COPING WITH VARIOUS PUBLICS OF AN
ORGANIZATION
(A CASE STUDY OF BROADCASTING CORPORATION OF OYO STATE PUBLIC
RELATIONS UNIT)
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TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
ii
DEDICATION
iii
ACKNOWLEDGEMENT
iv
ABSTRACT
v
TABLE OF CONTENT
vi
CHAPTER ONE
1.0
INTRODUCTION
1
1.1
BACKGROUND OF THE STUDY
1
1.2
STATEMENT OF THE PROBLEM
1
1.3
RESEARCH QUESTION
2
ii
1.4
OBJECTIVE OR PURPOSE OF THE STUDY
2
1.5
SIGNIFICANCE OF THE STUDY
3
1.6
RATIONALE OF THE STUDY
3
1.7
SCOPE OF THE STUDY
3
1.8
DEFINITION OF THE TERMS
3
CHAPTER TWO
2.0
LITERATURE REVIEW
4
2.1
GETTING CLOSER TO PUBLICS
4
2.2
THE PUBLICS OF PUBLIC RELATIONS
6
2.3
METHODS OF COPING WITH PUBLICS
10
CHAPTER THREE
3.0
RESEARCH METHODOLOGY
13
3.1
RESEARCH DESIGN
13
3.2
POPULATION OF THE STUDY
13
3.3
SAMPLE SIZE
13
3.4
SAMPLING TECHNIQUES
14
3.5
DATA COLLECTION INSTRUMENT
13
3.6
DATA ADMINISTRATION PROCESS
14
3.7
DATA ANALYSIS
14
CHAPTER FOUR
4.0
DATA ANALYSIS AND PRESENTATION
15
4.1
INTRODUCTION
15
4.2
DEMOGRAPHIC DATA OF RESPONDENTS
15
4.3
ANALYSIS OF RESEARCH QUESTION AND ANSWERS
17
CHAPTER FIVE
5.0
SUMMARY, CONCLUSION, RECOMMENDATION AND
iii
SUGGESTION FOR FURTHER STUDIES
21
5.1
SUMMARY
21
5.2
CONCLUSION
21
5.3
RECOMMENDATION
22
BIBLIOGRAPHY
23
APPENDIX
24
iv
CHAPTER ONE
1.0
Introduction
1.1
Background of the Study
Modern public relations practitioners are facing more difficulties and
challenges as information speed and globalization alter the pace and landscape
of the profession. Understanding the traditional social culture might still be one
of the most difficult challenges for public relations practitioners. In addition to
cultural challenges, public relations practitioners are facing technological
challenges as well. While organizations, ranging from production service to
technology, are adopting websites, public relations are a particularly important
consideration for organizations as they begin to serve their various
constituencies.
Public relations has demonstrated to be especially vital for broadcast
corporations given the extremely competitive media environment. The purpose
of this thesis is to explore and compare web-based public relations
strategies
in coping with various publics of an organization.
Public relations can be defined as the deliberate planned and sustained
effort to establish and maintain mutual understanding between an organization
and its publics.
Therefore, publics relations helps in maintaining mutual understanding
between an organization and its publics.
1.2
Statement of the Problem
This describes what is involved in coping with the various publics of an
organization.
v
Public relations is not the same as Personnel or advertisement in an
organization, hence we shall examine the relevance of public relations to an
organization and the challenges faced in coping with the various publics of an
organization.
1.3
Objective of the Study
The following are the objectives of this research work;
 To know what it entails in coping with the various publics of an
organization;
 To know the importance of public relations to an organization;
 To know the misconceptions about public relations;
 To ascertain the degree of the publics perception of public relations;
 To determine the tools available to the public relations manager in coping
with the various publics of an organization, using BCOS Ibadan as a case
study
1.4
Research Questions
 What does coping with the various publics of an organization entail?
 Of what relevance is public relations to an organization?
 Could there have been any misconceptions about public relations and
what are they?
 Of what relevance are public perceptions of public relations?
 How effective are the available public relations tools in coping with
various publics of an organization?
vi
1.5
Significance of the Study
The research work will help the public relations manager know how to
cope with the various publics of an organization so as to sustain the image of
organization.
1.6
Rationale of the Study
We must take note of the fact that no organization can function
effectively in terms of relating to its publics without the public relations
department. Thus, coping with various publics is an integral part and duty of the
public relations manager.
1.7
Scope of the Study
This work focuses on the public relations and various publics of an
organization especially Broadcasting Corporation of Oyo State (BCOS).
Due to the large geography of the country coupled with time and financial
constraints, the focus of this research will be to use the data obtained to
generalize the results obtained.
1.8
Definition of Terms
Publics: Relating to or concerning the people at large or all members of a
community.
Public Relations: Is the deliberate planned and sustained efforts to establish
and maintain mutual understanding between an organization and its publics.
Organization: Group of people identified by a shared interest or purpose.
Cope: To deal successfully with a difficult problem or situation
vii
TO DOWNLOAD “COPING WITH VARIOUS PUBLICS OF AN ORGANIZATION”
COMPLETE PROJECT MATERIALS, FOLLOW THE BELOW INSTRUCTIONS
CAREFULLY
*** Read the following instructions carefully ***
For Enquiries, Call: 070664545791 OR 08059648031 Mon-Fri, 8am-4pm ONLY.
Outside Nigeria, Call: +2348064545791
**********************************************
PREVIEW MATERIAL FREE BEFORE PAYMENT:
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us, you can preview Table of Content and Chapter One for free before payment:
If your topic is on this website, it is not compulsory that you must Preview the
material free before payment. If your topic is on this website, the material is
available and you will receive the complete materials after payment. But if you must
Preview material free before payment, read and follow the below instructions
carefully.
**********************************************
(5)
(6)
(7)
(8)
(6)
HOW TO ORDER/PURCHASE COMPLETE MATERIALS
Pay the appropriate amount into this account number:
Acc Name: Albert Martins Ojo
Acc No: 1019727695
Bank: Skye Bank
After Payment, send your full name (payee name) and email address to
07064545791
Upon confirmation of your payment, you will receive the full project
within 24 hours of payment via your e-mail address.
A text message will also be sent to you when your full project material is
sent.
FREQUENTLY ASK QUESTIONS (FAQ)
Question 1. How much is your materials? – Ans 1= N2,500
viii
(7)
Question 3. How long does it take to send the materials to my email? – Ans
3= Before 24 hours (the same day)
(8)
Question 4. Can I pay for a materials that is not on this website? – Ans 4= Yes.
We also develop new project topics not on this website.
(9)
Question 5. Can I change case study of my topic? – Ans 5= Yes. If the material
on this website is “a case study of Abia”, you can change to “a case study of
Lagos State”.
(10)
Question 6. How will I know if you have sent the material to my email? - Ans
6= After sending the materials to your email, we will send SMS to your phone
number provided
ix