WBU Sport Marketing Course Assignment Rubric
Week
1
2
3
Blog Question = 20
points each (n=6) = 120
points
Article Review = 40
points each (n=4) =
160 points
Projects = 330
points
Mid-term and
Final Exam =
100 points
each (n=2) =
200 points
Chapters
Covered
Main Topics
Discussed
Discussion Board 20
points each (n= 10) =
200 points
1 and 2
Intro to Sport
Marketing
Strategic
Marketing
Provide an example of
marketing myopia in
professional sports.
Strategic Marketing
Plan
none
none
none
Sport Consumers
Consumer
Behavior
Discuss how sport
managers have used
the different types of
consumer studies to
increase the bottom
line.
How can sport
marketers use
"individual factors" to
increase sales.
Select a product
you would like to
do your marketing
plan on. Answer
question #2 in
Chapter 2
Conduct SWAT
analysis (50 points)
none
Data Based
Marketing
Discuss the most
effective data-based
marketing methods in
sport today.
Discuss how sport
marketers can use data
base marketing
strategies to maximize
promotional and
advertising dollars.
none
Work on Marketing
Plan
none
Market segments
applicable to your
product
Unique qualities of
your product (10
points)
none
Candybar project
(40 points)
Test 1
(Chapters 1-7)
3 and 4
5
4
6 and 7
Marketing
Segmention The
Sport Product
5
none
none
Discuss the four bases
of segmentation in
sport marketing.
none
Article review on
product strategy in
to gain market
share
none
none
none
6
7
8
9
10
11
8 and 9
Branding
Licensed &
Branded
Merchandise
10 and 11
Pricing Strategies
Promotions
12 and 13
Sales
Promotional
Licensing &
Sponsorships
14 and 15
Place or Product
Distribution
Electronic Media
16 and 18
Public Relations
Legal Aspects of
Sport Marketing
19
The Shape of
Things to Come
(The Future of
Sport Marketing)
Discuss the imporance
of branding in sport
marketing
Discuss the pricing
strategies of a
professional team.
Discuss international
licensing issues
prevelant in sport
today
Discuss the
significance of
product placement
and distribution
methods used in sport
today.
Discuss the literature
regarding legal
perameters in patents
and copyrights
Discuss innovative
methods of marketing
in sport today.
Which issues do sport
marketers need to be
cognizant of to protect
their brand value?
none
Work on Marketing
Plan
none
none
Review the
literature on the 4
Ps in sport
marketing
Pricing for your
marketing plan
project (10 points)
none
How have government
regulations effected
sponsorships in sport?
What can be done to
lessen any negative
effects?
none
Which mediums
would you promote
your product and
why?
none
What technology will
emerge in the near
future to promote
team value?
none
Work on Marketing
Plan
none
none
none
Final Sport
Marketing Plan
Project Due (200
points)
none
none
Article review of
the future of sport
marketing
none
Final Exam
(Chapters 816 and 18 &
19)