DOB: 5th Dec 1974
Tel.: 09820234351
e-mail: anirban05@hotmail.com
Anirban Banerjee
15+years in Marketing, Sales & Business leadership across FMCG, Retailing, Consumer
Durables and Telecom sectors in MNC & Indian business houses – Godrej Consumer Products,
Nature’s Basket Retail, Godrej Hersheys, Reliance Infocomm & AB Electrolux
PROFESSIONAL EXPERIENCE
1. Godrej Consumer Products Ltd. (GCPL) – Mumbai
VICE PRESIDENT & SBU HEAD (SAARC)
ASSOCIATE VICE PRESIDENT- INTERNATIONAL BUSINESS & MARKETING
Mar 13 to date
Apr 09 to Feb 13
Head the SAARC Emerging Markets business (Bangladesh/Sri Lanka/
Nepal/Pakistan/Myanmar/Indo-China) with complete P&L responsibility
 Setup/Lead over 250 + team of marketing, sales, supply chain, regulatory, finance & HR
 Lead Marketing& Brand building in the region; multiple research/advertising agency
 Lead NPD& Innovation planning and launches across geographies
 Handle all JV &Alliance partners/ local govt / multiple stakeholder relationships
 Set-up/Expand greenfield manufacturing & existing capacity
 Lead new business/process development/incubation/M&A in the South Asia region
 Product portfolio includes Hair Color, HH Insecticide & Personal Care
Also handled international marketing projects across South Africa and Middle East Asia
Successfully grew Godrej SAARC @35% CAGR. Established Brand leadership in core
categories across countries. Opened new markets - Indo-China/Pakistan. Established
local manufacturing; improving profitability significantly
Member CII Sub-Committee on Bangladesh & South Asia (2012-2014)
2. Godrej Nature’s Basket Ltd.- Mumbai
BUSINESS HEAD –
MARKETING HEAD -
NATURE’S BASKET WORLD FOOD RETAIL
NATURE’S BASKET & AADHAAR RETAIL CHAIN
Sep 07 – Mar 09
Apr 06 – Aug07
Setup and Expanded the Godrej Nature’s Basket Retail Chain business in India
 Provide leadership to a 350 + member team
 Lead Marketing, Research & Brand building
 Drive Category Management, New Product/Model & Innovation for long term growth
 Responsible for Merchandising, Sales, Supply Chain, Finance, IT - SAP, HR
 Strategize on increasing the engagement levels through organic growth, joint ventures in
the retail arena, global sourcing and talent pooling
 Develop strong feedback & research mechanism – for filling need gaps, measurement &
active CRM
Successfully repositioned Godrej Natures Basket’s brand to ‘Authentic World Food’,
India’s first luxury food chain. Turned around the business and positioned for future
expansion
3. Godrej Hershey’s Food&Beverage Ltd. -Mumbai
DY. GENERAL MANAGER (MARKETING & STRATEGIC PLANNING)
SR. BRAND MANAGER
Apr04 – Mar 06
Sep 03 – Mar 04
Lead the team to drive growth & development of Godrej Tea/Beverages category
 Responsible for Strategic Brand Planning/P&L, Market Share and Distribution planning
 Drive demand generation & lead all Marketing functions– Advertising, NPD, Media &
Promotions, Pricing, Packaging, Research, PR(A&P handled ~ INR 25 Cr p.a)
 Capture Consumer Insights for NPD – Indian &International markets
 OwnBTL calendar, CRM and Merchandising initiatives for the brands
Successfully launched flavored Low Unit Packs (LUP) to drive penetration & share.
