Goal $etting
Teach it: FUNdrai$ing!
Goal $etting
• Relay For Life teams that have regular meetings
(weekly/monthly as needed) to discuss their
fundraising plans, goals, successes and any challenges
that they’re facing tend to be more successful.
• Setting goals is an important first step in the
fundraising process!
“Goals are the
fuel in the
furnace of
achievement.”
—Brian Tracy,
Eat that Frog
• Each participant on a team should have an individual
fundraising goal that rolls up to the team’s goal.
• When setting goals, consider the donations that can
be raised through individual fundraising efforts, online, as a team and on-site (at the Relay).
Teach it: FUNdrai$ing!
Goal $etting
Goal for
Individual
&
Online
It’s easy to
think BIG
when you
break
achieving
your
fundraising
goal into
smaller steps!
Goal for
Team
Fundraisers
Goal for
On-site
Fundraisers
On-site
Fundraisers are
considered the
“icing on the
cake.”
TEAM
GOAL
Goal $etting Worksheet:
What (is it)?
•
A worksheet that team captains can
use to help their team members
determine fundraising goals.
How (to use it)?
1. Ask team members to list their
name, the amount they think they
can raise on-line (by sending
fundraising emails) and offline
(through personal asks, letter writing
campaigns, etc.).
2. Brainstorm team fundraising ideas
with team members.
3. Determine the best team fundraising
options and set a goal (for both preevent team fundraisers and day
of/on-site fundraisers).
4. Add it all up!
Where (to find it)?
•
•
Included in Team Captain Kits.
Located on RelayBuzz.org.
Teach it: FUNdrai$ing!
Goal $etting
Tips for team members to consider (when
setting FUNdrai$ing goals):
•
Set a minimum
goal of $100 in
order to receive
the 2013
Commemorative
RFL T-shirt!
•
Think about the people that you •
can ask for support: family,
friends, co-workers, church
members, club members, people
from your past (professors/
•
teachers, business associates) etc.
Make a list and check it twice!
Give everyone in your circle the
opportunity to support your
fundraising efforts and make a
difference in the fight against
cancer.
•
Determine what your base ask will
be. Will you ask everyone to make
a $10 or $20 donation?
ASK everyone! Don’t assume that
someone “can’t” or “won’t” make
a donation (if you don’t ask, the
answer will always be “no”).
With the on-line fundraising tool,
it’s never been easier to send
emails and ask for a donation (the
emails are pre-written!).
Planning for Team
FUNdrai$ers
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Think about this (when brainstorming Team
FUNdrai$ing ideas):
"Setting a goal is
not the main
thing. It is
deciding how
you will go
about achieving
it and staying
with that plan.”
—Tom Landry
•
Consider the various team
members’ talents and skills.
•
Think about what everyone
enjoys doing. Do any team
members have hobbies?
•
•
Does someone own a business
or have resources that can be
beneficial for the team?
•
Is there a natural fundraiser that
may go along with your team
name or event’s theme?
Is there a creative person on the
team? Someone who enjoys to •
bake or cook?
•
Is there a knitter or a quilter on
the team? Is anyone in a club?
•
Is there a runner, a golfer, a
bicyclist or sport enthusiast?
Is there a shopper? An animal
lover?
•
Are you Relaying in honor or
memory or someone special?
Is there a way to integrate this
special person’s likes into a team
fundraiser?
Make team fundraisers FUN!
Team FUNdrai$er
Planning Guide:
Features:
1. Information on the four types of
fundraising: Individual, On-line,
Team & On-site.
2. Things to consider when setting a
goal for the team fundraiser (i.e.
work with local businesses to get
items donated, so that expenses can
be minimized).
3. Important logistics and details
section to help ensure that the
fundraiser’s “bases are covered.”
4. Team Fundraiser Planning
Worksheet included on reverse
(next slide).
Where (to find it)?
•
•
Included in Team Captain Kits.
Located on RelayBuzz.org.
Team FUNdrai$er
Planning Worksheet:
Features:
1. Breakdown for estimated income
and expenses (be sure to subtract
your estimated expenses from the
estimated income to calculate the
fundraiser’s net goal).
2. Section to capture tasks (i.e. buy
decorations) and the team member
responsible for accomplishing each.
Every team member can have a role
in putting on the fundraiser!
3. Important reminders that could
impact the success of the fundraiser.
4. Team Fundraiser Planning Guide
included on reverse.
Where (to find it)?
•
•
Included in Team Captain Kits.
Located on RelayBuzz.org.
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Things to consider:
•
•
•
•
•
•
When does the team want to hold the fundraiser? Time of year?
Month? Day of the week?
Does the team have enough team members to support the
fundraiser? Or will the team need to recruit additional support from
others?
Who is the fundraiser’s target audience? (adults, children, the
general public, etc.)
What is the best venue for advertising the fundraiser? Newspaper?
Radio? On-line? Flyers/posters? A combination of these?
Will there be any expenses? (If so, they need to be sponsored or
deducted from the total money raised).
Will the fundraiser compromise the American Cancer Society Relay
For Life program in any way? Has the team reviewed the Fundraising
Guidelines and/or consulted their resources? (Team Captain
Handbook, Fundraising Coach, Event Chair and/or ACS Staff Partner)
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Team “Cancer CRUSHers” FUNdrai$ing example:
• Team “Cancer CRUSHers” is made up of family and friends
• 15 team members (including co-team captains)
• Team Relays in memory of the team captain’s son (who passed
away from cancer).
• During their team meeting, they decide to plan a different kind
of fundraiser this year: a 4-wheel drive trail ride
•
•
•
They have a location in mind that has hosted Camp Jeep in the past
Most of the team members have 4x4s
The team captain’s son used to love participating in extreme
outdoor adventures
• Everyone is very excited about this new idea!...
