the products they sell, the health and safety
of our workers when working with the hot tools that will be used to make the drinks, and if we don’t sell
enough of our product and we go into debt. To prevent these we will provide promotional prices for a
while, and have deals to attract more customers to buy our product this way we will be less likely to fall
into debt and have to find ways to cover everything. We will also provide the workers with the proper
equipment and the right instructions on how to use the equipment properly so that they won’t be at risk
to be injured while working. The competition we will handle by trying to use promotional offers to
attract more customers and keep our business out of debt as well as being better than our competitors.
The reaction of our competitors will be that they may try to use their own promotional offers to
attract customers back to buying their products. They will try and find other ways to get the students to
come back and buy the products that they serve. They may just decrease the price that they have for
their products at the moment, or bring in a new product to their store that will beat ours.
Conclusion
In conclusion our plan will be a success because we have skilled workers working in teams in the
fields that are needed in order for us to have a successful business. We have people in different fields
working to generate new ideas so that our business can run smoothly as well as keep and attract more
customers as we go along. The students will love our product as it will benefit them by keeping them a
little healthier because it is healthier than many of the drinks sold in their cafeteria and the nearby
establishments. The workers will be kept safe while serving the students and we will make sure that the
students get what they want and listen to the complaints and concerns of our workers and customers.
Our business will benefit the students as well as become popular in the school and encourage the
students to not only drink a little more healthy but to try and eat and stay a little healthier as well.
Thank you for your time and we hope that you will consider Bubble Trubble for the new school store.