PROFESSORIAL BANDING
DISCIPLINARY NORMS AND EXPECTATIONS
Department/School: School of Management
Discipline (only if different to the above):
Marketing
Faculty: Management and Economics
I confirm that the discipline norms detailed below were completed following consultation with Professors in the
department, and have been verified by an external advisor.
Completed by: Jeffrey Unerman
Date: 12/8/14
RESEARCH
1.
What are the top-rated forms of research work in your discipline? E.g. journal articles, monographs,
editions
Journal publication is regarded as the key indicator of research accomplishment.
2.
What lesser publications such as encyclopaedia entries, programme notes, reviews etc. command
respect in your discipline?
Encyclopaedia entries are not really regarded as prestigious but they might be an indication of esteem. Editorships
of major works and editorships/contributions to handbooks would certainly be estimable, as would book chapter
contributions to well-regarded and international collections. Some marketing professors publish in well-regarded
trade press such as Marketing Week, Admap, HBR.
3.
What are the top-rated outlets for dissemination of research in your discipline? E.g. major publishers, top
journals?
Global rankings normally place Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research
and Marketing Science at the top, with Journal of Retailing and Journal of the Academy of Marketing Science next. In
the next rank would be journals such as Journal of Consumer Psychology, Industrial Marketing Management, Journal
of International Marketing, Psychology and Marketing, then Journal of Macro Marketing, Journal of Advertising
Research, Journal of Advertising, and Consumption, Markets and Culture. Most of these are US-based journals and it
is exceptional for UK-based marketing professors to publish in them.
The top ranked European-based marketing journals are International Journal of Research in Marketing, European
Journal of Marketing, and Journal of Marketing Management. Other journals such as Marketing Theory, International
Marketing Review and Annals of Tourism Research are also highly-regarded.
The highly ranked general management journals are also prestigious outlets for marketing professors, including
Journal of Business Research, Journal of Business Ethics, Harvard Business Review, British Journal of Management,
Journal of Management Studies. Other prestigious outlets include the top social science-oriented management and
organisation journals such as Organization Studies, Human Relations, and in sociology or psychology journals such as
Sociology, Sociological Review or British Journal of Social Psychology.
In addition, there are highly regarded refereed practitioner-oriented marketing publications in the UK with an
international readership, such as International Journal of Market Research, International Journal of Advertising,
Marketing Intelligence and Planning, Qualitative Marketing Research- An International Journal, also, some published
conference proceedings such as Advances in Consumer Research.
Prestigious book publishers include Sage, Routledge, Wiley, Palgrave MacMillan, Oxford, Cambridge, Harvard and
MIT presses.
4.
What are the guiding assumptions about sole authorship, PI status, percentage contribution, joint
editorship, etc.?
Sole authorship is relatively unusual in the field but is valued, as is being first author in multi-authored papers.
Multiple authors are normally regarded as being first, then equal second authors. Being named on a successful grant
application is very unusual in marketing, being PI more so. Again, all would be valued. Editorships are a mark of
research leadership.
5.
What is the volume of productivity over what sort of timeline that might signify a.) a reasonable
performance; b) a positive step-change for a professor in your discipline?
An average of one article in a highly regarded or leading international journal per year would be a high end norm in
a research intensive university, but it would vary depending on the sub-disciplinary area and the other research
outputs achieved. Productivity tends to be higher for marketing academics working in technical and quantitative
sub-areas of the field on multi-authored papers. Qualitative work tends to take longer re. ethnographies etc.
6.
What are the top-rated funding sources for Research in your discipline? E.g. ESRC, AHRC, Leverhulme
Trust, Wellcome etc.
ESRC is probably the most prestigious, and any grant funding from Leverhulme etc. would be valued but a very
small number of marketing professors have won significant funding from major funding bodies. It is not typically a
criterion for marketing appointments.
7.
What levels of funding would you regard as indicating a) a reasonable performance; or b) high
performance in your discipline?
As noted above, the norm is zero, or tiny internal pump priming grants. Any ESRC grant is a rare and prestigious
achievement for marketing professors, and a seminar series is also prestigious, while any grant from a smaller body
or corporate organisation would be highly valued.
