THE LOFT
YOUTH ARTS AND CULTURAL CENTRE
TUMBLRS
BLOGS
and
SOCIAL MEDIA
what we do
The Loft Youth Arts and
Cultural Centre runs arts
and cultural activities for
young people aged
12-25. The Loft is an
initiative of Newcastle
City Council.
what we do
The Loft is a safe place
for young people to
express themselves,
hang out with friends,
meet new people
and gain skills as
organisers of their own
events and activities.
what we do
We offer after-school activities, holiday workshop
programs, an Aboriginal arts program, project
mentoring, all ages gigs, and venue hire. We
also run outreach programs outside the venue.
what we do
We provide referrals for at
risk young people. We
encourage an increased
level of youth
participation in
community and civic
activities.
what we do
The Loft is committed to providing a drug and
alcohol free environment for young people at all
of our events.
HOW WE USE SOCIAL MEDIA
www.theloft.org.au
The Loft’s website went on-line in 2010
www.theloft.org.au
The Loft website is designed to:
• deliver information such as contact details, hiring
price guide, school holiday and after school
activities etc.
• showcase Loft members and their projects, and
• be an initial point of reference for parents,
carers, guardians and other arts/welfare
organisations as much as young people.
HOW WE USE SOCIAL MEDIA
http://facebook.com/theloftnewcastle
The Loft’s Facebook page was initiated in 2010
www.facebook.com/theloftnewcastle
The Loft has over 4500 friends on Facebook.
Facebook gives us the opportunity to:
• respond immediately to inquiries,
• develop communities around after school activities
and interests.
• engage with young people on their terms, in their
preferred forum
• promote gigs and activities
• pass on competitions, forums and other external
opportunities to our members
why SOCIAL MEDIA works for us
1. Equity of access allows us to respond to changing youth
cultural trends and continue to engage and involve young
people from diverse backgrounds
2. Community formation for isolated young people
why SOCIAL MEDIA works for us
3. Community formation for isolated young people
4. Fostering support within the community
how we keep our young people safe
The Loft has public access
computers. The Loft staff:
• Physically monitor internet
use by young people
• Discuss on-line
responsibilities with
computer users
• Display information in the
computer area reminding
young people of appropriate
on-line behaviour
opportunities digital media can provide
• Access to arts/creative opportunities and
competitions
• Membership within cyber-communities of
similar interests
• Opportunities to explore identity
• Connectedness to peer groups
• Civic engagement and activism
• Increases awareness of social activities within
‘real life’ community
Current examples
KONY 2012
http://kony2012.s3-website-us-east-1.amazonaws.com/
Tumblr - http://www.tumblr.com/tagged/kony-2012
• What has social media has done?
• Social media and critical thinking
http://visiblechildren.tumblr.com/post/18890947431/we-got-trouble
http://projectkony.tumblr.com/
Digital media the internet and the fairshare
experience
• Getup! www.getup.org.au/great-barrier-reef
• Gumtree www.gumtree.com.au
• Miniature Earth www.miniature-earth.com
• EcoEtsy www.ecoetsy.com
social media used by the loft’s young people
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Facebook
Twitter
MySpace
Windows Live Messenger
tumblr
Habbo Hotel
deviantART
Google+
social media used by the loft’s young people
Twitter
Twitter and Social movements
• Political and Environmental movements
• Sharing and updating followers with new
information about current events
• examples?
social media used by the loft’s young people
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Art based blogging community
Erotic content
Users offer each other criticsim and praise
Manga and fan based art very popular
Users can sell their works or advertise for
commissions
• Journals, polls, groups and portfolios.
social media used by the loft’s young people
tumblr
social media used by the loft’s young people
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Blog - writing and photos
Culture of reblogging
Fan driven – Dr Who, Harry Potter and cats
Two way blocking feature
Anonymous questions can be disabled
Tumblr and the fairshare experience
• http://sustainableart.tumblr.com/
• http://passage-sustainable-artdesign.tumblr.com/
• http://counter-craft.tumblr.com/
• http://projectcraftivism.tumblr.com/
Our Job
• Create a FairShare Newcastle Tumblr
»
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Creative Writing and reflective passages
Photography
Online resources and links with brief overviews
Local examples and recounts of local projects
Digital illustrations
YouTube
Links to other tumblrs
STeps
Create
Upload
Publicise
Keep creating to keep current
How
• Online research and reading
• Find and discover online resources that
will value add
• Create digital works using photography
and the digital illustration tablets
• Write creative or factual pieces using the
knowledge and information that you have
gained form Fairshare.
