Center for Career
Opportunities
First Destination Survey
Tim Luzader
Susan Bush
Iyad Uakoub
First Destination Survey
Purdue University, West Lafayette
• Strong model of collaboration needed to accomplish an
impressive response rate
• Telephone follow-up campaign represents positive public
relations on behalf of Purdue University.
• New guidelines from the National Association of Colleges and
Employers will mean future reporting to include August and
December graduates
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Ten Year Campus Interviewing Trend
Number of Employers
900
800
700
763
500
400
300
200
0
771
679
600
100
3
831
629
545
615
589
548
414
Unique Employers at Purdue
Number of Employers
1,600
1,400
1,354
1,200
1,000
1,345
1,102
800
600
400
200
0
11/12
4
12/13
13/14
A Look at
the Past
University
Placement Service,
1967
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Data Collection Source Breakdown
Other
Sources
5%
Phone
Calling
25%
Prior to
Graduation
20%
Emailing
50%
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The Survey
GUIDELINES
• On-going data collection with final summary completed six months
after graduation date.
• Baccalaureate degrees
• “Knowledge rate” – reasonable/verifiable information concerning the
graduate’s post-graduation career activities
• Knowledge rate goal – minimum of 65% of students graduating for
one year (July 1 – June 30)
https://www.cco.purdue.edu/asp/aspnet/GradSurvey/GenInfo.aspx
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The Email Campaign
•
•
•
•
•
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Personalized
The need for the data
Confidential
Our life long career services
Links to our website
The Phone Campaign
• 1,800 recent alumni called
• 14 Professional staff
• Evenings and weekends
• 1,000 alumni reached by phone
Staff Entry Page
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