What’s Your Mobile Strategy?
Bentonville/Bella Vista Chamber of
Commerce
Why does my Chamber need a mobile
app?
• Smartphones are changing the way we seek
and relay information. The mobile device is no
longer just a phone used for communication;
it is our gateway to the universe and should be
the gateway to your brand.
• Engage with your members in a mobile
environment.
• Members are busy.
• There will be 788 million mobile-only Internet
users by 2015
Bentonville/Bella Vista Chamber of
Commerce
What to look for in a smartphone app
developer.
•
•
•
•
•
•
•
•
•
•
•
Time frame
Cost
Non-member dues
Get referrals
Reporting/Analytics
Push notifications Text/email
News feeds
Social media feeds
Calendar
RSVP to events
QR Scanner
Bentonville/Bella Vista Chamber of
Commerce
Decision made
•
•
•
•
•
•
Time frame can be 3 + months
Plan when you are not selling any publications
Name your app
Make a list of search keywords
Make a timeline
App logo
Bentonville/Bella Vista Chamber of
Commerce
Start your marketing
Introduction letter sent to members
Dear Bentonville/Bella Vista Chamber Member:
We have something new and exciting we are launching – the Bentonville/Bella Vista Chamber Mobile App, for iphone and Android phones, as well
as mobile web for Blackberry. We know everyone is on the go, and mobile devices provide a quick and comprehensive route to get instant
information and instant savings.
As a member in the BBV Chamber of Commerce, your business will automatically be listed in the app, which will be available to all members. The
app will be a critical tool for your business to reach other members, as well as drawing in business from anyone in the Northwest Arkansas area
and surrounding areas.
Users will search for members (your business!), receive special offers (from you), and find your business with geo‐location and mapping
technology. We will be promoting this free smartphone download in all of our communications, meetings, and more. MetroMedia, will be
producing the app for us to be launched August 5, 2011. It is the best chamber app in the country.
The sales representative at MetroMedia is Andy Garcia. Andy is already receiving calls from members for app sponsorships, as there is a lot of
excitement to promote your business in mobile. To secure one of the app sponsorships, please call or e‐mail Andy at 913‐375‐7337 or
agarcia@metromediapublishers.com.
There is only one Exclusive Title Sponsor that appears on every page of the app. We are allowing 10 presenting sponsor positions that have
premium placement on page two.
With the Premium page you can incorporate your business contact information, online scheduling, video, pictures, links to your website, catalogs,
and so much more. Plus, jump to the top of the directory search, and your company will appear on the geo-search “Near Me” mapping app page.
Go to www.shop.chambertogo.com to reserve your premium page (plus, the bonus of Near Me and top
spots on the directory search) for only $95 for 2011-2012.
We hope you will take advantage of this opportunity to market your business to other Chamber members. We appreciate your continued support
and involvement with the Bentonville/Bella Vista Chamber.
Sincerely,
Tammy
Tammy Thurow
VP Marketing/Membership
479.273.2841
tthurow@bbvchamber.com
Bentonville/Bella Vista Chamber of
Commerce
Banner ad in your email signature
Bentonville/Bella Vista Chamber of
Commerce
Promote the launch of your app
Farmer’s Market
Golf tournaments
Bentonville/Bella Vista Chamber of
Commerce
Informational meeting for your
members
Bentonville/Bella Vista Chamber of
Commerce
Have a launch party and press
conference
Bentonville/Bella Vista Chamber of
Commerce
Give-a-ways
Bentonville/Bella Vista Chamber of
Commerce
Business cards with download
instructions
Bentonville/Bella Vista Chamber of
Commerce
Interview with your local news station
Allison Woods 5NEWS Anchor/Reporter 2:20 p.m. CDT, August 12, 2011
The Bentonville Bella Vista Chamber of Commerce is the first in Northwest Arkansas to offer a free
mobile app for your Smartphone.
From restaurants, businesses and hotels you can get the details on theBBVChamber2Go Smartphone
app.
The app is available for iPhone, Android and mobile web for Blackberry.
The particulars about special events, like First Friday, can be found right on your phone. And you can
easily discover what's around you with the "Near Me" feature.
“They put in that category and if you're a chamber member you will be listed with pinpoints on the
map, so if you're looking for a restaurant click on the pinpoint and you'll get the address and phone
number," says Tammy Thurow, Chamber VP of Marketing.
You can even save a buck or two on the app using business member's coupons.
The chamber says the new app will make navigating the city easier for residents and visitors.
“I think that everybody now kind of lives with their smart phones, and that's the way the World is going.
So, for us an email blast is great but an app that somebody can tap on their phone pull up the
information and go from there is just terrific," says Ed Clifford, Chamber President.
