Pilot BeGreen
Recycled Content Writing Instruments
California Polytechnic State University
San Luis Obispo
February 8, 2012
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What is BEGREEN?
•
BEGREEN is the first full range of recycled writing instruments to be
launched globally
•
Elements of the brand:
– Commitment to providing environmentally friendly writing instruments
– Pilot innovation, technology and focus on quality
– Proven, Pilot best selling styles - made with recycled materials to ensure
consumer acceptance
– A full range of styles representing the major categories in writing
instruments for broad appeal:
Ball Point, Gel Ink, Mechanical Pencil, Marker, Rolling Ball
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Why Buying Green Writing Instruments
And Refilling Can Make A Difference.
Over 6 Billion pens and markers
are shipped annually by US
manufacturers
.
Source is WIMA
Writing Instrument
Manufacturers Assoc
2007 Statistics.
http://wima.org/?TabId=71
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Total Number of Writing Instruments
Shipped by OfficeMax to CSU
October 2010 through September 2011
946,257
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Bottle 2 Pen BeGreeN
Gel Roller
Plastic bottles are a particular source of negative
media attention for their harmful effects on the
environment.
• Every hour 250,000 plastic bottles are dumped into
landfills and constitute nearly half of all waste at dumps
• It is estimated that it takes nearly 700 years for a
plastic bottle to decompose in a landfill
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Bottle
Pen BeGreeN
BeGreeN
Gel2Roller
Gel Roller
•
Made from 89% post-consumer recycled water bottles
•
Vibrant G2 Gel ink for smooth, effortless writing
•
Fine 0.7mm point
•
Unique, elegant design mimics a water bottle
•
Retractable and Refillable with G2 refills
•
Available in Black, Blue and Red inks
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Bottle Pen now available in Ball Point version
MADE IN THE USA
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CSU Dry Erase Marker Usage
• The Cal State Universities purchased a total of 160,331
individual dry erase marker pens in the 12 months
October 2010 through September 2011.
• 8 of these markers contained recycled material.
• 8 of these markers were refillable.
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The majority of the dry erase markers purchased by CSU are Expo brand
manufactured by the Sanford Corporation.
.
Expo is the dominate brand of dry erase markers sold in the United States.
160,331 dry erase markers purchased
160,331 dry erase markers discarded to the landfill
.
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BeGreeN Gel RollerRecycled & Refillable
Whiteboard Marker
•
Made from 91% recycled content
•
Refillable up to 4 times! Excellent value.
•
Vivid, dense writing clearly visible from a distance
•
Twin Pipe Feed System provides smooth, continuous ink
lay down.
•
Visible, long-lasting ink supply
•
Available in assorted ink colors with chisel or bullet tip
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Expo vs. VBoard waste generated based on CSU
consumption
• Sanford Expo
• Pilot VBoard Master
•
• 160,000 markers X .55 ounce
=88,000 ounces/ 16 ounces
=5,500 Lbs. Waste
32,000 markers X.80 ounce
=25,600 ounces/16 ounces
=1,600 pounds
128,000 refills X.10 ounce
=12,800 ounces/16 ounces
=800 Lbs.
Total lifecycle waste of VBoard
=2400 Lbs.
= 56% less waste.
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VBoard Savings vs. Expo
Since a VBoard marker can be refilled 4 times after the original ink
cartridge is consumed, let’s compare the cost of one VBoard marker
and 4 refill cartridges versus 5 non-refillable Expo markers.
Vboard
1 Marker @$1.89
1 refills @ $0.99
Equivalent cost 5 markers
$5.85
Expo Original Purchase
5 markers @ $1.93
Total Cost 5 Markers
$9.65
Savings 39%
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Be Green
•REFILLING SAVES MONEY
•REFILLING REDUCES WASTE
•BeGreen Pens and Markers
contain the highest levels of
recycled content
•BOTTLE PENS reuse recycled
water bottles to reduce a public
eyesore
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