Launched Organic Darjeelings for International/Luxury segment
4. Reliance Infocomm Ltd.–New Delhi
MARKETING MANAGER (MARKETING OPERATIONS)
Sep02 – Sep03
Build Brand awareness & health for Reliance Infocomm services in Delhi & Rajasthan Circle
 Creative/ media planning, buying/development of all ATL campaigns
 Outdoor census, site selection, vendor negotiations, agency coordination, hard & soft
merchandising – (A&P handled ~ INR 45 Cr p.a)
 Explore best marketing medium including Internet, telemarketing, solar outdoor
 Strategic alliance/ tie-ups with national retail chains/ multiplex/key accounts for
promotion and visibility
Gained 30% share of telecom outdoor at launch -executed 2500
signages/activations in 10 days – across Hot Spots - highest Brand TOM within 2
months of launch. Developed tracking & monitoring system for monthly rotation
5. AB Electrolux– New Delhi
REGIONAL MARKETING MANAGER (NORTH)
BRAND MANAGER
MANAGEMENT TRAINEE (Sales)
Apr 02- Sep02
Apr 99- Mar02
May 98-Apr 99
Member of Brand Management team - Custodian of Brand Health, Market Share & Profitability.
 Lead NPD& Innovation team with International representation
 Interacted with advertising agencies for effective media plans &TV/Print campaigns
 Executed national events &consumer promotions with sharp focus on brand positioning
 Developed/launched websites for all brands of Electrolux India withRediff.com
 Analyzed and monitored market share,distribution, satisfaction and pricing
 (A&P handled ~ INR 35 Cr p.a)
Grew ‘Kelvinator’ to No.2 brand MS% - 13% to 19%
Resurrected ‘Allwyn’ brand from de-growth to 6% MS% in 1 year
Together 25% of Indian refrigerator market– No.1 (2001-02)
Achievement highlights:
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Made Godrej Hair Color No.1 in Sri Lanka - 38% MS. Launched NPD; ABHA & Expert Crème
Built ‘Goodknight’ as No.1 Brand in HH Insecticide (40% MS) in Nepal for first time (2011/12)
Setup/expanded ‘GODREJ NATURE’S BASKET’ luxury Food retail chain, first in India (2008)
Nominated to the Godrej Young Executive Board (2007).
Pioneered NPD via Godrej Organic Green Tea/ Flavored tea sachets in 5000 Cr category (2005)
Gained 30% share of Outdoor media in 10 days of Reliance Infocomm brand launch (2003)
Launched Electrolux Washy Talky, India’s first talking washing machine (2002)
Kelvinator became the No. 2 refrigerator brand; won 7 awards at the A & M Awards (2000)
Won AB Electrolux Global Group Brand Award for 2 consecutive years (2000 & 1999)
Industrial Training
1. Hindustan Unilever Limited(Summer Project)
May97-Jun 97
Developed Resellers for organic growth of the industrial cleaning business in Delhi
Dec97 – Jan97
Engage Retailersto evaluate loyalty and enrollinto programme in Delhi & Western U.P
2. Whirlpool India Ltd.(Winter Project)
Workshops
 EDP on Developing a Global Strategy
– Wharton, Jun 2013
 EDP on Finance for Non-Finance Managers
– ISB,Sep 2012
 Leading team & self by Hitendra Wadhva
- Harvard, Dec 2011
 Category Management
- A C Nielsen, Colombo Jun 2010
 Godrej Leadership Programme ‘People Strategies for Leaders’, Oct 2005
 Workshop on ‘Strategic Tools in Marketing Research’ - IMRB, Nov ‘2002
 EDP on ‘Product Policy & New Product Management’ - IIM (A), Dec ‘2000
Education
1996-1998
1992 -1995
1990 -1992
Symbiosis Centre for Management & HRD, Pune
St. Stephen’s College, New Delhi
Don Bosco School, New Delhi
PGDM (Marketing)
B.Sc(Hon) Chemistry
AISSE & AISSCE
Interests
Have been associated with NGOs like Literacy India, LAHI, Child Relief and You (CRY), and
World Wide Fund for Nature (WWF). Interests also include reading, music, trekking, football,
badminton, chess and computers. Love to travel, explore and share experiences.