Presented by
Jocelyn Colon and Lauren Pikna
MGT 5012 – 21st Century Management Practices
A
proposal that looks into the pet care
industry
 Proposal
addresses strategies, organizational
structure, management strategies and
environmental forces of the company
 In
addition, proposal outlines our business
model, organizational structure and timeline
 Pooch
and Pals Day Care is in the pet
(canine) sitting industry
 Our
company realizes how important man’s
best friend is to many people
 We
will provide a facility and offer services
to many professionals who own pups and
dogs

Pooch and Pals Day Care will develop value
over time and meet the demand of busy
individuals in the market
 Our
vision is to become the benchmark name in
the canine sitting industry throughout the state
of Florida
 Pooch
and Pals will secure a well-known
presence as the premier care center in South
Florida
 We
will unify dedicated and responsible staff
that is knowledgeable in providing outstanding
pet care services
 Our
mission is to provide the finest
accommodations for puppies and dogs by
promoting a clean, fun and nurturing
environment
 We
pride ourselves on giving all pet owners a
sense of security and comfort by providing
their canine with superior care
 We
strive to impart each client with
excellent customer service and offer our
gratitude in return

Our most important goal is to establish creditability as a
trusted doggie day care provider

We must strive to provide that clean, fun and nurturing
environment so customers don’t worry while they are
away from their pet

We endeavor to train and retain motivated employees
 Pooch
and Pals Day Care strategies include
the following:





Attracting people in our target market
Hiring friendly, experienced and knowledgeable
staff who work well with others
Motivating staff by providing continuous training
to ensure their success
Providing products that meet the needs of our
target market
Building strong, positive, long-lasing
relationships with our customers (a good way to
get referrals)
 Pooch
and Pals Day Care plans to
hire staff with the following
criteria:





Has a cooperative and friendly
outlook and works well with others
Has specialized canine training and
enjoys working with animals
Brings high energy and motivation to
the workplace
Possesses a strong work ethic and
professionalism
An overall team player

Pooch and Pals is focused on the 3 P’s

People – We will provide excellent
customer service to each client and
believe in fairness at the workplace

Product – We will offer high quality
products at a fair price

Profit – Our overall goal is to
maximize value and profit over time
Owners
Day Care
Manager
Receptionist
Pet Trainers
Pet Drivers
 Our
growth rate will be based on the
following:





Generated revenues from pet sitting
General grooming services
General massage therapy services
Package deals
Product sales

Internal Forces
Prioritize and establish the roles of each individual in
the company
 Identified our most important goals and made plans to
accomplish them – providing corporate communication
and structure


Intermediate Forces



Maintain a good relationship with suppliers and interest
groups
Work with local lenders
External Forces


Review possible technological advances/possibilities
Review any possible political and legal issues

Strengths






Weaknesses




No business recognition
Specialization with dogs (We don’t cater to other pets)
Lack strong marketing strategy
Opportunities



Provide outstanding customer service
Customer loyalty and building relationships
Specialization with dogs
Professional trained staff
Mobility and flexibility with our shuttle service
Client referrals due to positive reputation
Not many other places are pet (canine) friendly
Threats



Competing pet centers
Poor financial economic downturns
Risk of low demand for service and products

External Cultural Values
Values of the community
Sub-cultural values
 Global cultural values



Organizational Cultural Values



Individual Employee Values



Decision-making
Action processes
Individual personal values
What drives the individual – it is relation to
the company
Customer Values


Knowing what each customer values
Can determine a company’s success or
failure

Supplier Values



Third Party Values



Being mindful with taxes and dealing with the IRS
Following the law and establishing good
creditability
Owner Values



Ability and willingness to deliver quality goods at a
low cost to us
Building a positive relationship with suppliers
Gain profitability
Gain return on investment
Competitor Values


Rivalry among other service providers in the
industry
Competition over customers
Value
Proposition
Growth
Strategy
Target
Market
Competitive
Strategy
Value Chain
Structure
Revenue
Model

Entrepreneurs

Busy, Working Professionals

Business Travelers

Vacationers

Anyone who has “man’s best friend”

Inputs







New employees
Organizational structure
Managers and HR
Technology
New service and product ideas for marketing
Manufactured goods for canines
Value Added
Workshops and training sessions for staff
 Functional skills for general operation


Outputs
Training and knowledgeable professionals
 Canine products for sale
 Happy and satisfied customers


Feedback

Ways that customers and staff feel we can improve our service
 Revenue
is generated by sales and
transactions of the following types:




Pet grooming
Pet massages
Days, evenings and/or hours the dog is in our
care for sitting services
Canine products

Our competitive strategy includes:

Providing superior customer service

Offering quality products and services

Throwing in niches such as our breakfast and snack bar

Being flexible and mobile with our shuttle services

Building and maintaining a good relationship with our
suppliers

Building a strong positive relationship with customers

Research other companies to learn from their
mistakes and try to prevent these in our business

Provide training for staff on a regular basis so
that they have the most up-to-date information
and knowledge

Add products and services to what we already
provide as we progress and growth as a company

Expand and open up new facilities in other areas

Keep an open door policy for new ideas from
both staff and clients
1st


Market and promote service
Build positive customer relationships
2nd



Develop past and current client database
Establish strong positive reputation with clients and suppliers
Assess competition
3rd



Establish positive reputation with competitors
Continue strengthening our relationship with clients and suppliers
Expand facility and employee staff
4th


Evaluate budget, financials, revenues, competition, etc.
Prepare goals, objectives and plans for new facility opening
5th


35% projected revenue increase
Implement plans and procedures for new facility
8th




Open new facility in a more distant metropolitan area
Promote the opening of new facility and build customer database
Continue strengthening our reputation with established clients and suppliers
Incorporate new technologies
10th


Assess competition
Become the leading canine pet care center in pet service industry in our facility areas

Building strong relationships with clients so they
return to us and continuously utilize our services

Raising the bar in providing superior customer service
so the expectancy of each client is fulfilled and they
leave us with a feeling of satisfaction

We set realistic goals and work to achieve them

Balance competing values

Analyze decisions before taking action

Value our employees and create incentives to let
employees know their hard work is appreciated