Event:
World B2B Marketing Chief Congress 2016:
—Artist vs. Scientist, Maturity Speaks Louder
Date: Jan 20th –Jan 22nd, 2015
Venue: Shanghai
Organizer: Global ConsignIndex
World B2B Marketing Chief Congress 2016 is the Boot Camp to find your passion of
marketing again. This year, it is nothing about KPI, it is all about you. Organized by Global
ConsignIndex, the leading B2B marketing communication service provider in Asia Pacific, this
year’s congress will present more than 105 Keynote Speakers and attract over 400 senior B2B
marketers from world leading enterprises to participate.
Marketing’s maturity comprises targeting, engagement, conversion, analysis, and
technology—the areas in which modern marketers most need to excel to engage their more
capable and sophisticated buyers. A Modern marketer go through the stage from Novice,
Developing, Experienced and eventually to Modern marketers. The correlation between
modern marketing practices and business success is very strong. Companies that embrace
modern marketing processes outperform peers and competitors on key business performance
indicators, including revenue growth, market share, and workplace excellence.”
Once in a year, B2B marketers need an occasion away from your Day-2-Day work and get reunited with peers to share, learn and network. World B2B Marketing Chief Congress 2016 is
where you find your passion of marketing again. It’s nothing about KPI, it is all about you.
As the boot camp, event agenda of Jan 20th will present strategic marketing keynotes from
A.T. Kearney, Polyone, Grant Thornton, CA Technologies, Cisco System, Telstra and Texas
Instruments. The speakers will blow your mind with their years of experiences and
incomparable marketing innovations.
From Jan 21st to Jan 22nd, World B2B Marketing Chief Congress will further your dream trip
to become B2B modern marketers. There are 12 themed tracks to enlighten your way of B2B
marketing.
Be Scientist vs. Be Artist
Business Support vs. Marketing Maturity
Old School Marketing vs. New School Marketing
Marketing Avenger vs. Marketing Automation
Marcom& PR vs. Marketing Mix
CMO Study vs. CMO Agenda
Featured cases include:
Transfer Sales-Driven to Marketing-Driven Data- ABB
Disruptive Selling: Success is no longer with sales solution but with insights in B2B complex
relationship- BASSETTI
Event 2020: sponsorship? Leads Generation? Lifecycle Management? Branding?
- Natus Busway
How B2B survive& fly in O2O age? - Thermo Fisher
Corporate communication as lever to protect and manage the company’s reputation by
seizing the right opportunities - Scania
Teach me how! Critical skills you need to be your company’s next CMO Leader? – TE
Connectivity
User Experience marketing in definition, value and tool: give them something to talk aboutHoneywell UOP
Moving up the marketing maturity with data: collection, analytics, definition and reporting on
the performance of key metrics, performance indicators and goals- Alcatel Lucent
Go Mobile: Creating a winning mobile marketing ecosystem – Philips
Gamification for B2B: With smart appliance, social and mobile, B2B can be fun for business
partners and drive revenue stream - Electrolux
When every moment matters: apply a marketing mindset to customer service - Giti
…etc…
To know more event details, please visit http://www.consignindex.com/cc2016
Or contact us for event participation:
Mac Su: 86 21.5631 3008/ macs@consignindex.com
Note: You can use “CMO Asia” to re-deem a 10% discount upon registration.