Chapter 7 Quiz
1. What international analysis is concerned with less developed countries,
newly industrialized countries, and highly industrialized countries?
A. Economic Conditions
B. Demographic Characteristics
C. Values
D. Customs and Rituals
2. What challenges do marketers face worldwide when developing campaigns?
A. Creative
B. Media
C. Regulations
D. All the above
3. International marketers must overcome these two biases:
A. Prejudice and racism
B. Product use and preferences
C. Ethnocentrism and self-reference criteria (SFC)
D. None of the above
4. Which of the following is a foreign-market advertising agency with which a
local agency has established a relationship to handle international
advertising needs?
A. International Brand Promotion
B. International Affiliates
C. Local Agency
D. Localized Campaigns
5. Which of the following type of countries is where traditional ways of life are
changing into modern consumer cultures?
A. Less-developed countries
B. Highly industrialized countries
C. Newly industrialized countries
D. None of the above
6. What is the tendency to view and value things from the perspective of one’s
own culture?
A. Self-reference criterion
B. Demographic dividend
C. Ethnocentrism
D. Picturing
7. What trends in the global marketplace are leading to the creation of global
consumers?
A.
B.
C.
D.
Global communications
Global youth
Common demographic and lifestyle trends
All of the Above
8. What do marketers need to conduct in order to overcome cultural blinders in
international marketing?
A. Cross cultural audience analysis
B. International culture scouting
C. Parallel culture references
D. Strong non-verbal communication
9. Which of these is not an advantage offered by an advertisement agency in
international marketing?
A. Geographic proximity
B. Economies of scale
C. Advertising experience
D. Knowledge of the local culture
10. Which of these is a trend facilitating the creation of a global consumer?
A. Global communications
B. Teenagers and youth culture
C. Demographic and lifestyle trends
D. All of the above
Answers
1. A
2. D
3. C
4. B
5. C
6. C
7. D
8. A
9. C
10. D