The chamber expects to add more features to the app in the future
Bentonville/Bella Vista Chamber of
Commerce
Advertise on digital billboards
Bentonville/Bella Vista Chamber of
Commerce
Radio advertising 30 second spot
• The Bentonville/Bella Vista Chamber of Commerce now supports you on
the go! The BBVChamber2Go makes your membership even more
rewarding, putting its invaluable resources right in the palm of your hand.
With your BBVChamer2Go mobile application you get:
• Full member company directory
• Instant member and chamber newsfeeds
• Up-to-the-minute event updates and notifications
• Exclusive Bentonville/Bella Vista offers and deals
• Chamber Facebook and Twitter feeds
• Other interactive content, including click to call, mapping and video feeds
• Experience even greater benefits from Bentonville/Bella Vista Chamber of
Commerce - now as mobile as you are!
click to listen
Bentonville/Bella Vista Chamber of
Commerce
Press release in newspaper, magazine
and Chamber website
NEWS RELEASE
Date: August 16, 2011
Contact: Tammy Thurow, VP Marketing/Membership
Phone: (479)633-4781
E-mail: tthurow@bbvchamber.com
Bentonville/Bella Vista Chamber of Commerce To Launch a Smartphone App
The Bentonville/Bella Vista Chamber in partnership with MetroMedia, has something new and
exciting that launched Aug. 12 – the BBVChamber2Go Smartphone App, for Android and mobile
web for Blackberry and other devices. Iphone will release in a couple of days in Itunes.
“We are very excited to be one of the first chambers in the Northwest Arkansas area to offer a
free mobile chamber app,” said Tammy Thurow, VP Marketing. “This app is not only geared
towards our members, but it is truly something that can be enjoyed by residents and visitors.”
The goal of the BBVChamber2Go app is to help individuals on the go by putting this valuable
tool right in the palm of the user’s hand.
ABOUT THE BENTONVILLE/BELLA VISTA CHAMBER: The purpose of the Bentonville/Bella Vista
Chamber of Commerce is to serve our members as the voice of the business community; to
promote planned economic growth; to foster community interaction and provide information,
leadership, and support in the Bentonville/Bella Vista community. For additional information,
call the Chamber at 479-273-2841 or visit BBVCHAMBER.COM.
ABOUT METROMEDIA, INC: MetroMedia was founded in 1997 and is located in Fairway, Kan.
MetroMedia partners nationwide with chambers of commerce, convention and visitors
bureaus, associations, cities and sports teams to provide custom mobile, online and print
solutions. The mission of MetroMedia is to re-define custom media, and to provide
outstanding, personalized customer service to all of its partners. To learn more about
MetroMedia, visit chamber2go.com.
The BBVChamber2Go app features the following:
· Online business directory of chamber members and geo-location and mapping technology
· Touch to call option
· Chamber calendar of events
· Community calendar of festivals & events
· Special text offers from member businesses
· QR scanner
· “Near Me” button which shows sponsored business listings near the user
· …and much more
Chamber members also have the opportunity to upgrade their listing to be featured on the
business landing page. Look for the Bentonville CVB, Bella Vista POA, Arvest Bank, NWA
Naturals, Genesis Chiropractic, Simmons Suites and many more.
“All chamber member businesses receive a free listing, and with more smartphones in the
marketplace we saw the importance to promote our members to this audience, said Thurow. I
think everyday users will also enjoy the Chamber and community calendar of events which will
keep them in the know on fun events like First Friday, Music in the Park and more.”
-MORE-
Bentonville/Bella Vista Chamber of
Commerce
###
Local magazine
Bentonville/Bella Vista Chamber of
Commerce
After launch - New banner ad at
signature line
Bentonville/Bella Vista Chamber of
Commerce
Letter to members announcing the
launch
Bentonville/Bella Vista Chamber of
Commerce
App icons on Chamber website, QR
codes on printed material
Bentonville/Bella Vista Chamber of
Commerce
Promoting the chamber on the app
Bentonville/Bella Vista Chamber of
Commerce
After launch tips
• Add the app as a benefit to membership
• Train on the use of the app at new member
orientation
• Keep app info in weekly email blast
• Keep the email signature
• Add some helpful tips in articles in your
weekly email blast.
Bentonville/Bella Vista Chamber of
Commerce
Tammy Thurow
VP Marketing/Membership
Bentonville/Bella Vista Chamber of Commerce
Bentonville, Arkansas
479.273.2841
tthurow@bbvchamber.com
bbvchamber2go
bbvchamberTammy
facebook.com/bbvchamber
linkedin.com/in/tammythurow
Bentonville/Bella Vista Chamber of
Commerce