SAIGONTECH
Course Syllabus
International Marketing Management
1. Class: IBUS 1354 – International Marketing Management
Semester: Fall 2014
2. Instructor: Lam Huynh Nhu, MBA
Email: nhulh@saigontech.edu.vn
Office telephone: (84-8) 3715 5033 (ext. 1256)
Mobile phone: 0906-006-757
Office hours: by appointment
3. Campus and Room Location with Days and Times
Venue: R203 SaigonTech Tower
Time: Thursday 7:30am - 10:40am
4. Course Semester Credit Hours (SCH): 3
5. Total Course Contact Hours: 48 hours
6. Textbook: Global Marketing, 8/e by Keegan, Warren J. and Mark C. Green, 2014. ISBN:
9781292017389
7. Course Description: Analysis of international marketing strategies using market trends, costs,
forecasting, pricing, sourcing and distribution factors. Development of an international export/import
marketing plan.
8. Program Learning Outcomes
1. Identify global issues and trends.
2. Identify current global legal issues and international trade management issues.
3. Analyze various sources of international business research.
4. Demonstrate knowledge of global and world geography.
9. Course Student Learning Outcomes (SLOs): The primary goal of this course is to provide the
student an overview of the basic elements of global marketing. The course covers the actions directly
involved in global strategy, the global marketing mix and managing the global marketing effort.
10. Grading policy
Items
Attendance and Participation in class activities
Pre-class quiz *10
Personal assignment *3
Mid-term Exam
Final Exam
Total
%
10%
10%
30%
20%
30%
100%
1
11. Explanation of grade components and requirements
Attendance and Participation (10%)
Regular attendance is required. If you miss class, you will be responsible for any work missed during
your absence and will have your class participation grade reduced. You are also highly encouraged to
join in class discussion by giving questions, answers or comments. Your grade will be given based
on your regular attendance and quality of contribution to class discussion.
Pre-class quiz (10%)
I require all of you to read textbook and PowerPoint slides prior to class so that you can fully
comprehend my lectures at school. At the beginning of the class, you will have a pre-class quiz on
reading material that I will discuss with you on the same day. There will be 12 pre-class quizzes;
however only 10 best quiz scores will count towards your final grade.
Quiz
Type
Open/close book
No. of questions
Multiple Choice and
Short Answer Questions
Close
10
Duration Points
20
minutes
10
Personal Assignment (30%)
You personally must write 03 reports for 03 pre-assigned cases. Besides submitting 03 reports, you
also need to choose one of 03 pre-assigned cases to present to class. Your presentation must include
PowerPoint slides and should last 20 minutes including Q&A part. All 03 reports and presentation
must be sent to my email address before due date for grading. Only soft copies are needed. All cases
will be posted on Moodle.
Mid-term and Final Exam (50%)
Exam
Midterm
Type
Open/close book
No. of questions
Duration
Points
MC
Close
30
35 minutes
30
Essay
Open
02
75 minutes
70
MC
Close
30
35 minutes
30
Essay
Open
02
75 minutes
70
Final
12. Grading Scale
Percentage
Grade
90 – 100
80 – 89
70 – 79
60 – 69
0 – 59
Letter
Grade
A
B
C
D
F
The passing grade is D.
2
13. Course calendar
Week
1
Date
Topic
Due tasks
25/09/14 - Syllabus clarification, project/ tasks assignment & discussion
- Chapter 1: Introduction to Global Marketing
2
02/10/14 - Chapter 16: Strategic Elements of Competitive Advantage
- Quiz 1 (chapter 1)
- Quiz 2 (chapter 16)
3
09/10/14 - Chapter 2: The Global Economic Environment
- Chapter 5: The Political, Legal and Regulatory Environment
- Quiz 3 (chapter 2 &
5)
4
16/10/14 - Chapter 3: The Global Trade Environment
- Quiz 4 (chapter 3)
5
23/10/14 - Chapter 4: Social and Cultural Environment
- Quiz 5 (chapter 4)
6
30/10/14 - Chapter 6: Global Information Systems and Market Research
- Quiz 6 (chapter 6 &
7)
- Chapter 7: Segmentation, Targeting and Positioning
- Mid-term exam review
7
06/11/14
8
13/11/14 - Chapter 8: Importing, Exporting and Sourcing
- Quiz 7 (chapter 8)
9
20/11/14 - Chapter 9: Global Market Entry Strategies: Licensing,
Investment and Strategic Alliances
- Quiz 8 (chapter 9)
10
27/11/14 - Chapter 10: Brand and Product Decisions in Global Marketing
- Quiz 9 (chapter 10)
11
04/12/14 - Chapter 11: Pricing Decisions
- Quiz 10 (chapter 11)
12
11/12/14 - Chapter 12: Global Marketing Channels and Physical
Distribution
- Quiz 11 (chapter 12)
13
18/12/14 - Chapter 13&14: Global Marketing Communications
- Quiz 12 (chapter 13
& 14)
Mid-term Exam (chapter 1, 2, 3, 4, 5, 6, 7, 16)
- Personal presentation
14
25/12/14 - Chapter 15: Global Marketing and the Digital Revolution
(Guest speaker)
- Personal presentation
15
01/01/15 - Personal presentation
- Final exam review
(Make-up class will be decided later)
16
08/01/15
Final exam (chapter 8, 9, 10, 11, 12, 13, 14)
3
14. Classroom Policy
 Late work will NOT be accepted. I will deduct 10% from that late work’s score per every day after
due date.
 Always come to class on time.
 No cellphone use is allowed during lectures.
 Students are expected to take exam on the scheduled dates. Make-up exams are not guaranteed.
 I will ask for your permission if I need to use Vietnamese to explain difficult terms or concepts for
you, and vice versa.
15. Cheating and Plagiarism Policy
Refer to Students' guidebook.
4