English 2201
MRS. ETSELL 2014-2015
English 2201 Text
Views and Viewpoints: A Collection of
Various Text Forms
Essays and Non Fiction
What are essays and non fiction writing? Think pair share
Tone: The attitude that runs through an entire text. This may include the writers attitude toward the
subject and or the audience.
Diction: the choice of words or phrases in speech or writing.
UFC Robinson vs. Walker Debate
Read “UFC: Robinson versus Walker Debate.” p. 81-89 in Views and Viewpoints
Complete questions on p. 89 #1, 2, 3
Assignment: Create a media text (a poster), promoting the skill involved in UFC, or warning
against the dangers of the UFC, use information from the essay to make your material as effective
and accurate as possible.
- ENSURE you include at least 6 facts supporting your argument for or against the UFC
Rubric /10 (6/10 for accurate and detailed information supporting your stance and 4/10 for
presentation, graphics, color, slogans etc.)
UFC Documentaries
https://www.youtube.com/watch?v=AFiNhAJugk8 – MMC and UFC
https://www.youtube.com/watch?v=eq3ybshdSe4 - Georges St. Pierre
The Teenage Brain
Group Introduction:
Create an ACRONYM/ Acrostic poem that identifies some common stereotypes about teenagers (they are lazy, bored,
addicted to technology, entitled etc)
Read “The Teenage Brain” in Views and Viewpoints
Go back and skim the article and think back on the documentary.
Create a two-column chart identifying facts and opinions you agree with/disagree with (list at
least 3 for each)
Facts and Opinions about Teens
I agree that
I disagree that
The Teenage Brain
Initialism: the first letter of each word in a phrase is pronounced; different from
an acronym, where a word is formed from the first letter of words.
After Reading: Complete #2, 3, 5 in your notebooks; AND respond to this quote in
a free writing activity:
“Think back on a time when you did something impulsive. Describe what
happened and the result. If you could give yourself advise in retrospect what
would it be?”
The Teenage Brain
The Nature of Things Documentary: Surviving the Teenage Brain
http://www.cbc.ca/player/Shows/Shows/The+Nature+of+Things/2011-12/ID/2188547727/
Behind the MaskBruce Chambers p. 152
Rhetorical questions: a question to which no answer is expected
Overt messages: clearly and openly stated facts, for example “skin deep” is a brand of body wash
Implied messages: subtle and indirect ideas that the reader infers, for example if you have shiny
looking skin will look more beautiful
Second person point of view: a narrative point of view that addresses the read using the pronoun
“you”
Read the article and complete questions 1-5 p. 158
Create a TV Commercial- Assignment
TV Commercial- Media Assignment: English 2201
In groups of 3-4 your task is to create a commercial that would be
suitable for television. You may choose to hand in a detailed written
script and information for the commercial, or you may choose to act
the commercial live or record the commercial for submission and
perhaps in class viewing.
TV Commercial Assignment
You will be evaluated primarily on your understanding and implementation of the marketing
techniques listed on p.152 of “Views and Viewpoints.”
Rhetorical Question: a question to which no answer is expected, for example “Ever feel
like everyone is watching how you behave?”
Overt Messages: clearly and openly stated facts, for example, that: ”Skin Deep” is a
brand of body wash
Implied Messages: subtle and indirect ideas that the reader infers; for example, that
having shiny-looking skin will make you beautiful
Second-person point of view: a narrative point of view that address the reader directly
using the pronoun you.
RUBRIC- TV Commercial
Rubric
/25
/12 (2 marks for using each of the 4 techniques above)
/7 effort and using class time wisely
/5 creativity and voice
“Friend Me?” Susan Goldberg, p. 164
Discuss: Think about someone that you have lost touch with? Why might you (or others in general) want to
reconnect with one another even after many years?
As you read use the T-chart to jot down any words or phrases that describe how the author feels “Then” and “now”
After reading fill out the T-chart (opposite side) outlining the authors description on the “Pros of being bullied” and
the “Cons of being bullied” You should identify 3 in each category
FREE WRITE: The author agrees with Flannery O’ Connor, who said that anybody who has survived childhood has
enough information about life to last the rest of their days. What do you think Flannery O’Connor means by this?
