NHTV ACADEMIC
PRE- MASTER
SBM
presentation by
PROGRAM MANAGER
Sybille Van Hoof
E-mail Hoof.S@nhtv.nl
INTERESTED IN BUSINESS RELATED STUDIES
ON THE LEVEL MASTER OF SCIENCES AT AN
ACADEMIC (wo) UNIVERSITY?
GO FOR THE PRE-MASTER GRADUATION
TRACK AT NHTV
STRATEGIC BUSINESS MANAGEMENT AND
MARKETING
Graduation track in YEAR 4

1 YEAR = 70 ECTS scientific program in year 4

TOP UP = academic pre- master status


BRIDGING THE GAP BETWEEN A
PROFESSIONAL BACHELOR LEVEL AND AN
ACADEMIC BACHELOR LEVEL
GRANTING DIRECT ACCESS TO
MASTER OF SCIENCE in
Business related studies
TWO DEGREES – TWO AWARDS (diploma)
1. Professional bachelor degree and diploma
in the major of your academy (fourth year
specialisation = Academic Premaster SBM)
2. Academic Premaster Degree and Award:
NHTV Pre-Master Certificate GRANTING
DIRECT ACCESS TO MASTER of
SCIENCES PROGRAMS at several
academic universities.
ACCESS TO MASTER of SCIENCE
PROGRAMMES

University
Faculty
Master programme

Vrije Universiteit
Brussel (VUB)
Economics social and
and political sciences
MSc in Management(Eng)
MSc Bedrijfsvoering (NL)

Maastricht (UM)
Economics & Business
Administration
Mu School of Business
and Economic
MSc International Bus.
MSc Strategy & Innovation
MSc Strategic Marketing
MSc Organization, change,
Consultancy Manag.
MSc Learning (HRM)
MSc Supply Chain Ma
DOUBLE DEGREE
SBE+QUT QUEENSLAND MSc Int. Business + MSc
Marketing or Integrated
or
Marketing communications
SBE + NOVA - LISBOA
MSc programmes

University

Nyenrode

Amsterdam (UvA)
Faculty
Master programme
MSc in Management
tracks: General Management
Marketing Management
International Business
Financial Management
Economie en
Bedrijfskunde
MSC Business Studies
tracks: Marketing & strategy
Leadership & organisation
Entrepreneurship & innovation
Creative Industries
International management
Msc programma’s

University of Twente
Management & Bestuur
MSc Business Administration
Tracks:
Service Management
Human Resource Management
International Management

Tilburg (UVT)
Social Sciences
MSc of Leisure Studies
MSc Human Resource Ma
(extra premaster of 24 ects)

Several more ( Wageningen, Warwick etc.)
WHAT’S IN A NAME?
Master
versus Master of Sciences


Sector related
Specific field scope


ex. Media industry, Tourism,


Offered at an University
of Applied Science
Title: Master


at every university
HBO of professional Master
All sectors
General scope Business
ex. Strategic marketing or
management


Offered at an Scientific
University
Tittle: Master of Science


Legally protected
Academic Premaster
mandatory
GENERAL SCOPE
STRATEGIC BUSINESS MANAGEMENT & MARKETING
Entrepreneurship
Market
Organisation
RESEARCH
People
NHTV Academic Premaster is
embedded in your prof. bachelor
TWO MAIN BENEFITS FOR
GRADUATION STUDENTS
1. Gain one year
in their academic educational
program to a
Master of Science
2. Study finance
The Dutch government won’t
allow pre-masters students to
receive study finance.
students registered in a
bachelor program can receive
study finance.
NHTV Academic
Premaster is
embedded in your
bachelor program
HZ UNIVERSITY OF APPLIED
SCIENCES – Scaldis Academy
Scientific premaster focus
EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES

SKILLS:


SCIENTIFIC RESEARCH skills for business applied
research (graduation project)
skills in academic reading analysing and writing

KNOWLEDGE : theoretical discussion in courses,
coursework and research project

ATTITUDE towards critical and intellectual
leadership and professional business performances
5 MODULES = 42 ects

