The Signature Event
with Expo & Experts
Thursday – May 10, 2012
Buffalo Niagara Convention Center
Downtown Buffalo
Afternoon Presentation
Keith McFarland
The Breakthrough Company
How Everyday Companies Become Extraordinary Performers
Expo & Experts
Exhibition Hall
Featuring local businesses
Meet the Experts
Roundtable Discussions with Local Topical Experts
Registration: 8:30 AM – 11:30 AM
Expo: 9:00 AM – 6:00 PM
Expert Sessions: 9:00 AM – 9:45AM
10:00 AM – 10:45 AM
11:00 AM – 11:45 AM
Luncheon : 12:00 PM – 12:45 PM
Keith McFarland- The Breakthrough Company: 1:00 PM – 4:00 PM
Cocktail Party: 4:00 PM – 6:00 PM
2012 Sponsorship Package
Register online at www.cel-aa.org
Attendee Profile
Entrepalooza attracts business owners and executives committed to lifelong learning
and
innovative strategies to help them take their companies to the next level.
This year’s event will host more than 350 movers and shakers from the Western New York region.
From small and mid-size companies to large corporations, this event offers high performance
networking opportunities in a unique learning environment.
This is the perfect opportunity for a cost effective company leadership retreat in combination with
this Signature Event. Spend the night and hold an offsite strategic retreat or a customer
appreciation experience. Special discount room rates and a complimentary meeting room on Event
day make this an ideal two day strategic planning and leadership company event.
Typical Company Size:
$1 million to $500 million
Attendee Titles:
CEO / President / Owner / Vice-President / General Manager
Sales Managers / Management Team Directors and Members
Ticket Prices
Price includes admittance to the Exhibition Hall, Morning Expert Sessions / Luncheon / Afternoon
Presentation and Cocktail Party. Cost to display in exhibit space additional as noted below.
Purchased by 4.1.12
Member
Event
$125 / Per Person
Exhibit Space
$400
$850 / Table of 8
Non-Member
Event
$150 / Per Person
Exhibit Space
$500
Purchased after 4.1.12
Member
$150 / Per Person
$1000 / Table of 8
Non-Member
$180 / Per Person
$1200 / Table of 8
Member Rate Includes all area Chamber members
$1000 / Table of 8
Keith McFarland pinpoints how
everyday companies become
extraordinary performers!
Over the course of the past five years, he put under the microscope over 7000
growth companies seeking to become powerhouses in their industry. His goal: to
identify the secrets of breakthrough. What followed was quite simply the most
exhaustive research ever undertaken on the subject.
To date, McFarland has built and analyzed the world’s largest growth-company performance
database. He interviewed more than 1,500 executives on four continents and conducted intensive
ninety-day studies with fifty-two firms ranging in size from $9 million to $3 billion in annual sales.
Eventually, he winnowed the study pool to nine breakthrough companies: ADTRAN, Chico's, Express
Personnel, Fastenal, Intuit, Paychex, Polaris, SAS Institute, and the Staubach Company.
"McFarland successfully tackles the ever-present
question for ambitious entrepreneurs: just how
to you go from small to big--and prosper? This
book has the makings of a classic."
--Steve Forbes, president,
CEO and editor in chief, Forbes
Bounce: The Art of Turning Tough Times
McFarland Strategy Partners
into Triumph
There are three fundamental ways to impact the
trajectory of a company: Better strategy, better people, and better execution. McFarland Strategy
Partners has developed the proprietary Rapid Enterprise Development™ (RED™) process to address
each of these three factors in coordinated manner. RED has helped some of the world's leading
organizations optimize these three important dimensions of their performance to deliver
extraordinary results.
About Keith McFarland
At the age of 26, Keith R. McFarland was named associate dean of one of the nation’s leading
business schools. He went on to serve as CEO of two top technology firms prior to establishing
McFarland Strategy Partners, where he has advised hundreds of growth companies, as well as
industry leaders like Microsoft, Motorola, Morgan Stanley, Vans, House of Blues, Prudential, and the
Los Alamos National Laboratory. He writes a monthly online column for BusinessWeek, and is a
contributing writer for Inc. magazine.
$5,000 Presenting Sponsor
Total Value - $10,000
•
Industry exclusive premier positioning in aggressive marketing throughout WNY and crosspromotion among the three hosting organizations.
•
Inclusion in secured advertising exposures
•
Sponsor mention in all media releases and press interviews and integrated advertising media mix
including Facebook, Twitter and LinkedIn.
•
Company name and logo
–
Premiere placement on invitations and promotional materials continually distributed by
host organizations via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation – exclusive logo on dedicated slide
–
Inclusion on Event Banner Stand pre-event and at event registration table
–
A sponsor representative will give a one minute introduction of speaker (order to be
determined by date of contract commitment)
•
Spiral bound program booklet – full page, full color ad and full page Advertorial
•
Private meeting room available for sponsor use for employee, or client meeting.