8.
Are invited lectures/ conference plenaries/ conference organization/ visiting professorships/ particularly
significant in your discipline, and in what sort of ranked order?
Invited talks/discussions, keynote talks, international collaborative research partnerships, being chair or co-chair of
a major conference, visiting appointments, etc could be prestigious but there is no established rank order.
9.
What awards, prizes and honours if any, are significant in your discipline?
No universal standard of significance. There are many sub-disciplinary divisions with various awards. Best paper
awards would be meritorious, as would highly cited papers or sub-disciplinary awards such as the Levy award in
consumer research.
10.
Membership of which learned societies or other discipline-specific groups or organizations carry weight in
your discipline?
These are a default rather than a matter of prestige. Examples include the UK Academy of Marketing, European
Marketing Academy, Association for Consumer Research, Consumer Culture Consortium and BAM, EURAM, EGOS
etc.
TEACHING
1.
How many PhD students (in FTEs) would you expect to be supervised by Professors in your discipline?
This would vary widely, it is not uncommon for marketing professors to be appointed to research intensive
universities with no PhD completions. One PhD student per several years might be a reasonable norm.
2.
What are the norms for contribution by Professors to Masters courses and their validation in your
discipline?
This is where much of the teaching contribution by professors is found. There is a high demand for Business and
Management PGT courses and professors in all disciplines contribute to MBA, MSc and/or specialist Masters
programmes. Teaching large numbers of PGT students is considered normal in each discipline of management.
Leadership in teaching at the PGT level can be demonstrated through successful innovation in curriculum design (at
the course and/or programme level); use of innovative and engaging teaching methods; and development and
effective implementation of high quality assessment and feedback mechanisms/practices.
3.
What are the norms for Professors devising and teaching undergraduate courses in your discipline?
This is also where much of the teaching contribution by professors is found. There is a high demand for Business
and Management undergraduate courses and professors in all disciplines contribute to teaching and curriculum
development at the undergraduate level. Teaching large numbers of undergraduate students is considered normal
in each discipline of management.
Leadership in teaching at the undergraduate level can be demonstrated through successful innovation in curriculum
design (at the course and/or programme level); use of innovative and engaging teaching methods; and
development and effective implementation of high quality assessment and feedback mechanisms/practices.
EXTERNAL ENGAGEMENT AND IMPACT
1.
What are the norms for external involvement in your discipline within University of London, UK
universities, international HE activity etc. that indicate a) a reasonable performance; b) a high
performance?
External engagement would vary widely: external examining of courses and PhDs would be expected, perhaps also
external advising on professorial appointments, while engagement with commercial or government/policy
organisations would be valued.
2.
What particular forms of external academic, and where relevant non-academic, impact would indicate an
acceptable and high performance in your discipline?
It is rare for marketing professors to generate significant impact from research and it is not normally an expectation.
A high performance would be reflected in, for example, media coverage of research, being asked to speak at nonacademic events/organisations, invitations to policy meetings, invitations to speak with commercial organisations,
trade press comment etc.
3.
What kind and volume of Third Stream activity (including patents, spin-outs, outreach, knowledge
transfer, consultancies, cultural interventions etc.) of benefit to the College etc. would be important in
your discipline?
Varies widely depending on the consulting culture/connections and research intensity of the university/department.
Marketing professors in research intensive universities would tend to engage with practice for research purposes
rather than income generation, although there are a few notable exceptions who do a lot of consulting.
LEADERSHIP AND ENHANCEMENT
1.
What forms of leadership, internal and external, command respect in your discipline?
Leadership would include senior administration e.g. headship of the teaching group, successful PhD supervision,
editorship of major works and handbooks, leading new programmes and courses, chairing a major conference or
conference tracks, writing a successful textbook/monograph, reviewing/editing journals and special issues,
publishing beyond the specialist marketing journals, writing books for major publishers, achieving policy impact
and/or media coverage, and any form of external engagement or recognition.
2.
What forms of enhancement, such as support of improved performance by colleagues, command respect
in your discipline?
Leadership of subject teaching groups, courses and programme development, research development e.g. PhDs,
internal collaborations, staff development, editing/editorial boards membership.