1.01 – 1.04 Test Review
1|Page
1. The National Collegiate Athletic Association and Professional Golfers’ Association are examples of ______________.
SANCTIONING BODIES
2. One of the main differences between professional and amateur athletes is that for professionals, the game is often
their ___________________________.
OCCUPATION
3. Who helps create the excitement and enthusiasm that makes games what they are?
SPECTATORS
4. Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique
characteristic of _____________________ marketing.
EVENT
5. On characteristic of event marketing involves promoting and selling a(n) _________________________.
UNIQUE EXPERIENCE
6. A characteristic of an event is that it is produced and consumed at the _____________________.
SAME TIME
7. A unique characteristic of the sport industry is that it seeks to attract markets that include _____________________
and ________________________________.
SPECTATORS AND PARTICIPANTS
8. True or False: When a professional football expansion team is established in a community, the economic impact
might result in increased job creation and more consumer spending.
TRUE
9. The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees,
food-service tax, and amusement tax collected as a result of a rock concert. This is an example of
____________________ impact.
FISCAL
10. Professional sports teams benefit their surrounding community by attracting ______________ dollars.
TOURIST
11. A person responsible for matching up corporations with events that reach their target market has a career in what?
SPONSORSHIP MANAGEMENT
12. You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in
charge of advertising. What would you be in charge of buying?
1.01 – 1.04 Test Review
2|Page
COMMERCIAL TIME ON TELEVISION
13. What marketing activity involves writing press releases and organizing news conferences for a sport organization?
MEDIA RELATIONS
14. What marketing activity involves responsibility for a sport organization’s licensing activities?
MERCHANDISING
15. Over the years, Wrigley Field has earned a reputation as one of the best places to watch a MLB game. This is called
brand ______________________.
IMAGE
16. Most sport/event products are classified as a combination of ______________________ and ________________.
GOODS AND SERVICES
17. True of False: Ocean kayaking in Alaska is an example of a sport event.
TRUE
18. True or False: The Annual Concession Workers Convention is an example of a sport event.
FALSE (NON SPORT EVENT)
19. True or False: Running shorts are not an example of a sporting good.
FALSE (THEY ARE)
20. True or False: A Destiny’s Child concert t-shirt is an example of licensed merchandise.
TRUE
21. Dan and Kelly don’t have their own skates. When they go skating, they pay $3 each to use skates that are owned by
the rink. What type of sport/event products are Dan and Kelly consuming?
Rented-goods service
22. Tatiana takes her lucky tennis racket to be restrung. What type of sport/event product is she consuming?
OWNED-GOODS SERVICE
23. The most basic distinction between goods and services states that goods are __________________ products.
TANGIBLE
24. Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the
performance on Thursday. This is an example of a(n) ___________________ sport/event product.
PERISHABLE
1.01 – 1.04 Test Review
3|Page
25. Simon is determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the
mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. What
is this an example of?
SEPARABILITY
26. The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s
_________________.
BRAND
27. When you see the NY Yankees logo, you instantly recognize it. This is called brand _____________________.
AWARENESS
28. Farmer loves Puma running shoes and won’t buy any other kind. This is called brand ________________.
LOYALTY
29. What career creates the marketing budget for a sport organization?
DIRECTOR OF MARKETING
30. ____________________________________ is a marketing activity which involves keeping detailed records of ticket
sales.
TICKET MANAGEMENT
31. What marketing activity involves being responsible for a sport organization’s licensing activities?
MERCHANDISING
32. What marketing activity involves planning sport camps and answering fan mail for a sport organization?
COMMUNITY RELATIONS
33. Organizing a news conference would be the job responsibility of a person working ______________ relations for a
country music festival coming to town.
PUBLIC
34. Assigning workers to their proper posts at a charity run/walk is the responsibility of a _________________
coordinator.
VOLUNTEER
35. What is the most critical step in starting a career in sports or event marketing?
INTERNSHIP
36. True or False: A jogger at the city park is an example of an organized participant.
FALSE (UNORGANIZED)
1.01 – 1.04 Test Review
4|Page
37. True or False: One of the main reasons why many businesses sponsor a sports product or event is to reach a target
market.
TRUE
38. ___________________ rights is a trend in the SEM industry.
NAMING
39. The Duke basketball team is an example of a ______________________ team.
COLLEGIATE
40. True or False: PSP falls under the literacy industry.
FALSE