Boulder, CO, April 7, 2014 – New Hope Natural Media today announced that its online data and insight solution NEXT Trend has won a 2014 Internet Advertising Competition Award in the “Outstanding Website –
Consumer Goods ” category. NEXT Trend offers proprietary pre-shelf products data for the natural and healthy living market, future trend predictions and insights, a predictive consumer segmentation, custom research and extensive industry expertise that helps enterprise level companies quickly recognize and act on emerging, high-growth market opportunities.
Produced by the Web Marketing Association, the Internet Advertising Competition is an annual awards program that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the best in Internet advertising.
"The Internet Advertising Competition awards recognize outstanding achievements in online advertising. We are honored to be a winner of t his respected awards competition,” said Bill Tuohig, Vice President and
Product Leader of New Hope Natural Media . “This award is a testament to the hard work of our team and the creative approach we are taking to developing new kinds of data and insight solutions for the natural products marketplace.”
NEXT Trend assists consumer food and beverage companies, retailers, suppliers and investment firms identify key market drivers; predict which pre-shelf products and ingredients are poised for widespread adoption; develop targeted, localized go-to-market strategies; and minimize risk and accelerate speed to market with a fast, affordable, early product concept filter.
Next Trend’s exclusive pre-shelf data includes: 30+ top trends, 40,000+ products, ingredients and attributes,
8,000+ ingredients, and 1,000+ product categories.
New Hope Natural Media's Predictive Consumer Segmentation is also overlaid within NEXT Trend to help brands and retailers identify and target consumers who are most likely to be early adopters of natural products and corresponding high success potential regions in the United States. Five key consumer segments differentiated by early adoption, lifestyles, behaviors and beliefs toward health and wellness were created from the research, redefining traditional market segmentation. The segmentation allows companies to effectively target interested, passionate consumers and provides them with concepts and marketing strategies to optimize product innovation.
NEXT Trend also provides a dynamic Product Concept Lab within the Predictive Consumer Segmentation, which allows product innovators to test new product concepts early in the new product development cycle.
This early, fast product filter allows innovators to focus on high potential product concepts, which saves time and money and decreases new product development cycle times.
Last month, NEXT Trend announced that blue chip consumer packaged goods companies – TwinLab,
MetaBrand, Lundberg Family Farms, General Mills Small Planet Foods, Clorox, Kellogg’s Kashi, Quinoa
Corporation, and PepsiCO – are among those using the online data and insight solution to gain a competitive edge when bringing natural products to market.
To learn more or see NEXT Trend in action, visit www.nexttrend.com
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About New Hope Natural Media
New Hope Natural Media, a division of Penton, is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.
About Penton
Penton is a leading professional information services company that engages and informs millions of professionals every day, helping them grow and solve their most critical business challenges. As a provider of critical workflow solutions and insightful content, marketing services and networking, Penton helps businesses do business in five core growth markets: agriculture, transportation, natural products/food, infrastructure, and industrial design/manufacturing
Penton is a growth company with a track-record of strong performance and success and is backed by its coowners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein &
Co., LP.
For additional information on the company and its businesses, visit www.penton.com.
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CONTACTS:
Heather Smith
New Hope Natural Media
Phone: (303) 998 9232
Email: hsmith@newhope.com
Kate Spellman
SVP, Marketing
Penton
Phone: (212) 204-4351
Email: kate.spellman@penton.com