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Team “Cancer CRUSHers” FUNdrai$ing example:
The team decides on a few important details:
• Date in April (rain or shine)
• $100 a vehicle to participate
• Provide up to four boxed lunches per vehicle (and collect
orders for additional at $5.00 each)
• Include an auction on site
• Car wash offered (weather permitting) for additional
donations following the ride (Team NOTE: offer this
fundraising opportunity to the middle school team!)
• Need prizes
• Will offer local businesses sponsorship opportunities
Team Name: Cancer CRUSHers!
Name of Fundraiser: 4 Wheelin’ For HOPE
Estimated Income: $10,000
Estimated Expenses: $640
Logistics: Saturday, April 12th
Jackson Farm Trail
10:00am – 2:00pm
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Team “Cancer CRUSHers” FUNdrai$ing example:
Team Members sign up for various tasks:
 Secure the site
 Contact local media to promote the fundraiser
 Get admission tickets donated (printing)
 Identify a local caterer to donate boxed lunches
 Recruit additional volunteers for day of (ask youth group)
 Create sponsorship opportunities
 Ask local 4x4 car dealers, auto parts store, etc.
 Secure donated prizes for the auction
 Create directional signs
 Write thank you notes following the fundraiser
Teach it: FUNdrai$ing!
Planning for Team FUNdrai$ers
Good Luck, Team Cancer CRUSHers!!
(We can’t wait to see how it turns out!)...
Maximizing your
(FUNdrai$ing)
Return on Investment
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
What does it mean?
max - i- mize
Verb:
1. To increase or
make as great as
possible.
2. To make the
best use of.
You’re putting in the time and effort already, so why not get the
most out of the fundraising opportunity?
1. Enhance an existing fundraising plan.
2. Turn something that you’re already doing into a
fundraising opportunity:
•
Are you in a Supper Club? If so, ask everyone to bring
a donation the next time they come to your home.
•
Having a birthday this year? Instead of gifts, ask
friends and family members to make a donation to
ACS!
•
Watching someone’s children or pets? Turn their
payment into a donation.
•
Wrapping gifts? Offer to wrap your friends/neighbors’
gifts as well (for a donation).
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
Bake
Sale
Maximize $
Plan to sell
brownies &
cookies for
.25 each
Take orders for
sweets instead:
pan of brownies,
tray of cookies,
whole cakes, etc.
And sell them
for $20.00 each!
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
Romantic
Dinner
for 2
Spaghetti
Dinner
Fundraiser
Silent
Auction
Market a spaghetti dinner
fundraiser as a “Romantic Dinner
for 2” (perfect date night to support
the American Cancer Society). Sell tickets,
so that the event seems more exclusive and
have special reserved seating for couples. Ask
youth to wear appropriate attire and work as
the wait staff; invite the school orchestra
class to play during dinner (or have music
playing) and include donated items in a
silent auction! *Work to get food items
donated so expenses are kept at minimum.
**Consider hosting around Valentine’s
Day and offer floral shops sponsorship opportunities!
Team Name: Cancer CRUSHers!
Name of Fundraiser: 4 Wheelin’ For HOPE
Estimated Income: $10,000
Estimated Expenses: $640
Logistics: Saturday, April 12th
Jackson Farm Trail
10:00am – 2:00pm
Team: Cancer CRUSHers!
“4 Wheelin’ For HOPE”
raised:
•
•
•
•
52 participating 4x4s
$2,750 = auction
$5,000 = sponsorships
$800 = car wash donations
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
4x4 Trail
Ride
Auction
Maximize $
“4 Wheelin’
For HOPE”
Sponsorships
$12,568.00
Car
Wash
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
Things to consider to Maximize your (FUNdrai$ing) ROI:
•
Hold fundraisers where the people
are (following worship services set
up and provide lunch for a donation,
take orders for lunch at a busy
corporate center, etc.).
•
Offering service-based fundraisers
yields the highest ROI.
•
Advertise, advertise, advertise!
Fundraisers won’t be as successful if
the public doesn’t know about
them.
•
Don’t be afraid to partner with
other Relay Teams on fundraisers;
more people equals less work on
the smaller groups and larger
functions have a tendency to draw
larger crowds (i.e. Annual Yard Sale
at the team captain’s house VS. the
Community Relay Rummage Sale in
the vacant lot near Wal-mart).
•
Teams and individuals should have a
balanced approach to fundraising.
While our most successful
fundraisers are transactional,
someone is less likely to purchase
more than one Relay trinket or Tshirt; however, this same person
may be willing to attend a dinner
fundraiser in October, have their
gifts wrapped for a donation in
December and participate in a
Rockin’ Relay Skeet Shoot in April!
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
Make it FUN and do what you like to do:
Like
children
Like to
plan
parties
Consider planning
children’s birthday parties for a
donation. Donation amounts could
be based on the number of children,
whether you’re providing treat bags,
food and/or the cake. *Check with
your local Fire Department or Law
Enforcement Agency, as they may be
willing to open their facilities up for
use (and what little boy wouldn’t
love to have his birthday party
at the Firehouse?)
Teach it: FUNdrai$ing!
Maximizing your (FUNdrai$ing) ROI
Think Relay Big and make a Relay Big Difference:
Bagged
lunches
Willing
Team
Members
Donated
products
= pure
profit$
Collect orders for bagged
lunches (everyone has to eat).
Work together as a team to get
the necessary products donated:
bread, BBQ, paper products,
chip, drinks, etc. Promote this
fundraiser to businesses in the
community that have lots of
employees. Consider setting
up a delivery service for an
additional donation!
Happy FUNdrai$ing!