• Review you Fairshare Experience.
One person will
need to put their
hand up to set
up the fairshare
tumblr and
personalise it in
line with the
fairshare
experience
Other Tumblrs and blogs to check out
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http://thebiggerproject.tumblr.com/
http://livingefficiently.tumblr.com/
http://loqalinfo.tumblr.com/
http://notquitehippie.tumblr.com/
http://fairsharepub.tumblr.com/
http://edibleethics.tumblr.com/
http://www.recyclegirl-ren.blogspot.com.au/
http://dressupevent.tumblr.com/
http://greenismyfavcolor.tumblr.com/
http://www.fairshareinternational.org/organisationhttp://www.iftf.org/
http://www.ecocentricblog.org/
http://www.h2oconserve.org/home.php?pd=index
http://www.yourdailyvegan.com/
Other Online links
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storyofstuff.org
foodroutes.com
ewg.org
safecosmetics.org
epa.gov
dosomething.org
ecoetsy.com
nationalgeographic.com
globalstewards.org
theenvironmentalblog.org
chartreuseproducts.com
greenoptions.com
sustainablog.org
research
http://eprints.lse.ac.uk/397/1/UKCGOonlineLiteracy.pdf
http://library.iated.org/view/COLLINS2011BLO
http://eprints.qut.edu.au/17278/1/01_Notley_JCMC2009.pdf
http://onlinelibrary.wiley.com/doi/10.1002/(SICI)10974571(199407)45:6%3C401::AID-ASI6%3E3.0.CO;2-N/abstract
http://www.ebscohost.com/uploads/corpLearn/pdf/bbs_socialnomics.pdf
http://lilt.ilstu.edu/mjreese/psy453/Valkenburg%20%20Peter%202007.pdf
http://www.jstor.org/pss/10.1525/sp.2009.56.1.2
http://eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtS
earch_SearchValue_0=ED142463&ERICExtSearch_SearchType_0=no&accno=
ED142463
http://scholar.google.com.au/scholar?hl=en&q=online+social+equity&as_sdt=0%
2C5&as_ylo=&as_vis=0
http://eprints.lse.ac.uk/27072/1/Taking_risky_opportunities_in_youthful_content_
creation_(LSERO).pdf
https://www.msu.edu/~nellison/Steinfield_Ellison_Lampe(2008).pdf
http://www.sciencedirect.com/science/article/pii/S0193397304000772
http://www.almtbd.state.al.us/pdfs/Newsletters/InTouch_Winter-07.pdf
http://onlinelibrary.wiley.com/doi/10.1002/dir.20082/abstract
http://eric.ed.gov/ERICWebPortal/search/detailmini.jsp?_nfpb=true&_&ERICExtS
earch_SearchValue_0=EJ481918&ERICExtSearch_SearchType_0=no&accno=E
J481918
http://www.tandfonline.com/doi/abs/10.1080/13611260500107481
https://wiki.cc.gatech.edu/scqualifier/images/9/9b/NardiBlogging_as_social_activity.pdf
http://richardkahn.org/writings/tep/newmediaactivism.pdf
http://books.google.com.au/books?hl=en&lr=&id=a6zPnOn9i9oC&oi=fnd&pg=PP
1&dq=blogging&ots=Jxgl6lMiE4&sig=r9r2RZToCUe3ITFjRGcvHYwXUx0#v=one
page&q=blogging&f=false
http://etd.ohiolink.edu/view.cgi?acc_num=muhonors1271901842\
http://scholar.google.com.au/scholar?start=20&q=online+communication+young+
people&hl=en&as_sdt=0,5