Automated Property
Marketing Program
Program Overview
Put Your Marketing on Autopilot with
Xpressdocs’ Automated Property Marketing
With postcards generated directly from MLS feeds, Xpressdocs’
Automatic Property Marketing gets your listings in front of your target
faster than ever before. Just Listed postcards combined with powerful
digital sharing tools help you launch an integrated marketing campaign
featuring your property in a matter of minutes.
 Save Time & Energy
 Gain Targeted Leads
 Never Miss a Listing
 Online & Print Marketing
 Minimal Setup Involved
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How It Works
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Benefits
 Saves time – once you create your profile
and choose a template you never have to
do it again
 Gain targeted leads – an optional mailing
list is automatically created to target
residences in proximity to your listing
 Get added visibility – reach a larger
audience by integrating print and digital
marketing with our complimentary
Xpresslinks™ webpage
 Easy to use – the MLS property photos and
listing information is automatically uploaded
for you, along with your contact information
and headshot
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Key Features
 Automatic Postcard Generation – Using your profile preferences, Automated
Property Marketing will generate a new postcard proof every time you have a new
listing with photos and property information from the MLS.
 Email Notification – Agents will receive an email from Xpressdocs notifying them that
their proof is ready. Simply click the Order Now link from the email to view your proof
and place an order.
 Order Now or Later - From Pending Orders, you can view proofs and place orders for
your recent listings.
NOTE: Pending orders expire after 90 days; availability based on program launch date.
 Complimentary Xpresslinks™ Webpage – Automatically created with every order, this
optional webpage allows you to share your printed campaign with your social network
and includes areas for enhanced property information and a lead generation form.
 QR Code Generator – Select this option during the proofing process and your
postcard will automatically print with a QR Code linking customers to your Xpresslinks
property webpage or URL of your choice.
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Key Features
Customize
Simple One-Time Profile Set-up
Start by setting up your profile from the
Update Profile link at the bottom of the
notification email, or from the Auto Property
Marketing link on the Xpressdocs homepage.
 Postcard Templates
 Headshots
 Contact Information
 Mailing Lists
 Radius Limits
 Finishing Options
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Access Order
Access the proof both through email or from the website.
Email
Website
Click Order Now
Not ready to order now?
Your proof will be stored under
Pending Orders
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Preview & Approve Order
Check all the information & make edits if necessary
 Contact Info
 Property Information
 Headshot
 Add/Change Comments
 Property Photos
 Confirm Mailing Lists
 Click View or
Refresh Preview to
update your proof
 Place order
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Enhanced Value Feature – Add QR Code
Add a Free QR Code to Your
Print Campaign
Direct readers to your complimentary
Xpresslinks™ webpage featuring your print
campaign, or if preferred link to another URL
of choice, create a text message or email, or
link to a video.
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
Simply click on the Create QR Code
button while previewing your order

Select the QR code image under
Image Gallery and add to proof

Click View or Refresh Preview to
update your proof
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Enhanced Value Feature - Xpresslinks Webpage
Set Up Your Complimentary
Xpresslinks™ Sharing Webpage
Gain new leads and extend the life of your print
campaign at no additional charge for 90 days by
sharing with your social media network
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
Click on the Share with My Social
Network! link at checkout to access your
Xpresslinks webpage

Customize your webpage by adding
enhanced property information, an
attention grabbing headline, more
contacts and take advantage of a lead
generation contact form

Preview your webpage and start sharing
with your social media network!
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Summary
 Automated Property Marketing Programs
removes barriers to getting targeted
impressions into your markets
 Simple and easy to use - just a couple of
clicks and your marketing is on its way
 Your campaign reaches a larger audience
by integrating both digital and print
marketing
 Easy to implement with proven
technology, account management and
customer service from Xpressdocs
 Postcard Marketing is one the most
effective and low cost ways to attract and
retain listings and buyers
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2011
Login to Get Started Today!
1. Visit www.coldwellbankerworks.com.
2. Click the Xpressdocs link found in the
Quick Links section of the homepage.
3. You will be automatically directed to your
Xpressdocs account.
1000 Forest Park Blvd.
Fort Worth, TX 76110
866.977.3627
blog.xpressdocs.com
Coldwell Banker® and the Coldwell Banker Logo are registered trademarks owned by Coldwell Banker Real Estate LLC and used with permission. Coldwell Banker Real Estate LLC supports the principle of the Fair Housing Act and the Equal
Opportunity Act. Each office is Independently Owned and Operated. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any products or services
described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Coldwell Banker Real
Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion.
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