SBM 1: STATISTICS/ RESEARCH METHDOS (12 ects)

SBM 2 :SOCIOLOGICAL APPROCH
CONSUMER BEHAVIOR (4 ects)

SBM 3: BUSINESS ADMINISTRATION
Management, Finance, HRM ( 9 ects)

SBM 4: GLOBAL STRATEGIC MARKETING (9 ects)
Marketing communication, CRM – E- business

SBM 5: RESEARCH PRACTICA REPORTS
GRADUATION:
Scientific Research project: 28 ECTS

Business applied: practical recommendations based on
scientific research:
 For a company in a sector of your choice: sports,
event market, tourism, hospitality, transports, media
industry. vitality or … telecommunications, banking
etc.

Scientific research meeting academic standards
 Intensive research coaching:research practica
personal tutor and supervision, intervisions etc

14 weeks fieldwork: here or abroad

thesis or dissertation writing and defense
EXAMPLES RESEARCH


What is the rule of teambuilding in a change process of a
company?
How can the use of e-commerce or social media
increase competitors advantage on the Media market?
How will quality service management influence customer
satisfaction in the …. Business?
Efficiency of marketing actions?

Etc.  there is research topic list available


• VISIT:
WWW.NHTV.NL/SBM
 RESEARCH  ABSTRACTS
Year planning


START: week 35 = 1 week earlier than the normal
programs at NHTV
3 x 10 weeks NHTV: modules and research coaching
 Term 1: lectures and get started in the research
project, academic skills
 Term 2: lectures and appraisal of research topic in the
business context of the company
 Term 3: lectures and Research project  research
proposa and operational research plan
 14 weeks fieldwork and thesis writing here or abroad:
starting in March
 Dissertation oral defense first week July
Unique Selling Points of this premaster program
• Direct ACCESS into a Master of Science title
• Two degrees in one year  you gain one year
 study finance still possible
• At NHTV: small community and personal coaching
 you are not a number!
 small group of super motivated students
• High qualified Scientific Universities as a partner
Ex.: Free Brussels = centre of European institutions
 networking and employment option afterwards
•  Nyenrodian network!
 Amsterdam Business School!
Strengths the NHTV Academic pre-master SBM:
1. Heavy content means intellectual challenge for
students and lecturers
2. Individual support, research practica and tutorials to
reach the academic standards reguired at the
university
3. Broad scope = broad options on a job
4. Access to strategic leadership functions in a sector
of choice: (Tourism? Leisure? Fashion? Media? Vitality?
Telecommunication? Banking? ??
5. International classroom and networking
For whom?

ALL GRADUATION STUDENTS WITH 180 ECTS
OBTAINED – No fails

Short track students

all NHTV academies (ILM,TM,ITMC,HM,FM, SLM,
M&EM) and Scaldis Academy HZ University

English

External students to NHTV: special conditions
(ask for them in a mail to Hoof.S@nhtv.nl)
STUDENT PROFILE
 INTELLECTUAL
CHALLENGE
 BUSINESS ORIENTED
 CURIOUS - INVESTIGATING
 TOP OF OUR STUDENTS
 AMBITIOUS
 INTERCULTURAL
 OPEN AND LEARNING
ADMISSION
SELECTION PROCEDURE: numerus clausus 45 students
MOTIVATION LETTER , CV WITH PHOTO and
RESULT LIST: 180 ECTS – NO FAILS
To be send to: Hoof.S@nhtv.nl:
INTAKE INTERVIEW: Sybille Van Hoof, room N2424
ENROLLMENT COSTS NHTV STUDENTS:
- NHTV regular statutory fee
- M&EM students: M&EM fee
- 250 EURO EXTRA COSTS
(Assessment test Profiles XT)
BACHELOR STUDENTS EXTERNAL TO NHTV:
 NHTV institution fee
THANKS FOR YOUR ATTENTION
GRAB YOUR FUTURE
NOW!!!
WWW.NHTV.NL/SBM
Sybille Van Hoof
E-mail Hoof.S@nhtv.nl