What is his opinion of childhood? Write about a time when you felt you have to survive an ordeal in your own
childhood.
Friend Me (Alternate Assignment)
Read the article, in 6 groups, students respond to one of the questions #1-6 p. 170 share and discuss responses as a
class, JIQSAW.
Media Center Activity: The author states “Isn’t that the narrative of bullies, that they damage to the extent that
they are damaged, that they are their own worst enemies?”
Research the reasons that kids bully and anti bullying initiatives. Write a recommendation letter to a school board
on how Susan’s situation could have been improved if the bullying happened today.
Best Face Forward: The Global Rise of
Plastic Surgery- Katie Addleman
Before you read answer questions 1-2 on p. 31
Read the expository essay p. 31-35
Answer questions #1, 2, 5 p. 35
Deconstructing Media Ads
How to Deconstruct a Media Message
All media messages – TV shows, newspapers, movies, advertisements, etc. – are made or
constructed by people. One of the most important media literacy skills is deconstruction –
closely examining and “taking apart” media messages to understand how they work.
Deconstructing a media message can help us understand who created the message, and who is
intended to receive it. It can reveal how the media maker put together the message using words,
images, sounds, design, and other elements. It can expose the point of view of media makers,
their values, and their biases. It can also uncover hidden meanings – intended or unintended.
There is no one “correct” way to deconstruct a media message – each of us interprets media
differently, based on our own knowledge, beliefs, experiences, and values. Just be prepared to
explain your interpretation.
Text
TEXT
We often use the word “text” to mean “written words.” But in media literacy, “text” has a very
different meaning. The text of any piece of media is what you actually see and/or hear. It can
include written or spoken words, pictures, graphics, moving images, sounds, and the
arrangement or sequence of all of these elements. Sometimes the text is called the “story” or
“manifest text.” For most of us, the text of a piece of media is always the same.
Source
SOURCE
All media messages are created. The creator could be an individual writer, photographer or
blogger. In the case of a Hollywood movie, the scriptwriter, director, producer, and movie studio
all play a role in creating the message. Ads are usually put together by ad agencies, but the
“creator” is really the client – the company or organization that’s paying for the ad. The key
point is: Whose message is this? Who has control over the content?
Subtext
SUBTEXT
The “subtext” is an individual interpretation of a media message. It is sometimes called the
“latent text.” The subtext is not actually heard or seen; it is the meaning we create from the text
in our own minds. While media makers often create texts that suggest certain subtexts, each
person creates their own subtext (interpretation) based on their previous experiences,
knowledge, opinions, attitudes, and values. Thus, two people interpreting the same text can
produce two very different subtexts
Audience
AUDIENCE
Media messages are intended to reach audiences. Some are designed to reach millions of
people. Others may be intended only for one person. Most media messages are designed to
reach specific groups of people – defined by age, gender, class, interests, and other factors –
called the “target audience.”
Technique and POV
PERSUASION TECHNIQUES (See The Language of Persuasion)
Media messages use a number of techniques to try to persuade us to believe or do something. If
we can spot the techniques being used, we’re less likely to be persuaded, and more likely to
think for ourselves.
POINT OF VIEW
No one tells the whole story. Everyone tells part of the story from their point of view.
Deconstructing a media message can expose the values and biases of the media maker, and
uncover powerful messages.
Assignment
You will be given 2 classes in the Media Center….In partners your job is to find (online) a media text
(advertisement for almost anything school appropriate, clothing, cosmetics, plastic surgery, products
etc).
Print or save the ad
Deconstruct the advertisement by answering the list of questions provided….in good copy to be
handed in.
Refer to the visual and media notes on Edmodo
Recreate the Ad as a deconstruction, you will place the ad as is on a poster and make annotations and
notes to explain to the audience 5 techniques being used to manipulate the reader….this should be in
good copy, nearly presently so it appears as a new ad in itself.