•
Premier location for 10 x 10 foot booth in Expo Trade Show exhibition hall* and sponsor provided
banner stand in common area near registration table
•
Company Name on signage above all Presentation room entrances
•
Sponsor recognition from podium
•
List of attendees prior to and after event
•
8 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Up to 8 attendees for private meeting with Keith McFarland - post session
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip__________________________________________________________________________
Phone __________________Fax _____________________Email _________________________________
*Separate charges apply for additional available services (ie: electrical).
$3,000 Expert Session Sponsor
Total Value - $6,000
•
Aggressive marketing throughout WNY and cross-promotion among the three hosting organizations
•
Sponsor mention in all media releases and press interviews
•
Company name and logo
–
Invitations and promotional materials continually distributed by all host organizations over
an extended period via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation – 1 of 2 logos on slide
–
Inclusion on Banner Stand pre-event and at event registration table
•
Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial
•
One 10 x 10 foot booth space in Expo Trade Show exhibition hall*
•
Company name on signage above all Expert Session room entrances
•
Company logo/website on pads and pens at Expert Session tables
•
Sponsor recognition from podium
•
List of attendees after event
•
8 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Up to 4 attendees for private meeting with Keith McFarland - post session
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip___________________________________________________________________________
Phone _____________________Fax ____________Email _______________________________________
*Separate charges apply for additional available services (ie: electrical)
$3,000 Expo Session Sponsor
Total Value - $6,000
•
Aggressive marketing throughout WNY and cross-promotion among the three hosting organizations
•
Sponsor mention in all media releases and press interviews
•
Company name and logo
–
Invitations and promotional materials continually distributed by all host organizations over
an extended period via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation – 1 of 2 logos on slide
–
Inclusion on Banner Stand pre-event and at event registration table
•
Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial
•
One 10 x 10 foot booth space in Expo Trade Show exhibition hall*
•
Company name on signage above all Expo exhibition hall entrances
•
Company logo/website on Expo bags
•
Sponsor recognition from podium
•
List of attendees after event
•
8 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Up to 4 attendees for private meeting with Keith McFarland - post session
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip___________________________________________________________________________
Phone _____________________Fax ____________Email _______________________________________
*Separate charges apply for additional available services (ie: electrical)
$3,000 Breakfast & Lunch Sponsor
Total Value - $6,000
Exclusive sponsorship
•
Aggressive marketing throughout WNY and cross-promotion among the three hosting organizations
•
Sponsor mention in all media releases and press interviews
•
Company name and logo
–
Invitations and promotional materials continually distributed by all host organizations over
an extended period via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation – 1 of 2 logos on slide
–
Inclusion on Banner Stand pre-event and at event registration table
•
Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial
•
One 10 x 10 foot booth space in Expo Trade Show exhibition hall*
•
Company logo on coffee cup sleeves
•
Company logo/website on Table Tents on all breakfast stations and each individual lunch table
•
Sponsor recognition from podium
•
List of attendees after event
•
4 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Up to 4 attendees for private meeting with Keith McFarland - post session
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip___________________________________________________________________________
Phone _____________________Fax ____________Email _______________________________________
*Separate charges apply for additional available services (ie: electrical)
$3,000 Cocktail Sponsor
Total Value - $6,000
Exclusive sponsorship
•
Aggressive marketing throughout WNY and cross-promotion among the three hosting organizations
•
Sponsor mention in all media releases and press interviews
•
Company name and logo
–
Invitations and promotional materials continually distributed by all host organizations over
an extended period via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation – 1 of 2 logos on slide
–
Inclusion on Banner Stand pre-event and at event registration table
•
Spiral bound program booklet – 1/2 page, full color ad and 1/2 page Advertorial
•
One 10 x 10 foot booth space in Expo Trade Show exhibition hall*
•
Company logo/website on Table Tents at bars and all bistro tables in cocktail area inside the
Exhibition Hall
•
Company logo/website cocktail napkins
•
Sponsor recognition from podium
•
List of attendees after event
•
4 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Up to 4 attendees for private meeting with Keith McFarland - post session
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip___________________________________________________________________________
Phone _____________________Fax ____________Email _______________________________________
*Separate charges apply for additional available services (ie: electrical)
$1,000 Corporate Sponsor
Total Value - $2,500
•
Aggressive marketing throughout WNY and cross-promotion among the three hosting organizations
•
Company name
–
Invitations and promotional materials continually distributed by all host organizations over
an extended period via email, direct mail, and host organization or sponsor events
–
BNSME, CELAA and Buffalo Niagara Partnership websites
–
Continuous slide presentation at open and close of event
–
Inclusion on Banner Stand pre-event and at event registration table
•
Program booklet – name listed on Corporate Sponsor Page
•
Sponsor mention from podium
•
List of attendees after event
•
2 tickets (full table) includes entire event, luncheon and Speaker Presentation
•
Discounted Room rates for Hyatt Regency Buffalo
Signature of Acceptance
Date
Sponsorship Deadline 2/15/12
Print Name_____________________________________________________________________________
Company_______________________________________________________________________________
Address________________________________________________________________________________
City/State/Zip___________________________________________________________________________
Phone __________________________Fax __________________Email _____________________________